Job Opportunity at the Pace English Language Institute!

The Pace University English Language Institute is hiring an Information Management Officer (IMO)/Webmaster to assist the ELI Senior Admissions and Student Life Coordinator and ELI Directors. This position is ideal for an M.S. in Publishing student with skills in website and presentation design.

The basic function of the IMO/Webmaster is to provide technical support for all English Language Institute staff members, as requested. The IMO/Webmaster is responsible for maintaining the official ELI website and creating various printed and digital materials for the ELI office. The IMO/Webmaster also creates and updates databases used by the ELI to archive both student and program information.

Qualifications:

  • High school diploma
  • Knowledge of designing and maintaining websites
  • Bilingual preferred (Arabic, Spanish, Korean, or Japanese). Should be fluent in English, with good spelling and telephone skills
  • Should be familiar with MS Windows programs, especially Access and Excel
  • Should be familiar with Adobe products, including Photoshop and Dreamweaver
  • Must have experience using HTML and Dreamweaver software to create and edit websites
  • Prior knowledge of using Oracle Banner program to create and maintain records is preferred
  • Expected to maintain friendly working relationships with all Pace University departments
  • Expected to provide friendly and efficient customer service to prospective and current ELI students
  • Portfolio of previous graphic/publishing/web-design work required for interview

Interested applicants can apply through the Pace Careers website here.

Summer 2012 Internship Report!

By Professor Jane Kinney-Denning

This summer, there were 20 students enrolled in PUB 699A, Internship I, and interning all over New York City (with one student in Florida) in prestigious internships in both the book and magazine publishing industries.  It has been a very exciting and rewarding summer for all, and certainly a wonderful way for Pace MS in Publishing students to build their resumes and launch their careers.  Below is a list showing where these students interned and what their titles were.  I have also included links to five of the final Internship Essays (one of the requirements of the course) in case any of you are interested in getting a better sense of what the internship experience was like for some of these students.  All of the essays my students submitted were excellent, but the ones attached represent a broad spectrum of experiences and showcase the varied interests and talents of our students.

I am very proud of all of these students and very grateful to the companies who hired them and provided them with such a wonderful educational opportunity.

Students in our program are required to complete one internship for credit (if they are not online students or already working in the industry or another industry) and to write a thesis paper in PUB 699B, Internship II, the following semester.  It is a wonderful way for them to reflect upon the experience and to develop expertise in a particular area of the industry—a useful thing for them to take with them as they begin interviewing for their first entry level positions.

These courses are offered in the Fall, Spring, and Summer, so if you are a student in the program and interested in doing an internship, please email me at jdenning@pace.edu to set up an appointment.  If you are an employer and have internship positions available and would like to interview some of our students, please email me at the above address anytime.

I believe that our internship program, coupled with courses that students take to complete the MS in Publishing degree, really prepare our students for successful publishing careers.  They enter the workplace with excellent skills, practical, real world experiences, outstanding technological skills, and a strong knowledge of current issues facing a dynamic and evolving publishing industry.

It is a pleasure working with our students and I am looking forward to another exciting academic year!

****

James Abbate
Noelle Webster: Agency Intern – Charlotte Sheedy Literary Agency, http://sheedylit.com/
Liberty Schauf: Sales Intern – HarperCollins’ Distribution Client Services, http://www.harpercollins.com/
James Abbate: Editorial intern – Kensington Publishing, http://www.kensingtonbooks.com/
Read James’s Internship Essay here.
Rakesh Suresh: Production and Manufacturing Intern –
Hachette Book Group, http://www.hachettebookgroup.com/

Diana Cavallo
Zhen Li: Design Intern – Musee Magazine, http://museemagazine.com/
Coleman Bentley: Editorial Intern – Elite Traveler Magazine, http://www.elitetraveler.com/
Diana Cavallo: Agency Intern – Nancy Yost Literary Agency, http://www.nyliterary.com/
Read Diana’s Internship Essay here.
Shao-Chun Kung (Abby): Social Management Intern – classictravel.com, http://www.classictravel.com/

Andrew Villagomez
Mallory Davis: Styling Assistant – Cityist, http://www.cityist.com/
Andrew Villagomez: Editorial Intern – Passport Magazine, http://www.passportmagazine.com/
Read Andrew’s Internship Essay here.
Julia Cuozzo: Editorial Intern – bizbash media, http://www.bizbash.com/, and EMCblue.com, http://emcblue.com/
Yuhan Liu: Fashion/Editorial Intern – New York Monthly Magazine

