Volunteer opportunity: Folio: Show

folio_logoThe Folio: Show is a major magazine trade show that will be held at the NY Hilton Hotel on November 1-2.

An arrangement has been made for students to gain free admission to the show if you are willing to help out at the sessions.

Requirements for the volunteer work includes:

  • checking passes, or
  • handing out forms

folio:showYou will have the opportunity at some point during the show to sit in on sessions and talks by industry leaders.  You can also tour the exhibit hall and talk with different publishers, printers, and other vendors. This is a great networking opportunity to take advantage of.

Folio: is dedicated to providing magazine publishing professionals with the news, insights, and best practices to keep them in tune with today’s media industry trends

If you would like to take a look at the full schedule of events, click here!

If you are available for a day or half-day on either of these dates and would like to volunteer, please send an email to Puboffice@pace.edu with your preferred day and time, and your name will be forwarded to the coordinator, who will contact you directly about the scheduling.

 Please send an email by Monday, Oct. 24th if you are interested.

Send an email right away if you’re interested. Don’t miss out on this opportunity.

National Reading Group Event

This is a wonderful networking and National Reading Group event hosted by the NYC Chapter of the Women’s National Book Association. A great way to meet some great authors, writers and publishing professionals. Charge to students is $5.00 or free if you join as a student member for $20.00 here:  http://wnba-nyc.org/membership/.

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Pace University Annual Leadership Conference

Leadership Conference

The Student Leadership Conference is an opportunity for students to grow, learn, and develop as leaders. They will listen to speakers, participate in workshops, and network with professionals in fields relevant to their courses of study. There will be three sessions and each will consist of multiple presentations around the conference theme and session.

This conference is free and open to all students, faculty and staff members on both the Pace New York City and Pleasantville campus. Students from other institutions will be charged a fee of $25.00. Presenting at the Leadership Conference will allow you to connect with students, highlight your creativity and share your expertise. For students interested in presenting, it will give you an opportunity to find a mentor or enhance your existing relationship. As a courtesy to presenters, the conference fee will be waived.

This year’s session theme’s: Networking, Self-Discovery: Knowing, Identifying and Developing Your Skills, and Skills and Passions

The 9th Annual Leadership Conference is composed of a vibrant keynote address, three different workshops to choose from, breakfast and lunch, a closing soft skills interactive networking session, and dessert.

The 2016 Fall Leadership Conference will be held on Friday February 19, 2016 from 10am to 5pm in the Student Union.

You must register in advance.  To register click here

How Not to Be a Networking Leech: Tips for Seeking Professional Advice

Networking is a critical skill in advancing your career. Professor Andrea Baron has worked in publishing for over 20 years, starting her career in book design, and adding experience in consumer marketing and print and digital production. She worked with some of the largest consumer magazine publishers, including Condé Nast, Time Inc., American Express Publishing , The New York Times Magazines, and Ziff-Davis. She has organized and developed digital workflows and production processes for titles such as Vogue, The New Yorker, Bon Appétit, Food & Wine, Travel + Leisure, Family Circle, Fitness, and PC Magazine.

 

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In her 10+ years of teaching in the Publishing program, she has  been asked  lots of advice on networking and job- and internship-hunting.She has been teaching magazine publishing in the program , with the goal of giving students a thorough grounding in the field and bringing them deeper into the industry. She teaches courses in production and design, consumer marketing, and an introduction to magazine publishing.

Professor Baron has shared this article, “How Not to Be a Networking Leech: Tips for Seeking Professional Advice”, from the New York Times , which gives a terrific summary of the most effective way to go about networking .  She hopes you’ll read it and share it.

 

Here is a snippet of the article :

“So here are some tips to help you avoid becoming a networking parasite.

Make the meeting convenient. Ask for time frames that would work well, and meet at a place that is convenient for them, even if you have to drive across town. If they leave it up to you, give them three options and let them pick the one that works best.”

To read more click the link below.

