Social Storytelling in the Age of Data – Meaning and Momentum

If you want to change the world, you have to change the story.

– Wendy Levy, New Arts Axis

WNBA United Nations Youth Representatives Jenna Vaccaro and Diana Cavallo attended a fascinating day of programming at UN Headquarters designed to give NGOs the tools to create meaningful media that has real impact. Be it in the political, NGO, or business world the change has come- any entity that does not have an online media presence is behind the times and unlikely to succeed. Consumers rarely trust a company with few followers or positive comments. However, having a million followers is meaningless if your content does not inspire people to act. A brand with a small following and empowering content can have much better impact than a large one that does not prepare its followers to act.UN

Wendy Levy of New Arts Axis, leader of the presentations, says that the audience is no longer an audience. The best way to engage the “people formerly known as an audience” is to participate with them through social media and prepare them with tools and motivation to take action. Attendees were treated to presentations by technologists and artists who have an eye for social justice and change. Filmmakers Dara Kell and Chris Johnson showed multimedia projects that had succeeded in achieving their goals of social change. Chris Johnson’s project Question Bridge started as a museum exhibition and grew into an online phenomenon documenting young black men’s questions for the older generation around issues of racism, injustice, and stereotyping. The project allowed young unknown men to connect with well-established civil rights leaders and lets the world in on their meaningful dialogue. Dara Kell’s documentary Dear Mandela chronicles the first post-apartheid generation of South Africa. The main takeaway from these multimedia projects is that the conversation should not end after you view a film or read a book- you must create a dialogue and give people the mechanisms to share the idea and become involved.

Google employee Eric Doversberger began the afternoon session by discussing the way NGOs can use data visualization to leverage more funding, fans, and impact. There are many Google applications that can help you create meaningful transmedia projects. In an effort to make people aware of drug violence in Mexico, authorities released numerical data on murders in their country. Combined with the power of Google maps and ingenuity from the tech teams of newspapers, people are now able to see trends in location and timing laid out in map format. It is believed that the visualization of this data is more influential than a simple number because you can see the full scope and size of the problem. Here are some other web apps discussed for using and visualizing data.

  • Tableau Public– A free data visualization system that represents static information for reports, websites, and publications.
  • Gephi– Another free visualization system that can handle more complex computations and more customizable representations.
  •– This free and extremely user-friendly system can populate your data directly from sources like Facebook and Google Analytics and updates itself in real-time. E.G, if you update your member list, your data visualization automatically updates at the same time.

By Jenna Vaccaro,  a Graduate Assistant at Pace University’s publishing program. She loves the intersection of media and technology and hopes to build a career combining the two fields. Jenna previously worked at the Smithsonian Museum of Asian Art and volunteers her time at NGOs like the WNBA and Girls Educational Mentoring Services (GEMS.) She loves science-fiction and horror novels. Please find her on Linked In for more information. and Pace Present a Publishing Career Information Session

Career Services Presents: Book Publishing isn’t just for English majors!

Book Publishing is full of possibilities—filled with career paths for every interest. There are positions in finance, marketing, sales, publicity, design, editorial, legal, and production departments, not to mention many, many more. gathers together job and internship listings from over 35 different publishers and the departments within them, and matches college majors with particular jobs in publishing! Log onto and discover your first step into an exciting and diverse industry!

Come to our Informational Session on Tuesday, November 16th from 3:30 to 4:30pm in Lecture Hall South, 1 Pace Plaza! Learn about the opportunities that the publishing world holds for you presented by a Human Resources Representative from Penguin Group USA!

Log on to to register or call Career Services at 212-346-1950 with any questions.

The Young to Publishing Group Presents: National Book Awards House Party!

The National Book Awards are among the nation’s preeminent literary prizes, and one of the most important events on the literary calendar. In an effort to expand the audience and accessibility of the awards, the Association of American Publisher’s Young to Publishing Group (YPG) has partnered with the National Book Foundation to secure exclusive live feed of the awards ceremony.

The inaugural House Party: A Celebration of the National Book Awards will take place from 7 p.m. to 11 p.m. on Wednesday November 17 at Random House at 1745 Broadway, New York, NY 10019.

The event will be designed and produced by Jes Gordon of properFUN, and feature DJ Lars, an open bar and hors d’oeuvres, and a charity auction to benefit Literacy Partners. For more information about Literacy Partners, check out our auction page. The browser-based album editing company Pixable will be present to curate event photos and instantly create videos and slideshows to be shared across social media platforms. Robert Redd, the world’s first literary product company, will host an interactive literary game held throughout the party based on the legend of Robert Redd. The company will provide signature knit shirts to the winners. Other event sponsors include Rent the Runway, Macaron, Nine Cakes and Archie Grand.

Purchase your tickets now for the early bird price of $30! Tickets will be $40 after November 1st. The party is open to all book lovers regardless of AAP affiliation.

About the Young to Publishing Group:

The Young to Publishing Group strives to give entry-level employees a chance to build a community outside of their own publishing house and to educate themselves about the industry as a whole. YPG is an initiative of the Association of American Publishers (AAP).

Pace Publishing Alumnus J.T. Solomon’s Magazine Launch & Networking Event

F.I.R.M. Magazine, in Conjunction with The New York Urban League of Young Professionals (NYULYP), presents:

Community Connects: Official Website Launch and Networking Event
November 11th, 2010 – Apple Restaurant and Bom Bar (Manhattan, NY)

What the new generation needs is F.I.R.M. Magazine.

F.I.R.M. Magazine (Fashion, Investments, Recreation, and Music) is an online publication that empowers readers financially, physically, spiritually, and mentally through the perfect balance of information and entertainment. Morehouse College and Pace University alumnus, J.T. Solomon, created a magazine that speaks to educated young adults and also transcends socio-economical boundaries by providing valuable information about personal credit, attire, real estate, health and fitness, and more to readers in some of the most underprivileged of our communities. From profiling up-and-coming fashion designers and musicians to helping our audience seek out investment opportunities in companies with proven global strategies; F.I.R.M. Magazine does it all.

Join us at Apple Bar Restaurant and Bom Bar (17 Waverly Place, New York, NY) near Washington Square on November 11th from 6PM-10PM to celebrate F.I.R.M.’s Community Connects: Official Website Launch and Networking Event hosted by The New York Urban League of Young Professionals (NYULYP). The event is FREE, but donations are gladly accepted. Network with the industry’s leading young professionals in fashion, entertainment, financial, and various other professions in NYC. Bring your business cards! This is a networking event you don’t want to miss! Check out F.I.R.M. Magazine online: and See you at the celebration!

Press Contact: Cheron Mangum | | Phone: (347) 857-8272