Spring 2014 David Pecker Lecture – The Power of PW with Cevin Bryerman

On Thursday, May 1, 2014, students, faculty, and friends of the MS in Publishing program were invited to the Spring 2014 David Pecker lecture. Cevin Bryerman, Publisher and Vice President of Publishers Weeklyand the 2013-2014 David J. Pecker Distinguished Professor, presented his lecture, “The Power of PW.” Professor Raskin, the Chair of the MS in Publishing program, gave Mr. Bryerman a warm welcome and thanked him for his support of the program. Mr. Bryerman has been in the magazine business, working at the helm of both trade and consumer magazines, and in strategic planning, business development, and partnerships for more than 25 years.

It was amazing, indeed, to see the power that Publishers Weekly possesses in the publishing industry. Mr. Bryerman laid out the details of how PW has affected publishing throughout its 150-year-long publication. Publishers Weekly, like other print magazines, has had to spread its property into the digital realm where it has also been successful. The magazine produces many types of publications that suit the needs of both the everyday consumer and the industry buyers. PW releases 9,000 book reviews each year, making it a very important tool. 

Even though magazines may be declining in their print forms, they are still thriving, like Publishers Weekly, in other forms. In each of those forms, whether through print, online, the app, or on a smart phone, PW reaches over one million people. Those one million set of eyes are important when it comes to which books are chosen for review. Every year, tens of thousands of books come in with the hopes of receiving a PW review.

unnamed-2Bryan Kinney, the Marketing Manager at PW, and Carl Pritzkat, PW’s Vice President of Business Development and President of Booklife.com, also gave some great insight to where Publishers Weekly is going in terms of the online world. It was great to learn that the magazine is always on the cutting edge of what is new in technology and social media. In order to attract attention in today’s fast paced world, and to keep that attention, it is necessary to have team members like them who can guide our favorite print publications onto digital platforms as well.

Where will Publishers Weekly take the publishing industry in the next ten, twenty, or even 150 years? It is exciting to imagine what the future will hold.

Thank you to Cevin Bryerman, for your knowledge and insight as this year’s David J. Pecker Distinguished Professor. The David J. Pecker Distinguished Professorship, which enables Pace to recruit and invite publishing leaders to teach and lecture within the MS in Publishing Program, allows Pace Publishing students to learn from the most successful, innovative, and influential people in the publishing world; deepens the connection between students and the industry; exposes students to the latest insights, innovations, and trends in the business; enhances the program’s already-glowing reputation, and allows it to compete both locally and nationally.

Publishers Weekly offers a special subscription rate for students. Subscribe today!

Report from the Trenches: A Visit to Publishers Weekly

The door to the offices of Publishers Weekly is unassuming, so much so that you could almost miss it.  However, as members of Professor Soares’ General Interest Books class discovered last Thursday, the office itself is a book lover’s haven.  When Professor Soares offered the chance to see the inner workings of the PW offices, several of us jumped at the chance, and were well rewarded for taking the bus ride down to 23rd street.

When we entered the office, we were instantly met by Publisher and Vice President, Cevin Bryerman.  The welcome was warm, and they provided us with a selection of snacks and past PW issues.  Cevin Bryerman and the PW Owner, George Slowik Jr., then introduced us to the bible of the publishing industry.  They gave us an overview of the long history of PW and the brand name that they represent.  PW strives to provide members of the publishing industry with current news and reviews on over 8,000 books per year. 

As well as offering us a grand introduction to the company, both men provided us with valuable advice.  Their main point – do what you love.  They encouraged us to intern and explore our options while we are still students, and reminded us that you never know where you’ll end up.  Full of advice, cheese, and crackers, we then explored the office that was anything but unassuming.

The office was warm, friendly, and smaller than we expected.  With a full-time staff of about 20 people, the office’s main inhabitants were shelves and shelves of books.  The atmosphere was casual, but the work ethic was not.  Despite their busy schedules and pressing deadlines, each member of the staff took the time to share a few words with us.

By the end of our visit, we all wanted to work at PW.  For a publication that is so essential to the publishing industry, so friendly and inviting, and so current and forward-thinking, who wouldn’t want to work there?

– Hannah Bennett and Natanya Housman