5th International Conference on Publishing Industry and Publishing Education in the Digital Era | Reflections from Wuhan, China by Professor Kathy Sandler

Professor Sandler and Yin “Ling” Mengling, a China Publishing Group employee who helped Sandler explore the city.

Kathy Sandler is the Senior Manager of Content Applications and Digital Workflow Development at Penguin Random House. She is also an Adjunct Faculty member in the M.S. in Publishing Program at Pace University. She specializes in management, workflow, and publishing technology for eBooks and iPad apps and enjoys developing classes for people in the industry. She recently published an article on “Innovation in Publishing: This is not an Oxymoron!” for Publishing Research Quarterly.

By: Professor Kathy Sandler

In October 2016, I traveled with Pace to China to lecture at the 5th International Conference on Publishing Industry and Publishing Education in the Digital Era sponsored by Wuhan University and Pace University. It was a fantastic experience! Here are a few of the memories I’d like to share.

Personally, I was struck by the warmth of the people I met. It was very exciting to meet dignitaries from Phoenix Publishing & Media Group and China Publishing Group, which are among the largest publishing companies in the world. But it was heartening to meet a number of former students who were so grateful to Professor Raskin and Professor Lian for what they learned at Pace.

The opening panel of the Wuhan Conference. (Professor Raskin is the fourth speaker from the right.)
I was lucky to have a tour guide in Beijing who worked at China Publishing Group named Yin “Ling” Mengling. I spoke with her at length about some of the great opportunities available in publishing associations in New York. We also discussed a book called Designing Your Life, which I recommend people use to think about their career and life goals.

After we parted, she paid for her own overnight train to Wuhan to attend the weekend conference and take Professor Lian, Professor Raskin and me around Wuhan University. She has since started a Literary Salon speaker series for her friends and colleagues, which she said I inspired her to do. Mark Fretz, who also attended the conference as part of the delegation from Pace, spoke at the inaugural session. I am very proud of Ling and happy I was able to touch her life.

Another thing that struck me in China that I hadn’t fully appreciated before was the giant contribution that Professor Raskin and Professor Lian have made to publishing education in China. Professor Lian was actually one of the founding members of the first publishing program in China at Wuhan University and was instrumental in starting the partnership between Pace and Wuhan U. Professor Raskin has made extremely strong relationships with the major publishing companies in China and, because of this, the companies have hand-picked executives to come train at Pace every year. (And they were able to start the Confucius Institute at Pace University, where I took Chinese classes before I went.) I have a newfound respect for the hard work they have done to build such strong ties.

Dinner in China with former Pace students. 
At the conference, my talk was on innovation. I spoke about projects in the publishing industry, including grass-roots efforts, where employees at any level can test their idea and pitch it to management. I was surprised that I was asked how an employee would be reprimanded if they had an idea that failed. I explained the value of a learning organization, where failing fast (and small) is a good thing. I was happy to see that they were thinking about how this idea could be implemented in their environment, and I hope in the future that organizations encourage their employees to submit ideas.

Professor Sandler speaking at the Wuhan Conference.
While Google, Facebook, Twitter, and other sites are blocked in China, the country is very technologically advanced. Most people use a platform called WeChat, which is a combination of the functionality of many programs in the U.S. like texting, FaceTime/Skype, Facebook, Twitter, and many others. (WeChat was created by TenCent, a phone company.) Many restaurants have you order and pay through your phone with Alipay, which is from the e-commerce company Alibaba, which has 423 million annual active buyers and about 80 per cent market share of e-commerce in China. There are QR codes everywhere on posters, bus shelters, ads, and menus, and they are very useful in connecting quickly through WeChat and other systems. I made many new contacts and friends in China and hope to stay in touch through WeChat.

I also visited many bustling bookstores in China. It was incredible to see the multi-story homage to the books owned by Phoenix Publishing & Media Group. I also visited a few branches of the Librarie Avant-Garde, including the famous one in a former bomb shelter/parking garage that has a beatnik vibe; a rustic one in a lush park, where you could sink into a comfy chair and feel like you were in a log cabin surrounded by books; and one on the Purple Mountain that sold only poetry books with lots of little rooms to explore. I felt right at home!

It was a fascinating trip, and I’m extremely grateful to have had the opportunity to go! It really opened my eyes to different perspectives and I learned a lot about international publishing, innovation, and myself.

 

2015 BEA Experiences

BEAThanks to the generous support of Dean Nira Herrmann and a number of Pace Publishing Professors, the Pace MS in Publishing students were able to attend the 2015 Book Expo America that took place at the Javitz Center in New York in May.  This was a great opportunity for networking, meeting authors, viewing publishers’ booths and seeing what books are slated to be published in the upcoming seasons. It is always a spectacular site to see so many publishers gathered and to attend some of the cutting edge panels and events.

This year we thought we would share a few of our thoughts about the experience, and if you would like to share some of your own experiences, feel free to email us at puboffice@pace.edu

Professor Sherman Raskin
Director, Pace MS in Publishing
Director, Pace University Press

“It is always nice to attend BEA in May. I was able to connect with old friends and spent two busy days consulting with our colleagues from China Publishing Group and Phoenix Publishing Media Group at the shermanraskincropped(1)show. PPMG ran a big screen ad in Times Square from May 26th through June 4th celebrating their company and the BEA Expo. Just before the show, executives from China Publishing Group participated in two weeks of training at Pace. They graced the Midtown site from May 11th through May 22nd before participating in the Book Expo. They only had good things to say about the training and the show. Most important, they loved NYC. The sessions at Pace stressed digital publishing and copyright law.

