Condé Nast Makes the Move to 1 World Trade Center

In an insightful article for the New York Times, Charles V. Bagli describes Condé Nast’s recent move to Lower Manhattan:

1 World Trade Center“For two days last weekend, moving trucks shuttled a total of 2,800 orange crates crammed with files, photographs and books from a Times Square office tower downtown to the tallest skyscraper in North America, 1 World Trade Center.

“It was the first wave in the migration of what will be 3,400 editors, writers and advertising executives at 18 magazines from Condé Nast moving to the World Trade Center, confirming both the long-awaited reconstruction of the complex and a shift in the culture downtown.”

He goes on to chronicle the powerhouse magazine publisher’s re-location from Madison Avenue to Midtown in 1999, which then inspired the revitalization of Times Square.  The move to the World Trade Center keeps with Condé Nast’s history of staying on the cutting edge, as we see technology, advertising, and media companies replacing large financial institutions.  Condé Nast’s presence will undoubtedly breathe new life into the downtown culture, and we should expect to see luxury retailers, art galleries, and restaurants continue to pop up.

Vanity Fair CoverWhile the magazine publisher’ s Midtown locale was known for its unique cafeteria designed by Frank O. Gehrey, the same aesthetic will not be replicated at 1 World Trade.  However, prominent editor Graydon Carter, who has been the chief overseer of Vanity Fair for the past 22 years, was given a generous budget and the opportunity to hire an interior designer for his swanky corner office.

Mr. Carter recently appeared  on “CBS This Morning” to promote the release of Bohemians, Bootleggers, Flappers and Swells, a book that was published in honor of Vanity Fair‘s 100th anniversary.  See the full interview below:

 

To read the full New York Times article, click here.

To purchase the book, published in hardcover October 30, 2014, click here.

Jobs of the Week

RECIPIES EDITOR

Company: Bon Appetit, Conde Nast

Position: Full-time Recipe Editor

Location: NYC

Condé Nast seeks a Recipe Editor for a full-time staff position.  The Recipe Editor will perfect and fine-tune recipe language for the magazine and website and be a crucial influence on the voice of Bon Appétit recipes.  He/she will report to the Food Editor and work closely with test kitchen team.

Primary Responsibilities:

  • Edit magazine and web recipes to BA recipe style
  • Streamline and simplify recipes, working directly with food editors
  • Help evolve the “voice” of BA recipes
  • Copy-fit recipes
  • Edit routing proofs
  • Manage routing of galleys within food department
  • Write sidebars, hednotes, and other copy, as requested

Requirements:

  • 5+ years experience line-editing recipes for magazines/cookbooks to strict style
  • Strong writing skills; ability to adapt writing to brand’s personality
  • Incredible attention to detail and consistency
  • Ability to stay organized and on top of deadlines and keep others on deadline
  • Confidence to question choices made within recipes
  • Food background essential; culinary degree a plus
  • Proficiency in K4 software
  • Ability to work well independently and with a team

Duties and responsibilities may be adjusted based on years of experience. Salary is also commensurate with experience. To apply, send your resume and cover letter to Katie Turrel though their online application. This job was originally posted on MinOnline.

PHOTO RESEARCHER

 Company: Topix Media

Postion: Junior Photo Researcher (freelance, fulltime)

Location: NYC

Topix Media Lab is looking for a freelance junior photo researcher to work in our Bryant Park office. We’re a custom publishing company producing magazines on a variety of subjects, but mostly within the realm of music, movies and television. You are an aspiring photo editor and a pop culture generalist who knows a little about everything but can come up to speed quickly on any gaps in your knowledge.

You’ll be working with the Photo Editor on photo research and working closely with the design and edit teams. We need you to be able to work in a very fast-paced environment under tight deadlines and on several issues and projects simultaneously. You need to be able to work independently and also in close collaboration with the group – good communication skills and Mac proficiency are a must.

 Contact: 

If interested, please send resume and a cover letter to Dave at dave@topixmedia.com with “Photo Researcher” as the subject. This job was originally posted on ed2010.

