Alumni in the Spotlight – April 2012

Jessica Napp, a 2000 graduate of the MS in Publishing program, is currently Associate Director of Publicity at Rizzoli New York (www.rizzoliusa.com), an integral part of its parent company, the Italian communications giant RCS Media Group.  Rizzoli New York is a leader in the fields of art & architecture, interior design, photography, haute couture, gastronomy, performing arts, and gay & alternative lifestyles.  In this interview, Ms. Napp will share with us some of her thoughts on the book publishing industry today and on the role of the publicist in an industry that is constantly impacted and adapting to new technological innovations. 

Prof. Denning:  Hi Jessica and thank you for agreeing to do this interview.  It has been 12 years since you graduated from the MS in Publishing program.  Can you tell us a bit about what you have been doing and how your career has developed since then?

JN: Hi Jane, thank you for asking me! I can hardly believe it has been 12 years, but during that time I have had the opportunity to work for a variety of publishers and PR firms, and I can honestly say that my career is pretty well-rounded.  I have had the opportunity to work for 2 of the large trade houses (Little, Brown and Simon & Schuster), I have done stints at PR agencies specializing in book publicity (Planned TV Arts (PTA), now called Media-Connect, and McAllRow Communications), but have found my home in the illustrated world having worked for Stewart, Tabori & Chang, Welcome Books, Harry N. Abrams, and for the past 5 years, Rizzoli New York.

Every job in this industry has taught me another piece of the publishing and publicity puzzle. The successes I have had would not have been possible, in my mind, without this rich and diverse background and I am grateful for every opportunity that has come my way over the years.

Prof. Denning:  What does your job as an Associate Director of Publicity entail?  How has the job changed since you first began working at Rizzoli?

JN:  My job is multi-faceted and certainly extends beyond the realm of publicity. The biggest change from when I started is the volume of work. As we grow and become more successful, as we continue to publish the books of cultural heavy-weights, there is always more to do. As Associate Director, my primary job is to assist the Executive Director of Publicity in all aspects of running the department.

I work on many of the company’s high profiles books and authors, handling roughly 20 books a season. I have had the honor of working with Michael S. Smith (interior designer for the Obama White House); designers Martyn Lawrence-Bullard and Mary McDonald of Bravo’s Million Dollar Decorators; New York Times food columnist Florence Fabricant and the Society of Memorial Sloan-Kettering Cancer Center; fashion designer Tommy Hilfiger;  Rihanna; Paula Deen’s former food stylist and culinary  editor, Libbie Summers; legendary architectural photographer Julius Shulman; and artist Will Cotton, the creative vision behind Katy Perry’s California Gurls video.  This upcoming fall I will be working with actress Diane Keaton and music sensation M.I.A. My list could go on and on.

But what I do on a daily basis varies. I design press campaigns, craft press materials, research press contacts, organize author events and tours, and pitch a wide variety of features, stories, and interviews. My publicity team and I also supply our Social Media Manager with a great deal of content for all social media platforms including Facebook/Twitter/Pinterest/Rizzoli website and blog.  I also write tip sheets/fact sheets for the marketing department to use at sales conference; assist in setting the budget for the department on an annual basis, as well as track all expenses; I mentor junior staff and interns; I negotiate serial rights agreements; clear photo permissions; book advertising space; submit all Rizzoli titles for awards; and oversee all reporting for the publicity department.  I also liaise with our foreign press representatives around the world to make sure they have all of the tools they need to promote Rizzoli books in their markets.

Prof. Denning:  How do you interact with the other members of the publishing team?

JN: It is important that we have good working relationships with the other departments.  I work directly with the Accounting team to make sure publicity’s vendors get paid in a timely fashion, that we are meeting our budgets, and that our bills are coded correctly. The department meets regularly with the Production team to know the status of the books coming off press, when they are due in port/customs (we primarily print overseas), and to arrange for the digital files to be returned to NY so that we may provide press with high resolution images to accompany their coverage.