The last day of the show, Professor Lian and I had the opportunity to speak at a seminar held by Longzhiji Book Publishing located in Beijing.  Because of the influence of a Pace training seminar five years ago, they moved from being a traditional company to a digital company. The time spent at Pace changed their entire way of thinking about publishing. Mr. Su, the President of the company realized that he had to restructure if he were to succeed in the industry today. His training with the Pace professionals made all the difference and ensured his success as a major publisher in China. Pace and Logzhiji are very proud of this success story.

The BEA is always an exciting experience, but the Expo was even more meaningful with China as the focus of BEA this year.

Corinne Tousey, second year Publishing student:

My first time going to BEA was great.  It’s a great opportunity to meet new authors and find your favorite publishers and learn what new projects are being released.  I walked away with tons of free books, I even won a Kindle Fire and ten books from author, Julie Gilbert.”

Loot

Ana Ban, May 2015 Publishing graduate:

“I have been working as a translator in my country, Brazil, since 2001, and so far I have done more than 150 titles. It is so rare that I get in contact with the authors I translate, much less have the opportunity to meet them. But Ana Ban (1)thanks to Pace, last year I met two of them at BEA: Lincoln Peirce (Big Nate), and Carolyn Mackler (The Future of Us), who was taking part in a panel sponsored by the Women’s National Book Association and mediated by Professor Manuela Soares about digital marketing for children’s authors.

This year I had the immense pleasure of meeting Wendy Mass, who wrote one of my favorite books that I have worked with, Jeremy Fink and the Meaning of Life. I picked my slot on Wednesday because I wanted to meet her, and I got in line for the autographing of Space Taxi – Archie Takes Flight, a cute chapter book about a boy who helps his father drive an interstellar cab.

When my turn came and I told her that I had translated Jeremy Fink in Brazil, she jumped from behind the table to talk to me and asked her husband Michael Brawer (co-author of the book they Ana Ban (2)were signing) to take pictures of us. She wrote on my copy: “It was SO wonderful to meet you – it’s like we wrote Jeremy Fink together!” And she said: “I wish I had more books to give you.”

It was one of the best experiences I have had in my career as a translator, to have my work recognized and appreciated by the author. I really appreciate the fact that Pace makes an effort so the students can attend BEA, it’s a great opportunity for us.”

Luverta Reames, second year Publishing student:

My first time at BEA I was excited.  I was disappointed when I realized I chose a time slot where nothing was going on. I was only able to view the exhibition for less than 20 minutes before I Otraded my badge and headed back to work. I knew that Charisma Media from Florida would be present, and they are the publisher that handles my pastor’s and aunt’s books. I HAD to meet the editor. I met Jevon on Friday night and we grabbed dinner and a live jazz show. Before the night ended she had already figured out how I could gain an internship and a freelance position with the company.

 Charisma was searching for a marketing intern for the summer. I will have a chance to work with Christian ministries and do custom book projects for them. What’s more exciting about moving to Florida for the summer—everything is falling into place. I have my living situation squared away. I’m using someone’s buddy pass for my travels and it’s a paid internship.  Although, I was sad I chose the wrong time. There was definitely a reason I needed to be at BEA and things are working out wonderfully for me.

I was so grateful for the opportunity to attend. I am looking forward to BEA in my hometown of Chicago next year.”

Sarah Poppe, May 2015 Publishing graduate:

“I just graduated from the Pace Publishing Program in May and started what I imagined would be a long and arduous application process for a full-time, entry-level editorial position. In all honesty, this wasn’t my first foray into the full-time job search; I had been sending applications “into the void” for about a year by this point. I say “into the void” because sending resumes and cover letters through online portals always felt like sending them off into the depths of outer space, desperately hoping to make contact with another life form. I competed with Sarah Poppehundreds of other applicants for one open position after another, and I never got the call for an interview. When a close friend of mine put me directly in contact with a hiring manager at Penguin and wrote a lengthy letter of recommendation on my behalf…and I still didn’t get the interview…I had all but given up hope on finding a job in book publishing and was about to turn my attention towards online content writing (something in which I had a bit of experience but didn’t really want to turn into a career).

 I decided that BEA would be my Hail Mary; I would network with as many people as possible, and if I still couldn’t find a job, I would set my sights elsewhere. I went to BEA on Friday, the last day of the Expo, by myself with nothing but a big swag bag and a stack of custom-made business cards. I nervously meandered around the exhibition hall, trying to strike up a conversation with everyone I encountered. I started with the Big 5 booths, but they were swarmed with attendees congregating around the author signings and free ARCs. Eventually, I succeeded in engaging with workers at some of the smaller booths, like Open Road—only to discover that I had been talking to interns who were after the same full-time jobs. At this point, my feet ached and my bag was almost too heavy to drag around.

 By chance, I stumbled across the Crooked Lane booth and was ushered into an author signing line by the words “free” and “New York Times bestselling author.” While in line, the person manning the booth greeted me and made a puzzling look at my badge, which listed my school name instead of my job title. “So what is it that you do?” he asked. This led to a conversation about the PPP and my quest for employment. He asked about my career interests, offered his business card, and told me to email him my resume when I got home. I sent him my resume with a short cover letter, and he set me up with an interview for the following Tuesday. I couldn’t believe it had worked that immediately.

