Penguin Classics: Cover to Cover Book Launch

On Tuesday, September 27, the students in the Magazine Production and Design course got the chance to go to the opening lecture in the Labor, Literature and Landmark Lectures Series at the General Society Library, founded in 1785. The lecture was in honor of the 70th anniversary of Penguin Classics and the launch of a new book, Classic Penguin: Cover to cover to coverCover. Elda Rotor, Vice President and Publisher of Penguin Classics, and Paul Buckley, Senior Vice President and Executive Creative Director, spoke about the process of creating the covers for the Penguin Classics.

The lecture started with a simple question: “What makes a classic?” After sharing her opinion that classics are the books that have had readers in the past, and will be guaranteed to have readers in the future, Rotor moved on to discussing specific projects and covers that have been created by Penguin Classics. Buckley said that they wanted to “let the titles do the work,” and that the typography should encapsulate the “flavor of the book.”

Rotor and Buckley also discussed the new use of Penguin’s traditional orange and white tri-band, which has never before been used in American publications by Penguin, in the Penguin Orange Collection. Buckley discussed how he wanted to add a new level of creativity to the basic design by adding additional dimensions, like having images weaving in and out of the bands. This is something that we all strive to do with cover design: maintain the traditional branding of books and magazines, keep the recognizable images, while also finding something new to do with the old designs.

When discussing books like Lord of the Flies and The Haunting of Hill House, Rotor and Buckley talked about finding the right imagery to accompany the book. Even though the final covers are not always what they originally imagine, but they always end up being the perfect representations of the books. For example, in discussing The Haunting of Hill House, the house is actually barely scene in the far background of the cover, which instead dramatically depicts a single pivotal scene from the book in the forest.

Elda Rotor, VP, Publisher, Penguin Classics, with Pace students at the book launch.
Elda Rotor, VP, Publisher, Penguin Classics, with Pace students at the book launch.

Rotor and Buckley’s lecture on cover design at Penguin Classics covered topics of science fiction books, horror books, international books, collections and series of books, and even touched on the process of dealing with authors and estates. However, what it really boiled down to was the importance of the cover for a book. As Rotor put it, the cover is “sparking [the reader’s] imagination and curiosity,” as their first impression of the book ultimately comes from the cover. After the lecture, copies of the new book Classic Penguin: Cover to Cover, were available for purchase and signing. It was truly a great experience to be able to hear from the people that really work hard to make sure the visual of a book is stunning. It was a great learning experience that the Magazine Production and Design class had the unique opportunity to experience.

Kevin BakerWritten by: Kevin Baker

Kevin Baker is a graduate student studying magazine publishing at Pace University, with a particular interest in design and editorial work. In the past, he has worked as an intern at his undergraduate college magazine at York College of Pennsylvania, YC Magazine​, as an writing, proofreading, and fact-checking intern.

Job Alert! Online Marketing Assistant at Penguin Random House

Job description

Online Marketing Assistant – Consumer Marketing Development
Entry Level, Full Time, Unlimited, Marketing & Advertising, Marketing, Internet / Online / New Media
Penguin Random House U.S.A, NEW YORK, New York

Your challenge:
The Penguin Random House Consumer Marketing Development team is seeking an Online Marketing Assistant. This position involves opportunities to work creatively with people across the company and industry, to produce online marketing campaigns, and to learn about all aspects of book publishing and online marketing.

The online marketing assistant is a key part of our friendly, collaborative, and innovative team. S/he will be responsible for assisting with ad trafficking as well as supporting the campaigns team.

