Pace University’s MS in Publishing Program Hosts the China Publishing Group

In September, Pace University’s MS in Publishing program hosted a delegation from the Beijing-based China Publishing Group (中国出版集团公司). cpgFormed in 2002 when China joined the World Trade Organization, CPG now publishes more than 16,000 new titles annually, including ebooks and audiovisuals. It also delivers information services online and in print. According to Publishers Weekly, CPG reported revenues of US$1.4 billion, profits of US$138.5 million, and total assets of US$2.7 billion in 2015.

CPG is headed by Mr. Tan Yue (谭跃), a big advocate of managerial training and development as a source of innovation and competitive advantage. CPG conducts ongoing scientific research in publishing technology so that its printing and copying facilities remain state of the art for both print and electronic media.

This is Pace’s fourth executive program for CPG. Participating were Mr. Tan’s top managers from fourteen business units:

  • China National Publications Import & Export Corp. (CNPIEC), which oversees the import of foreign books, the licensing of Chinese-language translation rights to foreign titles, and the export of Chinese-language books and translation rights to China’s best titles
  • China Publishing & Media Holdings Corporation
  • China Publishing & Media Journal
  • China Translation Corporation
  • Commercial Press International, Ltd., established in 1897, the oldest publishing house in modern China
  • CPG Digital Media Co., Ltd. (including its audiobook division)
  • Encyclopedia of China Publishing House, Ltd., led by the head of the delegation, Mr. LIU Guohui (刘国辉)
  • Orient Publishing Center
  • People’s Literature Publishing House
  • Rong Bao Zhai Publishing House
  • SDX Joint Publishing Company, Ltd.
  • Sino-Culture Press
  • Xinhua United Distribution Group Corporation, which oversees the Xinhua Bookstore chain of over 200 stores
  • Zhonghua Book Company established in 1912

china publishing groupCo-directed by professors Xiaochuan Lian and Kirsten Sandberg, the three-week program focused on the future of publishing, particularly trends in digital strategy, content marketing, and operations; digital rights management, intellectual property law, smart contracts, and blockchain technology; and innovation through incubation, integration, partnership, and acquisition.

Bloomberg, RosettaBooks, and Simon & Schuster each hosted the delegation for tea, tour, and talk. Guest lecturers included publishing professionals at the top of their game (listed alphabetically):

cpg group awardsThe executives received their certificates of program completion from Sherman Raskin, professor and director of the publishing program, Dr. Nira Herrmann, dean of Dyson College, and Dr. Uday Sukhatme, provost and executive vice president for academic affairs for Pace University. Assisting throughout the program were graduate students Mr. Li Zhongke and Miss Wang Qingke, with support from their classmates Anna Bailey, Kevin Mercado, and Breana Swinehart.

Many thanks to all who participated!

Written by: Kirsten Sandbergsandberg

Find her full bio here!

Penguin Classics: Cover to Cover Book Launch

On Tuesday, September 27, the students in the Magazine Production and Design course got the chance to go to the opening lecture in the Labor, Literature and Landmark Lectures Series at the General Society Library, founded in 1785. The lecture was in honor of the 70th anniversary of Penguin Classics and the launch of a new book, Classic Penguin: Cover to cover to coverCover. Elda Rotor, Vice President and Publisher of Penguin Classics, and Paul Buckley, Senior Vice President and Executive Creative Director, spoke about the process of creating the covers for the Penguin Classics.

The lecture started with a simple question: “What makes a classic?” After sharing her opinion that classics are the books that have had readers in the past, and will be guaranteed to have readers in the future, Rotor moved on to discussing specific projects and covers that have been created by Penguin Classics. Buckley said that they wanted to “let the titles do the work,” and that the typography should encapsulate the “flavor of the book.”

Rotor and Buckley also discussed the new use of Penguin’s traditional orange and white tri-band, which has never before been used in American publications by Penguin, in the Penguin Orange Collection. Buckley discussed how he wanted to add a new level of creativity to the basic design by adding additional dimensions, like having images weaving in and out of the bands. This is something that we all strive to do with cover design: maintain the traditional branding of books and magazines, keep the recognizable images, while also finding something new to do with the old designs.

When discussing books like Lord of the Flies and The Haunting of Hill House, Rotor and Buckley talked about finding the right imagery to accompany the book. Even though the final covers are not always what they originally imagine, but they always end up being the perfect representations of the books. For example, in discussing The Haunting of Hill House, the house is actually barely scene in the far background of the cover, which instead dramatically depicts a single pivotal scene from the book in the forest.

