Kirsten D. Sandberg

 

Professor Sandberg is a writer, editor, and consultant who works with executives and advisory boards to shape their publishing strategies in corporate, non-profit, and emerging market settings. She is currently serving as editor-in-chief of the Blockchain Research Institute and is studying how distributed ledger technology and smart contracts could transform publishing. She has extensive experience in negotiating publishing agreements and turning knowledge and expertise into branded content for a globally diverse audience.

Professor Sandberg teaches PUB 618, “The Legal Aspects of Publishing,” and PUB 632, “Academic Publishing,” both from a publishing innovator’s perspective. She serves on the editorial advisory board of the Journal of Business Models. With Professor Lian, she periodically co-directs professional development programs for Chinese publishing executives.

For over a decade, she served as executive editor at Harvard Business School Publishing Corporation, where she contributed to the opening of HBSP Corp Ltd in Mumbai/New Delhi. Professor Sandberg also wrote over a dozen articles for various HBS periodicals. Prior to Harvard, Professor Sandberg spent eight years at HarperCollins, first in the college division as a development editor and a marketing R&D manager and then in HarperBusiness as an acquisitions editor.

She started her media career as a computer graphics designer in the newsroom of WEEK-TV, an NBC affiliate at the time. Professor Sandberg holds a B.A. in English and TV/Radio Production from Bradley University and started an M.A. in English at Marquette University. She is a Chicago Cubs fan by birth and a Yankees fan by naturalization.

The M.S. in Publishing Blog featured Professor Sandberg’s work in “How Blockchain Could Change Publishing” in February 2018 and in “Beijing Meets Big Data” in July 2018. She was also featured in the “Faculty in the Spotlight” series in April 2012.

Xiao Chuan Lian

Xiao Chuan Lian

Professor Lian is Senior Staff Associate and adjunct professor in the M.S. in Publishing Program, Pace University. He holds an MBA and M.S. in Publishing from Pace University, a Paralegal Certificate from New York University, and a B.A. in Library Science from Wuhan University, China. Professor Lian also attended the Denver Publishing Institute.
Before working and teaching at Pace University, Professor Lian worked as an editor at China Press USA and the Copyright & Permission Administrator at the Springer Science + Business Media in New York.  He teaches PUB 628 “Marketing Principles and Practices in Publishing” and PUB 622-G “Digital Issues in Publishing” at Pace.  His research interests include digital publishing, marketing, STM publishing, copyright, and the history of publishing.
Professor Lian also serves as the co-director of the China Cultural Publishing Center in the M.S. in Publishing Program, co-founded with China Publishing Group.
Professor Lian was one of the founding members of the first publishing program in China at Wuhan University and taught book marketing in the Publishing Science Department, School of Information Management at Wuhan University, China. He has lectured and published extensively in China on various topics of publishing.
The Pace Publishing Blog featured Professor Lian in the “Faculty in the Spotlight” series in April 2012.

Christine Ford

Christine Ford

Professor Christine Ford is currently Vice President of Product Management for Kantar, a WPP Company. Prior to joining Kantar, Professor Ford worked as the Director of Consumer Marketing and Strategy at McGraw-Hill Higher Education. She has also worked for companies like Everyday Health, Inc., Disney Interactive Media Group, the Walt Disney Company, NYSE Euronext, and Condé Nast.

She has been teaching for the MS in Publishing program since 2011 and will be teaching PUB 622J “Seminar on Books & Magazines: Practical Applications of Product Management in Digital Media” this summer with Professor Aaron Goldsmid.  Professor Ford attended Chester College at Liverpool University in the United Kingdom and graduated from the State University of New York College at Plattsburgh in 1993 with a BA in English. She received her Master’s in Publishing at Pace University in 2000 and served as the Graduate Assistant at the Pace University Press while completing her education.