Haven’t decided on your Summer or Fall 2013 course schedule yet? Never fear! A full schedule of courses are being offered! Click here to view the Summer 2013 and Fall 2013 course schedules. Highlighted below are a few interesting and important classes that you might want to consider registering for.
The book and magazine publishing industry has undergone tremendous changes in only a few short years. With the explosion of pure online content sites, interactive tools and ebooks, and media-centric mobile applications on the market, roles that were once more common in technology fields are now becoming standard in publishing houses as well. In the last few years we’ve seen a new role in particular emerge in publishing. Digital product management is no longer just for computer science or engineering majors working in software companies. With user experience, return visits, and content quality becoming the predominate drivers of successful digital media sites and apps, publishing companies are now turning to professionals with traditional liberal arts and publishing skills to help develop engaging media products. Now the digital project manager – the person who oversees the creation of all of these content-driven sites, tools or mobile applications – often plays a key role in developing all of the kinds of features for publishing companies. This course will help take the mystery out of technical product development and methodologies, give students hands-on, highly sought after skills, and bridge the gap in ways that publishing professionals can immediately put into practice. This course addresses, in both books and magazines, interactive media content.
This course stresses academic publishing. It introduces students to the principles and practices of scholarly, professional, college textbook, school, and reference publishing, and looks at the impact of technology on these segments of the market. The course covers all aspects of the business, from editorial and production to marketing and sales. Students explore current issues and work with a variety of publishing documents such as book proposals, sales sheets, and marketing plans to gain practical insight into these critical tools. Guest speakers form major publishers will provide insights from the industry.
This course will focus on ethics in the publishing industry – both personal ethics and the business ethics dictated by the legal requirements and cultural trends. How personal ethics are developed and how they might be applied in the workplace will be explored; students will also examine cases of questionable ethics (and criminal offenses) in the publishing industry dealing with fraud, plagiarism, and copyright infringement using specifics both general and specific examples. Ethics as opposed to compliance and the growth of ethics courses in universities as well as in industry will be examined. Students will look at how society dictates ethical behavior through religion, philosophy and the law. The concept of an ethical culture will be examined and applied to the publishing industry.
This course examines the strategic methodology of supply chain management; primarily in the book publishing industry. Supply chain models of other print as well as electronic publishing will be discussed. Supply Chain Management is an interdisciplinary subject and students will be exposed to many aspects of publishing – after the original work is completed and ready for publication. The topics this course will cover include: basic economic principles; supply chain models; forecasting and analyzing consumer demand; procurement and global sourcing; inventory planning; ordering and fulfillment; logistics.