New York, NY
Seeking Full-Time Photo Retoucher & Designer, Hearst Magazines Digital Media/Branded Content Studio

Hearst is one of the nation’s largest diversified media, information and services companies with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; majority ownership of global ratings agency Fitch Group; Hearst Health, a group of medical information and services businesses; 30 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, Calif., which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union, more than 300 magazines around the world including Cosmopolitan, ELLE, Harper’s BAZAAR and Car and Driver; digital services businesses such as iCrossing and KUBRA; and investments in emerging digital and video companies such as Complex, BuzzFeed, VICE and AwesomenessTV.

Minimum Requirements:

• At least 6 years experience retouching
• An exacting eye for detail and relentlessly high standards
• Proven excellence in retouching, both on-figure and still life
• Experience retouching beauty and fashion content
• Master of current imaging software and digital design tools such as Capture One Pro and Adobe CS as well as developing design technologies that push design and storytelling
• Excellent management, communication and interpersonal skills
• Ability to deliver while remaining calm, in a fast-around, deadline driven environment
• BFA or equivalent in Graphic Design or related subject

Responsibilities Include:

• Retouch all images to meet the standards of our editorial teams as well as our clients
• Retouch on set as needed for fast-turnaround projects
• Handle image needs such as resizing, siloing and color correction
• Graphic design work as your workload allows
• Opportunity to illustrate as your workload allows

If you are interested in this position, please apply online.

New York, NY

Seeking Full-Time Ebook Production Assistant

W. W. Norton & Company is the oldest and largest publishing house owned wholly by its employees. W. W. Norton & Company strives to carry out the imperative of its founder to “publish books not for a single season, but for the years in the areas of fiction, nonfiction, and poetry.”

Minimum Requirements:

• Bachelor’s degree
• Employment eligibility to work with W.W. Norton & Company in the US is required
• Must be able to work full business hours from our NYC office
• 1-2 years of ebook production experience desired, though not required.
• Must be highly organized, disciplined, and self-motivated in a fast-paced environment
• Must have excellent verbal and written communications skills in a position that can at times demand collaboration across several different departments
• Must have good time management skills and be capable of prioritizing among responsibilities, activities, and side projects
• Must be detail-oriented, making sure that all aspects of the daily activities are handled with accuracy and minimal mistakes
• Must be self-directed and independent
• Must have a demonstrated interest in the challenges and opportunities of an ever-changing and quickly evolving publishing industry.
• Proficiency in Word and Excel a must
• Proficiency with Adobe Creative Suite, especially InDesign and Photoshop a plus
• Working knowledge of XML, HTML, and CSS highly desired
• Current knowledge of ebook formats (EPUB 3 in particular) highly desired
• Proficiency with database and project management systems like FileMaker Pro, JIRA, and Confluence a plus
• Experience managing large volumes of files and maintaining version control a plus

Responsibilities Include:

• Track ebook production schedules in collaboration with the distribution manager and department coordinator, ensuring adherence to sensitive dates
• Route instructions and files to/from outsourcing vendors, answering vendor queries
• Turn over ebook content for QA and distribution
• Communicate with Norton production and editorial staff for the timely delivery of ebook production materials
• Liaise with Norton affiliate publishers who produce/distribute ebooks through our Ebook Department, and keep clients abreast of their project statuses
• Make routine corrections to existing ebook files and help keep ebook distribution and archiving operations up-to-date
• Occasionally assist the ebook distribution manager in tracking and distributing ebooks through our online distribution hub, and help document the steps in database tracking
• Assist the department coordinator in routine tasks

If you are interested in this position, please apply by sending a copy of their resume and cover letter to: recruiting@wwnorton.com.

New York, NY

Seeking Full-Time Social Media Editor, Oprah Magazine

Hearst is one of the nation’s largest diversified media and information companies. Its major interests include ownership of 15 daily and 34 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; hundreds of magazines around the world, including Good Housekeeping, Cosmopolitan, ELLE and O, The Oprah Magazine.