Crooked Lane Books

After two rounds of interviews (and a wonderful recommendation from a Pace professor, to whom I am tremendously grateful), I just got the call that I got the job as an editorial assistant at Crooked Lane, a relatively new crime and mystery fiction imprint. Since they have an incredibly small staff (just four people!), I will get to experience not only the editorial side of publishing, but also production, marketing, and sales. One of the big conversation points in my interview was how the PPP gave me a more rounded understanding of the industry outside of editorial—a fact that I never knew would be so invaluable in giving me an edge over the other applicants.

 My biggest takeaway from BEA is this: networking really is everything! Any opportunity you get to shake someone’s hand, ask for advice, or offer your services is time well spent. I’m an introvert, I tend to have terrible social anxiety, and nothing terrifies me more than walking up to someone I don’t know with a confident smile and a business card. I circled that show floor three times before I worked up enough nerve, and even then, my most successful conversation only happened by chance. The best advice I have is to put yourself in professional situations where you have the opportunity to network (like BEA), be prepared when opportunity presents itself (with either a resume or business card), and know your pitch (Why are you there, and what is it that you are looking for?). It only took one conversation—the right conversation—to land the interview, something I never got from the hundreds of online applications I must have sent in the past year. As Pace Publishing students, we are given free access into the exclusive professional arena of BEA, something that most graduates from other schools competing for the same jobs won’t have access to (with the exception of BookCon, which I still find chaotic and somewhat limited). Take that opportunity and run with it!”

 Professor Jane Kinney-Denning, Executive Director of Internships and Corporate Outreach

jane kinney denningThe BEA is always an exciting, interesting, and exhausting experience!  This year I saw so many friends, former students, and former colleagues and professional acquaintances that I hardly had time to stop and get an ARC or two (but of course I did!).  I love the BEA and the energy that comes with so many book people gathered to showcase their work and upcoming titles.  Seeing so many publishers from the US and around the world gathered in one place is awe inspiring and a reminder why we all love our chosen professions.

Gloria SteinhamI must say that one of my highlights this year was getting to meet Gloria Steinem and have her sign her soon-to-be-published memoir, My Life on the Road. I have always admired her for her activism, commitment to women’s rights and human rights and of course for starting MS Magazine. Although the publicists were expertly moving the very long line of people along quickly, I did get a chance to thank her for her remarkable work.  

Thinking back on this and many previous BEA Conferences, the one thing that always stands out for me is the people; all of the good, passionate book people who make this industry so great. It is wonderful to be a part of it.

Welcome Back for Spring 2015!

January 29, 2015

Dear Colleagues and Graduate Students,

I hope you enjoyed your winter break. Welcome back to Pace University. We have 13 new students and 81 current students enrolled in the Pace Publishing program for the spring 2015, a total of 94 students this semester. The faculty and staff look forward to working with you and assisting you this term.

sherman raskinPlease mark your calendars for the following publishing events.  Paul Levitz (http://mspub.blogs.pace.edu/2011/01/22/paul-levitz/) will give the spring semester lecture as the David Pecker Visiting Professor on Wednesday, April 29, 2015. Mr. Levitz was formerly president and publisher of DC Comics and is serving as David J. Pecker Visiting Professor for the 2014-15 academic year. His lecture will take place at 163 William Street, 18th floor at the downtown NYC campus from 6-8pm. He will discuss issues currently facing the publishing industry. Refreshments will be served.

Another major event and date to place on your calendar is Wednesday, April 8, 2015. At that time, the Pace University Publishing Department will host the fifth Student/Alumni Appreciation Dinner that will celebrate student excellence. The Student Appreciation Dinner will be held at 163 William Street, 18th floor from 6 to 8pm. The dinner gives us opportunity to recognize student and alumni achievement and the uniqueness of our publishing students and graduates. Please make every effort to attend both events.

We wish you a very successful semester. Please feel free to contact me or faculty or staff if you have any questions during the semester. My very best to you for a successful fall term.

Sincerely,

Sherman Raskin
Professor English/Publishing
Director MS in Publishing Program
Director Pace University Press

Publishing Program Welcomes Phoenix Publishing Media Group

Publishing Program Welcomes Phoenix Publishing Media Group

 

Welcome Address by Professor Sherman Raskin 

Pace University MS in Publishing faculty and staff welcome the Phoenix Publishing Media Group (PPMG) to the University for training.  PPMG will be in residence from June 6 to June 21, 2013, exploring the dynamic changes that digital publishing has had on the industry. Pace and PPMG are committed to fostering publishing education and a greater understanding between the publishing industries in China and the United States.  We are honored to host our colleagues from China and wish them great success. We would like to thank Mr. Wu Xia Pong, Vice President at PPMG, for his leadership and for making it possible for his colleagues to visit Pace.

 

Professor Sherman Raskin

Director, MS in Publishing Program

Director, Pace University Press

Professor, English-Publishing

Prof. Sherman Raskin Celebrates 50 Years at Pace!

The Dyson Digital Digest recently posted a wonderful piece about Professor Sherman Raskin’s 50 years of service at Pace University.   Continue reading or click here to read the entire article.

Professor Sherman Raskin Celebrates 50 Golden Years of Teaching at Pace

 

“1963 was a watershed year – President John F. Kennedy is assassinated, The Feminine Mystic is published, and James Meredith is the first African American graduate of the University of Mississippi. It was also the year Sherman Raskin, a new father and a part-time actor, joined the ranks of Pace University teaching basic English and freshman composition.

