New York, NY

Seeking Full-Time Production Editor

HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. With nearly two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize.

Minimum Requirements:

• At least 2-3 years of prior trade book publishing experience, preferably in production editorial or managing editorial
• Must possess strong copy-editing and proofreading skills, including familiarity with The Chicago Manual of Style
• PC skills required, including use of Word, Track Changes, and Excel
• Must be detail-oriented, proactive, well-organized, and able to set priorities and juggle workload in a fast-paced environment
• Must interact well with colleagues of all levels from various departments
• Must possess college degree or equivalent experience

Responsibilities Include:

• Assumes production editorial responsibilities for originals, from the receipt of the edited manuscript through bound book, and some offsets (as needed)
• Copy-edits and proofreads ancillary material, such as front matter, back matter, cover copy, teaser excerpts, etc.
• Works with editors, designers, and production managers in anticipating and resolving problems
• Evaluates and coordinates artwork and/or back-matter materials
• Assigns projects to freelance copy-editors, indexers, and proofreaders and checks their work
• Handles multiple projects while maintaining high standards of quality control and tight production schedules
• Provides backup for the department as needed

If you are interested in this position, please submit cover letter and resume online.

New York, NY

Seeking Full-Time Receptionist/ Foreign Rights Position

InkWell is one of the world’s leading literary agencies, proudly representing major literary prize winners as well as many of the world’s bestselling and most loved authors. They enjoy a considerable international reputation as a significant and innovative player in the industry. They have agents based in Australia, Boston, and Dallas. They continue to be excited by—and on the lookout for—original ideas, riveting stories and great writing.

Minimum Requirements:

• Must be articulate, personable, and hold a high level of interest in the publishing field
• Strong editorial skills are a must
• Solid written, verbal, and computer skills are necessary
• Should be motivated, highly organized, and have the ability to multi-task in a fast-paced, deadline-driven environment
• Must be able to work with and without direct supervision

Responsibilities Include:

• Answering phone calls and welcoming visitors in a warm and professional manner
• Foreign Rights assistance will be in the area of tax form processing, book fair preparation, overseas mailings and other department needs
• Minimal assistance with the management of the office

If you are interested in this position, please email your cover letter and resume in the body of the email (no attachments) to: Type in subject line: Reception and Foreign Rights Position.

Berverly, MA

Seeking Full-Time Marketing Manager, Art

The Quarto Group creates and owns proprietary content, publishing books from a diverse portfolio of imprints that are creatively independent and expert in developing long-lasting content across specific niches of interest. They sell books across 50 countries and in 39 languages through a variety of traditional and non-traditional channels, while constantly looking for new ways to create and deliver content that people need.

Minimum Requirements:

• Bachelor’s degree, preferably in marketing, communication, or business
• 3+ years experience in marketing of enthusiast or consumer-based products
• Highly creative with an ability to conceive of new and innovative approaches to marketing
• Strong ability to work collaboratively and in partnership with Publishing, Sales, and authors
• Thorough knowledge of media, public relations, and publicity organizations and/or book publishing
• Computer skills, including familiarity with spreadsheets, word processing, database, and desktop publishing programs
• Willingness to travel to trade shows or conventions as needed

Responsibilities Include:

• Create and execute marketing plans with specific goals for individual titles and overall lists under the Quarto imprints. These plans shall be designed to generate sales, build brand awareness, and maximize exposure to the target audience through online, print, broadcast, and other channels
• Produce press releases and media kits, write advertising copy, produce short promotional videos, and maintain social-media and related sites with news and supplemental marketing content
• Arrange for author interviews, excerpts, and reviews in print, broadcast and online media. Coordinate author events and book signings.
Organize mailings of review copies and supporting material, arrange for production and mailing of bound galleys
• Maintain a detailed and well-organized database of contacts and mailings
• Develop creative and strategic initiatives to expand the online presence of our products, authors, and brands in social media and other enthusiast-based communities, and maintain a thorough network of contacts within the relevant subject areas
• Work with the publisher to explore, develop, and promote online instruction and education opportunities and projects on behalf of the imprint
• Manage budgets, schedules, and priorities in support of these initiatives, taking into account the appropriate level of resources, target audience, type of media, materials, and associated events
• Research, negotiate with, and manage outside freelance marketing resources as needed
• Maintain a thorough network of contacts within the relevant subject areas
• Hold regular check- ins with top authors of the front list, coaching, directing, and integrating their promotional activities with those being executed in house
• Communicate regularly to the company on marketing initiatives, developments, and accomplishments
• Work with National Account and Specialty Sales Reps to ensure customers are informed of publicity and marketing activity that might support sales efforts in the various channels, and partner with them to provide marketing materials that may aid their sales strategies
• Other duties as assigned

If you are interested in this position, please submit cover letter and resume to

New York, NY

Seeking Full-Time Junior Designer, Covers

The Crown Publishing Group, a division of Random House, Inc., originated in 1933 and is known today for the broad scope of our publishing program, our savvy selection of books, and our creative efforts to market them.