Our relationship with our Editors is of the utmost importance; they are our primary source for early information on books and authors, for relaying early marketing plans and ideas that came up during the acquisition phase, and ultimately, providing us with the finished product, the book.  Publicity meets with our Editor-in-Chief weekly to update him on our progress, successes, and in some cases, road blocks.

Our relationship with the Marketing team is multi-faceted and the closest of the departmental relationships. Together we promote and sell our books to targeted audiences, giving the sales force all of the tools needed to sell Rizzoli books into the marketplace, and continue to extend the Rizzoli brand wherever possible.  Rizzoli’s sales and fulfillment are handled by Random House Publisher Services division of Random House (RHPS), giving us access to the largest and best sales force in the country, with the most up-to-date fulfillment services to support those efforts. We are in daily contact with the team at RHPS dedicated to servicing distribution clients only including trade, library/academic, and special sales.

Prof Denning:  What are some of your favorite parts of the job?

JN:  I still get a thrill from securing a fabulous media placement!  Flipping through a magazine or a newspaper, reading a blog or turning on the TV and seeing a review/feature that I negotiated is a natural high. I still catch myself grinning from ear-to-ear, eager to share with my friends and colleagues. I love the fact that each season offers something new to learn and on which to become a mini-expert.

Prof. Denning:  How does technology/social media fit into/impact your current job? Tell us a bit about Rizzoli and some of the initiatives they have taken in response to new technological developments.

JN: Technology has made our jobs so much easier and efficient.  Before NetGalley came into use, Rizzoli started to use a system called Box.com, similar to a FTP site, but crashes less.  On this site we can upload e-galleys, high res press images, author photos, etc., and easily send links to members of the press.  When you work on illustrated books, having the best technology available to represent the finished product is crucial.  We are still exploring e-books and their technology, but by definition, “coffee table books” are meant to be physically produced and displayed.  When the technology gets to the point where it does justice to our books, I have no doubt that these versions will appeal to a segment of our market, i.e.: art school students with the need to zoom in on details or enhanced videos that complement our cookbooks and floral instructional guides.

In terms of social media, some of our best publicity placements/marketing outreach comes from social media. Author and social media guru Dorie Greenspan is a perfect example. When Dorie reviews a cookbook and offers a giveaway on her blog/Twitter feed, 93,000 people have read about the book, and all are fans of cooking, baking, French cuisine…and they purchase books! We will see more sales from this type of exposure than other types of press mentions, and so more and more we are making online press and marketing key components of our publicity and marketing campaigns.

Prof Denning:  Rizzoli is part of the Italian communications giant RCS Media Group.  Can you tell us what it is like working for such a large international company?

JN: RCS allows us a great deal of autonomy and is supportive of our publishing programs and retail endeavors. The New York office is small, about 50 employees. We publish original books under 4 distinct imprints, and distribute 3 imprints from our RCS family as well as distribute 2 non-RCS affiliated publishers, one from Japan and the other from Australia, in the US marketplace. We have a very global view on publishing.

The Rizzoli Bookstores on 57th Street in NYC and in Milan are world famous. Rizzoli, a marquee of the RCS empire, is associated with quality, luxury, style…and this cachet opens many doors for exciting opportunities and connections. The top names in fashion, art, and design all covet the “R” on the spines of their books. When Eataly – the brainchild of Mario Batali and Joe and Lidia Bastianich – was planning their NY opening, they knew they needed a bookstore within its halls to help unify its vendors and purveyors and I am proud to say that Rizzoli was the obvious choice. Other bookstores and retail outlets respect the Rizzoli brand so much that they have asked us to set up boutiques in their spaces, and it is exciting to see Saks Fifth Avenue (NY), Fred Segal (Beverly Hills), Teatro Verde (Toronto), Books & Books (Florida), Book Passage (California) , The Gucci Museum (Florence) and Somerset House (London) aligned with the legendary “R.”

Prof. Denning:  Please tell me a bit about how your educational experience at Pace prepared you for your publishing career.

