Did you know that registration for summer classes has already begun? Taking summer courses is a great way to accelerate your studies, or to spread out your workload. This summer, the program is offering some new and unique courses that we hope will be valuable to students and teach them marketable skills for the industry.
One new course is the Seminar on Books and Magazines: Practical Applications of Product Management in Digital Media, taught jointly by two new adjunct professors, Christine Ford and Aaron Goldsmid. Christine Ford is a Digital Product Manager at Condé Nast Publications, and also a member of the M.S. in Publishing Advisory Board. Aaron Goldsmid is the Director of Discovery Products at Audible.com, an Amazon.com Company. The course is offered in Summer Session I, on Tuesdays and Thursdays from 5:30 – 8:40 pm. Below is a description of this seminar course:
The book and magazine publishing industry has undergone tremendous changes in only a few short years. With the explosion of pure online content sites, interactive tools and ebooks, and media-centric mobile applications on the market, roles that were once more common in technology fields are now becoming standard in publishing houses as well. In the last few years we’ve seen a new role in particular emerge in publishing. Digital product management is no longer just for computer science or engineering majors working in software companies. With user experience, return visits, and content quality becoming the predominate drivers of successful digital media sites and apps, publishing companies are now turning to professionals with traditional liberal arts and publishing skills to help develop engaging media products. Now the digital project manager – the person who oversees the creation of all of these content-driven sites, tools or mobile applications – often plays a key role in developing all of the kinds of features for publishing companies. This course will help take the mystery out of technical product development and methodologies, give students hands-on, highly sought after skills, and bridge the gap in ways that publishing professionals can immediately put into practice. This course addresses, in both books and magazines, interactive media content.”
Another great course for students interested in magazines is Principles of Publishing: Magazines, taught by Professor Andrea Baron. Professor Baron has taught in the program for the last ten years, on top of her work with companies such as Condé Nast and The New Yorker. To learn more about Professor Baron, check out our Faculty in the Spotlight interview with Professor Baron. The course is offered in Summer Session II on Tuesdays and Thursdays from 5:30 – 8:40 pm. Below is a description of this magazine course:
This course is an introduction to the basic principles of magazine publishing for consumer, association, and business to business publications. Students will explore the structure and functions of the publishing enterprise, as well as the unique attributes of magazines: editorial mission and principles, periodical design, marketing, and modes of production and distribution. A variety of publishing business plans will be explored, as well as the changing pattern of revenue streams, from subscriptions and newsstand sales, to marketing ventures, branded products and the wide range of evolving digital initiatives. Guest speakers from major publishers will provide insights into the industry.”
Go to MyPacePortal and register now to take advantage of these or other courses offered this summer!