Responsibilities and duties include:
•Assisting with in-house ad serving platform and trafficking of ads
•Helping with campaign set-up and optimization, as well as reporting
•Writing ad copy
•Supporting divisional marketers
•Researching new vendors and staying up-to-date on marketing technologies

Your profile:
Job skills & requirements:

•Excellent communication skills (written and verbal)
•Eagerness to learn new technologies
•Organizational skills and collaborative nature
•Ability to prioritize and manage multiple responsibilities
•Strong analytical skills and curiosity, for interpreting sales and web analytics data
•Willingness to learn and master new advertising platforms, technology, and data tools
•Google Adwords, Facebook advertising, and/or Twitter advertising experience preferred but not required

The candidate would report to an Associate Director and Advertising Manager, and work very closely with an Online Marketing Associate. It’s a corporate position on a team that’s focused on providing best practices and guidance to our divisions–while there may be less direct title-marketing work involved, it’s a great way to understand PRH’s positioning about online and consumer marketing, learn what’s up and coming in tech, and meet many people across the company and industry. 

If interested in applying, click here:

Indicate in your cover letter that you are a Pace MS in Publishing student.

Please contact Professor Jane Kinney-Denning at if you have any questions.


Link of the Week: Penguin’s “Wheel of Fortune”



This year Penguin is turning 80, and as with most big milestone birthdays, it’s not a surprise that the company wants to do something big to commemorate the event.

Eighty years is a long time to be in business, and even with the merger with Random House, Penguin has a legacy to celebrate. This year, they’re incorporating the digital side of publishing, showing the world that they’re taking steps to become integrated and relevant.

Penguin has launched an interactive website that introduces users to 80 classical works.


Screen Shot 2015-02-25 at 11.26.30 AM

Click Here to check out the official Little Black Classics webpage.

By dragging or clicking the Penguin “selection tool,” users are introduced to titles with a quote from the title they land on and the option to purchase it as either a Mass Market paperback or eBook. Users can also share their finds on Facebook, Twitter, and Pinterest.

More than anything, Penguin is showing itself capable of engaging readers in the digital age, and interested in


moving forward with new ideas and approaches to bookselling. It may be hard for old companies to adjust to change, especially the change happening so quickly these days, but Penguin is making a salient effort that demands they be paid attention to.


Click here for further reading on Penguin’s history of changing the book world.

Full-time position: Advertising and Promotions Assistant with Penguin

Do you have an interest in design? Advertising? Promotions?

The Putnam, Riverhead, and Tarcher Advertising and Promotions department is looking for an enthusiastic, creative individual. This person will support the Associate Director in maintaining an organized and productive environment. This position is also responsible for designing various promotional materials.


Specifically, the Advertising and Promotions Assistant will:

  • Work closely with the Ad/Promo Associate Director and design team to maintain organized and productive workflow.
  • Work with manager and paperback team to coordinate, layout, and submit designed back ads for production.
  • Design posters and blowups and coordinate printing, meeting all deadlines.
  • Design print and online advertisements and promotional materials, including static and animated ads, printed postcards, bookmarks, and brochures for the Tarcher imprint.
  • Route catalog copy for the Riverhead, Putnam, Tarcher, and Audio imprints during catalog season.
  • Design images for social media for all imprints.
  • Update department status report, including keeping track of all requests from publicity, sales, marketing and working with manager and designers to deliver on time.
  • Organize presentation run-throughs, booking rooms and contacting attendees for scheduling.
  • Maintain the advertising archive, filing ads and promotional items.
  • Set up promo item ISBNs in Firebrand.
  • Create visual presentations using InDesign and PowerPoint.
  • Provide administrative support when needed.

Please apply if you meet the following minimum requirements:

  • Four year college degree in graphic design or communications design or equivalent work experience
  • Highly proficient in Photoshop and InDesign
  • Excellent written and verbal communication skills
  • Strong organizational skills, strong attention to detail; able to turn projects around quickly and multitask
  • Strong interest in book publishing and promotional design

Preferred qualifications include:

  • Knowledge of Illustrator
  • Strong interest in advertising and promotions

The salary for this position is $35,250. Full-time employees are eligible for comprehensive benefits package. To apply, submit your portfolio, resume, and cover letter to Indicate the position you are applying for in the subject line. No phone calls/agencies please.