JN:  The best part of my experience at Pace was being able to learn the basics at night in class, and then apply those lessons to the real world job experience. Conversely, when a subject matter in school was troublesome, I had great resources in the office to rely on for additional guidance and advice.  The book production class was the best example of this. Early on, I never really understood printing schedules, 4 or 5 color printing and color corrections, or how some pages got bound inversely in the finished book. After seeing a book on press over at Watchtower, I had a much clearer understanding of the whole process, which led to a better understanding at the office as to why files are prepped the way that they are, why schedules are set with the buffer dates, etc. Truly a full-circle experience!

Prof. Denning:  Have you always been interested publishing?  Where did that passion come from?

JN:  My love of books started with my parents.  My mom was an English major in college and made it a point to surround me with books growing up.  She enrolled me in the summer reading program at our local library year in and year out, she took me to our local Barnes & Noble at least once a week and never said no to a book purchase, and always indulged my reading habit, from Sweet Valley High to Garfield comics to the infamous school reading lists. No book was off-limits, even those that caused some other parents to panic. We played Scrabble and Mad-Libs together and as I grew older I read books dear to her, Agatha Christie, Sherlock Holmes, and the great Bard.

My father is an avid stamp collector and in the 1980’s decided to self-publish a book on his collection, going so far as to even create his own publishing company called Grounds for Divorce Publications (family joke – my parents are still together, 38 years and counting). He made me “publisher” and I got to sign all of the checks that came in as he sold them one at a time out of our basement. He was on the self-publishing bandwagon before it was even popular! All of this on the home front led to my participation in high school and college yearbook where I was a photo editor.

But I didn’t know I really wanted a career in publishing until I had an internship in college at Greenwood Press, an academic publisher, in their marketing department. My job was to read through all of the reviews that came in for the hardcover, highlight them, and type them up for the editors to use on the paperback reprints.  After that, I was to go online and research organizations in which to promote the books, and in 1996, this was not as easy as it is today. The office had 1 internet connection, a dial-up modem, and each department had access to that one machine for one hour each day.  I found the process fascinating and began looking into graduate programs that would allow me to learn more about the business and help me get a job. And I found Pace.

Prof Denning:  What do you think the future holds for book publishers? Specifically the Publicist…how has technology changed the role of the publicist?

JN:  The publicist has always done more than the job title suggests, but in this social media age, I think a publicist needs to be a web marketer and a voice for those unsure of how to navigate the ever-changing media landscape. A Facebook review by an influencer is just as key as a review in the New York Times these days. With so many competing outlets, the big hit is no longer all it takes to make a book, you need critical mass. The web makes niche marketing and publicity that much easier than in years past, and having a specialty, while always appreciated and valuable, is even more critical in my mind.

Prof. Denning:  What initiatives has Rizzoli taken in terms of eBooks?

JN:  We have experimented some and have 5 books on the iTunes bookstore, but we are waiting for technology to improve even more before we take a larger step into this area.

Prof. Denning:  Would you like to speculate on the future of eBooks? Books in general?

JN:  I think e-books will appeal to a certain audience always, and some genres lend themselves more to the format than others. I applaud the ways in which children’s books can be adapted for this new platform, especially in their use for the children with learning disabilities, including Autism. E-Books can engage disabled children, help them learn and communicate in ways that mainstream children do, hence closing some of the gap of misunderstanding and isolation that can exist.  For all the advantages an e-book allows, it still cannot replace the feel, the smell, of a printed book, the free advertising the book jacket affords.  A book can get wet poolside and still be useful, an e-book reader or tablet cannot.  I grew up with rotary phones, TVs with rabbit ears, typewriters, and microfilm. I did not have a cell phone or email until I was in college.  I will always love the printed book, but do look forward to the advancements on the horizon.

Prof. Denning:  What do you think are the essential skills our students need to leave the program with in order to succeed in the industry? For those looking to survive and thrive in this industry?

