Pace University’s MS in Publishing Program Hosts the China Publishing Group

In September, Pace University’s MS in Publishing program hosted a delegation from the Beijing-based China Publishing Group (中国出版集团公司). cpgFormed in 2002 when China joined the World Trade Organization, CPG now publishes more than 16,000 new titles annually, including ebooks and audiovisuals. It also delivers information services online and in print. According to Publishers Weekly, CPG reported revenues of US$1.4 billion, profits of US$138.5 million, and total assets of US$2.7 billion in 2015.

CPG is headed by Mr. Tan Yue (谭跃), a big advocate of managerial training and development as a source of innovation and competitive advantage. CPG conducts ongoing scientific research in publishing technology so that its printing and copying facilities remain state of the art for both print and electronic media.

This is Pace’s fourth executive program for CPG. Participating were Mr. Tan’s top managers from fourteen business units:

  • China National Publications Import & Export Corp. (CNPIEC), which oversees the import of foreign books, the licensing of Chinese-language translation rights to foreign titles, and the export of Chinese-language books and translation rights to China’s best titles
  • China Publishing & Media Holdings Corporation
  • China Publishing & Media Journal
  • China Translation Corporation
  • Commercial Press International, Ltd., established in 1897, the oldest publishing house in modern China
  • CPG Digital Media Co., Ltd. (including its audiobook division)
  • Encyclopedia of China Publishing House, Ltd., led by the head of the delegation, Mr. LIU Guohui (刘国辉)
  • Orient Publishing Center
  • People’s Literature Publishing House
  • Rong Bao Zhai Publishing House
  • SDX Joint Publishing Company, Ltd.
  • Sino-Culture Press
  • Xinhua United Distribution Group Corporation, which oversees the Xinhua Bookstore chain of over 200 stores
  • Zhonghua Book Company established in 1912

china publishing groupCo-directed by professors Xiaochuan Lian and Kirsten Sandberg, the three-week program focused on the future of publishing, particularly trends in digital strategy, content marketing, and operations; digital rights management, intellectual property law, smart contracts, and blockchain technology; and innovation through incubation, integration, partnership, and acquisition.

Bloomberg, RosettaBooks, and Simon & Schuster each hosted the delegation for tea, tour, and talk. Guest lecturers included publishing professionals at the top of their game (listed alphabetically):

cpg group awardsThe executives received their certificates of program completion from Sherman Raskin, professor and director of the publishing program, Dr. Nira Herrmann, dean of Dyson College, and Dr. Uday Sukhatme, provost and executive vice president for academic affairs for Pace University. Assisting throughout the program were graduate students Mr. Li Zhongke and Miss Wang Qingke, with support from their classmates Anna Bailey, Kevin Mercado, and Breana Swinehart.

Many thanks to all who participated!

Written by: Kirsten Sandbergsandberg

Find her full bio here!

Penguin Classics: Cover to Cover Book Launch

On Tuesday, September 27, the students in the Magazine Production and Design course got the chance to go to the opening lecture in the Labor, Literature and Landmark Lectures Series at the General Society Library, founded in 1785. The lecture was in honor of the 70th anniversary of Penguin Classics and the launch of a new book, Classic Penguin: Cover to cover to coverCover. Elda Rotor, Vice President and Publisher of Penguin Classics, and Paul Buckley, Senior Vice President and Executive Creative Director, spoke about the process of creating the covers for the Penguin Classics.

The lecture started with a simple question: “What makes a classic?” After sharing her opinion that classics are the books that have had readers in the past, and will be guaranteed to have readers in the future, Rotor moved on to discussing specific projects and covers that have been created by Penguin Classics. Buckley said that they wanted to “let the titles do the work,” and that the typography should encapsulate the “flavor of the book.”

Rotor and Buckley also discussed the new use of Penguin’s traditional orange and white tri-band, which has never before been used in American publications by Penguin, in the Penguin Orange Collection. Buckley discussed how he wanted to add a new level of creativity to the basic design by adding additional dimensions, like having images weaving in and out of the bands. This is something that we all strive to do with cover design: maintain the traditional branding of books and magazines, keep the recognizable images, while also finding something new to do with the old designs.

