Faculty in the Spotlight: Professor Caserto

Building Technical Skills Through Design Courses

Professor Joseph Caserto, an award-winning graphic artist, educator, and consultant, is wrapping up his first year as an adjunct professor at Pace University’s Publishing Program.

Professor Caserto earned a BFA with honors in Graphic Design from Pratt Institute, where he completed one of the first classes that covered the Mac as a design tool. With over 20 years of professional experience, he is currently a freelance art director and designer whose clients have included Billboard, BusinessWeek, Fortune, Marie Claire, and Vibe magazines. Caserto has taught at The City College of New York, New York University, and is a contributor to Udemy.com.

Professor Caserto currently teaches PUB 633 Desktop Publishing for the Publishing Professional in the Fall semester, a prerequisite to the second course he teaches: PUB 635 Advanced Desktop Publishing and Image Manipulation and Management in the Spring. When asked what the value of these courses are to publishing students, Professor Caserto replied:

To be marketable; Publishing professionals need to have broad skill sets and be prepared to take on projects that may be somewhat outside of their area of expertise. An editor who can do some basic Adobe Photoshop and InDesign techniques, for example resizing images and placing them in a newsletter she’s managing, will be more appealing to potential employers and clients than a candidate who only works in Microsoft Word.

Professor Caserto hopes that his students will learn to be more comfortable working with Adobe Creative Cloud applications and get to know some basic and essential foundations of design “like symbols, typography, color, imagery, and more.”

Professor Caserto said:

I expect my students to be responsible and professional as they work to understand how to use Adobe Illustrator, InDesign, and Photoshop to create basic graphics and layouts for publications. I provide materials that clearly define the objectives for each session and assignment, and supplement lectures with videos and resources posted on Blackboard, which students can access between sessions if they need to review or want to explore topics further.

Professor Caserto likes to ease his students into their assignments. Knowing that they are not necessarily design students, he often starts with assignments that will allow his students to get comfortable with the new techniques, such as drawing objects, resizing images, and color application. As his course progresses, the techniques start to build onto each other, allowing students to create more challenging imagery like posters, book and magazine layouts, and symbols.

One of Professor Caserto’s students, Genna Daniel, said, “I’m taking [this course] to learn more about design elements involved in making books and magazines. I am currently learning how to make magazine layouts, and this helps me expand my interest beyond just book publishing.”

Professor Caserto intends for his courses to allow students from different aspects of the publishing industry to learn about key concepts and techniques that will benefit them no matter what segment of the industry they are in. He approaches his class with a sense of ease and creates a course load that has gradual progression. By the end of his course, his students will utilize the skills they have learned over the course of the semester to create striking images and designs and learn about the daily tasks of design professionals.

Professor Caserto has shared with us some of the work that his Advanced Desktop Publishing students have created so far in the class:

Nicole Cadavid

Victoria Sanker

Meghan Harrington

Ashley Lall

Salem, MA

Seeking Full-Time Junior Designer / Children’s Books 

Page Street searches out creative people whose passions and exceptional talents have earned them many fans, and works with them to translate their expertise into great books that reach wide audiences. Their how-to books curate special and authoritative information that goes beyond the usual sources, inspiring readers to create extraordinary new things, whether it’s great meals, crafts or home decor. They are focused on producing top-quality content, cover-to-cover, and back that up with high-quality printing, top-end photography, vivid color reproduction and, for most of our paperbacks, lay-flat binding—an extra touch appreciated by discerning readers.

Minimum Requirements:

• Candidates should demonstrate their passion for picture books and have a strong eye for quality illustration that matches Page Street’s vision
• Must be proficient in Indesign, Photoshop and Illustrator
• Relevant experience in the children’s book industry is an asset, especially in a bookstore or library setting
• Comfort as a speaker in group settings as well as strong person to person communication skills are a must

Responsibilities Include:

• The right candidate will learn and handle cover and interior design as well as art direction
• Will work closely with the publisher and associate editor in this start up environment

If you are interested in this position, please send a resume, cover letter, and links to a portfolio over to jobs@pagestreetpublishing.com.

New York, NY

Seeking Full-Time Assistant Designer/Designer 

Bloomsbury Publishing is a leading independent publishing house established in 1986. It has companies in London, New York, Sydney and Delhi.