Minimum Requirements:

• 2-4 years experience in social media for a major brand
• Strong writing skills and understanding of the Oprah.com voice
• Experience with web and social analytics (Omniture, Facebook Insights, CrowdTangle, etc.)
• Knowledge of how to create and source multimedia social assets (gifs, social videos, text overlays, etc.)
• Strong attention to detail, high level of organization, willingness to move quickly and be flexible

Responsibilities Include:

• Manage daily programming of Facebook, Facebook Live, Twitter, Pinterest, Instagram
• Create and execute social strategy that supports brand goals
• Contribute ideas for and create social-first content
• Track metrics, using Omniture and social media dashboards, and incorporate data into future programming
• Monitor competitors, stay on top of trends, and leverage best practices
• Coordinate with advertising and OWN teams on social needs
• Identify and explore new platforms
• Coordinate edit sweepstakes
• Manage requests from print team for reader participation call outs
• Pitch ideas to fill content holes, including creative and social-friendly ways to re-package print content as well as web exclusives
• Provide site support as needed for Oprah.com

If you interested in this position, please apply online.

New York, NY

Seeking Full-Time Assistant Editor

Macmillan is a group of media companies in the United States held by Verlagsgruppe Georg von Holtzbrinck, based in Stuttgart, Germany, which publishes a wide range of books, magazines, and digital products for the consumer and education markets. Their American publishers include Farrar, Straus and Giroux, Henry Holt & Company, W.H. Freeman and Worth Publishers, Bedford/St. Martin’s, Picador, Roaring Brook Press, St. Martin’s Press, Tor Books, Hayden McNeil, Macmillan Children’s Group, Macmillan Audio and Bedford Freeman & Worth Publishing Group.

Minimum Requirements:

• An interest in and knowledge of the area and categories in which the imprint publishes
• Superior verbal and written communication skills, as well as interpersonal skills
• Strong editing skills
• Experienced at multi-tasking while working in a fast paced, energetic environment
• Superior organizational skills and meticulous attention to detail; Good follow-up skills
• Strong work-ethic and initiative
• Ability to prioritize, meet deadlines and work independently
• Minimum 1 year prior book publishing experience
• Bachelor’s degree required

Responsibilities Include:

• Coordinate all aspects of a high-volume, fast-paced editor’s desk
• Track manuscripts through production process
• Read and evaluate book proposals and manuscripts on submission
• Write flap copy, catalog copy, launch sheets and tip sheets
• Liaison between editorial and sales, marketing, production and design departments
• Initiate and respond to correspondence with authors and agents at all stages of the publishing process
• Edit manuscripts

If you are interested in this position, please apply online.

Link of the Week: Full Fathom Five and Getting Past Genre

 

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Early last semester, Full Fathom Five (FFF) made an appearance on our blog as link of the week because of its new digital-only imprint. This week, in an article posted on Digital Book World engages the growing problem of digital acquisition and the increasingly disappointing results of genre-focused acquisition strategies. Samantha Streger, the Director of Digital Publishing at FFF, spoke about the issue that digital publishers are facing today:

fff-logo4Today, a paranormal romance ebook priced at $2.99 is just one of many thousands of paranormal romance ebooks priced at $2.99 or less. And that’s to say nothing of the huge number of ebooks that are available for free. Many publishers have found that the value of giving away free ebooks in order to build up reviews has all but disappeared.

What is the answer to the deflating profitability in ebooks? How should this problem be addressed?

Streger shared a list of five tactics that show promise when it comes to thinking creatively about acquiring and standing out with those acquisitions here, and challenged those in digital publishing to think differently. Even with something as “new” as ebooks, we’re seeing change in the landscape, and it’s important that these changes are engaged and that we can shift our positions and perspectives in ways that will best utilize what we’re presented with.

 

 

Link of the Week: Trajectory and the act of finding new books to read

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Readers are often faced with the dilemma of finding a new book to read. You may have just finished a book you loved so much that you (briefly) wonder if it’s possible to love another book again. Or maybe you just finished another bad book, and you wonder whether it’s a good idea to chance another unknown for fear of continuing the trend. Regardless of what you read, the question of “what book next” is sure to have popped up at some point. What do you do to find new books? Leave it up to the library gods while you wander aisles of books? Ask your friends on social media? Check out the bestseller lists? All of these are great options, but they don’t always yield good results.

There’s a new resource on the horizon that may make new books (that you’ll enjoy) easier to find: Trajectory.

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Publisher’s Weekly  posted an article at the end of January that features this new start-up, which “has developed a proprietary algorithm platform it claims will take book recommendations to a new level of accuracy and utility. After scanning the text of a book, Trajectory claims its technology can deliver better keywords and book recommendations to its clients in the bookselling, library and school markets” (Reid, PW article).

