Tools of Change Conference

Last week a number of Pace MS in Publishing faculty were able to attend (via a complimentary pass) the O’Reilly Tools of Change Conference that took place from February 12th to the 14th,  at the Marriott Marquis in Times Square.  In addition, a number of Pace students had the opportunity to volunteer at the conference and to attend sessions. It was a wonderful conference and we are grateful for the opportunity we had to learn from and mingle with industry professionals who are on the forefront of change in the industry.

On February 12th, I was fortunate to have the opportunity to attend the Author (R)evolution Day,  a one-day conference-within-a-conference presented by  the thought leaders at Tools of Change and Publishers Weekly. This day was “designed specifically for professional authors, content creators, agents, and independent author service providers who want to move beyond “Social Media 101” to a more robust dialogue about the opportunities in today’s rapidly shifting landscape.”  Joe Wikert, the GM & Publisher and Chair of Tools of Change (TOC) at O’Reilly Media, Inc., in his introduction, emphasized that for today’s hybrid authors, a “thread of entrepreneurship” would run throughout the day.  And, it certainly did—leaving everyone in the audience with a lot to think about as well as with concrete information on how to succeed in today’s dynamic digital marketplace.

The first speaker was Cory Doctorow, a science fiction author, activist, journalist and blogger.  His  thought provoking and informative talk “Welcome to the (R)evolution”, focused on the idea that “there are three things creative people and industries must understand if they are to thrive in the digital world: don’t let others put locks on your stuff; competitive markets mean more money for you and the Internet is more than an entertainment medium.”  Stating that “until we get these right, we’re stuck.”  Mr. Doctorow’s talk set the tone for the day which was clearly one of opportunity and empowerment for authors.

Other talks such as “The Author Blueprint for Success” which featured the well-respected Porter Anderson, a journalist, writer and speaker on publishing and Eve Brindberg, founder and director of Boston’s Grub Street, gave very specific and useful advice to authors on how to navigate the path to success. Subsequent sessions focused on current issues such as free digital content, the new, emerging role of the literary agent as radical advocates for authors, strategies for marketing and discovery (a panel which included Pace MS in Publishing alumna Tara Theoret,) choosing production and distribution services and community driven publishing —with great speakers like Amanda Barbara from Pubslush, Allan Lau from WattPad and Mark Jeffrey from Glossi.com to name a few!

Overall it was an outstanding day—as a Professor in the MS in Publishing program teaching publishing to a group of aspiring publishing professions, having the opportunity to hear from innovative industry professionals who are on the forefront of change in the industry, was invaluable.

Professor Jane Kinney-Denning

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I had a great time at the conference! Thank you for arranging for the opportunity to attend. I was assigned to a particular room for the day; but within that room, the various speakers represented a marvelous variety of innovative technologies in the publishing field. Lunch was great too — not only the food, but it was another chance to have great conversation, in a relaxed environment, with people who are working on exciting projects in publishing. I’m glad to have been a volunteer for O’Reilly TOC.”

 

Sharon Brown-Volunteer—Graduate Student, Pace University, MS in Publishing

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Below, Pace MS in Publishing Professor Andrea Baron, shares some her notes from the conference:

I. A panel discussion called “Creators and Technology Converging: When Tech Becomes Part of the Story” presented the participants’ views on the overlap of digital and print publications, including some refreshing ideas and opinions from Louis-Jacques Darveau, editor and publisher of The Alpine Review. This is an international publication, recently launched in Montréal, Canada, and distributed in 30 countries.  He views its mission as an “operations manual for alternative culture” and reports it has been very successful in its print-only model. Follow the jump to read more of Professor Baron’s account of the conference

Professor Baron’s Class goes to Quad Graphics


Professor Baron’s Class goes to Quad Graphics 

By Christine Noury

On November 20, 2012, Professor Andrea Baron’s Magazine Production and Design class went to visit Quad/Graphics located on W. 50th St. Quad/Graphics is one of the largest magazine printers in the United States and the facility we visited does the prepress and retouching work for many national magazines.