Natanya Housman
Elyse Rozelle: Production Editorial Intern – Fodor’s Travel, a division of Random House, http://www.fodors.com/
Timothy Maxwell: Editorial Intern – classictravel.com, http://www.classictravel.com/
Natanya Housman: Social Media Intern – Workman Publishing, http://www.workman.com/
Agency Intern – Charlotte Sheedy Literary Agency, http://sheedylit.com/
Read Natanya’s Internship Essay here.
Nidale Hosri: Pub Marketing Intern – American Express Publishing, http://www.amexpub.com/

Hannah Bennett
Caroline Perny: Agency Intern – Folio Literary Management, http://foliolit.com/home-9/
Hannah Bennett: Editorial Intern – Tor Books, http://us.macmillan.com/TorForge.aspx
Read Hannah’s Internship Essay here.
Mary Caya: Operations Intern – Rain Publishing, LLC. (part of Fourth Door Creative Media), http://www.rainandgrow.com/
DJ McErlean-Hopson: Research Assistant for Dr. Sarah Blackwood (Pace University) and Professor Janet Neary (Hunter College) on their text, A More Perfect Likeness: African Americans Write Nineteenth-Century Visual Culture

Welcome Phoenix Publishing and Media Group!

Pace University proudly welcomes executives from Phoenix Publishing and Media Group from Nanjing, China for training from May 29 through June 15, 2012. Pace has now had the pleasure of educating close to 100 executives from this major conglomerate based in Jiangsu Province.  Our agreement with PPMG goes back to 2006. Our goal and mission is clear: to mutually cooperate and share ideas about the industry, strengthening ties between the United States and China.

The topic this session is printing. Professor Baron and Professor Lian will discuss the changes caused by digitalization and how they affect the printing industry. Guest lecturers have been invited to participate in the seminar.

The Pace administration, faculty, and staff extend our best wishes to our colleagues from Nanjing for a successful training experience and visit to NYC.

Sherman Raskin
Professor of English/Publishing
Director MS in Publishing Program
Director Pace University Press
Pace University

Publishing Program to Host Chinese Executives for Three-Week Seminar

By Professor Andrea Baron

For three weeks in May and June, the Publishing Program will host 16 executives from Phoenix Publishing and Media Group, the largest printing and publishing company in China.  The group will participate in a series of seminars where they’ll hear presentations and exchange ideas with key industry leaders in the U.S.

Professor Baron and Professor Lian

The visit is part of an ongoing partnership between PPMG and the Pace Publishing program to organize the exchange of ideas, information and business opportunities. Starting in 2006, the Publishing Program broadened its international scope in several ways.  In addition to the PPMG program, there was an agreement with Wuhan University in China.  This includes the exchange of faculty members, who spend a semester in NY, as well as participation by our faculty in an annual digital publishing conference in China.  These experiences have added a lot to our understanding of the Chinese and the international publishing industry for the students and faculty who participated.

The past years’ sessions with the PPMG group were extremely valuable in sharing information, and have also been successful in helping them develop partnerships with US publishers and printers.

This year’s sessions will focus on developments in print technology for book and magazine publishing, digital printing and cross-media workflows, and the expansion of environmental initiatives. The publishing landscape is changing rapidly and, as print publication volume decreases, printers have branched out, developing new services for their customers.  These include digital supply chains, digital prepress services and print applications, and new tools such as web portals, e-commerce, and cross-media applications.  We’ve also seen demand increase for environmental initiatives and energy usage reduction and carbon neutral techniques in paper and print manufacturing.  All of these issues are critical to the survival and success of our industry.

A group of PPMG Executives listening to a lecture during the May, 2011 training

We have an array of speakers lined up who represent top national leaders in their fields, and who are currently addressing these challenges.  They will include digital vendors, publication printers, book and magazine publishers, paper manufacturers, and international organizations.  Pace publishing faculty members Andrea Baron,  David Delano and David Hetherington will also give presentations to the group.  The seminar sessions are being organized by Professor Baron with translation provided by Professor Lian.

The activities will also include site visits to Hearst Magazines and Time Inc. for demonstrations of their newest digital workflows and media management systems. The group will also tour the headquarters of Bloomberg Financial and attend the Book Expo America trade show during their visit.

Last year’s sessions were marked by lively discussion and exchange of information.  So many things have changed in the space of this year that we’ll be looking forward to discussing up-to-the-minute developments as we learn about the new directions in the publishing industry in the US and China.

****

The guests in the group and the organizations they come from are as follows:

Zuo Yumei, Director, Phoenix Publishing & Media, Inc.

Zhang Hao, Postdoctoral, Phoenix Publishing & Media, Inc.