Be sure to check out the website to read more about how Trajectory operates and how they hope to influence the future of book reading.

Link of the Week: HarperCollins Partners with BitLit

Should I buy the physical book, or should I buy the e-book? This is a question I am sure many of us ask ourselves when we encounter a new book that we would like to read. It would be great to have the hardcover edition of the 500 page epic fantasy with the full color pullout maps included. However, the idea of bringing that treasure of a book onto a crowded subway would be absolutely horrifying; not to mention how heavy it would be. If only you could have the e-book, too, so that you could read it conveniently anywhere on your smartphone or e-reader. Although I imagine that many of us don’t want to buy both because of the added price, even if it might be only a few more dollars.

Introducing BitLit, an app that gives consumers an easy way to claim free or discounted e-book editions of the physical books that they already own. According to Publishers Weekly, “Once a consumer has downloaded the BitLit app, they can use it to take a photo/scan of the cover of the print book they own. Then they must write their name clearly on the book’s copyright page and take a photo/scan of the page with the app. Once the copyright page is scanned, the e-book is registered to that consumer and they will receive an email with a link to download the e-book in e-Pub or PDF formats.”

So, no, you cannot go to the bookstore or library and take photos of every cover and copyright page. The book must belong to you.

You can use the BitLit app with your Apple products or your Android. Currently, the app offers access to about 20,000 titles, most of which are from independent publishers. Some of the publishers and distributors that have partnered with BitLit are IPG, Chicago Review Press, O’Reilly Media, Other Press, and Kids Can Press.

Wouldn’t this be nice to have as an e-book?

HarperCollins is the first of the Big Five to partner with BitLit. With its introductory program, HarperCollins will launch six titles priced from $1.99 to $2.99. A few of these titles will include Neal Stephenson’s Cryptonomicon15 Seconds by Andrew Gross, and Black Magic Sanction by Kim Harrison. HarperCollins plans to offer a new title each week, and will promote the bundling program via its newsletter and its recently relaunched wesbite, HarperCollins.com.

Chief-Digital Officer at HarperCollins, Chantal Restivo-Alessi, said BitLit “offers readers another way to engage with the books they’ve purchased so they can read in various formats as they choose. It provides added value to consumers at a discounted price, and additional sales for our authors.”

Overall, it appears that BitLit is both a store for e-books and a hub for retrieving, sometimes free, e-book versions of the physical titles we already own. Using BitLit as the outlet for providing e-book versions is a great option for publishers. Then, all the publisher would have to do is simply advertise on the physical book, or through a newsletter like HarperCollins, that the e-book version is available through BitLit for free or for a discounted price.

I really hope this catches on with even more publishers. I know I would have loved to own the e-book version of Haruki Murakami’s massive novel 1Q84 in congruence with my physical book. It definitely would have saved some space, and backache, on the subway.

Find out more about the partnership with HarperCollins and BitLit on Publishers Weekly.

Fall Internship with Workman Publishing!

Workman Publishing Company is a medium-sized independent publisher, seeking a Digital Sales & Promotions Intern.  Workman is known for their work in a variety of different genres and types of publishing.  Some of their most well-known titles include the What to Expect series and the iconic 1,000 Places to See Before You Die.

 

Department: Digital Publishing

Internship Position Title: Digital Sales & Promotions Intern

Internship Supervisor: Thea James

Internship End Date: 12/07/12

 

Description: Workman Publishing seeks an intern to work with our digital sales and promotions team to assist with ebook distribution, sales analysis and retail merchandising. In this role you will work closely with the digital sales manager to ensure that our titles are being distributed with the proper metadata in a timely manner. You may also assist with merchandising efforts at the retail level as well as providing some basic social media support for digital sales campaigns. We encourage interns to attend departmental meetings, ask questions, and get involved in the different facets of the position that interest them.

 

Internship Responsibilities: 

– Managing and updating metadata records internally; checking various e-retailers to ensure consistent metadata for all titles

– Assisting with the creation of a new direct-to-consumer digital book brand, including maintenance of social media channels

– Assisting with the ebook conversion and distribution process; making sure file distributions go through and are on-site with all ebook accounts in a timely fashion

– Assisting with creation of ebook sales reports and running ad hoc analyses

– Assisting with creation and coordination of different ebook promotions with all ebook accounts

 

Send applications to:

Name : Thea James

Title : Digital Sales Manager

Email : thea@workman.com

Job Opportunity at Simon & Schuster

The Digital Content Development team at Simon & Schuster is hiring an eBook Developer.