JN: Be a professional student, and I do not mean that with its usual negative connotations. The more you are willing to learn and practice new things, the better the publishing professional you will become. Take a professional development class, offer to work on a project outside of your comfort zone – the more you are willing to understand the bigger picture and help with all aspects of the creative and selling process, the more in demand you will be. But, do have a concentration, an area of expertise will never fail you, as long as you admit it may have to be modified in 2, 5, or 10 years.

Prof. Denning:  What were some of the highlights of your graduate experience?

JN: My internship while at Pace was in the special sales department of Oxford University Press. Back in 1998, Amazon was a special sales account…oh, how times have changed! It was my first corporate job, complete with workplace politics, expectations.  Being a sales rep for 8 months was an invaluable experience; I had to work closely with the warehouse and customer service, all valuable skills that I still use today. But I wasn’t a fan of chasing the purchase order and when I realized that a sales rep basically has the same conversation as a publicist, but asks for time and talent instead, I knew I needed to change my focus and get a job in publicity!

Prof. Denning:  What advice would you give to students who still have to write their graduate thesis papers?

JN: This could be the very last paper you ever write in an academic setting, so go out with a bang! You have chosen a career in publishing, so in many ways this should be the easiest paper you have ever written.  Hopefully you will have had some real world experience to bring to the pages, and let your voice be heard.  Since the invention of moveable type, the world has been shaped by those with a voice and the willingness to use that voice. While the landscape may continue to migrate from paper to screen, people still want a voice educating them, entertaining them, and informing them. The world may be smaller and faster these days, but human nature is still the same.  We are curious and the written word, in whatever format, is still the great equalizer. Be eager, be willing to learn, be willing to go the extra step, be willing to make a mistake, but always be yourself.

Prof Denning: What can students entering the field do to set themselves apart from other applicants?  Do you look for anything specific on a resume or in an interview?

JN: As for what I look for in potential intern candidates and new hires, I like to see well-roundedness, natural curiosity, a love of books, and someone who is not afraid to put in their dues.

Prof. Denning:  How have you been involved in the program since graduating?

JN: In 2005 I had the opportunity to be a guest lecturer in Melissa Rosati’s marketing class.  Dating back to my days at  Abrams, I have always been in charge of hiring interns and since then have always reached out to Pace, my way of giving back to the program that gave me my start.  Over the years I think I have had 6-8 Pace interns.

Careers in Publishing: Lunch and Learn

If you’re reading this entry, you’re most likely a Publishing student interested in finding an internship and, consequently, a job. Well, you’re in luck! On April 18, from 12 to 2 PM, Career Services at Pace University is hosting an event that will greatly benefit all Publishing students. Those who are presenting at “Careers in Publishing: Lunch and Learn” specifically asked that Publishing students attend because they are interested in recruiting intelligent and well-rounded students, like you! Adam Goldberg, Associate Director of Human Resources at Hachette, Sonia Lynaugh, Recruiter of Human Resources at Penguin, and Carolyn Zimatore, Talent Acquisition Manager at Harper Collins, will be speaking at the event. This is truly a great opportunity for students to learn about the variety of careers in the industry and network with recruiters.

MS  in Publishing students are encouraged to attend in order to take advantage of this wonderful networking opportunity.

David Pecker Distinguished Visiting Professor Lecture!

All M.S. in Publishing students and faculty are officially invited to the David Pecker lecture presented by Michael Healy, David Pecker Distinguished Visiting Professor of Publishing for the 2011-2012 academic year.  The title of the lecture is “Global, Mobile, and Personal: the Future of Publishing in Hazardous Times.”

When all the traditional certainties have disappeared, when the past is no longer a guide to tomorrow, and when new competitors encroach at every turn, what type of publisher will succeed in the future and what type of consumer and marketplace will they be serving?  In what will be his final lecture as David Pecker Distinguished Visiting Professor, Michael Healy will offer a personal perspective on the future facing book publishers in a world that is no longer familiar, predictable, or safe.

