Faculty in the Spotlight – September 2012

Professor Kerstin Vogdes Diehn is an Adjunct Professor in the Pace Publishing Department.  She teaches Desktop Publishing for the Publishing Professional at both beginner and advanced levels.  The following piece by Professor Diehn describes her history in publishing, as well as her current work in the field.

I started out like a lot of students in the publishing program. My job was as an editorial assistant for a publishing company, University Press of America. Forced to read “Chicago manual of style” cover-to-cover, I soon grew bored of finding editorial idiosyncrasies, and found myself more interested in the cover mechanicals I was asked to proof. I would look at them and think, “This is awful. I could do a better job.” At that time, I had no desktop publishing skills, no typographic training, and no real design experience, just a bunch of painting and drawing courses under my belt.

So I decided to learn. I enrolled in night classes to learn desktop publishing software (at that time, Yikes, it was the now defunct Adobe Pagemaker and much maligned Quark Xpress). After honing those skills, I started working as a desktop publisher (a job that no longer exists!) in a variety of places. Once I felt like I’d reached a certain point, I went back to school (Pratt Institute) to get a M.S. in Communication Design. It was there I learned about the finer points of composition and typography, but I always had to keep myself technologically savvy as the software was constantly evolving and computers were getting faster and faster.

After grad school I worked as a designer for Blumlein Associates, Inc., a full service design studio on Long Island. But in 2001, I decided to break out on my own and freelance. I wanted more diverse projects, more diverse clients and more opportunity to learn new skills along the way.

I now do a wide range of design projects – from printed collateral to web design to logo development and branding. I really enjoy editorial work (magazine design) and currently have a regular gig art directing a few magazines for a small publisher, Sokol Media. I also design book interiors and book covers, but with the state of publishing being what it is these days, those projects are more infrequent. I’ve had to evolve with the industry and learn ebook conversion as well – recently I converted 3 books I laid out in print into Kindle ebooks (a challenge for any designer since you can’t control the font styling, sizing, and sidebars).  While I do have my hand in the publishing industry, many of my clients are nonprofit organizations with communication needs such as UNICEF, United Methodist Women, the American Lung Association, Riverside Park Fund, and NYC Parks.

I started teaching Desktop 1 and 2 at Pace about 5 years ago and my courses have undergone major changes during this time. When I started, we were laying out all of our initial designs in Quark! Fortunately, the Adobe suite has made it easier to integrate design and layout skills into a much more streamlined package. Indesign is changing with every version to adapt to ebook and emagazine design and it’s my job as a professor to make sure that I stay current with the software and know what enhancements are in each version. In my Desktop 1 course, we always focus on the core of the Adobe Creative Suite, learning a little Illustrator, a little Photoshop and a little Indesign. Students learn the programs by doing projects that relate to the book industry (e.g., laying out a few chapters of a book in Indesign, designing a book cover mechanical in Photoshop, and now, converting a document for EPUB format).  I try to have a cover designer come in and show his or her portfolio and explain how cover design works in house at a big publisher.

In Desktop 2, we delve deeper into the programs and learn more sophisticated technology skills.  This course focuses on the magazine side of the industry. First we hone our Photoshop skills by doing a large surrealist collage. Then, we develop a mock up magazine from cover to cover (ok, it’s only 8 pages…). Students must create the content, come up with the concept, find and edit the assets, and do all of the editorial design. Last semester, for the first time, we converted our designs into emagazines using Adobe’s new Digital Publishing Tools, which uses the “cloud” to save and organize files. As those tools continue to evolve, so will this portion of the course!

I’m continuously surprised that Desktop 1 is not a requirement course as basic knowledge of the Adobe Suite is critical these days in publishing! Some students may end up working on the production side (whether that is electronic or print), and using the Creative Suite will be part of the daily routine. However, it’s important in other areas as well as there will always be a need to make minor corrections to existing documents, and understanding how it all works allows people in any position to work more effectively with production and art departments. It’s good to take a little of the magic and mysticism out of the process!

As time and technology march on, I also think it’s important for students to keep up-to-date with some basic web development as well. Knowing the basics of HTML is important to understanding how an ebook is constructed and as many publishing elements move online, it becomes more and more critical to draw parallels and distinctions between web and print design.

