Introducing the New M.S. in Publishing Graduate Assistants and Student Aides!

The M.S in Publishing blog would like to officially welcome and introduce you to the Graduate Assistants and Student Aides for the 2015-2016 academic year. Learn more about your classmates and their positions within the department.

Brittany Fuller

Student Aide, Publishing Office

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Brittany Fuller is a first year student in the M.S. Publishing Program, who also graduated from Pace University, Pleasantville in May of 2015, with a Bachelor of Arts in Communication Arts and Journalism, and a double minor in Marketing and Gender & Women Studies.Born and raised in New York City, Brittany has always had a passion for writing and reading, which  led and inspired her dream of working in the magazine industry as an editor. Brittany has interned  for Westchester Magazine,where she worked with the editorial team  and assisted the design department with their annual Wedding Shoot. With the knowledge she will gain from the program,  she hopes to integrate her experience and  knowledge of journalism,advertising, marketing and public relations to better serve the publishing industry. In her spare time she reads, watches television and spends time with her friends and family.

Mary Katherine (MK) Cornfield

Graduate Assistant , Pace Press

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Mary Katherine (MK) Cornfield, graduate student for the Pace University Press, is a first year student in the M.S. Publishing Program at Pace. She graduated from SUNY Oswego with a B.A. in English and Creative Writing in December 2014. MK has interned at various places taking on editorial positions in order to learn more about publishing. She has always enjoyed editorial work, which led her to pursue a career in the publishing field. MK plans to learn every aspect of publishing throughout her Master’s studies in order to know where she will fit best in the industry. In her spare time, MK enjoys writing flash fiction, playing Scrabble, and participating in fantasy football.

Jordan Hill- Forney

Graduate Assistant , Publishing Lab

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Jordan Hill-Forney is the Lab Graduate Assistant at Pace University. She is from St.Thomas, U.S. Virgin Islands (USVI) and graduated from Seton Hill University (SHU) with a degree in English Literature and a minor in Communications. While an undergraduate student she first gained work experience while interning for the SHU Marketing department and the National Catholic Center of Holocaust Education. In the summer of 2014 she attended the New York University Summer Publishing Institute where she received a certificate in Magazine and Book Publishing. Last fall she interned at Development Counsellors International, a travel marketing agency, where she learned how to market travel destinations including her home, the USVI. At Pace she hopes to learn about digital marketing in the publishing industry.

Weijia Wei

Lab Assistant, Publishing Lab

 Weijia Wei is a student from Nanjing, China. In June 2014, he graduated with a Bachelor’s degree in  Digital Media from Nanjing University of Information Science & Technology.  Weijia has had great internship experiences working for the  International Labour Organization in United Nations and creates news content in text as well as multimedia formats, for dissemination through website and social media platforms. He has a lot of interest in book marketing and digital publishing.20150522_205031099_iOS

 

 

 

 

Angela Taldone

Graduate Assistant , Pace Press

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Angela Taldone graduated from Bridgewater College in May 2015 with a B.A. in English. Born in Manhattan, raised in the Poconos, and college-educated in Virginia, Angela is excited to be back in NYC to complete her M.S. in Publishing at Pace University. Having a love for books as well as grammar and editing, she knew that publishing was the field she wanted to be in. In preparation for her career and time at Pace both as a student and graduate assistant, Angela completed internships and jobs in areas ranging from marketing to media relations to copy editing. Her career interests include editorial and marketing in book publishing, but Angela hopes to find interest in other areas as she makes her way through the publishing program. In her spare time, Angela enjoys trying new restaurants as well as revisiting old favorites on a regular basis. Currently, she is attempting to try every item on the menu at Champs Diner, which is an all-vegan diner and bakery in Bushwick.

 

“Pub(lication) Crawl”

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The Society of Publication Designers is an organization that promotes editorial design and does a lot of student outreach.One of the student events they hold every fall is the “Pub(lication) Crawl”. It’s a tour of 3 magazine design departments, where you get a chance to meet the designers, see how the departments operate, and learn about the goals of the magazines. Past tours have included magazines such as The New Yorker, Bloomberg Businessweek, Esquire, Martha Stewart Living, More, Sports Illustrated, Travel + Leisure, and HGTV magazine. It’s a daytime event on Friday Oct. 2nd and the cost is $15.00. It’s also a great networking opportunity for students. If you are interested, check their website and register soon, as space is limited and they always sell out.