Mr. Healy presently serves as the Executive Director of the Copyright Clearance Center.  He assists in expanding market presence and refining business models to accommodate Backlist Rights.  Formerly, Mr. Healy served as the Executive Director of the Book Rights Registry.  Pace is fortunate to have Mr. Healy in residence as the Visiting David Pecker Professor during this academic year.

His lecture will take place on Thursday, March 29, 2012 at the Midtown Executive Club at 40 West 45th Street from 6 to 8 pm.  We would appreciate your response as early as possible to assure you a place at this important event.  Please RSVP to puboffice@pace.edu as soon as possible.

Summer Publishing Classes!

Did you know that registration for summer classes has already begun?  Taking summer courses is a great way to accelerate your studies, or to spread out your workload.  This summer, the program is offering some new and unique courses that we hope will be valuable to students and teach them marketable skills for the industry.

One new course is the Seminar on Books and Magazines:  Practical Applications of Product Management in Digital Media, taught jointly by two new adjunct professors, Christine Ford and Aaron Goldsmid.  Christine Ford is a Digital Product Manager at Condé Nast Publications, and also a member of the M.S. in Publishing Advisory Board.  Aaron Goldsmid is the Director of Discovery Products at Audible.com, an Amazon.com Company.  The course is offered in Summer Session I, on Tuesdays and Thursdays from 5:30 – 8:40 pm.  Below is a description of this seminar course:

The book and magazine publishing industry has undergone tremendous changes in only a few short years. With the explosion of pure online content sites, interactive tools and ebooks, and media-centric mobile applications on the market, roles that were once more common in technology fields are now becoming standard in publishing houses as well. In the last few years we’ve seen a new role in particular emerge in publishing. Digital product management is no longer just for computer science or engineering majors working in software companies. With user experience, return visits, and content quality becoming the predominate drivers of successful digital media sites and apps, publishing companies are now turning to professionals with traditional liberal arts and publishing skills to help develop engaging media products.  Now the digital project manager – the person who oversees the creation of all of these content-driven sites, tools or mobile applications – often plays a key role in developing all of the kinds of features for publishing companies.  This course will help take the mystery out of technical product development and methodologies, give students hands-on, highly sought after skills, and bridge the gap in ways that publishing professionals can immediately put into practice. This course addresses, in both books and magazines, interactive media content.”

Another great course for students interested in magazines is Principles of Publishing: Magazines, taught by Professor Andrea Baron. Professor Baron has taught in the program for the last ten years, on top of her work with companies such as Condé Nast and The New Yorker.  To learn more about Professor Baron, check out our Faculty in the Spotlight interview with Professor Baron.  The course is offered in Summer Session II on Tuesdays and Thursdays from 5:30 – 8:40 pm.  Below is a description of this magazine course:

This course is an introduction to the basic principles of magazine publishing for consumer, association, and business to business publications.  Students will explore the structure and functions of the publishing enterprise, as well as the unique attributes of magazines: editorial mission and principles, periodical design, marketing, and modes of production and distribution.  A variety of publishing business plans will be explored, as well as the changing pattern of revenue streams, from subscriptions and newsstand sales, to marketing ventures, branded products and the wide range of evolving digital initiatives.  Guest speakers from major publishers will provide insights into the industry.”

Go to MyPacePortal and register now to take advantage of these or other courses offered this summer!

Compete in the ePortfolio Contest!

The Pulse wrote a blog post, announcing the following ePortfolio contest. Check it out below!

Resume, schmesume. It’s time for you to put down the fancy paper, walk out of the Staples, and head back to your computer to get started on your ePortfolio. Why? Three words: Portable. Professional. Personal. Forget trying to cram in all of your work onto a tiny sheet of paper. It’s a digital world and we are digital boys and girls.

An online collection of all your work, ePortfolios showcase your accomplishments, give you the opportunity to creatively represent yourself and your education, and so much more. You can post your resume, files, images, videos, and blogs that show your success and progress as a student while enriching your learning, preparing you for your field of work, and sharpening your technological skills. You can also include extracurricular activities and student organizations you’re a part of, you can network with others, and people can even post letters of recommendation for you to show prospective employers. The possibilities are endless!