Minimum Requirements:

• Strong Mac skills with knowledge of Adobe Creative Suite software, with strong emphasis in InDesign, Photoshop and Illustrator
• Proven ability to deliver timely, accurate work and demonstrate good follow up and follow through
• BFA College degree or equivalent work experience in Graphic Design, Typography, and/or Illustration preferred
• Detailed oriented with excellent organizational skills
• Excellent written and verbal communication skills
• Book design strongly preferred

Responsibilities Include:

• Prepare jacket, cover, and interior mechanicals for the printer
• Organize, design, and manage several projects per season with guidance from Creative Director
• Art research and clearance of art rights
• Provide design support to Creative Director and Senior designer

If you are interested in applying for this position, please send your CV, a cover letter stating your current salary, salary expectation, and a rationale for why you are the right candidate for the relevant position to humanresourcesusa@bloomsbury.com. Please Indicate “Assistant Designer/Designer” in the subject of your e-mail.

New York, NY

Seeking Full-Time Marketing and Publicity Assistant  

ABRAMS is the preeminent publisher of high-quality illustrated books for adults, adolescents and young children. ABRAMS is the publisher of bestsellers such as the wildly popular “The Diary of A Wimpy Kid” series, award-winning cookbooks of Alton Brown and the stunning photography of Yann Arthus-Bertrand’s “Earth From Above” series.

Minimum Requirements:

• 4 year college degree or equivalent work experience
• Superior organizational skills, keen attention to detail
• A strong interest in the children’s book industry.
• Internships in the publishing and/or PR industry a plus

Responsibilities Include:

• Organize and execute mailings for the group including media/reviewer, bookseller, educator/librarian mailings
• Oversee and execute submissions for national, regional, institutional, and state awards
• Book travel/lodging for author appearances, conferences and tours
• Process department invoices / check requests
• Manage receipt and distribution of reviews
• Administrative support for marketing, school and library marketing, and publicity teams
• Communicate marketing, media, and event highlights to division

If you would like to apply for this position, please email your resume to jobs@abramsbooks.com. Please put the title of the position you are applying for in the subject of your email and include your salary requirements.

New York, NY

Seeking Full-Time Web Producer – Community Development, Crown Publishing

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.

Minimum Requirements:

• Bachelor’s degree (or equivalent work experience) and 2+ years of relevant work experience in consumer-facing marketing, web editorial, and/or project management
• Experience managing multiple projects under tight deadlines
• Excellent time management
• Strong communication skills
• Experience with Agile workflows a plus
• Experience with WordPress a plus

Responsibilities Include:

• Support Crown’s consumer-facing communities including Read It Forward, Books for Better Living, Blogging for Books, TASTE, and Punch
• Assist community editors with managing schedules to ensure all deadlines are met
• Onboard and manage freelancers for editorial and design needs
• Assist community editors with content needs, including video and podcast production
• Build WordPress posts and source images
• Assist marketers with social media support
• Coordinate and fulfill advertising needs for email marketing requests
• Develop and optimize workflows where needed

If you are interested in this position, please apply online.

Internship Alert! Perseus Books

Intern Wanted

 

The Perseus Books Group offers paid internship opportunities in five of our offices in areas such as editorial, design, marketing, publicity, sales, subsidiary rights and production.

Internship opportunities are available at: New York, NY; Boston, MA, Berkeley, CA, Philadelphia, PA; and Minneapolis, MN

The internship program at Perseus Books Group aims to provide an overall introduction to the book publishing industry. The intern will gain hands-on experience and learn many of the ins and outs of the publishing industry. Flexibility, the ability to remain calm under pressure, attention to detail, strong organizational skills, Microsoft computer competency and social media literacy are required.

The Fall 2015 Internship Program will last 10 weeks beginning in September and extending through December. Interns will be assigned positions within one or several of our specialized departments:
*Editorial * Publicity * Contracts
*Design * Marketing * Subsidiary Rights
*Production * Sales * Cartography

Internships are determined based on the applicant’s interests and qualifications and on our business needs. When you apply, please be specific as to your area of interest and preferred location(s) in your cover letter.

Interns will work in conjunction with professionals, helping with day to day responsibilities, departmental projects and may have the opportunity to attend departmental meetings.

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Requirements
• College student or recent graduate
• Minimum commitment of 20 hours /week
• Strong interest in book publishing
• Exceptional writing and communication skills
• Ability to work independently and take initiative
• Very detail oriented

This is a paid internship opportunity. Interns will be paid a competitive hourly rate. Interns must be able to make arrangements to live in the metropolitan area in which the internship resides, over the course of the program. While we are able to provide some informal advice, we do not have an official housing program.