Elda Rotor, VP, Publisher, Penguin Classics, with Pace students at the book launch.
Elda Rotor, VP, Publisher, Penguin Classics, with Pace students at the book launch.

Rotor and Buckley’s lecture on cover design at Penguin Classics covered topics of science fiction books, horror books, international books, collections and series of books, and even touched on the process of dealing with authors and estates. However, what it really boiled down to was the importance of the cover for a book. As Rotor put it, the cover is “sparking [the reader’s] imagination and curiosity,” as their first impression of the book ultimately comes from the cover. After the lecture, copies of the new book Classic Penguin: Cover to Cover, were available for purchase and signing. It was truly a great experience to be able to hear from the people that really work hard to make sure the visual of a book is stunning. It was a great learning experience that the Magazine Production and Design class had the unique opportunity to experience.

Kevin BakerWritten by: Kevin Baker

Kevin Baker is a graduate student studying magazine publishing at Pace University, with a particular interest in design and editorial work. In the past, he has worked as an intern at his undergraduate college magazine at York College of Pennsylvania, YC Magazine​, as an writing, proofreading, and fact-checking intern.

Spotlight: Publishing Research Quarterly

Screen Shot 2016-02-24 at 1.24.43 PMPublishing Research Quarterly is an international forum for the publication of original peer-reviewed papers offering significant research and analyses on the full range of the publishing industry.

Alex Grover, a recent grad, just had a book review published in Publishers Quarterly.

The journal analyzes content development, production, distribution, and marketing of books, magazines, journals, and online information services in relation to the social, political, economic, and technological conditions that shape the publishing process. Its broad coverage shows how different sectors of the industry operate, from editorial decision-making to order processing.

Topics include product development, marketing, finance, and print and online distribution as well as the relationship between publishing activities and the publishing industry’s constituencies among industry, government, and consumers. The journal presents scholarly articles, research reports, review papers, essays, surveys, memoirs, statistics, letters, notes and book reviews.

Do you want to publish your article in this journal?

You can visit the homepage of Publishing Research Quarterly  to register for an online subscription and for full details on their aims and scope, editorial policy, and information on article submission.

Poets @ Pace Spring Reading

The poets Gary Lenhart and Eileen Myles are the spring 2016 readers in the Poets @ Pace series. The reading, which is free and open to the public, will take place April 11th from 6-8 p.m. in the Bianco Room, Level B, One Pace Plaza. It will include a Q & A, book signing, and refreshments. Poets @ Pace, which brings important poets to the Pace NYC campus each semester, is organized by Pace Poet-in-Residence Charles North and sponsored by the Office of the Provost.

Gary Lenhart has published six books of poetry, most recently The World in a Minute, and two prose collections: Another Look and The Stamp of Class: Reflections on Poetry and Social Class. He was editor of the poetry magazines Mag City and Transfer. From the mid-80s through the mid-90s he was Associate Director of Teachers & Writers Collaborative in NYC, and he edited The Teachers & Writers Guide to William Carlos Williams and The T & W Guide to Classic American Literature. For the past 24 years he has lived in Vermont and taught at Dartmouth College. Of his most recent book of poetry, Cleopatra Mathis wrote: “Gary Lenhart’s The World in a Minute combines all the best of intellect and heart.” Ron Padgett: “Tender heart, nimble wit, and tough mind radiate throughout Gary Lenhart’s poems of numinous domesticity, poems that are so well made that their craftsmanship is invisible—the ultimate graciousness of art.”

Eileen Myles, poet, novelist, performer, art journalist, and opera librettist, has been called “one of the savviest and most restless intellects in contemporary literature.” She is the author of nineteen books, including I Must be Living Twice: New & Selected Poems and Chelsea Girls; her honors include a Guggenheim Fellowship, three Lambda Book Awards, the Poetry Society of American Shelley Prize, a Foundation for Contemporary Arts award, and the Clark Prize for Excellence in Arts Writing. She has toured and performed extensively, including solo performances at the NYC arts center PS 122 and the Dia Foundation. Artistic Director of The Poetry Project in the 1980s, she edited the poetry magazine dodgems, and co-edited the feminist anthology Ladies Museum as well as The New Fuck You: Adventures in Lesbian Reading. She is Professor Emeritus and former Director of the writing program at UC San Diego.

Poets@Pace brings important poets to the Pace NYC Campus each semester and is organized by Pace Poet-in-Residence Charles North and sponsored by the Office of the Provost.