Jobs of the Week

Penguin Group – Portfolio, Sentinel, and Current imprints

Type: Full Time

Position: Publicity Assistant

Location: New York, NY

Penguin is currently seeking a Publicity Assistant to assist two publicists within the publicity and marketing department of a ten-person team. This is an excellent opportunity to learn about the process of publicizing and marketing of books for three varied, non-fiction imprints.

Specific responsibilities include: 

  • Providing administrative support (answering phones, processing bills, arranging meeting copying, filing, etc.)
  • Writing press materials, sending media mailings, reaching out to media contacts, and, fulfilling review copy requests
  • Seeking publicity for assigned titles
  • Assisting with the coordination of author events and scheduling travel arrangements
  • Participating in social media efforts for the imprint


  • 4 year college degree or equivalent work experience
  • Strong interest in in book publishing, especially non-fiction publicity
  • Excellent written and verbal communication skills
  • Ability to manage multiple responsibilities in a deadline driven environment
  • Strong organizational and follow-up skills
  • Excellent attention to detail
  • Proficiency with Microsoft Word, Excel, and Outlook
  • Knowledge of social media platforms (Twitter, Facebook, LinkedIn) a plus

View the original job posting here

Bonnier Corporation – Popular Science

Type: Full Time

Position: Editorial Assistant

Location: New York, NY

Popular Science, a thought leader brand with a 140 year history, is an ideal representing the best hopes for our planet, our lives, and children and our future, we find the individuals and innovations that exist today that will lay the groundwork for a better tomorrow. By presenting the future through facts, that are told simply and through a unique and informative lens, Popular Science provides the most relevant information on technology, science, innovation, design and popular culture.

This position will provide administrative and editorial support for the magazine. The EA will work as an assistant to the Editor in Chief. He/she will work with section editors, the art department, and writers to process invoices and contracts. And he/she will assemble reports for the finance department. In addition, the EA will serve as a staff researcher, ensuring the accuracy of select stories in Popular Science. Minor reporting, editing, and web contribution is also required. Given the range of duties, the EA must be organized, highly adept at multi-tasking, and willing to take on responsibilities as needed. Minimum magazine experience: 1-2 years.

View the original job posting here.

Jobs of the Week

Gallery Books, Simon & Schuster

Type: Full Time

Position: Editorial Assistant

Location: NYC

Description: The Gallery Books imprint of Simon & Schuster is seeking an Editorial Assistant to assist an Executive Editor and Senior Editor, focused on women’s fiction, narrative nonfiction, and pop culture. Responsibilities include: reviewing manuscripts; general administrative duties; organizing and scheduling meetings in MS Outlook; communicating with authors and agents, by phone and e-mail; expense tracking; evaluating a high volume of manuscripts; handling all aspects of transmitting books to production. Must be reliable, friendly and flexible: proven time management skills, resourcefulness, accuracy, timeliness, and efficiency. Be able to work independently, confidentially, and professionally, in a fast-paced office environment. Knowledge of social media is important.

Requirements: Possess strong MS Office skills, including Outlook, Word, Excel, PowerPoint, as well as Internet skills. Strong interpersonal, written and oral communication skills are a must, as is a demonstrated interest in book publishing, especially women’s fiction, narrative nonfiction, and pop culture.

Of paramount importance are a can-do attitude, excellent organization, follow-through, and attention to detail.

View the original job post here.


Type: Full Time

Position: Assistant to the Editor

Location: NYC

Description: The Assistant is responsible for managing the day-to-day schedule and all administrative functions of the office of the Editor of InStyle. Ideal
candidate is a detail-oriented and confident self-starter who can
anticipate the needs of a busy executive and thrive in a fast-paced,
deadline-driven environment. This position requires the ability to
communicate and prioritize effectively; interact with high-level clients,
senior management and internal staff; handle confidential information; and
oversee multiple projects simultaneously.

Responsibilities: schedule meetings and manage appointment
calendar, make travel/transportation arrangements, answer phone and
prioritize messages.