I highly recommend students subscribe to several magazines to stay current on the industry. Personally I devour Wired, Print, How, and Communication Arts to keep up with design and technology. I also recommend students check out Design Observer (designobserver.com), a really great blog about design and culture. I also collect a lot of books that compile great designs (Rockport Publishers offers different books highlighting all kinds of materials). If students are looking for a good read from a funny and clever designer, I highly recommend 79 Short Essays on Design, and when being a designer seems too close to being a corporate zombie, I recommend reading How to be a Graphic Designer without Losing Your Soul, a wonderful collection of essays by some of the most famous designers today. Finally, I would recommend everyone own a copy of the famous Philip Meggs book, History of Graphic Design, which details the origins of the written letterform and moves all the way up to groundbreaking work in the technology age.

If you want to see samples of my work, check out my site at http://www.kvdesign.net.

Faculty in the Spotlight – May 2012

Professor Jane Kinney-Denning, the Director of Internships and Corporate Outreach for the Pace Publishing program, was recently appointed the President of the New York Chapter of the Women’s National Book Association!  Professor Kinney-Denning previously worked as the Young Publishing Professional Outreach Coordinator for the WNBA-NYC, and in this role she reached out to many Pace students and alumni, helping to involve them in the organization and establish beneficial ties between Pace and the WNBA-NYC chapter.  Below is an interview with Professor Kinney-Denning that was conducted for the WNBA-NYC blog.

Member Monday:  Meet Jane Kinney-Denning!
Interview conducted by Hannah Bennett and Erica Misoshnik

Erica and Hannah: Congratulations on your appointment as the new President of the WNBA-NYC chapter! Can you tell us a bit about your involvement with the organization so far and what you are most excited about in taking on this new role?

Jane: Thank you! I am honored to have been asked and was thrilled to accept the Presidency.

The WNBA is a wonderful organization that has enriched my life in so many ways. Since becoming a member and starting to serve on the Board of Directors a few years ago, I have met some truly remarkable people and have attended and participated in a number of outstanding events that the organization has hosted.

One of the first events I attended was a National Reading Group Month panel, a WNBA annual event (in October) which was organized by Roz Reisner and Lori O’Dea, and I was hooked. The authors there were engaging, interesting, and inspiring. It was incredible to listen to authors like Julie Metz, who wrote Perfection: A Memoir of Betrayal and Renewal, and to hear her and the other writers there tell their stories of how their books came to be. This year’s panel was just as fascinating and included the 2012 PEN/Faulkner Award-winning author Julia Otsuka, who wrote the beautiful, poetic novel, The Buddha in the Attic.

It is just so wonderful to have the opportunity to meet and listen to writers who have achieved a certain level of success and who write such amazing books. If you are a writer, or a reader, for that matter, you gain a tremendous sense of community by attending these events, and if you are working in the publishing industry, you have the opportunity to share ideas, network, and be reminded why a career in publishing is so rewarding. One can’t help but to be inspired!

I also had the privilege of interviewing Deirdre Bair, an author (and WNBA member) who has written a number of important biographies, including the National Book Award-winning biography of Samuel Beckett. I was also fortunate to have been asked to co-moderate a panel on “The Making of a Bestseller,” in November 2011, which featured Helen Simonson, author of Major Pettigrew’s Last Stand, and her outstanding team of publishing professionals from Random House.

So, to answer your question about what I am most excited about, I would have to say, everything! I am especially looking forward to continuing to work with the amazing group of people in the NYC chapter who are so dedicated and work so hard to organize events, write and publish the monthly newsletter, update and edit the blog, handle our social networking and media presence, manage the chapter’s finances, and take care of all of the other tasks that keep the chapter vital and in good standing. In addition, I am looking forward to another year of outstanding events that promote the book, to possible collaborations with other organizations that have similar goals, and to expanding our membership. It is very exciting for me to think about what the next two years hold.

Erica and Hannah: Can you tell us a little about yourself? How did you end up in New York?