This year, Pace University is honored to mark Professor Raskin’s 50th anniversary of distinguished service.

Professor Raskin was born in 1937 in the Bronx, NY, the youngest of two siblings. To his father’s delight, Raskin wanted to be an actor and studied it at Columbia University, earning a BFA in Acting. His mom, on the other hand, worried and wondered why a man so bright wouldn’t become a doctor or an accountant. Raskin appeared in film, commercials and television shows including the NBC DuPont Show of the Week: Ride with Terror where he played a young bookworm held hostage on a subway car by hoodlums. Eventually, he would go on to earn a MA in English from Columbia University.

Professor Raskin’s vision and entrepreneurial spirit have contributed significantly to shaping Pace into the remarkable institution it is today. In 1978 he was appointed Chair of the English department where he served for 24 years. Under his tutelage, what were then new concepts in higher education – honors sections, learning communities, women and gender studies courses, a film studies minor – flourished. He was instrumental in organizing and hosting the Dyson Lectures in the Humanities, a series of talks by distinguished guests including Joyce Carol Oates, Budd Schulberg and Gloria Steinem and Wendy Wasserstein, among others. The lecture series ran for more than 20 years and contributed significantly to the level of intellectual discourse.

In 1984, he and Allan Rabinowitz (Pace ’57), a retired professor of Accounting and Publishing, launched the Master of Science in Publishing program and in 1986 he became the program’s director. 27 years later, he’s still the program director. Adding to his portfolio of responsibilities, in 1990 the Pace University Press, a publisher of academic books and journals, was established with Professor Raskin as its helm. Until 2002 Professor Raskin oversaw all three departments at once.

“Sherman Raskin has worked tirelessly throughout his career at Pace with a dedication that knows no bounds. His entrepreneurial spirit led him to build new programs in the English department and to develop the graduate Publishing program, where he expanded Pace’s international presence in China,” said Nira Herrmann, dean, Dyson College. “All of us at Dyson congratulate him for reaching this notable milestone and thank him for his significant contribution to the University.”

“When I look back I’m very fortunate and very grateful. There are many schools that don’t give you the opportunities I found here. Pace has always allowed one to grow,”; said Professor Raskin, “and for that, I’ve loved my work for 50 years.”

Perhaps Professor Raskin’s greatest pleasure comes from family. When he’s not fostering new programs or shaping the minds of students, Professor Raskin enjoys going to the theater and museums with Paula, his wife of 49 years. They have two sons and three grandchildren – Noa, Ari and Taro – with whom he also loves to spend time. He recalls one of the greatest summers ever. “My granddaughter Noa was 12 and she got into the American Ballet Theater’s summer intensive program. That summer she stayed with Paula and me, and every morning we’d get on the LIRR and go into the city. After class, I’d pick her up. She would be hungry so I’d stop at Barnes & Noble and get her a chocolate chunk cookie and a lemonade. On the train ride home, she’d sit reading her book, drinking her lemonade, eating her cookie and I just looked at her and thought, ‘boy, am I lucky.’”

-Dyson Digital Digest, Spring 2013

 To view a great slide show of Professor Raskin’s past 50 years at Pace, click here.

Interested In Being A Graduate Assistant for the “Pace Press” in 2013?

The M.S. in Publishing program is announcing the opening of a Pace University Press, Graduate Assistant position for the Spring 2013 semester.

 

Any M.S. in Publishing students with a thorough knowledge of Adobe InDesign and Editing Experience should consider applying for this position!  

 

If you are interested in becoming a Graduate Assistant and have the neccessary credentials, please email your resume to Professor Sherman Raskin at sraskin@pace.edu.  Upon receipt of resume, applicants will be informed of tuition remission and graduate assistantship benefits.

Welcome to the Fall 2012 Semester!

Dear MS in Publishing Graduate Students, Faculty, Advisory Board Members, and Alumni:

It gives me great pleasure to welcome you to the Fall 2012 semester and to extend my best wishes for a successful academic year.

This semester we are proudly offering  new courses on Publishing Comics and Graphic Novels and Supply Chain Management, taught respectively by Paul Levitz, former President of DC Comics, and Thomas Dimascio, Director of Supply Chain Management at DC Comics. In addition, PUB 621, E-books: Technology, Workflow, and Business Models, is being offered online and is very popular, with over 20 students enrolled.

If you have any questions concerning your course schedules, contact Ms. Barbara Egidi, MS in Publishing Program Manager, at begidi@pace.edu.

Please note that on Monday, September 10, 2012, from 5:00 – 6:00 PM, we will hold a New Student Orientation for our students at the Pace Midtown site in the Multi-Media Lab.  All students are welcome, but I strongly encourage newly enrolled students to attend the session. Prof. Denning, Prof. Soares, Ms. Egidi and I look forward to seeing you there.

I would also like to take this opportunity to announce that Arthur A. Levine (http://www.arthuralevinebooks.com/) will serve as the Visiting Distinguished David Pecker Professor this year. In November, Mr. Levine, the Publisher and Editor of the Harry Potter series who was responsible for bringing J.K. Rowling and Harry Potter to the U.S.A., will present his first lecture (details will be posted at a later date). Mr. Levine, who has done so much for literacy and publishing, deserves this honor, and we at Pace are excited that he will be working with our faculty and students this year.