Xu Chenmin, Vice General Manager, Jiangsu Phoenix Xinhua Printing Co., Ltd.

Mei Xiaofang, Department Manager, Jiangsu Publishing & Printing Materials Corporation

Zhang Rongming, Vice General Manager, Jiangsu Phoenix Yancheng Printing Ltd.

Wang Zhiguo, General Manager Assisitant, Jiangsu Phoenix Digital Printing Co., Ltd.

Xu Ling, Director, Phoenix Education Publishing, Ltd.

Zhang Jing, Director, Phoenix Science Press, Ltd.

Zhong Min, Director, Phoenix Vocational Education Books, Ltd.

Qiu Li, Director, Phoenix Juvenile & Children’s Publishing, Ltd.

Wu Yonggang, Manager, Jiangsu Phoenix Printing Production, Ltd.

Xia Nan, Vice Manager, Nanjing Amity Printing Company, Ltd.

Kong Dawei, General Manager, Jiangsu Gaochun Printing Company Co., Ltd.

Wang Hong, General Manager, Suzhou City AO Advertising Co., Ltd.

Ma Xuquan, General Manager, Xuzhou Xuquan Print Co., Ltd.

Zhang Hao, Vice General Manager, Nanjing Bills & Securities Printing Co., Ltd.

Alumni in the Spotlight – May 2012

Justin Colby is a 2008 graduate of the MS in Publishing program.  Since then he has been the Project Director at Onward Publishing, a premier custom publishing company “that successfully combines outstanding leadership with exceptional talent.”  Onward Publishing is renowned for award-winning editorial and design and has a proven expertise in creating and strengthening world-class brand images.  As a premier custom publishing company, Onward publishes magazines and newsletters, and provides web/digital services. In this interview, Justin will share with us his insights on the value of custom publishing and industry trends, as well as his thoughts on the future of publishing.

Prof. Denning:  Hi Justin, and thank you for agreeing to do this interview.  It has been 4 years since you graduated from the MS in Publishing program.  Can you tell us what you have been doing since you graduated?

JC:  I actually got the call from Onward Publishing the day I handed in my thesis, and started with them almost immediately after that.  Thanks to my experience with the MS in Publishing program and the Pace University Press, I’ve also been able to help a couple of my friends self-publish their books.

Prof. Denning:  What does your job as Project Director entail?

JC:  My job is to bring together the “puzzle pieces” of what we do – the conceptualization, the writing, the design, the production and the distribution – and help make the process as seamless as possible for our client. Therefore, my week is usually split between visiting clients to learn their needs, and working with our internal editorial and design teams. Since I spend so much time in the field, I also have my finger on the pulse of what our clients are looking for from us, whether it’s the latest printing bells and whistles or interactive versions.

Prof. Denning:  What exactly is custom publishing?  Is it similar to advertising? Who are some of your clients?

JC:  That’s the beauty of it – custom publishing can be many things to many people. We combine agency-level creative talent with years of publishing and printing experience to create measurable, targeted publications for our clients that accomplish specific goals.

Healthcare is a major business for us, both big hospital systems and managed care companies (HMOs). One of the most rewarding parts of what we do is helping blue chip names like Mount Sinai and UnitedHealthcare keep people healthy. It’s sort of an enlightened self-interest for them, but the end result is healthier people.

Our business changed significantly when we signed an agreement with National Geographic in 2008; we soon added clients including Airbus and FSC to our roster.

Prof. Denning:  How does custom publishing differ from self-publishing?

JC: I love the idea of self-publishing – it’s truly revolutionary in allowing authors to reach an audience on their own terms, and I think it will only become more democratic as the barriers to entry fall with the advent of digital magazines. Unfortunately, it’s very difficult to make money in the self-publishing industry with a service-based model. Most authors don’t have many resources to work with and there are already some inexpensive services available.

We have some book and magazine vets on our staff, but what we do is really a marketing tool for our clients. They approach us with a specific goal and we give them a soup-to-nuts solution. The piece is then distributed directly to their customers or referral sources, tracked and distributed. In a sense, we become a part of their communications team. Some companies call this “branded content.”

Prof. Denning:  On the webpage for your company, it states that “designing ways to communicate is what ONWARD Publishing is all about.”  Can you tell me what is meant by that?

JC: Onward has always hung its hat on design. While content is king, the key to getting customers to pick up and consume your message is to provide it in a pretty package. It’s amazing how attached people get to a well-designed and written magazine, even if it comes from a marketer.

Prof. Denning:  Your company also provides web/digital services.  Can you explain what that means?