Minimum Requirements:

• Creative, organized, process-oriented, passionate about publishing.
• Passion and expertise for Typography and Design
• Thorough knowledge of Photoshop, InDesign and Illustrator
• Print production knowledge and skills
• Ability to organize, prioritize, and work independently to meet deadlines
• Collaborative spirit and positive attitude when working with internal and external partners
• Ability to think creatively to be an effective problem solver

Responsibilities Include:

• Designing mechanicals, trafficking work, and preparing and delivering files for print
• Creating original covers, illustrations and photo research

If you are interested in this position, please apply online. Please include a link to your portfolio.

New York, NY

Seeking Full-Time Executive Assistant to Company Owner

Fletcher & Company was co-founded by Christy Fletcher in 2003, when she and a former business partner left positions as vice presidents at Carlisle & Co to set up their own company. In 2008, Christy Fletcher became sole owner of Fletcher & Co. and the agency expanded into management and production.

Today, Fletcher & Co. is a full-service literary management and production company dedicated to writers of upmarket non-fiction as well as commercial and literary fiction.

Minimum Requirements:

• Candidate is extremely organized
• Excellent multi-tasker
• Able to manage and prioritize tasks with grace and good humor
• Should also be creative and engaged with the world outside of publishing
• Ability to manage relationships and work well with others (in writing, in person, by phone) is crucial
• Candidates should have 1-2 years full-time paid assistant (non-intern unless full-time) experience in publishing, film/tv, media, or in a related field

Responsibilities Include:

• Managing the calendar (scheduling appointments and reservations)
• Answering incoming calls
• Maintaining a database
• Tracking and processing contracts and payments
• Generally facilitating the day-to-day flow of the office I
• Provides project management support for a broad range of clients and projects, corresponding directly with writers, editors, studio executives and their assistants
• Expected to read, provide coverage with editorial feedback, track and evaluate incoming submissions, as well as client work and writing samples (proposals, works-in-progress, scripts, articles, etc.)

If you are interested in applying for this position, please send a resume with a detailed cover letter to Veronica Goldstein at The cover letter should explain how your experience is relevant to the position.

San Francisco, CA

Seeking Full-Time Production Designer

Founded in 1984, Weldon Owen US is a high-quality, nonfiction, adult book publisher specializing in producing innovative, richly illustrated lifestyle books in the categories of food and drink, sports and fitness, popular science, craft and design, and popular culture for the global market, delivering approximately 100 books a year. It illustrates great ideas, break down complex skills so anyone can learn them, and entertain and inspire along the way a wide range of readers’ passions, be they practical, creative, adventurous, or all-out fun.

Minimum Requirements:

• Ability to juggle multiple large and small design and administrative aspects of long-term projects, efficiently tracking progress, negotiating evolving deadlines, and maintaining up-to-date schedules
• Eagle eye for consistency, understanding of print production processes, and ability to trouble-shoot files and mark up proofs for color correction
• A strong knowledge of InDesign, Illustrator, and Photoshop is essential. A working understanding of Word, Excel, and other standard applications is also useful
• Comfortable working in files or delegating such work to interns and outside freelancers
• Happy to work with a variety of personality types and can respond constructively to feedback from team members, authors, clients, and sales teams
• Can meeting creative challenges head on and finding innovative solutions to budget or time constraints
• Good sense of typography and layout, and an eye for beautiful imagery.
• Experience developing multi-page editorial content for magazines and/or books, and is curious and interested in food & drink trends and topics
• Enjoys the production involved in creating beautiful books, and is consistently able to improve and push projects forward despite challenging deadlines and client needs

Responsibilities Include:

