In the last couple of weeks three iconic companies made major moves toward reinvention, however these moves are not reflecting a positive outlook on their own futures, or for the print magazine industry overall.
First, Time Inc. laid off 300 people recently. “The June 13th cutbacks came three years almost to the week when the company spun off from Time Warner,” according to the Folio article. The company is also relocating one of its titles, Food & Wine, to Alabama, partly because of cost considerations. Wenner Media announced it had sold Men’s Journal to American Media. This sale leaves the once-powerful company with just a 51 percent stake in flagship Rolling Stone and a gaming website launched last year. Rodale was also said to have cut 80-100 employees ahead of an announcement “that it is exploring strategic options.” The company announced in January that “it was selling some of its properties in Emmaus, Pennsylvania, in a bid to centralize and to raise $4.6 million.”
Time Inc. CEO Rich Battista, through a spokesperson, told Folio writer Tony Silber “that further consolidation (presumably of the kind that just happened at his company) is likely given the long-term secular decline in print.” It seems for media companies today, it is more important to build a bran than to rely on print businesses and practices.
“The industry is evolving quickly, and while change can be disruptive, it also brings opportunity,” a senior Rodale executive said to Silber.
The Folio: Show is a major magazine trade show that will be held at the NY Hilton Hotel on November 1-2.
An arrangement has been made for students to gain free admission to the show if you are willing to help out at the sessions.
Requirements for the volunteer work includes:
- checking passes, or
- handing out forms
You will have the opportunity at some point during the show to sit in on sessions and talks by industry leaders. You can also tour the exhibit hall and talk with different publishers, printers, and other vendors. This is a great networking opportunity to take advantage of.
Folio: is dedicated to providing magazine publishing professionals with the news, insights, and best practices to keep them in tune with today’s media industry trends
If you would like to take a look at the full schedule of events, click here!
If you are available for a day or half-day on either of these dates and would like to volunteer, please send an email to Puboffice@pace.edu with your preferred day and time, and your name will be forwarded to the coordinator, who will contact you directly about the scheduling.
Please send an email by Monday, Oct. 24th if you are interested.
Send an email right away if you’re interested. Don’t miss out on this opportunity.
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“30 under 30” – Folio: salutes young magazine professionals
By Andrea Baron
As part of the Folio: 2015 trade show for magazine professionals, thirty young people in the industry were honored for their outstanding contributions to their companies and the industry. The show, held Oct. 19-21 in New York City, is the largest annual trade event for the magazine publishing industry. For three days publishers from all over the U.S. meet and discuss issues affecting the magazine industry in the areas of content, revenue, marketing, digital editions, social media, etc. Attendees represent a wide variety of publishers: consumer, business, custom, association, and regional magazines, in print and digital formats. (Pace publishing students were given the opportunity to volunteer some time and attend the show sessions.)
The “30 under 30” honorees were feted at a luncheon on Oct. 21st. Their accomplishments ranged from launching new titles, directing and increasing digital and social media presence, growing online audiences, managing digital and cross-platform transitions, to outstanding editing, design and reporting on breaking news.
The audience enthusiastically responded to the young professionals as they were introduced and their accomplishments were noted. Several of the group, including Polly Mosendz, a reporter for Newsweek who did important investigative reporting on several national and international stories, and is one of the most trafficked reporters at the magazine, commented that she “didn’t know if I could do the job”, but praised the confidence of those who hired them and gave them the opportunity to show what they could accomplish.
I agree with one of the young women in the group who thanked the Folio: organization and audience for taking the important step of recognizing the unique and important contributions that young professionals are making to the industry. For the full list of their accomplishments, see the Folio: article http://www.foliomag.com/events/folio-30-30-awards-luncheon/