Link of the Week: Social Media Book Tags

Keeping track of social media tags for books makes it easier to follow trends and interact with other people about what’s popular in publishing.

Figuring out the tags most commonly used to share books on Instagram, Twitter, or other social media platforms can open up a lot of possibilities. Whether you’re trying to keep up with what’s popular, share what you’re reading, or market up-and-coming books getting published, the right tag can make the difference between getting noticed or slipping under the radar.

#Bookstagram on Twitter and Instagram is perhaps the most widely used hashtag for sharing all things books. Given the popularity of the tag, the community of casual to heavy #bookstagram users generates plenty of online advice on how to succesfully use and navigate the tag, which has more than 10 million posts on Instagram alone.

Other lesser-used but still popular tags include bookwormbibliophileinstabooksbooktography, booknerd, bookaholic, and booklove. Finding and including niche tags to get in touch with a particular readership, such as yalit and yafiction for Young Adult books, can also be beneficial to clicking with the right audience. Using and being aware of the tags is important on sites where the right hashtag can unlock more viewers, or the right kind of audience, versus not getting noticed at all. So keep checking out tags and seeing what works for projects that trend to stay in-the-know on tag-heavy social sites!