When discussing books like Lord of the Flies and The Haunting of Hill House, Rotor and Buckley talked about finding the right imagery to accompany the book. Even though the final covers are not always what they originally imagine, but they always end up being the perfect representations of the books. For example, in discussing The Haunting of Hill House, the house is actually barely scene in the far background of the cover, which instead dramatically depicts a single pivotal scene from the book in the forest.

Elda Rotor, VP, Publisher, Penguin Classics, with Pace students at the book launch.
Elda Rotor, VP, Publisher, Penguin Classics, with Pace students at the book launch.

Rotor and Buckley’s lecture on cover design at Penguin Classics covered topics of science fiction books, horror books, international books, collections and series of books, and even touched on the process of dealing with authors and estates. However, what it really boiled down to was the importance of the cover for a book. As Rotor put it, the cover is “sparking [the reader’s] imagination and curiosity,” as their first impression of the book ultimately comes from the cover. After the lecture, copies of the new book Classic Penguin: Cover to Cover, were available for purchase and signing. It was truly a great experience to be able to hear from the people that really work hard to make sure the visual of a book is stunning. It was a great learning experience that the Magazine Production and Design class had the unique opportunity to experience.

Kevin BakerWritten by: Kevin Baker

Kevin Baker is a graduate student studying magazine publishing at Pace University, with a particular interest in design and editorial work. In the past, he has worked as an intern at his undergraduate college magazine at York College of Pennsylvania, YC Magazine​, as an writing, proofreading, and fact-checking intern.

Spotlight: Publishing Research Quarterly

Screen Shot 2016-02-24 at 1.24.43 PMPublishing Research Quarterly is an international forum for the publication of original peer-reviewed papers offering significant research and analyses on the full range of the publishing industry.

Alex Grover, a recent grad, just had a book review published in Publishers Quarterly.

The journal analyzes content development, production, distribution, and marketing of books, magazines, journals, and online information services in relation to the social, political, economic, and technological conditions that shape the publishing process. Its broad coverage shows how different sectors of the industry operate, from editorial decision-making to order processing.

Topics include product development, marketing, finance, and print and online distribution as well as the relationship between publishing activities and the publishing industry’s constituencies among industry, government, and consumers. The journal presents scholarly articles, research reports, review papers, essays, surveys, memoirs, statistics, letters, notes and book reviews.

Do you want to publish your article in this journal?

You can visit the homepage of Publishing Research Quarterly  to register for an online subscription and for full details on their aims and scope, editorial policy, and information on article submission.

Poets @ Pace Spring Reading

The poets Gary Lenhart and Eileen Myles are the spring 2016 readers in the Poets @ Pace series. The reading, which is free and open to the public, will take place April 11th from 6-8 p.m. in the Bianco Room, Level B, One Pace Plaza. It will include a Q & A, book signing, and refreshments. Poets @ Pace, which brings important poets to the Pace NYC campus each semester, is organized by Pace Poet-in-Residence Charles North and sponsored by the Office of the Provost.

Gary Lenhart has published six books of poetry, most recently The World in a Minute, and two prose collections: Another Look and The Stamp of Class: Reflections on Poetry and Social Class. He was editor of the poetry magazines Mag City and Transfer. From the mid-80s through the mid-90s he was Associate Director of Teachers & Writers Collaborative in NYC, and he edited The Teachers & Writers Guide to William Carlos Williams and The T & W Guide to Classic American Literature. For the past 24 years he has lived in Vermont and taught at Dartmouth College. Of his most recent book of poetry, Cleopatra Mathis wrote: “Gary Lenhart’s The World in a Minute combines all the best of intellect and heart.” Ron Padgett: “Tender heart, nimble wit, and tough mind radiate throughout Gary Lenhart’s poems of numinous domesticity, poems that are so well made that their craftsmanship is invisible—the ultimate graciousness of art.”