Jane: Well, I am a native (and proud) Wisconsinite. I grew up in the northern part of the state (very close to Lake Superior) in a small town called Hayward, WI, which is famous for its very large fiberglass museum in the shape of a giant muskie and a really great old-fashioned candy store. My parents still live in the house on the lake that I grew up in and I travel back every summer with my family. It is a beautiful part of the country and, for me, there is nothing like lakeside living! I went to the University of Wisconsin, Madison for both my undergraduate and graduate degrees and also spent a year studying abroad at the University of Bologna in Italy. My master’s degree in Italian Literature—a very luxurious degree, to say the least—really allowed me to pursue my love of reading, writing, and travel. I was not exactly sure what direction my career would go in with a degree like that but I knew it had to have something to do with books. I moved to Chicago once I graduated and, like many publishing careers, mine was a bit accidental: I met somebody who knew somebody, etc., and before long I was working in sales with Little, Brown and had moved to St. Louis, Missouri. I traveled all over Missouri, Kentucky, Illinois, and Tennessee, selling college textbooks. It was a hard job, but I had the opportunity to scout for manuscripts and my success in doing that was what ultimately brought me to New York in 1989. One of the editors I had worked with called me up out of the blue and asked me to interview at Harper & Row (later merged into HarperCollins). I got the job, packed my suitcases, and moved to New York.

I spent the next several years acquiring textbooks for the English curriculum, from basic skills books to rhetorics, readers, and handbooks. It was a challenging job but a lot of fun; I traveled all over the country and met some remarkable people in the process. My next few jobs were still on the acquisitions side of things but I managed to merge my talents with my interests and worked primarily acquiring books for the environmental sciences. I was also doing some writing then, mainly interviews with environmentalists and activists like Leonard Peltier, Bianca Jagger, and Michael Moore, for a magazine called PLAZM that was published in Portland, Oregon. My own writing got sidelined a bit when I had my children but I am still writing and plan to continue doing those kinds of interviews as well as other kinds of writing. I also started teaching as an adjunct professor at Pace when I was an editor at HarperCollins, and 12 years ago I left my publishing job to become Director of Internships and Corporate Outreach for the Master’s in Publishing program at Pace University. I love my job because it is the perfect blend of teaching, learning, mentoring, advising, and the constant study of this dynamic, rapidly changing industry. It is simply fascinating to witness (and teach about) the impact of new technologies like the iPad, the Nook, and the Kindle on the industry. I am the thesis advisor for all of my internship students and reading their thesis papers on current topics in the industry is a revelation; I learn a great deal from my students.

I also manage the blog for the program and started writing a series of alumni interviews and faculty profiles. It has been really interesting to do this and I love having the opportunity to hone my interview skills!

Erica and Hannah: What has been your favorite part of working in publishing?

Jane: Well, as I mentioned in response to the previous question, I have worked in publishing as an editor, writer and most recently as a professor at Pace. What all three professions have in common is the written word, whether it be found in books or magazines. As an editor, I love the process of getting to know authors, understanding their passions and goals for writing their book(s) and working with them to help make their ideas into a published book. The writing process is so interesting and such a unique journey for whoever is embarking upon it. It was always so rewarding to hold the published book in my hands at the end of the process and to share in the author’s sense of accomplishment and joy. As a writer, I love being able to communicate ideas, passion, and information and to tell a good story. I have primarily done interviews and plan to continue in that vein. I love doing interviews with people who are making a difference in the world—I get to know them and get to help them share their stories and experiences. And, there is the personal journey that I go through during the writing process, just like any writer. There is a remarkable sense of accomplishment when one finishes a piece. As a professor, I love working with students and other publishing professionals. Since the industry is constantly changing, I am always learning. I accomplish this in many ways: by reading, interacting with other professors in the program and other industry professionals, and by attending interesting panels, seminars, and conferences. I really can’t imagine working in any other industry. Publishing is such a rich profession and one can go in so many different directions with his or her career. In this time of great change, I see only opportunity in terms of a publishing career.

Erica and Hannah: You have been involved with the WNBA as the Young Publishing Professional Outreach Coordinator. What were some of the highlights of this experience? What was the most rewarding aspect of this position?