The eBook Developer will facilitate the creation of digital books published by the adult and children’s divisions. Responsibilities include assessing and sending source files (PDFs, InDesign and Quark assets, physical book scans, etc.) to conversion houses for translation to eBook formats and reviewing those eBooks for content consistency, design, technical validity, and cross-platform functionality. The eBook Developer will also create eBooks in-house, make corrections to eBooks, and coordinate proofreading efforts.

The eBook developer will work closely with many aspects of the publishing process, liaising with the editorial, operations, managing editorial, and print production and design groups as well as outside vendors and retailers.

The ideal candidate is highly organized, self-motivated, exceptionally attentive to detail, and experienced in coding XHTML and CSS. Familiarity with InDesign is a must, and knowledge of JavaScript and HTML5 is helpful. Candidates should be able to work in a deadline-driven environment and show strong communication skills. Prior experience in eBook production and knowledge of ePUB standards are highly desired.

If interested, please email your resume/CV to Noah.Efroym@simonandschuster.com.

Production-Editorial Internship Opportunity!

Fodor’s Travel, an imprint of Random House, Inc., is looking for a fall semester intern to work for credit in midtown Manhattan.  This internship is 20 hours/week, and will run from September to December.

The intern will work closely with the Associate Managing Editor and Production Editors to gain experience doing many of the tasks they do:

  • Correction checking and light proofreading of our print titles, including covers
  • Creation of first- and second-pass proofs using Typefi, our desktop-publishing system
  • Quality-assurance checking of ebooks and possibly apps
  • Keyboarding of changes to Word files
  • Possible review of the work of freelance proofreaders, depending on the intern’s aptitude and experience

By closely shadowing the Fodor’s production-editorial staff, a nexus of print and ebook production at our company, the intern will be central to the creation of several books and ebooks this fall and will gain a thorough understanding of the way in which all departments (editorial, production-editorial, production, cartography, and art) collaborate to create Fodor’s content.

Interested candidates should send a resume and cover letter to Cameron Todd at ctodd@fodors.com, and CC Professor Jane Kinney-Denning at jdenning@pace.edu.  Applicants will ultimately need to furnish a letter from their college confirming the intent to grant academic credit.

Fall Internship Opportunity with Rosetta Books!

Rosetta Books, a leading digital-only trade publisher, is looking for an intern to perform basic functions in all areas, including marketing, production, and operations. This position provides an excellent learning opportunity to those interested in digital publishing, along with pathways for advancement. Qualified candidates will have a 4-year college degree and current enrollment in a post-grad publishing program, proven interest in publishing and ebooks, and an awareness of the space, including what ebooks are, how they are viewed, and which vendors sell them. This person should be punctual, professional, and resourceful.
 
Qualifications:

  • 4-year college degree and current post-grad enrollment
  • Basic data entry experience, including Microsoft Excel or Access
  • Excellent communication and writing skills
  • Flexible, reliable, efficient, and self-motivated
  • Tech- and Internet-savvy
  • A strong interest in publishing a plus
  • Ability to handle multiple tasks
  • Reliable, organized, and interested

This is a paid position.  Applicants must be available for at least 5 months during a regular work week.
 
To apply, please send your resume to Ms. Navjot Khalsa at nkhalsa@rosettabooks.com, and CC Professor Jane Kinney-Denning at jdenning@pace.edu.

Temp Job Opportunity with HarperCollins!

HarperCollins Publishers is looking for a Temp Digital/eBook Production Assistant to play a key role in the creation of eBooks for HarperCollins Publishers.  This is a significant and growing area where the focus will be on the daily management of eBook production.

Reporting to the eBook Production Manager, the assistant will assist in the support of the HarperCollins eBook program.  Primary responsibilities will consist of the daily trafficking of eBook files and materials to and from vendors, developing and maintaining relationships with all divisions, ensuring quality, and developing standards.

This position requires attention to detail, and good verbal and communication skills. Knowledge of digital asset systems, book publishing or electronic publishing is preferred but not required. HTML experience a plus.

If you are interested, please email Prof. Jane Denning at jdenning@pace.edu for information on how to apply.