• Helping to guide the majority of our 100+ book titles per year through to completion
• Working with publishers, editors, designers and production team to maintain schedules, trouble-shooting and renegotiating deadlines as needed to ensure final product deliveries meet overall internal and external needs
• Routing files through production cycles, trafficking files through approval rounds internally and externally and providing final assets for internal and external use
• Providing technical assistance to design team, reviewing final files and is responsible for making sure files are routed to printer
• Managing all pre-press checks and preparing ozalids, creating CTP pdfs and transferring files to printer
• Maintaining top standards for files, printed product, and archives
• Working with freelancers to make sure they properly set up and supply files, adjusting and correcting files in house as necessary
• Working with production department to ensures all specifications are being adhered to
• Organizing reprint corrections with production, design & editorial teams
• Ensuring that ISBN and pricing and logos used are correct and in line with our standards
• Providing design services and overall support for art directors and creative director
• Creating various marketing and promotional materials including print, online, signage for company and specific book titles as well as our marketing catalogs
• Reworking designs to accommodate unexpected shortfalls or overages in content
• Conducting photo research
• Helping Art Directors prepare mood boards to commission illustration and photography
• Reworking existing designs for co-editions
• Helping to manage design interns
• Managing external hard drives for the design teams

If you are interested in this position, please apply online. Please include your CV detailing your salary expectations. They’d also love to know more about you than just what’s on your CV, so feel free to send a letter, video or comic monologue whatever showcases your passion for the company and the work you’d be doing and they’ll view it.

New York, NY

Seeking Full-Time Designer

Established in 1933, the Crown imprint is a leading publisher of bestselling fiction and critically acclaimed narrative nonfiction in categories that include biography and memoir, history, science, politics, and current events.

Minimum Requirements:

• Candidate is creative, organized, process-oriented, passionate about publishing
• Has 1-2 years design experience
• Passion and expertise for Typography and Design
• Thorough knowledge of Photoshop, InDesign and Illustrator
• Print production knowledge and skills
• Ability to organize, prioritize, and work independently to meet deadlines
• Collaborative spirit and positive attitude when working with internal and external partners
• Ability to think creatively to be an effective problem solver

Responsibilities Include:

• Creating original covers, illustrations and photo research.
• Designing mechanicals, trafficking work, and preparing and delivering files for print
• Work closely with the Art Director

If you are interested in this position, please apply online. Please include a link to your portfolio.

New York, NY

Seeking Full-Time Editor—Interior Design, Gardening & Lifestyle

The Monacelli Press is a leading publisher of illustrated books in fine art, design, architecture, landscape architecture, interior design, gardening, lifestyle, graphic design, photography, artisanal crafts, art instruction, and photography technique.

Minimum Requirements:

• Bachelor’s degree
• At least 3-5 years of editorial and acquisitions experience within the publishing industry, preferably with illustrated books
• Excellent interpersonal skills, good judgment, ability to balance multiple projects, sense of humor
• Proven experience in acquiring and publishing multiple high-quality, profitable, and critically viable projects
• Ability to conceptualize ideas, acquire books, and work with authors at a fast pace
• Established relationships with agents, industry colleagues, and design professionals
• Great negotiation skills
• Superior verbal and written communication and presentation skills
• A proven track record of turning ideas into books
• Comfortable in a small company setting where you may need to perform duties outside of your job description, and where collaborative work is the norm
• Exceptional time-management skills and the ability to multi-task across departments, activities, and projects
• Must be highly disciplined, detail-oriented, self-motivated, and well organized with superior ability to manage time, prioritize, meet deadlines, and work independently
• Strong understanding and awareness of general marketplace and relevant market segments within industry
• Keen proofreading skills
• Proven editorial skills in shaping excellent written text
• Proficiency with Microsoft Office (Word, Excel, PowerPoint), graphics programs (InDesign, Photoshop)

Responsibilities Include:

• Acquire, develop, and edit titles with critical and commercial potential within the assigned categories (lifestyle, interior design, home decor, gardening)
• Obtain production quotes, run profit and loss statements, prepare acquisitions materials
• Work directly and negotiate contracts with authors and agents as well as with book packagers and publishers on coeditions
• Shepherd manuscripts through the design, editorial production, and production process from concept to bound book
• Work with the marketing and publicity department to develop marketing and promotional plans
• Write fact sheets, jacket, and catalog copy
• Present titles at various sales meetings
• Effectively and sensitively communicate and maintain productive relationships with high-level experts and authors
• Extensively research the subject areas, current trends, and the competition

If you are interested in this position, please apply by sending a resume and cover letter to

New York, NY

Seeking Full-Time Digital Coordinator

The Experiment, operated by its founder-proprietors, has been publishing books since September 2009. They publish a wide range of practical and narrative nonfiction, mainly for adults but also occasionally for kids, across a spectrum of subjects, from eating healthfully (for oneself and the planet), parenting, relationships, creativity, fitness, psychology, and personal development, to popular science, math and logic (including puzzle books), memoir and biography, and history. They are a collegial, extremely hard-working crew with offices near Gramercy Park in Manhattan.