Jane: Yes, I took on this responsibility a couple of years ago. It dovetailed nicely with my position at Pace and was a wonderful opportunity for me to involve our students and make them aware of the wonderful things the WNBA does and has to offer. The WNBA also benefited in terms of membership because our students are interested in networking and in being more involved in the industry they have chosen for their careers. These students became aware of the organization at Pace, but many are now working in the industry and in a position to spread the word about the WNBA to their colleagues. I also talked to everyone I could about the organization—be it an alum of the program or someone I met commuting or at other publishing-related events. My successor (to be named shortly) will be working to expand our reach even further—to other publishing programs in the city as well as to young professionals working at the many publishing companies in New York. I believe that this position on the Board of Directors is a critical one to the health of our chapter (or any chapter for that matter). Already some of the young professionals who have joined the organization are making significant contributions.

Erica and Hannah: Do you have any advice for young publishing professionals who are just starting in the business?

Jane: Well, as I mentioned earlier, I think this is a time of great opportunity—for a lot of reasons. The first being how quickly technology is changing and impacting all aspects of the business. What this means is that the industry needs people with good skill sets: computer and social networking skills coupled with good writing and communication skills. You need to be open to change, willing to learn new things, and flexible in the workplace. If a new social media site like Pinterest becomes wildly popular and you are working to promote an author, you need to see if a site like this might be of use to you and then figure out how to maximize its potential for your author. I am also a big believer in education, both formal and informal. Keep yourself current. Take classes if you need to learn new skills, attend seminars, panels, and conferences and join organizations like the WNBA where you will have the opportunity to meet like-minded people. Also check job boards regularly, even if you are not looking at the moment; there are so many new positions out there now that did not exist a few years ago. This will help you keep abreast of what kind of people publishers are looking to hire and give you a sense of where you stand in terms of your own skills. Lastly, enjoy what you do and read a lot of books!

Erica and Hannah: What are some of the initiatives that you hope to launch in your upcoming term?

Jane: At the moment, my main goal is to keep the wonderful momentum that the organization currently has going. Valerie Tomaselli, the current Acting President of the NY Chapter and soon to be National President, is a hard act to follow! She is so dedicated, organized, smart, and focused. She has guided the organization through some rough waters with a sense of calm and clarity that is truly admirable. I am very happy that she is my friend and that I will be able to turn to her for advice when I need it!

This past year was particularly exciting and the events were outstanding. I recently had lunch with a good friend of mine who is involved with another organization and he commented on how interesting and unique our programing is, from author panels, to bookstore crawls, to open mics, to panels on current trends in publishing, to neighborhood lunches. I could not agree more and hope that the coming year will bring more of the same. I am really looking forward to working with all of the talented people in the NY chapter—they have so many great ideas and are so skillful at organizing and promoting our events. I also hope to be able to bring more of my professional and personal contacts into the organization as members, panelists, and moderators, or as committee chairs and board members. In addition, I would like to see our social media presence and publicity efforts continue to grow as the chapter grows. The women doing this now are doing a phenomenal job and I am looking forward to seeing what they do as we continue to move forward.

Erica and Hannah: What are you currently reading?

Jane: Well, in my opinion I never get to read enough! That said, I do have a really, really long commute to New York (two hours each way), so I try to take advantage of it by filling that time with books. I also have three children (10, 12 and 13) who are avid readers and keep me current with what their current favorites are and I love that. My daughter will spend a whole Saturday curled up with a book and I often find my son under his covers with his Nook—he was the first in our family to read The Hunger Games series and was so passionate about it that we all read it. My youngest is an independent reader but we still like reading together at night. I will miss doing that someday!

One of my favorite genres is biography, and right now I am reading Walter Issacson’s biography of Steve Jobs. I bought it as soon as it came out because, as Isaacson puts it, Jobs is viewed by so many as “The ultimate icon of inventiveness and applied imagination,” and because Apple completely changed the landscape of publishing forever. Jobs, like all of us, was an incredibly flawed human being, but I can’t help but admire his candidness and believe that his story is, as Issacson states, “. . .both instructive and cautionary, filled with lessons about innovation, character, leadership and values.”