And if that’s not enough, you can win a $100 gift card by entering the Spring ePortfolio Contest open to undergraduate and graduate Pace students.  The winner will receive a $100 gift card to Barnes & Noble, and will be recognized at the ePortfolio Student Showcase with an ePortfolio Certificate of Excellence.  Submitting is only a click away. Log in to https://eportfolio.pace.edu/ to enter! The deadline is April 9, so act fast!

Requirements:

  • A reflective statement on your introduction page in the Overall Reflections box. The statement should answer the question “How does your ePortfolio reflect your personal and/or professional growth as you continue your studies at Pace University?” (250-500 words)
  • At least three complete ePortfolio pages

Good luck!

Staff in the Spotlight: Barbara Egidi, Program Manager, M.S. in Publishing

If you are a student taking classes at the Midtown Center or an online student, chances are that you have heard from or met with Ms. Barbara Egidi, the Program Manager for the M.S. in Publishing program.

Ms. Egidi, who began working at Pace over 40 years ago and who holds two degrees from Pace, an A.A.S. in General Business and a B.S. in Office Information Systems, works diligently to keep meticulous records for all of the students in the program.

She is also the “go to” person if students have any questions about their course schedules, course planning, course substitutions, status in the program, graduation questions, and just about anything else our graduate students might need help with.  “I enjoy working closely with students, assisting and advising them through the many ups and downs they face while trying to pursue their graduate degree.  It is most fulfilling being a part of the process and being there when our students finally complete their degree.”  Ms. Egidi says she often feels like a “mother hen who is not only very protective of her flock but also very proud of them too.” 

When asked what advice she would offer to new students entering the program, Ms. Egidi replied, “I would like to remind them to always use their worksheet that they are given when they enter the program.  They should be completing it every semester as they continue to enroll in courses.  By doing so, they will always be aware of their status in the program and will be assured of graduating on time.  Students who do not have a publishing background should enroll in our strong internship program.  Not only is it an asset on one’s resume but an internship may open a door to a full-time publishing position.  I always like to remind students to network with other students, the faculty, guest lecturers, and the M.S. in Publishing Advisory Board.  And I cannot stress enough that if a student is running into difficulty in a course that they should contact their professor immediately.  Faculty are always willing to work with students.”

Ms. Egidi is also an invaluable resource for the M.S. in Publishing Faculty and the other staff members in the program.  If a Professor has a question about a particular student, a particular procedure, or simply needs someone to talk to, Ms. Egidi is there for them.

One of the most remarkable things about Ms. Egidi is her ability to give each and every student her utmost care and attention – nothing falls through the cracks under her care and guidance.  Many students have benefitted from her wise advice and kindness, and she is a wonderful colleague and friend to those who work with her.

The best way to reach out to Ms. Egidi is via email at begidi@pace.edu – 7 days a week!

Meet your 3-D Resume: Building Your Pace ePortfolio

Publishing isn’t the only industry that is rapidly moving to the electronic side. More and more employers are asking candidates for evidence of a web presence, as The Wall Street Journal reported in an article this week. While most job-hunters are active on Facebook and Twitter, not all prospective employees are able to provide an online space that combines their academic work, co-curricular involvement, and professional experience. Lucky for you, such a tool is within your grasp!

ePortfolios are an online space available to the Pace community to post files, images, videos, blogs and various other types of rich media that reflect achievements both in and out of the classroom. Each user has seven pages available (Introduction, Academic Materials, Co-curricular/Extracurricular Activities, Professional Preparation/Resume, Recommendations, Showcase, and Rubrics). Users have the option of using as many or as few pages as they see fit. Privacy settings are flexible and separate for each page. You may choose to make your Introduction page open to the public, but keep your Academic Materials page between you and your professor.

Publishing student, Noah Efroym, was one of the winners of the ePortfolio Spring Contest in 2011!