 

 

 

 

Faculty in the Spotlight: Veronica Wilson

I always say to my students, “I wish I had found the publishing industry as soon as I graduated from undergraduate school at Temple University.” I came across the publishing industry when I met someone who sold advertising for Essence Magazine. At the time I was working within the corporate insurance sector at CIGNA Corporation and was just about to start my ninth year in the business. While it was an amazing experience, where I learned a great deal about the corporate world, traveled the country and worked with many Fortune 500 companies, I longed for something more dynamic, more interesting and more fun! When my friend told me what advertising sales was all about I said I knew my work experience would make me an ideal candidate for a job within this industry. She introduced me to the Associate Publisher of Essence and I was thrilled. However, the Associate Publisher did not think the transition from corporate insurance to publishing would be an easy one at first. I interviewed for a year, and was passed over twice, before I landed a job at Essence.

Once I made the transition in Ad Sales I knew that I had found an industry that I could work in for the rest of my life. I was given the business category since I came from corporate insurance, so I had accounts like Citibank, Solomon Smith Barney, New York Life, America Online, and more. Based on the success I had with this category they decided to give me more business within different categories, until I was promoted to manage the biggest accounts in the business, such as L’Oreal Paris, Lancome, Maybelline, Estee Lauder, Clinique and more. The business was ever changing and I was always moving around to meet with my accounts and talk about their new launches and how our audience would fit with their various brands. And the magazine editorial was also changing so we always had something new cooking to talk about.
Now I had been out of college a good ten years at this point. And I felt I would have been further ahead in my publishing career if I had started right after undergraduate school. I had this sense that I needed to catch up somehow with where I thought I should be at this point in my life, as if I had actually chosen this industry right out of college. That is when I started looking around at M.S. in Publishing Programs. I knew that this type of Masters would round my background out so that I would learn all the different disciplines that make up a magazine, from production, to editing, to marketing and more. I graduated from Pace in 2003 and knew that now I had the full knowledge to aspire to higher levels at Essence and in my career in general.

Essence was about to go into a joint venture with Time Inc. at the time and that made me very happy as now I would be inside one of the largest publishing houses in the world and would learn even more. I went from being a sales representative to being sales management, as I was promoted to Northeast Ad Director, where I had a sales staff that reported into me directly. Things continued to go well at Essence and within Time Inc. I was promoted again to National Ad Director, where I oversaw all advertising sales across the country at Essence and took part in strategic decision making alongside the Publisher and Associate Publisher of Marketing. I came into my ninth year at Essence, and decided that nine years was enough time at one magazine and now was the time to venture out to another publishing house to see what more I could learn. I moved on to Conde Nast where I was the Associate Publisher for two magazines, Modern Bride and Elegant Bride. The bridal category was a brand new experience and very different from working for a women’s beauty/fashion/lifestyle magazine. I found it to be too small of a niche market, so I made the decision to go back to the category that I loved most, beauty/fashion.

Opportunities within the magazine world were far and few at the time, as the print industry began to shrink and numerous titles were closing due to the emergence of digital. When they say knowing another language is an asset that is not an understatement in anyway. Growing up half Chilean, I always had the Spanish language in my home life, so my next move would turn out to be within the U.S. Hispanic category at Meredith Corporation. Meredith is known for some of the largest, and oldest, magazines in the country, such as Better Homes & Garden, Parents, Ladies Home Journal, More, Fitness and others, and the Hispanic population is booming, as we all know from the 2000 Census. Here I serve as the Associate Publisher of four titles, Siempre Mujer (Always a Woman) a beauty/fashion title, Ser Padres (the Spanish version of Parents Magazine), Espera (Expecting) and Bebe (Baby), all parenthood titles. These are some of the largest Spanish language magazines in the country and now I can say I have expanded my experience to include the parenthood category, as well as the women’s beauty/fashion category. I also have the privilege of overseeing their digital properties, which gives me great exposure to this ever growing sector of publishing.