I have also been reading a lot of contemporary fiction lately. One of my favorite books is a novel by the South Korean writer Kyung-Sook Shin, Please Look After Mom. Oh, what can I say about this book? That every woman should read it? That every man should read it? Maybe it moved me so because of where I am in my own life or because the theme of motherhood is universal no matter what the culture is. Or perhaps because it is so relevant to think about how modern society is impacting our familial relationships. It is a tragic story about an elderly woman who gets separated from her husband as they are getting on a subway in Seoul to go and visit their children, and the feelings of the woman’s family as they unsuccessfully search for her. As the author stated in a recent interview, “It’s the mother who goes missing, but that’s a metaphor. It doesn’t have to be the mom who disappears; it could be anything precious to us that has been lost, as we’ve moved from a traditional society to a modern society.” I could not put this book down and cried when I read the last sentence of the last chapter. I have not been so moved by a book in a long time. A beautiful, sad, moving story.

I also just finished a wonderful book about Hurricane Katrina and a small town in Mississippi called Salvage the Bones, by Jesmyn Ward. It won the 2011 National Book Award, and reading it, I can see why. It, as many reviewers state, has the aura of a classic about it. The story is so removed from my own life but really transported me to the lives the characters are living. It is a remarkable book that reminds us of how tragic Katrina was and about how prevalent poverty is in our country. In spite of all of that, one of the things you walk away with from this book is the power of family loyalty and the strength of the human spirit.

Recently I found a book of short stories by Margaret Drabble called A Day in the Life of a Smiling Woman. I had not read any of her writing before and have to admit I bought it because of the title. I have not been disappointed and am so pleased to have discovered her. She is a magnificent storyteller and I can’t wait to read more of her work. Other books sitting on my desk are Swamplandia! by Karen Russell, which I bought after reading an interview with Susan Larson, the WNBA New Orleans Chapter President and chairperson of the jury that nominates the finalists for the Pulitzer Prize. She spoke so eloquently about the book that I could not resist getting it! I also have The Dovekeepers, by Alice Hoffman, and Olive Kitteridge, by Elizabeth Strout, waiting for my summer vacation!

Erica and Hannah: Thank you so much for taking the time to speak with us. Let’s do a follow-up interview next year, not only to get your feedback on your first year as Chapter President, but to reassess the advances in technology within the publishing industry.

Faculty in the Spotlight – April 2012

Pace University Adjunct Professor of Publishing, Paul Levitz, entered the comics industry in 1971 as Editor/Publisher of The Comic Reader, the first mass-circulation fanzine devoted to comics news.  He continued to publish TCR for three years, winning two consecutive annual Comic Art Fan Awards for Best Fanzine.  He received Comic-con International’s Inkpot Award in 2002, the prestigious Bob Clampett Humanitarian Award in 2008, and the Comics Industry Appreciation Award from ComicsPro (the trade association of comic shop retailers) in 2010.  Levitz also serves on the board of the Comic Book Legal Defense Fund.

Professor Levitz is primarily known for his work for DC Comics, where he has written most of their classic characters including the Justice Society, Superman in both comics and the newspaper strip, and acclaimed runs on The Legion of Super-Heroes.  Readers of The Buyers’ Guide voted his Legion: The Great Darkness Saga one of the 20 best comic stories of the last century, and visitors to the site comicbookresources.com selected the same story as #11 of the Top 100 Comic Book Stories of All Time.  DC Comics has issued a new hardcover edition of Legion: The Great Darkness Saga in 2010, which made the New York Times’ Graphic Books BestSeller List, as did his recent Legion of Super-Heroes: The Choice.

Cumulatively, Professor Levitz has written over 300 stories with sales of over 25 million copies and translations into over 20 languages.  As a DC staffer from 1973, Levitz was an Assistant Editor, the company’s youngest editor ever, and in a series of business capacities, became Executive Vice President & Publisher in 1989 and then served as President & Publisher from 2002-2009.  He continues as a Contributing Editor, but is now concentrating on his writing.

His current writing projects include Taschen’s 75 Years of DC Comics: The Art of Modern Mythmaking, published for the 2010 holiday season.  This book won the comics industry’s Oscar, the Eisner Award, as well as the United Kingdom’s prestigious Eagle Award and Germany’s Peng Award.

During the Fall 2012 semester, Prof. Levitz will be teaching PUB 615, Comics & Graphic Novels.  During the Spring 2013 semester he will be teaching a new course, PUB 619, The Future of Publishing: Transmedia, and he hopes to see many of the Pace M.S. in Publishing students in one or both of these classes.