Alumni in the Spotlight – July 2012

Noah Efroym is a May, 2012 graduate of the MS in Publishing program.  Noah began working as an Assistant Manager for eBook Development in the Digital Content Development department at Simon & Schuster in October of 2011.   Noah received a full scholarship to the MS in Publishing program at Pace and served as the Graduate Assistant in the multimedia lab while he completed his graduate studies.  In addition, Noah interned at Open Road Media, a digital publisher and multimedia content company, where he was able to apply his excellent technological skills and publishing knowledge, thus exposing him to numerous career and job opportunities.  In this interview, Noah will talk to us about his work, how to prepare for a career in today’s competitive job market, and about the world of publishing in general.

Prof. Denning:  Hi Noah, and thank you for agreeing to do this interview.  You are a recent graduate of the program and you successfully landed a position in your last semester of your graduate studies.  Can you tell us a bit about how you got to where you are? How did your educational experience at Pace prepare you for your publishing career?

NE:  Sure! During my time at Pace I tried to take as many courses as possible that focused on technology and its application to modern publishing. I found I really enjoyed working with the Adobe creative suite of products, like InDesign, in the Desktop Publishing course, and later applied that knowledge to the Information Systems in Publishing course, where I was able to get some hands-on experience with eBooks. From there I found that I was well positioned for my internships working in digital production at Open Road Media and Hachette, which were themselves the springboards for my current full-time position at Simon & Schuster.

Prof. Denning:  What does your job as Assistant Manager for eBook Development entail?

NE:  As a Big Six publisher, S&S has over a dozen imprints. I’m responsible for creating eBooks for three large imprints—Gallery Books, Pocket Books (which includes Threshold editions), and Touchstone. Our production cycle is typically six weeks long (though rush jobs where I may have to convert assets into an eBook and archive the finalized assets that same day are not unheard of). This means that when the designers are finished with the final layout of the print book in InDesign, I have that much time to collect those assets and create a final eBook. Two weeks are spent on the initial conversion, two on quality assurance, and the final two is taken up by the ingestion period of online retailers. My secondary responsibilities include working with editors and the managing editorial staff to update older titles with teasers, back ads, and reading group guides.

Prof. Denning:  Can you tell us about the Digital Content Development Department? Is this a relatively new department in publishing houses (do other houses have them)? How is the department structured?

NE:  Although our department is relatively new to the world of publishing, every major publishing house has some sort of digital departmental equivalent, absolutely. As eBooks continue to gain traction and eat more of the market share traditionally occupied by print books, these departments are constantly growing and commanding more authority within modern publishing houses. For example, our department at S&S recently filled a new full-time position, and we’re taking advantage of a great many temps and interns.

Prof. Denning:  How do you work with other member of the publishing team?  Editorial, Marketing, Production, Sales?

NE:  Every department interacts with us in different ways. From editorial I’ll often receive correction memos for older or recently published titles. These are sent both to production and to myself. But while the print book needs to be carefully reset to accommodate the addition of a sentence or the correction of a typo, I can typically correct the eBook in seconds and immediately upload the finished product for re-ingestion by online distributors. This means that the corrected eBook will be available for sale on Amazon.com the next day. A print book would have to wait for the next print run, and there’s no guarantee that would happen if the sales figures didn’t warrant it.

I’ll work with managing editorial to schedule pub dates for older titles for which we’ve recently acquired rights. Funny enough, we’ll actually have to buy these older books used from Amazon because we simply don’t have any copies sitting around anymore. Marketing will send us back ads or request linked buy button pages to be inserted into the backs of eBooks. These are great revenue-increasing tools that make purchasing the next title in a series just a click away.

Prof. Denning:  What skills did you need to qualify you for this position?  How did you prepare yourself for a position like this?

NE:  HTML, CSS, and InDesign knowledge are absolutely essential tools for this position. General tech savvy and familiarity with major e-Reading platforms like the Nook, iPad, and Kindle are also useful assets to bring up during an interview. Knowledge of common programming skills/tools like GREP or Oxygen will only help, and for extra points you can learn Javascript. Learning the internal mechanics of eBooks themselves and current IDPF specifications is a constantly evolving process, but establishing a workable knowledge of how eBooks work is relatively simple. Several great books, like Liz Castro’s EPUB Straight to the Point, are easy to find online.

I deconstructed several eBooks in my free time before I secured my internships—nothing trumps hands-on experience.

Prof. Denning:  Can you tell us a bit about Simon & Schuster?  What is it like to work there? Where are they in terms of digital publishing?  What are some of their most successful initiatives?