Minimum Requirements:

• Highly detail oriented
• Unceasing initiative-taker and problem solver
• Happy to work both independently and collaboratively
• Should have superior organizational skills with a strong ability to prioritize, multi-task, and adhere to schedules and deadlines
• Must have knowledge of or experience with ebook production and a comfort with databases and spreadsheets
• Familiarity and/or experience in any of the following is preferred: Sigil (or similar such as FlightDeck), epubcheck, KindleGen, Adobe Creative Suite, CSS/HTML/RegEx, and Excel
• Experience with Firebrand, or other title management system, is a plus

Responsibilities Include:

• Routing ebook files through our conversion house
• Performing QA checks and remedying issues
• Occasionally creating simple ebooks in-house
• Ensuring that critical deadlines are met
• Compile, enter, update, and maintain all metadata in our title management system (Firebrand) and on our website (WordPress)
• Monitoring retailer sites to ensure they are displaying correct content, creating tip-sheets, coordinating with all departments to ensure you have timely and correct information, and independently resolving day-to-day issues

If you are interested in this position, please send a cover letter, resume, and salary requirement to

Salem, MA

Seeking Full-Time Junior Designer / Children’s Books 

Page Street searches out creative people whose passions and exceptional talents have earned them many fans, and works with them to translate their expertise into great books that reach wide audiences. Their how-to books curate special and authoritative information that goes beyond the usual sources, inspiring readers to create extraordinary new things, whether it’s great meals, crafts or home decor. They are focused on producing top-quality content, cover-to-cover, and back that up with high-quality printing, top-end photography, vivid color reproduction and, for most of our paperbacks, lay-flat binding—an extra touch appreciated by discerning readers.

Minimum Requirements:

• Candidates should demonstrate their passion for picture books and have a strong eye for quality illustration that matches Page Street’s vision
• Must be proficient in Indesign, Photoshop and Illustrator
• Relevant experience in the children’s book industry is an asset, especially in a bookstore or library setting
• Comfort as a speaker in group settings as well as strong person to person communication skills are a must

Responsibilities Include:

• The right candidate will learn and handle cover and interior design as well as art direction
• Will work closely with the publisher and associate editor in this start up environment

If you are interested in this position, please send a resume, cover letter, and links to a portfolio over to

New York, NY

Seeking Full-Time Assistant Designer/Designer 

Bloomsbury Publishing is a leading independent publishing house established in 1986. It has companies in London, New York, Sydney and Delhi.

Minimum Requirements:

• Strong Mac skills with knowledge of Adobe Creative Suite software, with strong emphasis in InDesign, Photoshop and Illustrator
• Proven ability to deliver timely, accurate work and demonstrate good follow up and follow through
• BFA College degree or equivalent work experience in Graphic Design, Typography, and/or Illustration preferred
• Detailed oriented with excellent organizational skills
• Excellent written and verbal communication skills
• Book design strongly preferred

Responsibilities Include:

• Prepare jacket, cover, and interior mechanicals for the printer
• Organize, design, and manage several projects per season with guidance from Creative Director
• Art research and clearance of art rights
• Provide design support to Creative Director and Senior designer

If you are interested in applying for this position, please send your CV, a cover letter stating your current salary, salary expectation, and a rationale for why you are the right candidate for the relevant position to Please Indicate “Assistant Designer/Designer” in the subject of your e-mail.

New York, NY

Seeking Full-Time Marketing and Publicity Assistant  

ABRAMS is the preeminent publisher of high-quality illustrated books for adults, adolescents and young children. ABRAMS is the publisher of bestsellers such as the wildly popular “The Diary of A Wimpy Kid” series, award-winning cookbooks of Alton Brown and the stunning photography of Yann Arthus-Bertrand’s “Earth From Above” series.