Welcome Back, Students!

September 9, 2015

Dear Colleagues and Graduate Students,

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I hope you enjoyed your summer break. Welcome back to Pace University. We have 33 new students and 59 current students enrolled in the Pace Publishing program for the Fall 2015, a total of 92 students this semester. The faculty and staff look forward to working with you and assisting you this term. This semester is very special because we are celebrating our 30th anniversary of the Publishing program!

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Please mark your calendars for the following publishing events. Susan Katz will give the fall semester lecture as the David Pecker Visiting Professor on Thursday, October 29, 2015. Ms. Katz was formerly president and publisher of HarperCollins Children’s Books and will serve as David J. Pecker Visiting Professor for the 2015-16 academic year. Her lecture will take place in the Bianco Room at 1 Pace Plaza at the NYC campus from 6-8pm. She will discuss issues currently facing the publishing industry. Refreshments will be served.

Another major event and date to place on your calendar is Tuesday, November 10, 2015. At that time the Pace University Publishing Department will host the sixth Student/Alumni Appreciation Dinner that will celebrate student excellence. The Student Appreciation Dinner will be held at 163 William Street, 18th floor from 6 to 8pm. The dinner gives us opportunity to recognize student and alumni achievement and the uniqueness of our publishing students and graduates, as well as celebrate our 30th anniversary. Please make every effort to attend both events.
We wish you a very successful semester. Please feel free to contact me or faculty or staff if you have any questions during the semester. My very best to you for a successful fall term.

Sincerely,

Sherman Raskin
Professor English/Publishing
Director MS in Publishing Program
Director Pace University Press

Ten Ways to Keep Your ePortfolio Up-to-Date!

One of the great things about ePortfolio is that it evolves as you do. As you pursue new internships/jobs and add more course work to your repertoire, your ePortfolio is the ideal place to keep track of your activity. Having a current ePortfolio allows you to be prepared for whatever opportunities may spring up unexpectedly (as they tend to do).

Here are eight easy ways for students to keep their ePortfolios current:

  1. Work with a professor to revamp your resume. You can then upload it in your ePortfolio as a document, or paste it in a textbox.
  2. Rethink how you showcase your coursework (papers, projects, etc). How can you prepare them to showcase your writing
    skills and knowledge of the field?
  3. Doing an internship? What sort of artifacts (work samples, photos, videos, articles, links) can you post to demonstrate
    what you have learned and achieved? You may even consider creating a blog on ePortfolio for weekly reflections on your experience.
  4. If you posted a brief bio or introduction somewhere on your page, make sure you frequently update it with your current activities.
  5. Add to the Skills box on your Introduction page.
  6. Link to any new recommendations or positive reviews you receive via LinkedIn, or other platforms/methods on your
    Recommendations page.
  7. If you posted any contact information on any of your pages, be sure all of the information is still correct.
  8. Revisit your ePortfolio on a weekly basis to see if there are any additions you can make.

And here are a couple of tips for Faculty:

  1. Do you have pieces (articles/lectures) that you could post? Can you write something on what you are doing in the classroom?  The Pace M.S. in Publishing Blog just did a faculty profile of Andrea Baron – the piece she included about her guest lecturers is something she wrote up for her ePortfolio.
  2. Keep a current list of the courses you teach each semester.

Your ePortfolio is your brand. Keep it up-to-date, and be ready to show it off!

Careers in Publishing: Lunch and Learn

If you’re reading this entry, you’re most likely a Publishing student interested in finding an internship and, consequently, a job. Well, you’re in luck! On April 18, from 12 to 2 PM, Career Services at Pace University is hosting an event that will greatly benefit all Publishing students. Those who are presenting at “Careers in Publishing: Lunch and Learn” specifically asked that Publishing students attend because they are interested in recruiting intelligent and well-rounded students, like you! Adam Goldberg, Associate Director of Human Resources at Hachette, Sonia Lynaugh, Recruiter of Human Resources at Penguin, and Carolyn Zimatore, Talent Acquisition Manager at Harper Collins, will be speaking at the event. This is truly a great opportunity for students to learn about the variety of careers in the industry and network with recruiters.