Eileen Myles, poet, novelist, performer, art journalist, and opera librettist, has been called “one of the savviest and most restless intellects in contemporary literature.” She is the author of nineteen books, including I Must be Living Twice: New & Selected Poems and Chelsea Girls; her honors include a Guggenheim Fellowship, three Lambda Book Awards, the Poetry Society of American Shelley Prize, a Foundation for Contemporary Arts award, and the Clark Prize for Excellence in Arts Writing. She has toured and performed extensively, including solo performances at the NYC arts center PS 122 and the Dia Foundation. Artistic Director of The Poetry Project in the 1980s, she edited the poetry magazine dodgems, and co-edited the feminist anthology Ladies Museum as well as The New Fuck You: Adventures in Lesbian Reading. She is Professor Emeritus and former Director of the writing program at UC San Diego.

Poets@Pace brings important poets to the Pace NYC Campus each semester and is organized by Pace Poet-in-Residence Charles North and sponsored by the Office of the Provost.

Awesome Opportunity! Become a Student Correspondent

The Center for Communication is launching a student correspondent program, open to students across the country, that will feature student writers who want to bring fresh perspectives and their voice to journalism across our platforms. Participants in the program will have their work published across all of our platforms and will also have opportunities to engage with other media organizations arranged by the Center for Communication.Student correspondents will be allowed to choose their own topics — as long as they focus on career, student life or a current, relevant news piece. Occasionally topics may be assigned to you.

HOW DO I APPLY?
The application process has three rounds:

Round 1: Submit your application
To apply, you will need to submit a resume, cover letter and two writing samples.

Round 2: Produce an original story
If selected to move on to this round, you will be required to produce an original story in 72 hours. Additional details will be provided if you are selected.

Round 3: Interview
If you are selected to move on to this round, you will interview with the Center’s Director of Community.

WHERE WILL MY ARTICLES BE PUBLISHED?
Articles will be published on the Center’s website, within our newsletter, and shared via Twitter and Facebook.

HOW LONG WILL I BE A CORRESPONDENT FOR THE CENTER?
If chosen, you will be a correspondent during the Spring 2016 semester.

DO I HAVE TO BE AN UNDERGRADUATE?
No. You must be currently enrolled in an associates, undergraduate or graduate program during your time as a correspondent.

DO I HAVE TO BE A JOURNALISM STUDENT TO APPLY?
No. We welcome all students of all degrees!

NONE OF MY WORK HAS BEEN PROFESSIONALLY PUBLISHED — CAN I STILL APPLY?
Yes. As long as you can provide samples of your work, you can still apply.

WILL I BE WORKING IN THE CENTER’S OFFICE IN DUMBO?
No. You will be working remotely from your college. This way, you can participate in the program while still taking classes on campus! Talk about a win-win, amiright?

All correspondents are more than welcome to come visit us, if they want!

WILL THIS OPPORTUNITY BE AVAILABLE IN THE FUTURE?
Yes. The program is offered in the fall, spring and summer.

I’VE APPLIED – NOW WHAT?
The Center staff will begin reviewing all applications. Keep in mind that we’re a staff of 4, but we’ll respond to every applicant as quickly as possible.

After this, you will be notified via email if you are selected to move on to Round 2 of the application process. Journalists selected to move on to Round 2 will be given 72 hours to produce an original story.

After the deadline of round two, selected candidates will participate in a brief interview with the Center’s Director of Community.

HOW WILL I BE COMPENSATED FOR MY PARTICIPATION IN THIS PROGRAM?

All correspondents will receive a stipend upon successfully completing program. Throughout the course of the program, the Center will conduct weekly mentorship calls with the Student Correspondents with guidance and editorial support.

READY TO APPLY?

Submit your application to Foladé Bell, our Director of Community. Be sure to include “Student Correspondent Spring 2016” in the subject line.

Interview with Susan Katz, the David Pecker Distinguished Visiting Professor

Interview with Susan Katz, David Pecker Distinguished Visiting Professor
for the 2015-2016 Academic Year

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It is an honor to have Susan Katz serving as the David Pecker Distinguished Professor for the 2015-2016 academic year. Ms. Katz joined Harper & Row in 1987 as President and Publisher of the College Division and as a member of the Executive Committee. In 1996, Katz made the transition from educational to trade publishing and became President of the HarperCollins Children’s Division, which is the position she held for 19 years until her retirement this past September.