Link of the Week: Society of Publication Designers

The Society of Publication Designers, or SPD, is dedicated to promoting and encouraging excellence in editorial design. Members are art directors, designers, photo editors, editors and graphics professionals. Since drafting its charter in 1965, the SPD remains the only organization specifically addressing the visual concerns of print and online editorial professionals. Editorial design plays a crucial role in shaping and documenting our common history; the efforts of the Society and its members also serve to educate and enlighten the public about the importance of magazines and online publications.

The activities of SPD promote the role of its members as journalists and partners in the editorial process, as well as fostering new generations of publication designers through educational outreach and scholarship opportunities. Member benefits include significant discounts on events, entry fees, Adobe software and training opportunities, complimentary copies of the SPD Annual, and more.

Make sure to check out the SPD-U PUB(lications) CRAWL, the annual all-day event that features a tour of two magazine and/or design offices to give an in-depth look at how things there really work. Space is limited so buy your ticket here. This event takes place on Friday, September 27th. Doors open at 9:15 am at the SPD Office.

Check out these great internship opportunities after the jump. Continue reading “Link of the Week: Society of Publication Designers”

Link of the Week: New York Foundation for the Arts

The New York Foundation for the Arts is an organization built to empower artists, authors, and all types of creative people in New York. They hold events and serve as a nexus bringing together patrons, fans, and creators. Though we at Pace Publishing often focus on the business of books, it is important to take a step back and remember that the bottom line isn’t the only thing publishers should be worried about. The craft and beauty of both writing and design are important, too. NYFA is a great resource to check out when looking for new exhibitions, freelance designers, or posting your own work for jobs.

  • Job board lists many opportunities for art and editorial professionals
  • Business of art articles on the intersection of creativity and success
  • Event listings featuring openings and exhibitions to attend

Around Town: Book and Magazine Events in NYC

June 17, 2013Photoshop at Apple

The Soho Apple Store (103 Prince Street, Manhattan) offers many free workshops and classes.  This Monday they have a free Photoshop class at 1:00 pm. Learn design secrets and how to adjust and edit photos. Click the above link to register.

 

June 18, 2013: Secrets behind Book Publishing @ the Strand

Authors, agents, and editors will unite at the Strand Books Store (829 Broadway, Manhattan) for a discussion on the ins and outs of publishing. They will “de-mystify” the industry and give insight into their own career. This event begins at 7:00 pm and costs $15.00 (in the form of a gift card to the store.)

June 19, 2013: Questlove at Barnes and Noble

Roots drummer Questlove has written a book called Mo’ Meta Blues: The World According to Questlove and will be promoting it at the Union Square Barnes and Noble (33 East 17th Street, Manhattan.)  This book isn’t just a memoir, but a personal look at fakes, philosophers, and music.

June 20, 2013: John Donne, Re-Done

At the New York Public Library (5th Avenue and 42nd Street, Manhattan) an event will be held honoring the British master poet John Donne. Contemporary poets will be reading their own work alongside Donne’s, and discuss his influence on their writing. This event begins at 1:15 and is first come, first served.

June 21, 2013: William Shakespeare

At the New York Public Library (5th Avenue and 42nd Street, Manhattan) discover the world of Shakespeare within the stacks. How have his words been translated from Renaissance England to today’s New York? This event begins at 2:15 and is free.

Link of the Week: Design Tutorial Roundup

The more you know, the better off you are. Ignorance may be bliss for some, but not the job seeking students here at the MS in Publishing Program at Pace. We take on big course loads and love the feeling of being accomplished in the multidisciplinary field of study of publishing. Our learning should not stop when we leave the classroom, however. There are many free web resources available for budding production assistants and designers to help you hone your craft and improve your skills. Check out the links below the next time you find yourself stumped on a design issue, or when you have a few hours to spend learning the tools of the trade.

  • Spoon Graphics is a site chock full of helpful Photoshop and Illustrator information and downloadable filters. Their tutorials are easy to understand and will have your portfolio looking like a pro. Articles and blog posts show readers what it is like to be a designer, too!
  • Photoshop Tutorials is a more professional, pedagogical site that lays out step-by-step instructions for specific effects and looks.
  • Smashing Magazine offers this FANTASTIC list of beauty re-touching articles and tutorials. Create the perfect Ken or Barbie out of thin air!
  • Creative Bloq wants to teach you InDesign! Check out their extensive list of links and articles to learn how to layout books and magazines.

Internship with Cupcake Digital

An internship with Cupcake Digital provides emerging Production Artist/Designers with hands-on, professional experience in an exciting creative digital studio. This is a great opportunity for someone who is looking to gain experience creating artwork on large-scale projects from the collaborative process to art production to marketing graphics.