In the piece below, Professor Levitz shares a few of his thoughts on the skills publishing professionals need in an era where media is rapidly changing and converging.

If you told me when I first sat down at an Assistant Editor’s desk that I’d be trading in my typewriter, rubber cement and rubdown Letraset for a computer more powerful than the multi-million one that filled the publishing company’s basement, I would have accused you of escaping from one of the science fiction comics I wrote.  So I hesitate to predict what technologies the current Pace Publishing students will end up commanding.  But I am convinced that the core competencies of managing creative people and processes will remain vital to our society, and as media change and converge, the need for publishing skills will continue.  With that in mind, the new PUB 619, The Future of Publishing: Transmedia, was shaped to give students an overview of how to think about managing content as it travels across different forms.

Part of the joy of my years running DC Comics was looking at my calendar, and seeing my day move from discussions with writers and artists to directors, animators, video game creators, television showrunners, and even people experimenting in media forms that didn’t really exist (yet).  It’s an experience that will be shared by more people in the future, as media collide, converge, and become increasingly reliant on each other.  With numberless channels to choose from, and all of our centuries of creativity becoming available in the cloud, brands and curators become more important, not less, and many future guides through this confusing time may come from our halls.

So let’s look backward, and examine how and why Baum’s OZ lived on in forms as varied as THE WIZ and WICKED, and whether losing Kansas helped its survival; consider the commonalities of POKEMON, Harry Potter, and…oh…perhaps the ADDAMS FAMILY, to deduce the qualities that enable properties to prosper across media; talk about our roles working with talent in the varied structures that unique forms demand; and imagine together what the future might be like.

There’s got to be a certain pleasure in a class where the instructor comes in admitting he not only doesn’t know all the answers, he’s not sure what the questions are going to be, right?”

Faculty in the Spotlight – April 2012

Professor David Delano is an adjunct professor who has been teaching the Book Production and Design course in the Pace Publishing program since 2002.  For the past five years, Professor Delano has also been a Senior Account Executive for Toppan Printing Company, America.  Based in Tokyo, Toppan Printing Company is the largest printer in the world, and Professor Delano works with US publishers to create, produce, and deliver all sorts of high-end gift and illustrated books to the US market.  His current publishing accounts are Random House, HarperCollins, Simon and Schuster, and many others.

With years spent in production, design, managing editorial, and operations management for book publishing companies like Harper & Row and Random House, Professor Delano’s career has been diverse and wide-ranging. He spent much of that time innovating and implementing desktop publishing, electronic files, digital prepress, and FTP sites, and wore a variety of different hats along the way: everything from book production assistant to VP of Global accounts, and every stop in between! Professor Delano has also contributed his time and expertise to several organizations, including Bookbuilders West and the Book Industry Guild, serving on boards, committees, and even as a judge for the NY Book Show.

Professor Delano teaches the required Book Production and Design course online in the Fall semester and in the classroom during the Spring semester.  According to Professor Delano, the biggest change to the course over the last 10 years has been expanding the vision of the class beyond mere production.  Only three sessions are devoted to print, paper, and binding — the basics of book production.  The balance of the classes cover how the production department interacts with all the other departments, how publishing decisions get made, and who makes those decisions and why.  “I view my students as the publishers of the future,” he explained, “and try to give them the tools they need to make sure that their company’s intellectual assets are viable into the next century.”

It’s clear that book production has undergone some incredible changes over the last decade, and Professor Delano has been on the cutting edge of understanding those changes and what they mean for the publishing industry.  According to Professor Delano, “Content is still king, only the delivery devices are changing.  The presentation of ideas and images still has to happen, and the principles of visual design will continue to be a critical element of how those ideas and images get to market.  The book is not dying, but the book market is developing other channels.”

Along with the knowledge and experience that he has to impart, one of Professor Delano’s biggest gifts to his students is his enthusiasm for what he teaches.  Of all the aspects of the business in which he has worked, Professor Delano says, “what I teach is my favorite part.  How and where it all comes together: production and design.  Where the 0s meet the –s, the files meet the server, the ink meets the paper, and the eye meets the idea.  And from a global perspective, too.  In my day job, I work with US publishers to find ways to make beautiful books all over the world.”  Students are incredibly fortunate to have Professor Delano, whose expertise is second only to his enthusiasm, energy, and passion for what he teaches.