During her tenure, Katz tripled the revenues of the division and had published more NEW YORK TIMES children’s bestsellers than any other publisher. She had the honor of working with such authors and illustrators such as Eric Carle, Kiera Cass, Neil Gaiman, Robin Preiss Glasser, Daniel Handler, Kevin Henkes, Kadir Nelson, Jane O’Connor, Lauren Oliver, Veronica Roth, Maurice Sendak, Sara Shepard, and Shel Silverstein.

Katz was a member of the Advisory Board of First Book and a member of the Children’s Book Council. She holds a bachelor’s degree in education from Boston University and a master’s degree from Teachers College, Columbia University.

Jane O’Connor and one of her books Nancy Clancy, Super Sleuth

Her first lecture will take place on Thursday, October 29th, 2015 at Pace University, 163 Williams St, 18th floor, from 6-8pm, where she will be discussing her experiences in Children’s Books Publishing as well as what goes into the making of a bestselling book with two of her colleagues, Jane OConnor, the author of the Fancy Nancy picture book series, as well as her editor, Margaret Anastas, Professor Jane Denning had the pleasure of interviewing Ms. Katz as she assumes her new role at Pace. The pair discussed what she hopes to accomplish as the David Pecker Distinguished Professor as well as some advice she has to offer to current Pace M.S. in Publishing students.

Prof. Denning: Hi Susan and thank you for agreeing to do this interview! Congratulations on being named the Visiting David Pecker Distinguished Professor for the 2015-2016 academic year. Can you tell us a bit about what you hope to accomplish this year at Pace?

Susan Katz: Thank you. I am very excited to have the opportunity to share some of my experiences with students here at Pace. I have always enjoyed hearing an “insider’s view’ of any profession that interests me because it becomes less mysterious and yet more interesting the more I learn. I hope students will find the information as well as my stories and anecdotes useful and entertaining in equal measure. 

Prof. Denning: As the Visiting Professor, you will be giving two lectures throughout the course of the year. What do you want students to take away from these lectures? Any pearls of wisdom you can impart for us now?

Susan Katz: I have asked colleagues to join me during both lectures. I am sharing case studies which I think will be exciting to hear because in both cases the books turned into major bestsellers. I want students to get a feel for “what it takes” to make a book into a major success. I’ve asked two of my colleagues to join me because they were key contributors to creating the successes.

Prof. Denning: Many of our students here at Pace have varied interests within the world of publishing. When you were first starting out in the industry, did you know that you wanted to end up working with Childrens books?

Susan Katz: Many folks call publishing the “accidental profession.” I didn’t start out with an interest in publishing, which I will be happy to explain at the first lecture. I did start out with a passion for reading, and a love of children’s books. I never thought I would be lucky enough to have the opportunity to work in the world of children’s books, which came midway through my career.

Prof. Denning: If a student is interested in the childrens book industry (or any other aspect of publishing) what is the best way for them to break in?

Susan Katz: Start with an internship or an entry level position. Make sure you use all of the resources at Pace to make your first connections. Attend Industry events. Talk to bookstore staff. Build relationships. More advice to come.

Prof. Denning: As our students gear up to enter the workforce, what sort of skills should they develop while in the MS in Publishing program so they can embark upon a successful career in publishing, whether in editorial, marketing, sales, or production or any other aspect of the business?

Susan Katz: It’s important to learn as much about the field as possible. So much information is available on line! Read the relevant business publications and research the publishers by visiting their websites. Bone up on the industry by reading newspaper articles in the area of publishing that interests you. Be sure to study the challenges the industry is facing so that you are prepared to focus on the thriving areas.

Prof. Denning: Can you tell us a bit about our lecture that will take place on Thursday, Oct. 29th ?

Susan Katz: As I metioned earlier, Jane O’Connor, the author of the Fancy Nancy picture book series, as well as her editor, Margaret Anastas, will be joining me. I thought it would be interesting to break the session into two parts. First, I’d like each of us to talk a bit about our careers, our experiences and how we got to the place we are today, and then I thought we would explain the picture book market and each describe our specific experiences in creating this fantastic picture book franchise that has sold over 30 million copies and is still selling today.

Prof. Denning: Thank you Susan!  We are really looking forward to your lecture.