Minimum Requirements:

• 4 year college degree or equivalent work experience
• Superior organizational skills, keen attention to detail
• A strong interest in the children’s book industry.
• Internships in the publishing and/or PR industry a plus

Responsibilities Include:

• Organize and execute mailings for the group including media/reviewer, bookseller, educator/librarian mailings
• Oversee and execute submissions for national, regional, institutional, and state awards
• Book travel/lodging for author appearances, conferences and tours
• Process department invoices / check requests
• Manage receipt and distribution of reviews
• Administrative support for marketing, school and library marketing, and publicity teams
• Communicate marketing, media, and event highlights to division

If you would like to apply for this position, please email your resume to Please put the title of the position you are applying for in the subject of your email and include your salary requirements.

New York, NY

Seeking Full-Time Web Producer – Community Development, Crown Publishing

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.

Minimum Requirements:

• Bachelor’s degree (or equivalent work experience) and 2+ years of relevant work experience in consumer-facing marketing, web editorial, and/or project management
• Experience managing multiple projects under tight deadlines
• Excellent time management
• Strong communication skills
• Experience with Agile workflows a plus
• Experience with WordPress a plus

Responsibilities Include:

• Support Crown’s consumer-facing communities including Read It Forward, Books for Better Living, Blogging for Books, TASTE, and Punch
• Assist community editors with managing schedules to ensure all deadlines are met
• Onboard and manage freelancers for editorial and design needs
• Assist community editors with content needs, including video and podcast production
• Build WordPress posts and source images
• Assist marketers with social media support
• Coordinate and fulfill advertising needs for email marketing requests
• Develop and optimize workflows where needed

If you are interested in this position, please apply online.

Alumni in the Spotlight – January

Alum SpotlightDyana Messina is a 2007 graduate of the M.S. in Publishing program and is currently a publicist at Crown, an imprint of Random House. In this interview, Dyana shares her thoughts with us on the value of her publishing education, the role of the publicist today, the impact of technology on the trade book business and the the future of books.

If you are an alumni and would like to be interviewed or, if you would like to suggest alumni for future interviews, please email Professor Jane Denning at  Be sure to include all of the relevant contact information.

Prof. Denning: What year did you get your M.S. in Publishing degree? What was the work environment like then (in terms of job opportunities) as opposed to now?

Dyana Messina Photo

Dyana: I completed my MS in Publishing Degree in 2007 but I began working at Random House in 2006. At the time I was applying for jobs, there seemed to be a lot of great opportunities at the entry level into the industry. Then the financial crisis happened not long after and many of those opportunities dried up. Things finally seem to be improving, however, and there seem to be more and more opportunities cropping up.

Prof. Denning: How has the industry changed since you began your career?

Dyana: When I first started working in publishing, e-books, blogs, and online marketing were not a major focus in terms of my day-to-day and that has certainly changed! So much marketing and promotion is now centered online (advertising, Facebook, Twitter, blogs, etc.), it’s really been amazing to see how quickly things have changed. Working in publicity, we are more and more looking to online outlets for coverage and trying to find new venues to promote our books.

Prof. Denning: What have you been doing since you graduated? Where have you worked?

Dyana: Since graduating from Pace, I’ve been working in the publicity department as a publicist at Crown, an imprint of Random House.

Prof: Denning: Please tell me a bit about your educational experience at Pace.

Dyana: While at Pace, I interned in the publicity departments at both Simon & Schuster and Penguin. I had great experiences at both companies and it was because of these internships that I decided to pursue a career as a book publicist. While I was interning, I took the Marketing Principles and Practices course at Pace which was especially enjoyable for me because it dovetailed with everything I was learning in my internships—I would learn about something in class and then head into my internship the next day to see it being practiced.

Prof Denning: What was the topic of your graduate thesis paper? What advice would you give to students who still have to write their thesis papers?

Dyana: My thesis paper was on the future of book marketing and publicity. For students who are writing their thesis or about to, the best advice I could give is to choose a topic you are truly interested in and want to explore in depth. I remember how overwhelming writing my thesis was, so you need that motivation to help get you through.

Prof. Denning: What types of courses in the MS in Publishing curriculum do you think are essential for our students to take? What kind of new courses would you like to see added to the curriculum?

Dyana: I really enjoyed—and found most helpful to my career—the classes that went into the nuts and bolts of publishing. I took classes that delved into marketing, production, the different areas of editorial, finance, and they really helped me understand the larger picture of publishing and how each department works together to help make a book succeed.