Please feel free to come in and see me and the staff if you have any questions. I look forward to working with you all this semester as our program prepares you for and educates you about the dynamic changes that are transforming the industry today.

Again, my best wishes to all for a very successful 2012-13 academic year.

Sherman Raskin

Professor of English/Publishing
Director MS in Publishing Program
Director Pace University Press
Pace University
551 Fifth Ave,. Room 805E
New York, NY 10176
212-346-1417

Welcome Phoenix Publishing and Media Group!

Pace University proudly welcomes executives from Phoenix Publishing and Media Group from Nanjing, China for training from May 29 through June 15, 2012. Pace has now had the pleasure of educating close to 100 executives from this major conglomerate based in Jiangsu Province.  Our agreement with PPMG goes back to 2006. Our goal and mission is clear: to mutually cooperate and share ideas about the industry, strengthening ties between the United States and China.

The topic this session is printing. Professor Baron and Professor Lian will discuss the changes caused by digitalization and how they affect the printing industry. Guest lecturers have been invited to participate in the seminar.

The Pace administration, faculty, and staff extend our best wishes to our colleagues from Nanjing for a successful training experience and visit to NYC.

Sherman Raskin
Professor of English/Publishing
Director MS in Publishing Program
Director Pace University Press
Pace University

Congratulations, Thank You, and Our Best Wishes!

Professors Sherman Raskin and Allan Rabinowitz

We are proud to publish this interview with Professor Allan Rabinowitz, one of the founders of the MS in Publishing program at Pace and a creative force who has contributed greatly to the overall success of the program.  Professor Rabinowitz has had a long and illustrious professional and academic career.  He has worked in the corporate sector in many different capacities as a finance and accounting professional and as a Professor of Accounting and Publishing at Pace University for the past 50 years.  With his wealth of knowledge and practical real world experience, he has positively impacted the lives and careers of countless students and colleagues as well as many business and publishing professionals.  After teaching his last course this summer, Professor Rabinowitz will be retiring so that he can spend more time with his family, travel, and of course, read!

In this interview, Professor Rabinowitz will tell us a bit about how the MS in Publishing program came to be, share his thoughts on the value of publishing education and some thoughts on the future of the publishing industry.

Prof. Denning:  Hi Allan and thank you for agreeing to be interviewed for the MS in Publishing blog.  You have had a remarkable career in both the professional and academic worlds.  Can you tell us a bit about your work and the path that led you to where you are today?

Prof. Rabinowitz:  I graduated from Pace with a Public Accounting major, was set up with interviews by Career Planning, and became an Auditor for an international CPA firm. During my last year with them, I was in charge of the audit of the Crowell – Collier Publishing Company, listed on the New York Stock Exchange, which was later renamed Macmillan, Inc. It was a multinational corporation involved in publishing, printing, home study and classroom instruction, distribution and retailing, and manufacturing.  The Company then hired me as Manager, Corporate Accounting Department and appointed me subsequently in a series of financial executive positions as Manager, Corporate Internal Audit; Controller, Macmillan Book Clubs, Inc.; Controller, Mail Marketing Division; Assistant Controller, Macmillan, Inc.; and Vice President – Finance, Macmillan Publishing Co., Inc.

My next position was Controller of Gilman Paper Company, which manufactured paper and paper bags, owned lumber mills and hundreds of thousands of acres of timberlands, and bred racehorses. I then re-entered publishing as the Vice President of Finance of Family Weekly (today USA Weekend), a weekend newspaper magazine appearing in approximately 360 papers throughout the U.S. This privately owned company was acquired by CBS as part of its Magazine Division. Next up was the position of Executive Vice President and Treasurer of The Scribner Book Companies, where the Board of Directors elected me President several months later. I was also on the Board of the Scribner Book Stores. Entrusted by the Scribner family to sell the Company, I negotiated its acquisition by Macmillan, Inc. and I became the President of its Scribner Books Division. After integrating Scribner into Macmillan, I joined Williams Real Estate Company as its CFO, before beginning to teach full-time at Pace in 1989, where I had been an Adjunct Professor since 1962.

At various times since 1979, I have done consulting for numerous entities, principally in the publishing industry, and conducted accounting and auditing education sessions for many organizations.

Prof.  Denning:  I know you were instrumental in the creation of the MS in Publishing program.  Can you tell us a bit about how and why it was created?

Prof.  Rabinowitz:   In November 1979, I was asked by Dr. Edward Mortola, then the Pace President, to attend a meeting that would discuss the feasibility of a graduate program in publishing studies. Sherman Raskin, then English Department Chair, was also present at that meeting along with other interested parties. Over the ensuing years, it was decided that New York City was an ideal site for such a program, a beginning curriculum was formulated, New York State approval was received and an Advisory Board was formed in 1985. My years in the publishing industry equipped me to propose Advisory Board candidates who I held in high regard, a number of whom continue to serve.

Prof. Denning:  At the time the program was started, publishing was still considered to be an “accidental profession.”  Why did you think a graduate degree in publishing was necessary/important then?  Why do you think it is valuable today?

Prof. Rabinowitz:   We continue to believe that Pace was the innovator of graduate publishing education. In 1985, remarkably few industry employees had engaged in such formal studies. They were generally stereotyped as editorial, marketing, sales, distribution or production area personnel and too often considered unsuited for positions in other areas, let alone for moving between books and magazines and newspapers.  Too few of these people understood the full sweep of the publishing processes. We strongly felt this needed to change, by having publishing personnel equipped with ample understanding, mobility and enhanced ability to advance in their careers and provide enhanced value to their employers.

