Link of the Week: Social Media Book Tags

Keeping track of social media tags for books makes it easier to follow trends and interact with other people about what’s popular in publishing.

Figuring out the tags most commonly used to share books on Instagram, Twitter, or other social media platforms can open up a lot of possibilities. Whether you’re trying to keep up with what’s popular, share what you’re reading, or market up-and-coming books getting published, the right tag can make the difference between getting noticed or slipping under the radar.

#Bookstagram on Twitter and Instagram is perhaps the most widely used hashtag for sharing all things books. Given the popularity of the tag, the community of casual to heavy #bookstagram users generates plenty of online advice on how to succesfully use and navigate the tag, which has more than 10 million posts on Instagram alone.

Other lesser-used but still popular tags include bookwormbibliophileinstabooksbooktography, booknerd, bookaholic, and booklove. Finding and including niche tags to get in touch with a particular readership, such as yalit and yafiction for Young Adult books, can also be beneficial to clicking with the right audience. Using and being aware of the tags is important on sites where the right hashtag can unlock more viewers, or the right kind of audience, versus not getting noticed at all. So keep checking out tags and seeing what works for projects that trend to stay in-the-know on tag-heavy social sites!

Link of the Week: Is Twitter the New LinkedIn?

As future members of the workforce we know how important social media is when hunting for a job. LinkedIn is one of the best and most efficient social media websites when it comes to creating a professional presence and “linking” with possible employers. Having a LinkedIn profile is a great way to show off your experience and skills, and gives recruiters a good picture of what you can contribute as an employee. Today, social media has become more prevalent than ever before, especially when it comes to Twitter. Could Twitter be the new LinkedIn? This article from Venture Beat states that according to a study by the social recruiting company Gozaik, every minute fifteen new jobs are posted to Twitter. In the last six months this number has grown by 32 percent. Gozaik co-founder Joe Budzienski says that at this rate Twitter will become the dominant channel for talent recruitment. Sales happens to be the biggest category at 25 percent followed by IT and other tech positions. With these percentages in mind, Twitter should reach two million job postings a month. Posting jobs in real-time on Twitter quickens the recruiting and hiring processes. Although book and magazine publishing companies aren’t the top tweeters, New York City accounts for the top city with the most job postings on Twitter. Searching #nyc or #newyorkcity might be the most beneficial thing we can do.

Are any of you avid Twitter users? If not, check out this article from Marketing Think about how to build the perfect Twitter profile. The article even contains its own Twitter blueprint. Here is the full blueprint in a slideshow. Checkout this great infographic from Media Bistro as well.

Link of the Week: Social Bakers

This week in Professor Soares’ General Interest Books class, we had stimulating guest speakers from Egmont Books, a European based children’s and YA publisher. We talked about marketing and how publishers target kids through new ways. Social Media is on everyone’s lips as the way to reach new audiences, however laws prohibiting children from using social networking websites make it difficult to use this approach for them.
This confuses me since teen and tween popstars always seem to have the highest number of followers. Justin Bieber, for example, was crowned king of Twitter at one point. If children can’t legally sign up for a Twitter account, how can he have so many online fans? It turns out the majority of them are fake! Check out this info-graphic that ranks popular pop-star’s follower authenticity from Statista.

One cool tool for evaluating followers of certain brands on Twitter (and could generally be applied to other websites comes from Social Bakers, a social media resource website.
How to tell if an account may be fake according to Social Baker:
  • The account is following less than 50 people and has less than one follower
  • More than 30% of all tweets use spam phrases, such as “diet,” “make money,” and “work from home”
  • The same tweets are repeated more than three times, even when posted to different accounts
  • More than 90% of the account´s tweets are retweets
  • More than 90% of tweets are links and the profile has a following: followers ratio of 7: 1 or more. This means the profile is following 7 users while only being followed by 1.
  • The account has never tweeted
  • The account is more than two months old and still has a default profile image

Link of the Week: Neil Gaiman

In honor of Graduation, we thought we would deviate a little from our usual links of the week to share a commencement speech by Neil Gaiman for The University of the Arts class of 2012.  Gaiman’s commencement address, found here, is encouraging and hilarious – the perfect words of inspiration for our own graduating class.

Neil Gaiman is a writer of novels, comics, biographies, YA books, TV shows, and films.  He has also been a leader and trendsetter in the development of online author platforms.  His website sets the standard for online author marketing.  He was one of the first authors to establish a blog, which he started in 2001, and was an early proponent of Twitter, on which he now has over 1,700,000 followers.

Gaiman achieved his extraordinary success by committing himself to being a new and unique voice in the world.  In his commencement speech, Gaiman encourages students to find their own voices.  “Make your art,” he says.  “Do the stuff that only you can do.”  We are confident that our Pace 2012 graduates will do just that!