Quote of the Week | Amanda Gorman

Amanda Gorman, 19, was named the first-ever Youth Poet Laureate of the United States on April 26, 2017. A community leader, activist, and author, the Harvard University sophomore is thoughtful, cadenced, and ambitious – and is looking forward to running for president in 2036.  Continue reading “Quote of the Week | Amanda Gorman”

How Not to Be a Networking Leech: Tips for Seeking Professional Advice

Networking is a critical skill in advancing your career. Professor Andrea Baron has worked in publishing for over 20 years, starting her career in book design, and adding experience in consumer marketing and print and digital production. She worked with some of the largest consumer magazine publishers, including Condé Nast, Time Inc., American Express Publishing , The New York Times Magazines, and Ziff-Davis. She has organized and developed digital workflows and production processes for titles such as Vogue, The New Yorker, Bon Appétit, Food & Wine, Travel + Leisure, Family Circle, Fitness, and PC Magazine.

 

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In her 10+ years of teaching in the Publishing program, she has  been asked  lots of advice on networking and job- and internship-hunting.She has been teaching magazine publishing in the program , with the goal of giving students a thorough grounding in the field and bringing them deeper into the industry. She teaches courses in production and design, consumer marketing, and an introduction to magazine publishing.

Professor Baron has shared this article, “How Not to Be a Networking Leech: Tips for Seeking Professional Advice”, from the New York Times , which gives a terrific summary of the most effective way to go about networking .  She hopes you’ll read it and share it.

 

Here is a snippet of the article :

“So here are some tips to help you avoid becoming a networking parasite.

Make the meeting convenient. Ask for time frames that would work well, and meet at a place that is convenient for them, even if you have to drive across town. If they leave it up to you, give them three options and let them pick the one that works best.”

To read more click the link below.

How Not to Be a Networking Leech: Tips for Seeking Professional Advice

 

 

Condé Nast Makes the Move to 1 World Trade Center

In an insightful article for the New York Times, Charles V. Bagli describes Condé Nast’s recent move to Lower Manhattan:

1 World Trade Center“For two days last weekend, moving trucks shuttled a total of 2,800 orange crates crammed with files, photographs and books from a Times Square office tower downtown to the tallest skyscraper in North America, 1 World Trade Center.

“It was the first wave in the migration of what will be 3,400 editors, writers and advertising executives at 18 magazines from Condé Nast moving to the World Trade Center, confirming both the long-awaited reconstruction of the complex and a shift in the culture downtown.”

He goes on to chronicle the powerhouse magazine publisher’s re-location from Madison Avenue to Midtown in 1999, which then inspired the revitalization of Times Square.  The move to the World Trade Center keeps with Condé Nast’s history of staying on the cutting edge, as we see technology, advertising, and media companies replacing large financial institutions.  Condé Nast’s presence will undoubtedly breathe new life into the downtown culture, and we should expect to see luxury retailers, art galleries, and restaurants continue to pop up.

Vanity Fair CoverWhile the magazine publisher’ s Midtown locale was known for its unique cafeteria designed by Frank O. Gehrey, the same aesthetic will not be replicated at 1 World Trade.  However, prominent editor Graydon Carter, who has been the chief overseer of Vanity Fair for the past 22 years, was given a generous budget and the opportunity to hire an interior designer for his swanky corner office.

Mr. Carter recently appeared  on “CBS This Morning” to promote the release of Bohemians, Bootleggers, Flappers and Swells, a book that was published in honor of Vanity Fair‘s 100th anniversary.  See the full interview below:

 

To read the full New York Times article, click here.

To purchase the book, published in hardcover October 30, 2014, click here.

Special College Rate Subscription from The New York Times!

Hello Publishing students!

Have you ever wanted to subscribe to The New York Times but backed away slowly when you saw the price tag? That is at least one grande iced coffee I could be buying! Well, lucky for us, The New York Times is offering a special college rate subscription price. You can access the newspaper online, as well as the smart phone app, for only $5 for the first 12 weeks, and only $1.88 every week thereafter. The normal subscription price is $0.99 for the first 4 weeks and $3.75 every week thereafter. So as college students we are able to receive half off the regular digital subscription price.

Click here to go to the subscription page!

Publishing News From the NYTimes

While the publishing industry continues to grow and change, bookworms, professionals and news reporters alike have taken notice.  The following two articles recently published by the New York Times discuss current events taking place in the publishing industry.

 

Boris Kachka discussed the largest book-publishing merger in history in his article, titled “Book Publishing’s Big Gamble.” The PenguinRandomHouse merger, completed on July 1, creates a new publishing landscape.  Kachka lists Penguin Random House as “the world’s first truly global trade book publishing company.” The former “Big Six” publishing houses in the United States has been changed to the “Big Five,”  leaving the door open for other publishing mergers, as well.  With the digital reading revolution changing the field and the recent defeat by Amazon in the antitrust lawsuit over e-book prices, publishers have to find new ways to remain current and gain higher profits- including merging with former competitors.   

 

As Amazon continues to succeed with e-book sales and creations, writer Julie Bosman, sheds light on the collapse of Barnes & Noble’s e-reader operations division.  In her article, “Fork in the Road for Barnes & Noble,” Bosman details Barnes & Noble’s poor, digital earnings report, which led to the announcement that they would no longer create color tablets.  William Lynch, Barnes & Noble’s chief executive, positively spearheaded the digital campaign in January 2012 that lasted only 16 months.   In 2009, the company introduced the Nook, its first black-and-white e-reader and has been Mr. Lynch’s resignation leaves Barnes & Noble in limbo with what to do next.  introducing its first black-and-white e-reader in 2009, and then a line of inexpensive color tablets.  Chairman of Barnes & Noble,   Leonard Riggio, has now taken the reigns and may steer the company back into physical bookstores, much to the happiness of traditional, print readers.

 

The New York Times is a wonderful source of information about events in the publishing industry, as well as for their reknown Book Reviews and Bestseller sections.  Students interested in subscribing to the NYT should take advantage of their College Rate subscriptions- 50% off the original price!