Today, with change in the industry occurring more quickly than ever, we want to give our students a solid base from which to launch and then maintain successful careers. This has motivated us to consistently supply them with the cutting edge of knowledge demanded of successful industry employees.

Prof. Denning:  You have taught PUB 618 – Financial Aspects of Publishing since the program started.   Why is this course important and what do you try to get your students to understand about the business of publishing?

Prof. RabinowitzPUB 608 – Financial Aspects of Publishing was designed based on my experiences in magazine, book and newspaper publishing operations as well as my grounding in accounting and finance. It has attempted to introduce students to the basic concepts of accounting and finance as it applies to the industry and to every one of their personal lives. Among other things, they need to understand the budgeting process, how to protect their employer’s and their own financial interests, how to read financial statements pertaining to the entity employing them and to their area of responsibility. Students with entrepreneurial aspirations cannot succeed without this knowledge.

Students are required to read the Wall Street Journal over a ten week period during the semester and provide meaningful comments on articles they select relating to topics covered by the course. I have been a constant reader of newspapers for many years and follow the other media to stay on top of industry developments and changes in the economic environment that need to be communicated to students.

Guest speakers prominent in the book, magazine, and newspaper fields visited individual course sessions on at least 75 occasions over the years to impart state-of-the-art insights in their areas of expertise.

Believe it or not, Professor Rabinowitz, was the major reason that I pursued my MBA after I completed the MS in Publishing program at Pace.  His experience amazed me, but it was his teaching style and humility that made me believe in myself.  He was a great professor and I’m most upset that he won’t be there to teach my nine year old son.”

Thomas August  Di Mascio
Director of Supply Chain Management & Logistics
DC Entertainment
Adjunct Professor, Pace, MS in Publishing
1994 graduate of the MS in Publishing Program

Prof. Denning: Teaching for 50 years means that you have taught a lot of students- do you still keep in touch with any of them?

Prof. Rabinowitz:   My undergrad and grad students in the Lubin School of Business over a 50 year span and in the Publishing Program over a 27 year span must approach at least 8,000. I recognized many years ago that I could not practically reach out to them after their graduation but would instead remain in periodic contact with those who felt I could assist them with career advice and letters of recommendation.

A satisfying number of my former students have informed me of their career success in the accounting, financial, and publishing fields. One evident indicator of their success rests with the number of Publishing Program grads who have taught or now teach in the Program and were my students. Another was at the two Pace Alumni reunions I attended to mark the 50th anniversary of my own Pace graduation, where I was thanked by students from each of my decades of teaching.

I have long advised current students and grads that education is subject to depreciation as things learned are forgotten and as a profession changes. I urge them to get as much formal education as they objectively feel will be useful to them and to keep it as fresh as they can throughout their careers.

When I took Professor Rabinowitz’s class, I never dreamed that some of his lessons would stick with me ten years after taking his class. I have found it extremely helpful to have a solid understanding of Accounting principles even though my career is not in Accounting or Finance, and I thank Professor Rabinowitz for instilling that knowledge.”

Kerry Rosen,
Client Services Manager
HarperCollins
2002 graduate of the MS in Publishing Program

Professor Rabinowitz was the most intimidating professor of my Pace experience — on the first day  of class, he seated the students in alphabetical order by last name, and we all feared it would be a stern, dry semester. It soon became clear, however, that he had a wonderful sense of humor, and a fascinating collection of stories from his publishing experiences. I learned a great deal about the publishing industry in his course, and also found an appreciation for the Wall Street Journal! He was very influential in my own career, discouraging me from returning to California when I completed my degree because he thought New York would have better opportunities for applying my publishing skills. He was right, of course, and I am thankful to him as a major influence in the development of my career and the successes I’ve achieved. He is a true mensch.”

Linda Bathgate Publisher
Communication and Media Studies
Routledge/Taylor & Francis
Adjunct Professor, Pace, MS in Publishing
1991 Graduate of the MS in Publishing program

Prof.  Denning:  What are some of the major changes you have seen in the publishing industry that you find interesting, remarkable, game changing?  How has the industry changed since you were working in it?

Prof.  Rabinowitz:  I recall reading and hearing in the early 1970’s that the book’s days were numbered and that they would soon disappear. Those predictions appear to have been premature but what has occurred during the past decade more than makes up for all the previous non-eventful years. We are now in an era of constant and significant change, with no end in sight. When I entered the field as an auditor in 1962, book publishing was still considered a “gentleman publisher’s” profession where mid-size houses thrived and independent bookstores dominated book retailing. At Scribner’s, privately owned before its sale in 1984, I relished that environment and the freedom of movement and innovation that it offered. Macmillan, Inc. in the 1960’s was constantly buying companies connected in any way to publishing and education. Other organizations began doing the same in the publishing industry, buying the smaller houses with well-known names, which became imprints in complex organizations. A similar trend took place in the magazine field but, despite these developments, many new magazines are launched by individuals and increasing numbers of books are self-published each year.

Prof. Denning: Why do you think the Advisory Board is an important element of the MS in Publishing program?