JC:  Traditionally, it meant what we call “microsites” (web sites meant as a companion to a publication), e-newsletters, and interactive flash magazines. But with the advent of tablets, it includes everything from mobile applications to interactive optimized publications online.

Prof. Denning:  Has social media played a role in the success and growth of ONWARD Publishing?

JC: I’ve always been bearish on social media as a business tool, but I’m coming around and realizing the value it can have, particularly for a consumer-oriented brand. In fact, we are even talking to a couple of our clients about helping them to manage their social presence.

I think what’s true in publishing carries over to social media – customers are willing to listen to you if you’re “real” and, perhaps even more importantly, if you’re providing useful information. A company’s social voice shouldn’t be drastically different from how it communicates through other channels.

For publishing, I think it’s another equalizer – social media will help the best works get discovered and build a following.

Prof Denning:  What do you think the future holds for book publishers?  Do you think the launch of designated ebook readers and the iPad (and subsequent tablets) forever changed publishing as we know it?

JC:  I put a lot of value in the look and feel of a publication, and to me, there’s a certain luxury to shutting off my electronics for the day and sitting down with a good book or the latest issue of Saveur.

That said, we can’t put this thing back in the box. Tablets are here, they’re sexy, they’re personal, and they’ll get cheaper by the year. You’re not going to bring an $800 iPad to the beach, but a $50 tablet isn’t as precious. I think print will always serve a purpose, but tablets (or some similar device) will become the way we consume much of our media in the near future.

Prof: Denning:  What do you think the biggest trends in publishing are today?

JC: What fascinates me is that despite the long tail and the ability that we have to focus on our most niche interests, we still have mega-hits. Book series like The Hunger Games and Harry Potter show that the fundamentals of storytelling stay the same, and we still want something to talk about over the water cooler. I think what’s changed is that those stories come from unexpected sources. In our connected society, it’s easier for the cream to rise to the top.

Prof. Denning:  Would you like to speculate on the future of magazines?  What do you think the industry will look like in 20 years? 30? 50?

JC: Magazines have two things going for them: a great brand and editors. It might seem like in a world of unlimited content, a magazine is an anachronism, but more than ever readers need someone they trust and identify with to help them find the best information. We’re developing an iPad reader that will allow people to do just that. It intelligently filters information, learning from what users read and adapting continuously.

Prof. Denning:  Please tell me a bit about how your educational experience at Pace prepared you for your publishing career.

JC:  I think the most valuable part for me was the multi-disciplinary approach. As publishing becomes more and more complicated, employers are looking for someone who can adapt quickly and wear many hats, if you pardon the cliché. Working with professors who had worked or were currently working in the industry was also very valuable. My grandfather always told me you should know something about everything and everything about one thing. I think that’s a good way to go about a publishing career.

Prof. Denning:  Have you always been interested in writing and publishing?  Where did that passion come from?

JC:  I’ve always enjoyed creating. I wouldn’t call myself a writer, but I’ve always imagined I’d have a job where I made something I could point to. I have many artists in my family and though the talent may have missed me, the desire to create is still there. It’s intoxicating to see your work reach such a broad audience.

Prof Denning:  Where did you intern when you were in Graduate school?

JC: I worked for a bit at American Business Media and Haymarket Media. At each company, I met great people and got to see a different part of the industry. ABM is an association of B2B publishers and many of their members were pioneers in monetizing online media. At Haymarket, I learned how to cultivate a niche audience for PR week. In an indirect way, both were related to what I’m doing now.

Prof. Denning:  What was the topic of your thesis paper?  What advice would you give to students who still have to write their papers?

JC:  My thesis paper was about how business-to-business companies could monetize digital media to help them recover some of the lost profit from advertisers. The idea was that because B2B serves such niche audiences, it was easier to connect interested buyers with relevant advertisements. As for those still working on the paper, be flexible and talk to a lot of people. You’ll be surprised that the paper will take on a life of its own.

Prof. Denning:  What do you think are the essential skills our students need to leave the program with in order to succeed in the industry?

JC:  Anyone who attends the program will leave with a well-rounded understanding of the industry thanks to a great curriculum and great professors. But honestly, I’ve learned that the most important thing in any business is learning how to deal with people. If you can sell yourself and work well in a team, you’ll have a lot of success. As our company’s president always tells us, no one cares how much you know until they know how much you care.

Prof. Denning:  Any other advice you would like to offer up to our students?

JC:  Be patient. Even with a graduate degree, you’re still going to have to prove yourself when you get out of school. Also, keep in touch with everyone you meet in the program. Professors and other students can be a great deal of help and are usually gracious in offering their advice.