Faculty in the Spotlight – April 2012

For the next two weeks, Professor Xiao Chuan Lian and Professor Kirsten Sandberg will be coordinating a comprehensive training session for 17 publishing executives from the China South Publishing & Media Group.

The China South Publishing & Media Group (http://www.zncmjt.com/), located in Hunan Province, China, is one of the major media conglomerates in China, with 20 companies under the umbrella. Its businesses include book, magazine, and newspaper publishing, distribution, printing, and online media.

According to Professor Sandberg, “The overarching theme of the two-week program is digital transformation, specifically the transformation of business models, value chains, publishing processes, and individual roles within the industry. We have asked our guest lecturers—several of them top executives of the digital publishing units of Dow Jones, Wiley, McGraw-Hill, and Elsevier—to explain how their organizations changed to leverage digital technology and how they developed and are using new digital capabilities in all areas of the business. We will compare and contrast organizational structures and publishing strategies across the industry, and we expect to use case studies as a means of generating a meaningful dialogue between East and West publishing executives.”

It will be an interesting and thought-provoking two weeks!

 

The guests in the group and the organizations they come from are as follows:

From Hunan People’s Publishing House: Mo Yan, Editorial Director; Li Shengxiao, Deputy General Manager; Li Xiongwei, Deputy General Manager

From Hunan Literature & Art Publishing House: Chen Xinwen, Deputy General Manager; Gong Xianghai, Deputy General Manager

From Yuelu Publishing House: Yi Yanzhe, General Manager; Zeng Deming, Deputy General Manager

From Hunan Science and Technology Publishing House: Xu Wei, Deputy General Manager

From Hunan Juvenile & Children’s Publishing House: Li Fang, Editor-in-Chief of HUAHUO Magazine; Wu Shuangying, Editorial Director

From Hunan Fine Arts Publishing House: Huang Xiao, Deputy General Manager

From Hunan Electronic and Audio-Visual Publishing House: Yang Lin, General Manager

From China South Publishing & Media Group Headquarters: She Lu, Vice Director of Industrial Operation Centre; Liu Yiming, Executive Director of New Media Department; He Zhengju, Vice Director of New Media Department; Hu Changhua, Executive Director of New Media Department; Cui Can, Executive Director of Publishing Department

 

Xiao Chuan Lian is currently serving as Senior Staff Associate and an adjunct lecturer in the M.S. in Publishing Program at Pace University. Prof. Lian holds an MBA in International Business and an MS in Publishing from Pace University, and also received a Paralegal Certificate from New York University and a BA in Library Science from Wuhan University, China. He also attended the Denver Publishing Institute.  Before working and teaching at Pace University, Prof. Lian worked as the Copyright & Permission Administrator at Springer Science + Business Media. Currently, Prof. Lian is teaching two courses in the publishing program: PUB 628: Marketing Principles and Practices in Publishing, and PUB 622G: Seminar in Books and Magazines: Digital Issues in Publishing. His research interests include digital publishing, marketing, STM publishing, copyright, and the history of publishing.  Last year, Professor Lian visited Hunan Province and presented a talk on “Digital Publishing Today.”  Prof. Lian was a founding member and a professor in the Publishing Science Department, School of Information Management at Wuhan University, China.

Kirsten Sandberg specializes in emerging market publishing and organizational knowledge management and publication. She is currently senior consultant at China Europe International Business School Publishing Group based in Shanghai. A former executive editor at Harvard Business School Publishing Corp, she helped to open HBSP’s India office. Relevant to the Hunan program, she published two of the most influential books in the digital transformation of content-rich industries, both international bestsellers. The first, Information Rules: A Strategic Guide to the Network Economy (1998), by Carl Shapiro and Hal Varian (now chief economist of Google), is considered the playbook of digital publishing strategy; and the second, Unleashing the Killer App: Digital Strategies for Market Dominance (1998), by Larry Downes and Chunka, was the first trade business book available in its entirety for free online, simultaneously with the hardcover edition. The Wall Street Journal selected it as one of the five best books ever on the Internet.