Candidate must be a college grad with at least two years of administrative
experience supporting an executive, preferably in an editorial environment.

View the original posting here.


Jobs of the Week

Northside Media Group

Type: Full Time

Position: Assistant to the Publisher

Location: Brooklyn, NY

Requirements: Northside Media Group (NMG) is looking for an Assistant to the Publisher. NMG publishes The L Magazine, Brooklyn Magazine, and BAMbill, and produces events such as the Northside Festival and SummerScreen. The mission of NMG is to explore and champion emerging Brooklyn culture and style.

The Assistant to the Publisher position is a constantly-evolving role that encompasses a wide range of duties that help the ship sail smoothly. Because there are so many tasks and so many people asking for help, this position requires a special kind of candidate. Here are some of the qualities that we’re looking for:

  • Extreme organization. With multiple balls in the air at any time, an organization system is necessary to make sure none of them fall.
  • Proactivity. The ability to learn to spot problems before they become serious.
  • Positivity. Small office + lots of work = the need for positive team spirit
  • Honesty, kindness, and bravery. These are important traits for everyone in our company.


  • Managing the inputting and trafficking of ads in the print publications
  • Managing and processing payments from clients
  • General office management duties
  • Assist the publisher with individual and ongoing tasks
  • Help manage the magazine distribution process
  • Assist with the production of events

The Assistant to the Publisher position is ideal for a recent college graduate looking for experience in media and/or publishing. Working on so many different facets of the business makes it both challenging and illuminating. It should be noted that this is not a writing position, but rather a business position within a creative office.

View the original job posting here.

Penguin Group

Type: Full Time

Position: Assistant Manager – School and Library Marketing


  • 4 year college degree or equivalent work experience
  • Minimum of 3 years of prior publicity, publishing, teaching, or library experience
  • Ability to travel by plane, train, and/or car to 3-5 national Teacher/Library conferences per year
  • Excellent written & verbal communication skills
  • Ability to multitask and meet deadlines
  • Strong follow-up skills
  • Superb organizational skills
  • Understanding and awareness of social media platforms
  • Interest and enthusiasm for children’s books
  • Proficiency with Microsoft Word, Excel, Outlook, and PowerPoint
  • Experience creating both print and online marketing content strongly preferred
  • Knowledge of InDesign, Photoshop, and/or HTML is a plus

Responsibilities: Penguin Young Readers’ School & Library Marketing team is seeking an Assistant Manager of Education Outreach/Marketing. Working closely with the Executive Director and Senior Manager of Education Outreach, the Assistant Manager will be responsible for creating a school strategy for Penguin’s titles, programs, and properties.

Additionally, the Assistant Manager:

  • Implements direct to teacher advertising campaigns.
  • Creates and distributes teaching resources for classroom use.
  • Plans and prepares for all national and state educational conferences.
  • Oversees state award strategy and submission.
  • Develops a digital platform for Penguin Classroom ( to connect with teachers and students nationwide.

View the original job posting here.

Jobs of the Week

Solomon R. Guggenheim Foundation

Type: Full Time

Position: Digital Media Content Editor

Location: NYC

The Solomon R. Guggenheim Foundation is seeking a Digital Media Content Editor for the Publishing and Digital Media Department. The Digital Media Content Editor will oversee the Guggenheim Museum’s multimedia content: lead the content development for the museum’s app; edit exhibition materials and general information for the Guggenheim app; work closely with authors and curators to craft and edit audio scripts; create all multimedia text schedules; manage and execute content entry for digital collection materials and assist with collection editing; update content in TMS and proprietary app CMS; assist project editors on exhibition and catalogue-related materials as well as e-books; manage freelance contractors.

View the original job posting here.

Penguin Young Readers

Type: Full Time

Position: Publicity Assistant

Location: NYC

Description: Penguin Young Readers has an exciting opportunity open for a Publicity Assistant! The Publicity Assistant provides administrative assistance to the Young Readers publicity department and will have an opportunity to work on a diverse range of titles.

