~R.L. Stine, author of Goosebumps series
A Call for Readers and Writers!
The M.S. in Publishing Blog invites all students, faculty and alumni to contribute to a new blog feature called “What Are You Reading?” This monthly feature is designed to uncover page turning Books, and interesting Magazines, Articles, Blogs and Websites across different channels of reading, print or electronic. Share your thoughts on these new literary trends with the M.S. in Publishing community. Basically, let us know what you’re reading!
If you would like to submit a post for “What Are You Reading?” please email Diana Cavallo at firstname.lastname@example.org if you are interested in writing an article.
I’ve written the first feature sample about a publishing blog I recently discovered. I hope you enjoy it and am are looking forward to all of your submissions!
Lately, I find myself reading intruging articles from the publishing blog, “The Book Deal,” geared for writers and publishing professionals. Many of these articles are written by Alan Rinzler, a longtime editor and publisher at companies like Bantam Books, Rolling Stone Magazine, John Wiley & Sons, Grove Press and Macmillan. This semester, I am taking some editorial classes and working on my thesis about book publishing, titled “The Making of A Bestseller,” so Rinzler’s articles are both relevant and interesting to my place in the program. His September 17, 2012 article, “Ask the editor: An agent said my novel needs emotional glue. Help!” exposes a sensitive subject for authors and editors, the emotion of a manuscript. He defines the “emotional glue” as a “character’s internal reactions, ruminations, and anticipated responses to the dialogue and action of the story…the unspoken ideas and feelings that focus and hold together the narrative and keep the reader right there with you.” From a reader’s perspective, it is interesting to understand and acknowledge the thought process behind building a novel’s emotional glue that both the author and editor (and sometimes agent) goes through. Most readers don’t take into account that developmental editors, like Rinzler, have spent countless hours working with authors to add or erase dimensions of a character and ultimately, the story. What I thought was the most important of Rinzler’s advice to editors and authors was to be clear and aware of a novel’s message during the writing process and to make effective use of details that show readers emotion and importance, not tell them.
The beauty of Rinzler’s blog is that he touches on so many different aspects of publishing. In an article titled, “Big-6 publisher jumps on the indie bandwagon,” Rinzler helps his readers become aware of a change regarding the relationship between self-publishing and a Big-6 publishing house, Penguin Group. The publisher acquired Author Solutions Inc (ASI), a leading provider of services for self-publishing writers. Since the boom of self-publishing, some publishers have been walking a thin line as to whether they should stay clear of self-publishing authors, or draw the most talented of them into their creative circles. I was surprised to read that Penguin had taken such a leap on this new aspect of publishing. John Makinson, Penguin’s CEO, looks as the acquisition as a largely positive and proactive move for the company. “Self-publishing has moved into the mainstream of our industry over the past three years,” he said, “It has provided new outlets for professional writers, a huge increase in the range of books available to readers and an exciting source of content for publishers.” Essentially, Penguin has widened the pool from which they can find new authors and manuscripts. This acquisition will also provide these authors with the new ability to be part of the resources of “publishing machines,” from the detailed marketing and publicity campaign, to innovations in production and distribution. From the article, it seems that both parties would benefit from this new arrangement, but not all of the industry experts that Rinzler interviewed felt the same about this acquisition and the role model that it may have set for other publishers.