NE:  Working in digital is fantastic because we’re often the nexus of not only new technological initiatives, but of every other department in the company since we interact with most everyone at some point. S&S is doing some great work and is really taking advantage of modern publishing technology. The design department incorporates some great XML-first workflow practices, spearheaded by Steve Kotrch, into their cover design workflow. We’re also discussing experimenting with DRM-free eBooks, similar to what Tor is doing at Macmillan, and have recently launched our first digital-only imprint, Pocket Star Books, for which I’m designing all the eBooks.

I may be biased, but I think we’re doing some amazing work in eBook design, layout, and optimization. S&S only creates one eBook file, so it has to work consistently across all devices, and we’re constantly thinking about how to give readers the best experience possible. We can do a lot of things with eBooks that may not be possible with our analog counterparts. For example, we may try to get color photo insert assets that the print version couldn’t budget printing in color, or we’ll remove/reorganize front matter assets so that readers don’t have to flip through extraneous content before they can start reading.

Prof. Denning:  Has social media played a role in the success and growth of eBooks?

NE:  Well it certainly hasn’t hurt, but quantifying the impact of social media in eBook sales is notoriously difficult. I think most every imprint at S&S has Twitter/FB pages, and we work with our authors to set up pages on these websites and interact with readers to promote their titles. What’s really important is fostering an online community, ala Seth Godin, to encourage the growth of digital sales. S&S is tackling this head-on with websites like pocketafterdark.com.

Prof Denning:  What do you think the future holds for book publishers?  Do you think the launch of designated ebook readers and the iPad (and subsequent tablets) forever changed publishing as we know it?

NE:  Electronic reading devices will always be able to do so much more than print books, and as time goes on, the technology with which they do what they do will only become more advanced, refined, and inexpensive. Color eInk devices aren’t far off on the horizon, and working prototypes of flexible paper-like electronic display devices are already in circulation. Publishers who embrace these changes and actively work to take advantage of them will find themselves with a continued role to play, and those who don’t will wind up like Houghton Mifflin.

Who knows, maybe Google’s Project Glass could prove to be the next great leap in the way books are read. I mean, at least until we can plug ourselves into the Matrix and consume them instantaneously.

Prof: Denning:  What do you think the biggest trends in publishing are today?

NE:  Right now it looks like romance/erotica is sweeping the country. Hey, I’m not one to judge, but when I see someone reading 50 Shades next to me on the subway it still grosses me out a little.

Prof. Denning:  What was the topic of your thesis paper?  What advice would you give to students who still have to write their papers?

NE:  I wrote about the relationship between publishers and authors through the lens of the eBook and how the availability of inexpensive digital publishing/distribution servicers has forever altered that relationship. Writing that paper had a large influence on my philosophical perspective of DRM and royalty rates—often favoring the author. It’s something I was really interested in exploring so the paper flowed from me as a natural extension of that enthusiasm, making it really easy and enjoyable to write. I think a thesis should be a relatively painless process for these reasons, so my advice to students it to focus on writing something they’re passionate about, too. It also doesn’t hurt to explore institutions or departments you’d like to work at in the future. For example, I wrote about the XML-first workflow at S&S that I mentioned earlier, and was able to impress people there with my ostensibly superhuman knowledge of some of the minutia of their design and layout processes.

Prof. Denning:  What do you think are the essential skills our students need to leave the program with in order to succeed in the industry?

NE:  Well, that all depends on what part of the industry students would like to work in, but for Marketing and Digital, and even to some extent Editorial and Sales, then a solid knowledge of HTML is invaluable. And I don’t just mean the ability to distinguish a <div> tag from a <span> tag, but real workable knowledge of web design and CSS. Books are words, and manipulating them used to mean working with arcane typesetting devices, but now it means working in a digital environment, and for that HTML is the main tool of the trade.

Prof. Denning:  Any other advice you would like to offer up to our students?

NE:  Take as many internships as you can! It’s impossible to know what you’ll enjoy until you’re actually in the thick of things. Also remember that internships are the currency in which full-time positions are paid.

Prof. Denning:  How have you been involved in the program since graduating?  Would you like to guest lecture? Teach in the program?

NE:  I’d love to guest lecture at some point, and I’ve been invited to do so, but I feel woefully underqualified to occupy the time of so many students. Give me a few years, and maybe I’ll glean enough wisdom that’s worth sharing with others!