Specifically, the Publicity Assistant:

  • Provides administrative support (i.e. answers phones, handles bills, photocopies, faxes, files, works with mailings, keeps track of supervisors’ and authors’ schedules).
  • Maintains press contact database and creates catalog checklist for press contacts.
  • Handles day-to-day media requests.
  • Sets up author events.
  • Organizes mailings.
  • Creates media lists.
  • Handles award submissions.
  • Manages galley orders and conducts galley mailings to the trade media.
  • Assists in publicity campaigns (i.e. keeps track of publicity reports, assembles press kits, performs online research, maintains contact with authors).
  • Assists with tour schedules (books travel, sends press materials etc. to participating stores and schools etc.).


  • 4 year college degree or equivalent work experience
  • Prior office experience
  • Excellent written and verbal communication skills
  • Ability to multitask
  • Strong attention to detail
  • Strong writing skills
  • Strong follow-up skills
  • Proficiency with Microsoft Word & Excel
  • Desire to work in children’s division

Preferred qualifications include:

  • Prior publicity experience

View the original job posting here.

Jobs of the Week

This week we bring you two different positions. A digital position at Penguin perfect for anyone who has the tech skills and passion for work management and a marketing/publicity assistant at Other Press. While you’re looking, check out Folio Mag’s job website for more opportunities.



Company: Penguin

Position: Digital Workflow Assistant Manager

Location: New York City

Penguin is currently seeking a Digital Workflow Assistant Manager to assist the Manager and Vice President in all aspects of digital workflow services.  This person will help with all activities related to Penguin CORE editorial software including workflow planning, software upgrades, release planning, documentation, and training strategy and delivery.

While working in a team environment, the Digital Workflow Assistant Manager will be responsible for providing training and support to editorial teams in regard to our current systems and procedures, assisting with fulfillment of font requests, participating in larger content management initiatives, and working on other special projects as assigned.

Please apply if you meet the following requirements:

  • 4 year college degree related to publishing or technology or equivalent combination of experience and education
  • Minimum of 3 years of experience in a publishing environment, with knowledge of overall book publishing process including editorial, design, marketing, and layout fundamentals
  • Prior work experience demonstrating ability to function both independently and as part of a team
  • Excellent verbal and written communication skills
  • Excellent attention to detail and organizational skills
  • Ability to handle multiple projects, prioritize work, and manage time effectively
  • Good problem solving skills
  • Excellent interpersonal and presentation skills
  • Ability to manage frequent change, readily accommodating new projects, assignments, and technologies
  • Extensive experience with Microsoft Office, particularly Microsoft Word
  • Basic understanding of Mac platform and software, and ideally some experience with Adobe InDesign and Acrobat
  • Ability to travel up to 5% via airplane, train and/or car required; some overnight and/or international travel may be required


If you are interested in applying, please send your resume and cover letter (including salary requirements) to

Company: Other Press

Position: Publicity & Marketing Assistant

Location: New York City

About the position:

Other Press, publisher of novels, short stories, poetry, essays, as well as timely nonfiction from around the world that represent literature at its best, seeks a Publicity/Marketing Assistant to provide day-to-day support in a fast-paced, detail-oriented environment. Duties will include fulfillment of book copy requests to the media, updating publicity and marketing databases, assembling and distributing daily publicity reports & weekly meeting minutes, assisting with writing press and promotional materials, attending and assisting in the coordination of author events, researching potential blogs, and new media platforms. The ideal candidate will possess exceptional writing, communication, organizational and social media skills, attention to detail, and ability to juggle a multitude of tasks. Though duties will consist largely in assisting Publicity and Marketing efforts, we are a small and collaborative press and will require our Publicity/Marketing Assistant to support a variety of other departments when needed. Previous experience in a publishing or providing administrative support is ideal and passion to learn about book publishing is a must, in our search for a candidate to join our ambitious and growing team.

If interested in applying, please send resume and cover letter to Jessica Greer,