Accessing your ePortfolio is as easy as logging in to https://eportfolio.pace.edu with your Pace username and password.  Check out our tutorial page on www.pace.edu/eportfolio for step-by-step instructions for creating your ePortfolio.

Want to learn more? Come to the ePortfolio Session on Wednesday, February 22 to grab a slice of pizza and begin building your ePortfolio! See you there!

Faculty in the Spotlight: Professor Melissa Rosati

The M.S. in Publishing Blog team is proud to announce a new regular feature, which will highlight the accomplishments of faculty and advisory board members from the program. We hope you enjoy our first installment of  “Faculty in the Spotlight!”

For this exciting new blog feature, we would like to celebrate one of the talented members of the M.S. in Publishing Department’s faculty team – Professor Melissa A. Rosati. As well as teaching such courses as Principles in Publishing and Book Sales & Distribution, Professor Rosati is a certified professional co-active coach (CPCC) and the owner and CEO of Melissa’s Coaching Studio and Melissa’s Social Media Studio, LLC.

Professor Rosati’s clients are writers, artists, and social entrepreneurs. With a keen interest in creativity and digital issues, she develops coaching programs to help people enrich their strategies and skills. As appropriate for the needs of an organization or an individual client, Professor Rosati formulates social networking/marketing strategies and facilitates hands-on training.

As a former publishing executive, Professor Rosati brings a solid background in editorial, marketing, and publicity to her coaching and consulting clients. Her professional experience, with publishers such as McGraw-Hill International (UK), Routledge, and HarperCollins College, is in strategic planning, reorganization, partnerships, content acquisition, online products, contract negotiation, staff training and development, and publishing in international markets. Furthermore, Professor Rosati co-leads the U.S. – China Publishing Dialogues at Pace University, where she co-facilitates executive training for publishers throughout China. She is also a co-founder of Writers, Readers, and Publishers: Present Tense, Future Bold, a thought-leadership group about the role of publishing in our culture and society. In addition, she is the host of Creativity Matters Now, an internet radio show.

When Professor Rosati is not teaching, coaching, or consulting, she spends her time writing. In particular, she blogs about different aspects of the overall publishing industry. One post, entitled, “It’s Not Your Great Grandma’s Publishing Industry, or Is It?” relates to the course she is teaching this semester, Book Sales & Distribution. The entry discusses the differences between publishing in the past and publishing in the present; Professor Rosati ruminates on “your great grandma’s” reading habits as compared to your habits, as an individual living in the digital age. For more of Professor Rosati’s compelling blog entries, please read, “Writers Are a Consumer Class” and “We’ll Always Have Bookstores.”

Attention M.S. in Publishing Students!

Have you ever been to Room 806 on the eighth floor of the Fred F. French Building? Yes? No? Maybe? Well, today is your day to venture over to the Multimedia Lab. Why, you ask? The M.S. in Publishing Program’s Multimedia Lab is a great asset to any student because there are numerous Dell computers, each of which prints to black-and-white and color printers. They all have access to the Internet, Microsoft Office programs, and the Adobe Suite, which allows students to complete their work in a warm and inviting environment. The lab fosters educational success and is the perfect place to work on individual and group assignments!

Every Monday thru Friday, the lab is open during prime working hours: Mondays from 1:00 PM to 6:00 PM, Tuesdays from 11:00 AM to 9:00 PM, Wednesdays from 10:30 AM to 6:00 PM, Thursdays from 10:30 AM to 9:00 PM, and Fridays from 12:00 PM to 6:00 PM. Come on by! You will not regret it!

Dyson Graduate Student Focus Group

This week, University Relations is hosting a focus group for Dyson Grad Students to discuss the college’s printed marketing materials – specifically the Grad Viewbook.  It will take place Thursday, February 9th, from 2:30 – 3:30 in the 4th floor conference room at 163 William Street.  If you are interested in attending this event, or if you would like to request more information, please RSVP as soon as possible to Cara Tocci at ctocci2@pace.edu.