I have been teaching at Pace as an Adjunct Lecturer since 2008. I teach Ad Sales and Business Communications, both on-line. When teaching Ad Sales, I ask my students to look at many different magazines and I ask them to pick the title they could see themselves working with the most and we discuss what we like and dislike about the magazine and the advertising. We also include the web in some of the class since digital is such a large part of the advertising sales world now (and in the future). We go through a lot of exercises in which we review the ad sales discipline from many different angles including the salesperson, the publisher, the client and the ad agency. We also look at research, circulation, marketing, editorial and production, as ad sales touches each one of these areas in different ways.


In my Business Communications course I have to take a different approach. Because business communication is a tool used daily across all industries, I work with a textbook that addresses the generic principals of business communication. I then introduce different publishing scenarios that might occur in the real work environment to the class. Students address the various situations as if they had to deal with the matter at hand in writing. One week we may be addressing an angry magazine subscriber because they were offended by a magazine cover, and the next week we might be asking someone to support a publishing concept we found on kickstarter.com. It’s really a class about how to approach, think through, and address, different business scenarios (and in our case publishing specifically) which can occur, both positive and negative.

As an alumnus of Pace University, and as an adjunct lecturer here, I truly believe that education is the key to success and that our M.S. in Publishing Program provides a well-rounded perspective on this ever changing and increasingly important industry. I am so glad to see the program, and the graduating classes, grow in size with each passing year.

Two Digital Sales Support Positions Open at Conde Nast

Conde NastThese positions are a great starting point for someone interested in the business side of publishing, particularly digital.

The positions are usually temporary to permanent, at $17 an hour. There is a chance for a permanent position for someone with prior experience. These are NOT Sales Assistant positions (i.e. making reservations and getting Starbucks). They are a stepping stone generally into Account Managing or Marketing:

Digital Sales Associate

  • Proficiency in Excel and all other Microsoft Office applications
  • Utilize the PeopleSoft sales system to:
    • Check inventory availability
    • Hold inventory
    • Enter Insertion Orders
    • Enter campaign optimizations
    • Maintain Weekly Estimates for Sales Rep
  • Complete Creative Services Forms:
    • Job Initiation Forms, or JIFs
  • Campaign management responsibilities:
    • Create detailed tracking sheets for each campaign
    • Weekly tracking of all campaigns
    • Weekly Third Party tracking of all applicable campaigns
  • Work closely with Sales Planner and Ad Operations to:
    • Launch all campaigns
    • Monitor delivery
    • Implement all optimizations
  • Responsible for weekly updates of the following:
    • Campaign prospects
    • Call reports for Sales Representative(s)
    • Client contacts
  • Hold weekly campaign review meetings with Ad Operations Representative(s) and Sales Planner
  • Work with Finance, Ad Operations and Inventory teams on approval of all campaigns
  • Update monthly Third Party Billing worksheet
  • Gather screen shots for all ad placements
  • Serve as the point of contact in Sales for billing discrepancies
  • Generate in/out of-town monthly T&E reports for Sales Rep
  • Pull basic research runs for MediaMetrix, @Plan and Advertising Database

Digital Sales Planner

  • Proficiency in Excel and all other Microsoft Office applications
  • Manage all campaigns from start to finish
  • Oversee Sales Associate counterpart
  • Responsible for the creation of the following for all RFPs/campaigns:
    • Media Plans
    • Client Decks
    • Wrap reports
  • Recommend optimizations to clients based on performance
  • Work closely with Sales Associate and Ad Operations to:
    • Launch all campaigns
    • Monitor delivery
    • Implement all optimizations
  • Serve as the day to day client contact for all advertising campaigns
  • Write business correspondence for existing and new clients
  • Create and continually update campaign management document
  • Generate Marketing and Creative Services requests when needed
  • Hold weekly campaign review meetings with Ad Operations Representative and Sales Associate
  • Send weekly tracking updates (provided by Sales Associate) to client
  • Work with Sales Associate and Finance team to reconcile billing discrepancies
  • Accompany Sales Representative on select sales calls
  • Experience Required:
    • Bachelor’s Degree
    • 1 – 2 years minimum experience in a Digital Media role:
    • Digital Sales Assistant and/or
    • Digital experience at a Media Agency

Interested candidates should send their resumes and cover letters to Mallary_Vanhorne@condenast.com AND Maggie_Morris@condenast.com