When: April 26, 2018 @ 6–8pm Where: Pace University, 163 Williams Street, 18th Floor
Bette Rockmore is the David Pecker Distinguished Professor of Publishing for 2017/18. Last semester, she gave an inspiring lecture on transitioning from the classroom to corporate America. This semester, she is coming back to continue providing advice to M.S. in Publishing students on post-graduation and how to prepare for corporate life.Continue reading “Around Town | April 24 – 30”
While there are a lot of great events going on around New York City this week, we hope to see you at the David Pecker Lecture on Wednesday, November 29 at 6pm. The 2017/18 David Pecker Distinguished Lecturer of Publishing is Bette Rockmore, who will present on “Bridging the Gap: From the Classroom to Corporate America.” (To RSVP and to see an interview with Rockmore, click here.) Meanwhile, here are more awesome events you can attend this week! Continue reading “Around Town | Nov. 28th – Dec. 4th”
In the article titled, Looking for Substance, Sharkey explains that after a five year long conversation with Jane Friedman, then CEO of HarperCollins she decided to leave her job at Al Roker Productions, and Good Morning America Senior Producer before that, to pursue book publishing.
She says that she was looking for a job with “more substance and something more closely aligned with my values.” Sharkey is now celebrating ten years in book publishing.
Working with celebrities to get their books published may seem daunting, but Lisa Sharkey—the Senior Vice President and the Director of Creative Development at HarperCollins Publishers—is an expert. On April 26th, Sharkey talked about the joys and challenges of working with well-known public figures on their projects in her lecture, “Book Publishing with Celebrity Authors.” This was Sharkey’s second talk as the 2016-2017 David Pecker Visiting Professor, following-up the presentation on transferable skills she gave in the fall.
With years of experience working with both intentional celebrities (actors, athletes, reality stars, etc.) and unintentional celebrities (people who became famous as a result of news story in which they are a major personality), Sharkey’s familiar with how different it is publishing and promoting a celebrity’s book versus working with a traditional writer. Through personal anecdotes and behind-the-scene details on books she’s published throughout her career, Sharkey illustrated the experience of working with people who aren’t necessarily writers themselves to publish a successful book that might even reach the New York Times bestseller list.
For the first part of her presentation, Sharkey outlined the top joys of working with celebrities. Despite most of the celebrities she works with not being professional writers for their day-jobs, Sharkey says that these books are still important to them “to their legacies.” They value the opportunity to publish their stories without having them filtered through the press for their families and friends—and, of course, for the fans. Fans of celebrities also make a huge difference in how big the book signings and sales will be and what sort of appearances they can do.
Fans “crave the first-person stories of celebrity lives” and are interested in keeping celebrity books “on their nightstand,” enough so that books by celebrities are consistently reliable holiday gift sellers, such as Alec Baldwin’s memoir Nevertheless and Gabby Douglas’s autobiography Grace, Gold, and Glory: My Leap of Faith. Sharkey also reveals that celebrities are used to being in the spotlight and are sociable, always camera-ready, and “rule” social media, which are all important elements for the successful marketing of books. Any area of weakness they have, Sharkey said, are also easy to deal with since celebrities generally “know what they don’t know” and are open to accepting that they need help in an arena beyond what they’re famous for.
The challenges working with celebrities are also something different than working with traditional authors. Entourages, the amplified fear of failure, and unrealistic expectations all add to the list of struggles Sharkey has dealt with when working with celebrity authors. There’s also the issue of how in-demand they are; getting celebrities to do book promotions when they’re already so busy and marketplace collisions with them when they are trying to advertise other products, are stand-out instances of how their fame can make them difficult to work with. Also, not every celebrity author has the skill to write their own books despite their desire to. Sharkey says that ghostwriters are often necessary to always have ready to assist the celebrity authors.
Sharkey had already shared her interesting career with us in the fall lecture, so it was fascinating to listen to her talk about the work she does getting celebrities to open up and to be honest about their lives and work in their books. As with her previous talk, Sharkey had no trouble keeping everyone invested in her talk through insightful anecdotes and straightforward, honest details about a part of the publishing industry that can feel secret and elusive to publishing students.
Lisa Sharkey, the Senior Vice President and Director of Creative Development at HarperCollins Publishers, shared her unconventional path to becoming a book publishing professional with her presentation, “Transferable Skills: Making the Change from TV to Publishing,” which she posted on Facebook Live here. Sharkey is the 2016-2017 David Pecker Visiting Professor, and this was the first of the two talks she’ll be giving at Pace University.
Sharkey defined transferable skills as “skills you pick up early in life and work to improve [that] will be useful to you as you climb the career ladder—or even if, like me, you jump off of one ladder and onto another.” Her talk focused on the transferable skills she utilized from different points in her career and life and how others can develop and harness these for their own careers.
Revealing personal anecdotes and advice accrued through years of professional working experience, Sharkey explained how she went from being a major player in TV news and handling TV production and development for programs such as ABC’s “Good Morning, America” to becoming a SVP and Director for a major book publisher.
From being a teen that was looking for a way out of a rough social crowd by seeking early-admission into college, Sharkey sought to make every struggle into a lesson learned to help pivot her to success later. Some of the main transferable skills she shared—such as “thinking outside the box… the ability to start fresh… listening to your customers”—are lessons that most people who have work experience should already be familiar with to some capacity.
Sharkey’s later lessons offer more insight for people looking for professional and personal growth. “Concise writing… knowing how to take a step backwards in order to get ahead… writing in someone else’s voice… knowing how to ask for a career shift or change to make it work for your life” were some of the key transferable skills she mentioned.
Additional skills she told the audience to make applicable in their lives ranged from lighthearted “have a sense of humor” tips to managing up/down/across. She also encouraged us to “plu[g] into the zeitgeist” by keeping connected to those around us while still managing to stand out.
Sharkey leads Book Studio 16, which seeks to connect authors in relaxed, personal, and accessible platforms.
Sharkey used her charisma, sincerity, and candidness to engage the audience and share creative ways to approach the workplace and how to interpret and manage life lessons learned through negative experiences and new opportunities.