Prof. Rabinowitz:   The Advisory Board has long served as a valued and trusted sounding device for an ever-changing Program. On many occasions it has pointed the way for the introduction of new courses and course content. It has functioned as a forum for informed and friendly guidance by persons acquainted with most aspects of the industry. It has been kept fresh and lively by regularly infusing new members and invited guests engaged in evolving areas, accomplished Program graduates and highly intelligent young people possessing wonderful aspirations. Board meetings remain as vibrant and state-of-the-art as ever because of these members.

Board members have also supported our endowment fund-raising efforts by their own contributions and by providing valued connections to external contributors.

They have also supplied links to qualified adjunct instructor candidates and to prospective guest speakers.

Some 45 years ago, I was a young accountant with the auditing firm of Deloitte, when I was assigned to the audit of a major publishing company. This was a very difficult client to audit, and the auditors had a lot of questions for senior financial officers about accounting matters that might have been problems.  Every time we raised a question, they would say “what does the head of our internal audit dept think?” and I found out that they placed a lot of reliance on what this person thought of Deloitte’s recommendations, and accordingly what they would or would not do about making changes.

This person was Allan Rabinowitz. I had the opportunity to work with him for the rest of this audit, and many times thereafter in the years ahead. I found him to be extremely competent, very professional, with the highest integrity, and (by the way) an absolute pleasure to work with….  and, he became my friend.

When Allan asked me, over 25 years ago to join the pace MS in Publishing program’s Advisory Board, I readily agreed. I knew almost nothing about the program, and almost nothing about Pace. But, because of the respect I had gained for Allan, I knew my involvement was an appropriate one for me. I have never regretted that decision, and over those 25+ years, I have spent more time at Pace than I have with my alma mater, again because of people like Allan Rabinowitz affiliated with the Pace program”

Ed Lewis
(proud) Member of the MS in Publishing Advisory Board
Former Vice President & Treasurer
Hearst Corporation

Prof. Denning:  The MS in Publishing program is comprised primarily of adjunct faculty—why do you think that is important?

Prof. Rabinowitz:   Adjunct faculty, like most guest speakers, are critical to student success for they are currently employed in the industry and speak with authority about existing realities. Our adjuncts have been carefully selected for dedication to their field and the desire to impart their knowledge to our students. Excellent examples are all of the program grads who have come back to teach for those reasons, for their love of the program and for what it has done for their careers and their lives – the very same reasons that brought me back to Pace to teach accounting in 1962.

Prof. Denning:  How have you seen the program grow and change since it was first started?

Prof Rabinowitz:  We began with 24 students in the fall of 1985, passed 100 for the first time in fall 2004 and stood at 124 in fall 2011. In 1985 none of our courses were online; today all of them are online as well as taught in NYC classrooms. Our lineup of courses has been greatly expanded, with new courses being introduced each year to reflect the current makeup of the publishing industry. Our student internship availabilities have grown greatly in number and variety and many of them have led to full-time positions. Sherman Raskin, with Prof. Lian at his side, has created a unique connection with Chinese publishing companies and brought their employees to New York. Important ties to Chinese university publishing programs have also been forged and Chinese professors have been in residence in our Program.

Fortunately, there are some things that have not changed at all, among them our shared desire to have the Program do its very best for each of our students and help them to embark on a career of their choice. Barbara Egidi remains the jewel she has always been in effectively dealing with each applicant and nurturing every accepted student as needed. Our instructors have consistently shown their devotion to the Program and provided outstanding learning opportunities in or via the publishing capital of the world.

‘Helping, fixing and serving represent three different ways of seeing life…When you serve, you see life as a whole. Fixing and helping may be the work of the ego, and service the work of the soul.’  — Rachel Naomi Remen

From his very enthusiastic response to my application to Pace University’s Publishing program many years ago, to his guidance while I took his course in accounting (and passed!), and his support as a colleague while I served as adjunct staff in the program, Professor Rabinowitz has exemplified a soul at work. I will always be grateful to him for his belief in me.

Denolyn Carroll
Deputy Managing Editor
Essence Magazine
1990 Graduate of the MS in Publishing Program

Prof. Denning:  You have worked with Professor Raskin for over 40 years, can you talk a bit about your working relationship with him and about how the two of you worked together to build this successful program?

Prof Rabinowitz:  Sherman and I, working together, have conducted over 200 information sessions over the past 27 years. We generally have a few lengthy conversations each month concerning the program and we both have an abiding love for Pace University, this Program, and for what they are capable of doing for students. It is in this spirit that we have both dedicated ourselves to this Program.

We do have differences of opinion on some matters, and heated discussions at times but these instances lead to better outcomes as we almost always come to a productive meeting of the minds. Sherman, as Program Director, has in recent years spent nearly all of his Pace time with the Program and few, if any, details escape his watchful eyes. I, as Associate Director, serve largely in a consulting capacity. We complement each other for, between us, we currently have just under 100 years of academic experience at Pace and I possess 55 years of business experience in public accounting, companies and consulting. These combinations have equipped us to function well in this very practical educational endeavor.

I have known Allan Rabinowitz for more than 30 years. He was President of Scribner Book Companies when we were planning to establish the Masters degree in Publishing. Allan assisted in establishing the first advisory board for the program back in the 80’s, a board that assisted in developing curriculum and  endowment.  For twenty eight years, Allan enjoyed teaching Financial Aspects of Publishing as well as assisting in the recruitment of students. He loves Pace, the program and teaching and to me will always be a dear friend and colleague. I congratulate him on his retirement and look forward to his continued service on the Advisory Board.

