Pace University proudly welcomes executives from Phoenix Publishing and Media Group from Nanjing, China for training from May 29 through June 15, 2012. Pace has now had the pleasure of educating close to 100 executives from this major conglomerate based in Jiangsu Province. Our agreement with PPMG goes back to 2006. Our goal and mission is clear: to mutually cooperate and share ideas about the industry, strengthening ties between the United States and China.
The topic this session is printing. Professor Baron and Professor Lian will discuss the changes caused by digitalization and how they affect the printing industry. Guest lecturers have been invited to participate in the seminar.
The Pace administration, faculty, and staff extend our best wishes to our colleagues from Nanjing for a successful training experience and visit to NYC.
Sherman Raskin Professor of English/Publishing Director MS in Publishing Program Director Pace University Press Pace University
For three weeks in May and June, the Publishing Program will host 16 executives from Phoenix Publishing and Media Group, the largest printing and publishing company in China. The group will participate in a series of seminars where they’ll hear presentations and exchange ideas with key industry leaders in the U.S.
The visit is part of an ongoing partnership between PPMG and the Pace Publishing program to organize the exchange of ideas, information and business opportunities. Starting in 2006, the Publishing Program broadened its international scope in several ways. In addition to the PPMG program, there was an agreement with Wuhan University in China. This includes the exchange of faculty members, who spend a semester in NY, as well as participation by our faculty in an annual digital publishing conference in China. These experiences have added a lot to our understanding of the Chinese and the international publishing industry for the students and faculty who participated.
The past years’ sessions with the PPMG group were extremely valuable in sharing information, and have also been successful in helping them develop partnerships with US publishers and printers.
This year’s sessions will focus on developments in print technology for book and magazine publishing, digital printing and cross-media workflows, and the expansion of environmental initiatives. The publishing landscape is changing rapidly and, as print publication volume decreases, printers have branched out, developing new services for their customers. These include digital supply chains, digital prepress services and print applications, and new tools such as web portals, e-commerce, and cross-media applications. We’ve also seen demand increase for environmental initiatives and energy usage reduction and carbon neutral techniques in paper and print manufacturing. All of these issues are critical to the survival and success of our industry.
We have an array of speakers lined up who represent top national leaders in their fields, and who are currently addressing these challenges. They will include digital vendors, publication printers, book and magazine publishers, paper manufacturers, and international organizations. Pace publishing faculty members Andrea Baron, David Delano and David Hetherington will also give presentations to the group. The seminar sessions are being organized by Professor Baron with translation provided by Professor Lian.
The activities will also include site visits to Hearst Magazines and Time Inc. for demonstrations of their newest digital workflows and media management systems. The group will also tour the headquarters of Bloomberg Financial and attend the Book Expo America trade show during their visit.
Last year’s sessions were marked by lively discussion and exchange of information. So many things have changed in the space of this year that we’ll be looking forward to discussing up-to-the-minute developments as we learn about the new directions in the publishing industry in the US and China.
The guests in the group and the organizations they come from are as follows:
Zuo Yumei, Director, Phoenix Publishing & Media, Inc.
Zhang Hao, Postdoctoral, Phoenix Publishing & Media, Inc.