We took a tour around the various departments of the company and got an understanding, in a very hands-on way, of what the process of getting a magazine to the readers encompasses. We were walked thorough the steps taken to finalize magazine images and complete pages, organizing the work to meet tight production schedules, watched experts retouch images, saw the production of the newest interactive accompaniment to print magazines!

The future of the digital age in terms of magazines is very promising, according to Quad/Graphics. They have developed an application that works with Augmented Reality technology in print magazines. With your Ipad and your iPhone or other tablet, a reader can scan over a magazine cover or advertisement and an interactive application will appear for the reader to navigate around. The class was able to play around with these magazines and iPads to really understand how it works. We were also shown how these interactive applications are created for companies. This creates a whole new platform for publishing in a more hands-on and interactive method, which is very exciting for the future of magazines and publishing.

The trip to Quad Graphics was extremely educational and inspiring. Being able to see first-hand how magazines go through the process of being published and how the employees are so interested in their work, helped to show our class that we are on the right track for our futures as publishers.

By Christine Noury, who is in her first semester in the MS in Publishing program and is interested in pursuing a career on the editorial side of things.

 

Welcome Phoenix Publishing and Media Group!

Pace University proudly welcomes executives from Phoenix Publishing and Media Group from Nanjing, China for training from May 29 through June 15, 2012. Pace has now had the pleasure of educating close to 100 executives from this major conglomerate based in Jiangsu Province.  Our agreement with PPMG goes back to 2006. Our goal and mission is clear: to mutually cooperate and share ideas about the industry, strengthening ties between the United States and China.

The topic this session is printing. Professor Baron and Professor Lian will discuss the changes caused by digitalization and how they affect the printing industry. Guest lecturers have been invited to participate in the seminar.

The Pace administration, faculty, and staff extend our best wishes to our colleagues from Nanjing for a successful training experience and visit to NYC.

Sherman Raskin
Professor of English/Publishing
Director MS in Publishing Program
Director Pace University Press
Pace University

Ten Ways to Keep Your ePortfolio Up-to-Date!

One of the great things about ePortfolio is that it evolves as you do. As you pursue new internships/jobs and add more course work to your repertoire, your ePortfolio is the ideal place to keep track of your activity. Having a current ePortfolio allows you to be prepared for whatever opportunities may spring up unexpectedly (as they tend to do).

Here are eight easy ways for students to keep their ePortfolios current:

  1. Work with a professor to revamp your resume. You can then upload it in your ePortfolio as a document, or paste it in a textbox.
  2. Rethink how you showcase your coursework (papers, projects, etc). How can you prepare them to showcase your writing
    skills and knowledge of the field?
  3. Doing an internship? What sort of artifacts (work samples, photos, videos, articles, links) can you post to demonstrate
    what you have learned and achieved? You may even consider creating a blog on ePortfolio for weekly reflections on your experience.
  4. If you posted a brief bio or introduction somewhere on your page, make sure you frequently update it with your current activities.
  5. Add to the Skills box on your Introduction page.
  6. Link to any new recommendations or positive reviews you receive via LinkedIn, or other platforms/methods on your
    Recommendations page.
  7. If you posted any contact information on any of your pages, be sure all of the information is still correct.
  8. Revisit your ePortfolio on a weekly basis to see if there are any additions you can make.

And here are a couple of tips for Faculty:

  1. Do you have pieces (articles/lectures) that you could post? Can you write something on what you are doing in the classroom?  The Pace M.S. in Publishing Blog just did a faculty profile of Andrea Baron – the piece she included about her guest lecturers is something she wrote up for her ePortfolio.
  2. Keep a current list of the courses you teach each semester.

Your ePortfolio is your brand. Keep it up-to-date, and be ready to show it off!