Professor Sherman Raskin
Director MS in Publishing
Pace University

Prof. Denning:  I know you are a collector of books and love everything about them.  Can you tell us a bit about your collection?

Prof. Rabinowitz:   My collection comprises in excess of 20,000 books, each of them selected by me as something I would wish to read and most probably retain. I have two good sized rooms filled with floor to ceiling bookcases, except for the window areas and doorway. There are bookcases in almost every other room including the kitchen, which houses my wife’s extensive cookbook collection, and in the garage. Some books came from the publishing companies for whom I worked but the great majority were purchased at sales in houses, garages, yards, libraries, religious institutions and schools, at auctions and at bargain prices. My workspaces at home are in book-filled rooms and I find special warmth and delight in being surrounded by them.

Prof. Denning:  As someone who has a special appreciation of the printed book, would you share your thoughts about how technology is changing the industry and about eBooks in particular?

Prof. Rabinowitz:  I have yet to read a book on an electronic device and have some doubt that I ever will have that need. I love public libraries and frequent them when I go on a lengthy vacation so I don’t have to carry many books with me. I applaud the use of technological advances in reading books, magazines, and newspapers and do believe that their use will continue to grow very quickly and create many new readers of all ages. I do not believe that printed books will disappear anytime soon for there are so many people who grew up with them and want to continue enjoying them. Then too, there are some types of books that will sell best in traditional form.

Prof. Denning:  What  is your hope for the future of the MS in Publishing program?

Prof. Rabinowitz:  I feel that it has been pointed in the right direction for reasons I mentioned previously and will continue to do well. Our students have come from many parts of the U.S. and the world and will continue to do so. The internet has proven to be our best way of attracting new students during the past decade and should provide an effective draw in coming years. The new Pace dorm building on Fulton and Broadway in 2013 may be helpful where out-of-state prospects are concerned. Hopefully, the Program will continue to reflect the state of the industry, introduce new course content whenever warranted, and recruit talented faculty and Advisory Board members.

Prof. Denning:  What is your hope for the future of Pace?

Prof. Rabinowitz:   Pace has been dear to my heart since I was awarded a full tuition scholarship bearing the name of Homer St. Clair Pace in December 1953. I had an excellent undergrad experience both academically and in extracurricular activities. It was my fortune to serve as President of the Pace Alumni Association and participate in laying the cornerstone for the One Pace Plaza building. Pace has been an integral part of my life for 58+ years and has given me a wonderful life, as I hope it will do for every student.

Based upon the foregoing, I wish that Pace will continue to thrive and play a transformative role in the life of each student and a fulfilling role in the life of each faculty member and administrator.

Prof. Denning:  What do you plan to do when you retire?

Prof.  Rabinowitz:  My wife and I look forward to spending a good part of each year traveling through both the U.S. and foreign countries – including enjoying three of the coldest New York months in Hawaii. I plan to read a great many of my books and spend more time with my children and grandchildren.

Prof. Denning:  Any final thoughts or parting words for our students? Alumni? Faculty? Advisory Board?

Prof.  Rabinowitz:   I plan to continue to serve on the Advisory Board and play some part in shaping the Program for some time to come. As always, I wish everyone associated with the Program health, happiness, and the satisfaction derived from being a part of a highly worthwhile Program that builds people’s careers and success.

I wish to thank Sherman Raskin for his continued and highly valued friendship and a very special, longstanding working relationship; Prof. Kinney-Denning and Prof. Soares for the very fine work they do and for the pleasure I have taken from my contacts with them; all of my former students who now teach or have taught in the Program for the pride I have derived from being a part of their lives; and my fellow Advisory Board members for their collegiality and contributions to the Program.

I have had the good fortune of knowing Allan for years that I couldn’t begin to number. We have always enjoyed a collegial and mutually respectful relationship. Each of us having spent many years in the publishing industry as well as the accounting profession has likely enabled us to think alike and serve each other as mentor. He is a one-of-a-kind professional and always professional.

We served together for over twenty years as pro-bono consultants to The CPA Journal published by the New York State Society of CPAs and also enjoyed joining heads, hearts and minds in guiding the Society with its flagship publishing endeavor.

I have no doubt but that he will be missed in the corridors and classrooms at Pace. His students have gained mightily from his dedication to his every endeavor as well as his intellect, sense of humor, and caring.

I wish him a very long, healthy and happy “retirement” and hope that his fertile mind will continue being engaged in pleasurable activities.”

Ed Ruzinsky
Member of the MS in Publishing Advisory Board
Deloitte & Touche Consulting Group

Prof. Denning:  Thank you Allan for taking the time to do this interview and to share your insights and all of this great information about your career and the MS in Publishing program.  In closing I would just like to extend our congratulations, thank you for all that you have done, and to extend our best wishes for you and your family in your retirement.  We look forward to seeing you seeing at the fall Advisory Board meeting!

Welcome China South Publishing & Media Group!

The Pace University Administration, Faculty, and Staff welcome our colleagues from the China South Publishing & Media Group to New York City to participate in two weeks of training with the Pace University Publishing faculty.

We are proud that we will have trained over 30 executives from this group over a two year period.  Both Pace and the China South Publishing & Media Group are committed to the publishing profession and to publishing education, and we look forward to a long and continued relationship with our friends and publishing professionals from Hunan.

May I extend my best wishes to all for a successful two weeks of training.

Sherman Raskin
Professor of English/Publishing
Director MS in Publishing Program
Director Pace University Press
Pace University