MS  in Publishing students are encouraged to attend in order to take advantage of this wonderful networking opportunity.

Faculty in the Spotlight: Professor Andrea Baron

Magazines, books, travel – Professor Andrea Baron has done it all! She is a graduate of Pace’s MS in Publishing program and has not only held positions at very well-known and renowned magazines for twenty years, but has also been a professor at Pace for the last ten years. When Professor Baron is not working for Condé Nast or The New Yorker or teaching about magazine circulation, she enjoys traveling. Most notably, she greatly enjoyed participating in the Pace University China publishing exchange program through which she lectured and helped establish a relationship between Pace University and Shanghai Normal University.

Professor Baron is extremely well-versed in the publishing industry, and her knowledge and experience make her a wonderful resource and asset to the Publishing program. The following is a piece written by Professor Baron, showcasing some of the publishing professionals that she has brought into her classroom and the wise words they have to offer.

Keeping Connected

In the magazine industry’s rapidly changing landscape of content, design, digital formats, production methods, multi-channel publishing, revenue streams, paywalls, and business models, we find that without constantly updating the content of our courses, there’s no way we can adequately prepare our students to find and keep jobs in publishing.

One of the ways I do this is to help my students make direct connections with industry leaders. As I’ve developed the new Introduction to Magazine Publishing course this year, in addition to my classes in Magazine Production & Design and Circulation, I’ve reached out to a broader range of magazine professionals to bring an added dimension to the material we discuss in class. Furthermore, they provide news on the latest direction of the industry, insight into the actual jobs the students will one day have, and excellent networking opportunities.

The people who come to speak invariably enjoy meeting the students and thank me for giving them the chance to hear their ideas and reactions. Here are some of the people who have generously shared their insights and experience with my students over the past year:

Gregg Hano, VP of Bonnier Publishing, is a leader in digital magazine publishing. Hano spoke about the new formats that Bonnier has been very successful in using to extend their content and their brands, including websites, tablet apps, and mobile formats.

Casey Tierney, Director of Photography, Real Simple magazine, explained the photo and design process at a major consumer magazine, touching on the importance of focusing on the magazine goals and audience, collaborating with editors and marketers, and finding inspiration in many places.

Robert Perino, Art Director, Budget Travel magazine, described the day-to-day operation of the design department, the different approaches for the variety of magazines he has worked on, and the many career options that are available for designers in the magazine field.

Risa Aronson, Advertising Director, The New Yorker magazine, discussed the impact of their very successful tablet app for The New Yorker and how it fits into their unique magazine content. She explained the increasing appeal of the digital formats to advertisers and readers.

Sara Hart and Steve Stoma, Imaging Directors, Quad Graphics provided a tour of their state-of-the-art New York Imaging facility and an explanation of the digital workflow, including design, retouching, proofing, and quality control used to bring beautiful magazine pages and artwork to print and digital displays.

Marshall Corey, VP, American Express Publishing, Food & Wine, Travel + Leisure magazines presented the world of branding and marketing products to develop revenue streams and enhance magazine circulation. Corey gave students many tips for entering the marketing field.

Kim Kett, VP of Marketing, Texterity Inc., gave insight into one of the main digital magazine marketplaces, which provides the technology that large and small magazines use for their digital formats. This technology is also utilized to gain the all-important metrics and feedback on the usage of their titles.

Tom Mastrocola, Director of Subscription Acquisition & Database Marketing, American Express Publishing, explained the rapidly changing field of audience development for subscriptions as well as the challenges of changing technology and rising costs.

Ed Mayhew, nationally-known postal consultant and veteran of the US Postal Service, is an expert on magazine postal issues, working with publishers to find ways to reduce the cost of subscription delivery and to maximize the opportunities for marketing and advertising through the mail.

David Garcia, President, LB Graph-X Printing, gave students a tour of a digital and offset print facility and a first-hand look at the technology and print methods that are rapidly changing our production workflow and personalized marketing methods.

I encourage my students to treat these meetings as a chance to not only gain insight, but also impress the speakers with their commitment to the industry, and several have taken the opportunity to make contacts that have helped them get internships and jobs.