Prof. Denning: What do you think the biggest trends in book publishing are now?

Dyana: Non-fiction seems to be the focus today—there’s of course the celebrity bios and memoirs, but psychology/sociology, health, humor, business all seem to be enjoying some popularity.

Prof. Denning: Which technological innovations are having the biggest impact on the book publishing industry today?

Dyana: At the moment, I would say e-readers like the Kindle and the Nook. It seems like everyone on the subway now has some sort of e-reading device that they’re downloading books to.

Prof. Denning: What kind of books to you promote? Are there any inherently different publicity strategies associated with fiction vs. nonfiction books?

Dyana: I promote both fiction and non-fiction and there is a difference when it comes to promoting the two. For both, you’re really trying to highlight for the media the specific aspects/topics that are going to be of the most interest to them, but fiction can often be a lot tougher because it’s really all about the read and you have to convince someone to invest the time in it.

Prof. Denning: Have you found that you’re doing more promotional work online?

Dyana: Yes, most definitely. Unfortunately, so many publications have either had to fold, transitioned from a print to an online format, or are cutting back on print space and doing more online, so a great deal of my focus has shifted to online coverage.

Prof. Denning: Do you find that organizing interaction with authors via online chats, social media applications like Facebook, and blog posts are an effective way to sell books? Can they ever replace book tours, readings, and signings?

Dyana: I think there are two sides to the coin. On one side, authors who wouldn’t normally tour or go out on the road now have the ability to interact with readers all over the world. Sitting in front of a computer they’re being exposed to more readers and fans then they would at a traditional reading. On the flip side, however, that social interaction isn’t the same as meeting your readers in person and having that face-to-face interaction. I think for most authors, online interaction is going to be more beneficial, but I don’t think we’ll be seeing traditional readings and signings completely go away anytime soon.

Prof. Denning: What are some difficulties associated with starting a campaign promoting a book? Where do you start?

Dyana: Since we’re dealing with the media, the news cycle can be a big impediment to a campaign or it can give it a great boost. If your author is an expert that can speak to a big topic in the news, it can open a lot of additional doors. At the same time, if the media is so focused on one particular topic, they may not be able to focus on the book or author you’re trying to get attention for. We’re always trying to be creative and see how we can best pitch our books and authors to get them maximum exposure.

Prof. Denning: Do authors ever appear disinclined to participate in promotional campaigns? How can they be motivated to push their book?

Dyana: This has really never been a problem for me! I work with wonderful authors who put so much time, effort, and energy into their books (sometimes years!) they want to do anything and everything they can to support it.

Prof. Denning: Can you think of any examples of where a unique publicity campaign did much to sell an otherwise run-of-the-mill book?

Dyana: I’ve seen a number of books over the years succeed because of a strong media line-up. I’ve also seen how one media hit—an NPR interview, a Today Show appearance, etc.—can give a book a major sales boost. I’ve also seen books that have incredible media line-ups and yet all the coverage unfortunately just doesn’t move the needle.

Prof. Denning: What advice would you offer our current students? Specifically if they want a career in trade book publishing/publicity?

Dyana: I would encourage students to really explore and research the various publishing companies and imprints because they can be so different; you want to be sure your pursuing a career that will allow you to work on the type of books that you really want to be working on. I would also encourage students to try to find out all they can about the various departments and positions that exist within publishing—of course there is editorial, publicity, marketing, but there’s also subsidiary rights, production, ad/promo that I feel people may not necessarily think about when they’re considering publishing. There are also so many new positions being created to help with the rise of digital publishing and technology that can be really great to explore.

Prof. Denning: Would you like to speculate on the future of books?

Dyana: I think books will be with us for a long time. Yes, e-books are certainly becoming more popular, and may eventually account for a large share of the market, but I personally still prefer the experience of reading a real book—and I don’t think I’m alone!

Prof. Denning: What are the essential skills you think students need to leave the program with in order to succeed in the industry?

Dyana: As cliché as it may sound, a real love of books and reading is essential—you have to be passionate about what you’re doing. In this ever-changing industry, being able to think strategically and out of the box is also crucial and, as in any other career, to always be professional and courteous.

Prof. Denning: Would you be interested in guest lecturing or teaching a course in the program? If so, what would be the focus of your talk/course?

Dyana: Yes. Having worked in publicity for a number of years now, I would love to guide a course in modern day book publicity/marketing.

Prof. Denning: Thanks Dyana!