How Not to Be a Networking Leech: Tips for Seeking Professional Advice

 

 

Volunteer Opportunity: The Folio Show

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The Folio Show is the major national trade show for magazine publishers in the US.  There are three days of sessions in NYC on Oct. 19-21.  Professor Baron has contacted the organizers and the show has offered our students the opportunity to volunteer to assist at the show in return for the opportunity to attend some sessions at no cost. This usually involves checking ID badges at the beginning of a session.  This is a great opportunity to hear from industry leaders on many aspects of magazine publishing.

They can use a handful of students.  Students who are interested should send Professor Baron their name and email address at abaron2@pace.edu and the organizers of the conference will then contact them directly to work out the day and time they prefer to attend.

For more information, see their website.

 

 

Link of the Week: Internship Resource Page

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This week I want to take the chance to feature our own internship resource page!

Over the last months, we’ve been busy updating the page so that it serves the needs of students like you in the best way possible! It is a work in progress, however, so please do comment with suggestions on how we might expand the page. What are things you wish you could see more of on the resources page, and on the blog overall?

In addition to drawing attention to our Resources page, I think it’s appropriate to include a few tips on finding and securing a job or internship. Now is the time!

One of the greatest things about being in a publishing program like Pace’s is the fact that being here puts you in the middle of people who are moving in the same general direction as you. As I’ve been told in multiple classes, “your classmates will be your friends and colleagues in the industry. Get to know them.” It’s important that each student take advantage of the circles they are in, but also that they expand beyond it. Another great part about the program is that your professors and staff are active in the field, which means you have direct connections that will go a long way in securing your first job or internship–if you take advantage of them.

So for tips:

1. Be Creative in your Approach
Applying online the way a publisher or company requests is exactly what everyone else is doing. Consider how you might engage with them differently; perhaps Twitter and Facebook are your friends in this case. Thinking outside the box in your approach to securing a job or internship is a perfect way to put your skills on exhibit in the public sphere!

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2. Keep Your Options Open
Tailoring your options to what you think you will like may limit where you’re applying. Desperation is an excellent motivator, and sometimes you just need to get your foot in the door somewhere. The publishing industry may be difficult to break into, but it’s possible if you are dedicated to it. As the Society of Young Publishers advises,

Don’t set your mind on one job – any experience in publishing is valuable – even working on a book publisher’s reception (you get to know the names, companies, authors that your employer deals with). Also, knowledge of other areas of publishing – e.g. marketing or sales – could be highly beneficial for your job in editorial, because as an Editor, you will need to take a keen interest in the market and sales and production of your titles. You also might find out that you prefer different areas of publishing rather than your first career choice. Remember any experience that you can get is valuable.

So don’t let a job or internship title dissuade you! Unless you loathe marketing or sales, don’t rule them out as options.

3. Networking, and More Networking
And finally, courtesy of Margaret Maloney’s blog, here are a few tips on networking strategy:

  • Find someone you want to meet
  • Contact that person
  • Use your interview to learn more
  • Write thank-you notes immediately

Be sure to check out her entire post for more details.

Many tips out there on the internet are great, acting as general guidelines for how to approach this entire process. However, be sure to take yourself into consideration because you’re the most important element of the equation. You bring something unique to the table, and it’s your job to figure that out and present it well.

Good luck to those of you on the hunt!

Social Media Week | February 17 – February 21

Social Media Week is a week-long event from February 17 to February 21 that will bring together important figures of the social media and networking community. The event will include presentations about Advertising and Marketing, Networking and Parties, Science and Technology, Media and Publishing, and others. “Allow Me to Reintroduce Myself: Finding Recognition Online for Your Career” is one example of an Advertising and Marketing presentation. An example of a Media and Publishing panel includes “Is Social Killing Storytelling?” which AOL will host. The event has numerous presentations and panels to attend. Not only will you be discovering new things about social media and networking, but you will be able to social network yourself. Speakers at the event include Eli Pariser, CEO of Upworthy, Neil Blumenthal, Co-founder of the eyeglasses company Warby Parker, Jordan Hillary Freeman, Marketing Director at the Huffington Post, and many others. View the entire list of this year’s speakers here. The amount of knowledge and expertise at this event will be insurmountable.