Among the speakers in the works for the upcoming summer semester is David Andelman, editor of World Policy Journal, previously the American executive editor at Forbes.com and a reporter for The New York Times, based in New York, Southeast Asia, and Eastern Europe. Andelman is eager to share his experience and insights on magazine writing with our students.

Faculty in the Spotlight: Professor Melissa Rosati

The M.S. in Publishing Blog team is proud to announce a new regular feature, which will highlight the accomplishments of faculty and advisory board members from the program. We hope you enjoy our first installment of  “Faculty in the Spotlight!”

For this exciting new blog feature, we would like to celebrate one of the talented members of the M.S. in Publishing Department’s faculty team – Professor Melissa A. Rosati. As well as teaching such courses as Principles in Publishing and Book Sales & Distribution, Professor Rosati is a certified professional co-active coach (CPCC) and the owner and CEO of Melissa’s Coaching Studio and Melissa’s Social Media Studio, LLC.

Professor Rosati’s clients are writers, artists, and social entrepreneurs. With a keen interest in creativity and digital issues, she develops coaching programs to help people enrich their strategies and skills. As appropriate for the needs of an organization or an individual client, Professor Rosati formulates social networking/marketing strategies and facilitates hands-on training.

As a former publishing executive, Professor Rosati brings a solid background in editorial, marketing, and publicity to her coaching and consulting clients. Her professional experience, with publishers such as McGraw-Hill International (UK), Routledge, and HarperCollins College, is in strategic planning, reorganization, partnerships, content acquisition, online products, contract negotiation, staff training and development, and publishing in international markets. Furthermore, Professor Rosati co-leads the U.S. – China Publishing Dialogues at Pace University, where she co-facilitates executive training for publishers throughout China. She is also a co-founder of Writers, Readers, and Publishers: Present Tense, Future Bold, a thought-leadership group about the role of publishing in our culture and society. In addition, she is the host of Creativity Matters Now, an internet radio show.

When Professor Rosati is not teaching, coaching, or consulting, she spends her time writing. In particular, she blogs about different aspects of the overall publishing industry. One post, entitled, “It’s Not Your Great Grandma’s Publishing Industry, or Is It?” relates to the course she is teaching this semester, Book Sales & Distribution. The entry discusses the differences between publishing in the past and publishing in the present; Professor Rosati ruminates on “your great grandma’s” reading habits as compared to your habits, as an individual living in the digital age. For more of Professor Rosati’s compelling blog entries, please read, “Writers Are a Consumer Class” and “We’ll Always Have Bookstores.”

Attention M.S. in Publishing Students!

Have you ever been to Room 806 on the eighth floor of the Fred F. French Building? Yes? No? Maybe? Well, today is your day to venture over to the Multimedia Lab. Why, you ask? The M.S. in Publishing Program’s Multimedia Lab is a great asset to any student because there are numerous Dell computers, each of which prints to black-and-white and color printers. They all have access to the Internet, Microsoft Office programs, and the Adobe Suite, which allows students to complete their work in a warm and inviting environment. The lab fosters educational success and is the perfect place to work on individual and group assignments!

Every Monday thru Friday, the lab is open during prime working hours: Mondays from 1:00 PM to 6:00 PM, Tuesdays from 11:00 AM to 9:00 PM, Wednesdays from 10:30 AM to 6:00 PM, Thursdays from 10:30 AM to 9:00 PM, and Fridays from 12:00 PM to 6:00 PM. Come on by! You will not regret it!

Announcement from the Pace Library!

If you are doing any research about the publishing industry, the Pace Library has a lot to offer! On the Library home page, below “Library Services,” click Research Guides, or go directly to the Guides site. These guides point you to research databases, reference tools, websites, and books recommended by Pace librarians.

Many guides include RSS feeds from relevant organizational blogs as well as links to short instructional videos. LibGuides can be printed, are accessible to screen readers, and are even available on mobile devices! Each guide has a Librarian Profile available, so please feel free to contact the librarians with any comments or feedback regarding the guides.

The Publishing Research Guide will be of particular interest to students in the MS in Publishing program.

Feel free to contact the Pace Library if you have any questions or need assistance!