Cupcake Digital is a new digital media company focused on the development of fun-filled, interactive storybook and game apps for kids and families. We work with major entertainment properties, including Bolder Media, the emmy award winning team behind the popular Nick Jr. TV series “Wow! Wow! Wubbzy!” The successful partnership resulted in a top-ranked storybook app, Wubbzy’s Pirate Treasure, available on the Itunes and Android market. Cupcake Digital has scheduled a wide release of a robust suite of digital apps for 2013.

Description:
Primary responsibility is to execute art based on conceptual and visual direction. Interns will be working with creative leads across a wide range of app and web-related projects including app and website designs and development, banner campaigns, graphic user interfaces, style guides, and presentation materials. Current college students or recent college graduates who have completed course work or internships involving graphic design, vector illustration, and online media are encouraged to apply. Candidates must be available to spend at least three days per week at CD studio.

Requirements:

  •  0-2 years of interactive web design experience
  • A self-motivated individual with interest and experience in interactive design
  • Diligent, detail-oriented, and able to follow direction well
  • Strong skills in typography, graphic design, and layout
  • Proficiency with industry-standard software and Adobe CS 4 applications such as PhotoShop and Illustrator a must
  • Working knowledge of HTML, current development practices, and design trends
  • Drawing/illustration skills highly desirable

Interns will assist with the development and execution of various concepts, in addition to individual design projects, and collaborate with the team on various tasks as needed. Must prioritize work and manage time effectively, meet deadlines and demonstrate reliability, partner with co-workers while being receptive to ideas of others, take direction and constructive feedback from creative team, deliver effective written and oral communication, exhibit enthusiasm for work, exhibit motivation to learn and build skills.

We are looking for an individual who is excited to bring to life a brand identity for a theme, story, or characters, and create a variety of layouts and artwork for development and marketing of our digital media properties. The graphic designer will work closely with the Creative Producer and Project Manger to create/re-touch artwork, maintain an organized archive of all assets (including images, video and typography) related to each digital property, create video content and assemble mock-ups.

To apply, please send a resume (including software knowledge), examples of work, and dates of availability to christine.norrie@cupcakedigital.com.

Steven Charny, Art Director at Entertainment Weekly

Steven Charny is a Deputy Art Director at the magazine Entertainment Weekly. He came to Professor Baron’s magazine production class this October to speak to the students about his experiences, and teach us about the state of the field. We were very honored to have Mr. Charny visit us and illuminate the role of an Art Director.

As a student of Pace University’s MS in Publishing program, I have the lucky privilege of meeting extraordinary publishing professionals like Steven Charny, Deputy Art Director at Entertainment Weekly and former Senior Art Director of Rolling Stone.  Mr. Charny was nice enough to come talk to Professor Baron’s Magazine Production and Design class this October. He regaled the class with tales of his work, showing us examples of the projects he’s worked on. Mr. Charny gave us great advice on how to get involved (and employed!) in the artistic fields of publishing.

Mr. Charny has worked in magazines for over 20 years. He has been present for the various changes ushered through the digital revolution. When he was starting out, rather than emailing his resume and link to an online portfolio as we would do today, he had to bring his work to different art departments to be evaluated. It was not easy for him to find steady employment at first, but through perseverance (and part-time bartending) he made it happen. When he was starting out, there were no programs like InDesign and Photoshop for the average publisher. Instead, designers would paste photos, text, and other elements onto a page and have the finished page photographed and compiled together. This process takes a lot more time and energy than current digital methods.

Though design processes have become more streamlined and faster in today’s publishing world, Mr. Charny talked about how there is still a lot of pressure to get everything finished on time. Designers working on Entertainment Weekly have just two weeks to put together their finished product. Editors plan out the content well in advance, but the designers don’t get the final material to put into the layout until it is go-time. This leads to a lot of long nights working at tiny details making everything perfect, like the spacing of headline text.

Mr. Charny emphasized the importance of using layouts that help develop the narrative of the story. He said that the online Entertainment Weekly is a different animal than the print version and didn’t ever feel pressure to have a consistent style between the two, which surprised me. Though their tablet version is a direct copy of the print magazine, the web presence of the brand is directed by a different branch of the company. I would have guessed that it is important to check the two versions of a designed feature to make sure they don’t contrast completely- sometimes a red hot design will give a much different view of a story than an understated, cooler scheme.

Instead of waiting to see your favorite publication post an internship or job online, Mr. Charny advised us to just go ahead and send out your resume to different employers. He believes that competition for internships in the magazine field is not as competitive as we may think, and that there’s no harm in reaching out and trying. Great advice for all of us aspiring magazine designers who might not have the courage to give it a try!

 

By Jenna Vaccaro