Are you ready to learn about the future? The Social Media Week “Networking” pass is only $29. The pass includes full access to first floor Campus exhibitions, installations, and networking lounges. If you would like to attend, you can purchase a pass here. Space is limited so act quickly!

FOLIO: Media Next Conference

A number of Pace MS in Publishing students had the unique opportunity to volunteer and to attend the FOLIO: media NEXT conference that took place in New York the last week of October.  In addition, Prof. Andrea Baron, Prof. Manuela Soares and Prof. Jane Denning were also able to attend.

Pace MS in Publishing student Maira Roman says, “Volunteering at Folio: MediaNext was a great opportunity to meet new people from Folio magazine and also to watch the presentations. It was good to see all the exhibitors and how they are engaged to think and build the future of magazine and book publishing.”

Tony Silber, the general manager of Folio:, Min, Expo, PR News and Audience Development,  and Jenn Heinold, Vice President, Events, Access Intelligence, generously provided us with this wonderful opportunity and we all learned a great deal about some of the issues, challenges and opportunities currently facing the magazine publishing industry.  It was an incredible opportunity for us to hear from key industry leaders about how they are transitioning their businesses in the digital age, to learn about new trends and strategies regarding  content management and social media.

Jenn Heinold
The conference was organized around five tracks—Media Management, MediaContent, MediaRevenue, MediaMarketing and MobileNext—and close to 100 speakers are on hand to guide you through today’s biggest opportunities: Mobile, tablets, social and transforming magazine publishing into a media model for a new era.  Click here for full descriptions of each track.

The speakers at the conference were an impressive and prestigious group of industry professionals, and included Chris Wilkes, Vice President, App Lab, Hearst Magazines, Chris Reynolds, Vice President, Marketing Analytics, Condé Nast, Chandra Magee, Senior Director, Digital Reader Outreach, The Economist, Kristine Shine, Chief Revenue Officer, PopSugar Media, and MS in Publishing Advisory Board member, and Bob Sacks, President, Precision Media Group.

Pace MS in Publishing student Ally Khristova says, “It was very rewarding to volunteer at Folio: MediaNext as I got to learn a lot about data, social media marketing, and digital newsstands. I also got to meet some great professionals in magazine publishing, including Caysey Welton, an associate editor of  Folio magazine, who was very welcoming and helpful.”

In the Keynote address for the conference, Elisabeth DeMarse, chair, president and CEO of TheStreet, Inc., a financial news and services network, addressed TheStreet Inc.’s turnaround: a company that has $60 million earmarked for acquisitions.

She also discussed her company’s subscription model and offered candid comments about downsizing her editorial staff and the expansion of TheStreet’s contributor content model. To read more about her talk, click here.

“Volunteering for the Folio: MediaNext conference was an eye-opening experience,” says Pace MS in Publishing student Caitlyn Callegari, “and I feel lucky to have had the opportunity to attend. While there, I was able to attend a Sales session and meet with the speakers, and I also had the opportunity to browse the exhibition and I think that this conference was a glimpse into the promising future of books and magazines.”

To get a sense of what the discussions were on Day One of the conference, click here to read the MediaNext: Day One Wrap-Up: Key strategic, quick-hit takeaways in mobile, revenue, social and more.

To read what the prolific and insightful Bob Sacks posted regarding the event, see his newsletter and website here.

If you are interested in connecting with other professionals in the magazine and emedia industry be sure to check out  the FOLIO: MediaPRO group on LinkedIn: the group for professionals in the magazine and eMedia publishing industry. If you are involved in the creation, sales, marketing, editorial, production and delivery of critical information, resources, community and content via print, the Web, live events & other mediums, this is your group!

Thank you again to Folio: mediaNEXT for providing us with this wonderful opportunity.  We all learned a great deal and are looking forward to next year’s conference!