Jobs of the Week

Penguin Group – Portfolio, Sentinel, and Current imprints

Type: Full Time

Position: Publicity Assistant

Location: New York, NY

Penguin is currently seeking a Publicity Assistant to assist two publicists within the publicity and marketing department of a ten-person team. This is an excellent opportunity to learn about the process of publicizing and marketing of books for three varied, non-fiction imprints.

Specific responsibilities include: 

  • Providing administrative support (answering phones, processing bills, arranging meeting copying, filing, etc.)
  • Writing press materials, sending media mailings, reaching out to media contacts, and, fulfilling review copy requests
  • Seeking publicity for assigned titles
  • Assisting with the coordination of author events and scheduling travel arrangements
  • Participating in social media efforts for the imprint

Requirements:

  • 4 year college degree or equivalent work experience
  • Strong interest in in book publishing, especially non-fiction publicity
  • Excellent written and verbal communication skills
  • Ability to manage multiple responsibilities in a deadline driven environment
  • Strong organizational and follow-up skills
  • Excellent attention to detail
  • Proficiency with Microsoft Word, Excel, and Outlook
  • Knowledge of social media platforms (Twitter, Facebook, LinkedIn) a plus

View the original job posting here

Bonnier Corporation – Popular Science

Type: Full Time

Position: Editorial Assistant

Location: New York, NY

Popular Science, a thought leader brand with a 140 year history, is an ideal representing the best hopes for our planet, our lives, and children and our future, we find the individuals and innovations that exist today that will lay the groundwork for a better tomorrow. By presenting the future through facts, that are told simply and through a unique and informative lens, Popular Science provides the most relevant information on technology, science, innovation, design and popular culture.

This position will provide administrative and editorial support for the magazine. The EA will work as an assistant to the Editor in Chief. He/she will work with section editors, the art department, and writers to process invoices and contracts. And he/she will assemble reports for the finance department. In addition, the EA will serve as a staff researcher, ensuring the accuracy of select stories in Popular Science. Minor reporting, editing, and web contribution is also required. Given the range of duties, the EA must be organized, highly adept at multi-tasking, and willing to take on responsibilities as needed. Minimum magazine experience: 1-2 years.

View the original job posting here.

Report from the Trenches: A Guest Lecture by Gregg Hano

On November 22nd, Professor Andrea Baron’s Magazine Production and Design class received an inside look into tablet publishing from guest lecturer Gregg R. Hano of Bonnier Corporation. Recently promoted to Senior Vice President of Corporate Sales from Vice President of Publishing of Bonnier’s Technology Group, Hano was one of the leaders behind Bonnier’s digital tablet initiatives and quick iPad launch of Popular Science after the introduction of the tablet in April 2010.

Bonnier’s Technology Group began seeing the development of tablets within the tech community in 2008 and started testing cross-platform content. Beginning with Popular Science, they created Genius guides that readers could access through desktop and laptop computers. After receiving positive feedback, they initiated plans to create their own publishing platform, aptly titled MagPlus. By using MagPlus, Bonnier gained the ability to design issues with layers of text, images, video, and other multimedia to increase a reader’s interaction with a brand. It also allowed Bonnier to create one version of the issue that automatically adheres to a horizontal or vertical orientation for the iPad, for instance, rather than using Adobe Digital Publishing Suite or WoodWing and having to create two identical yet separate orientation versions. MagPlus has also been quite cost effective for Bonnier, allowing them to pay 5 cents per issue delivered rather than 24 cents per issue using Adobe. The software can be used by anyone seeking to publish their magazine. It is free to design and an editor only pays when they publish.

When Apple released the iPad software development kit in December 2009, Bonnier jumped at the chance to be ahead of the digital revolution. Hano quickly assembled a team from Popular Science including Editor-in-Chief Mark Jannot and Creative Director Sam Syed. With only 60-70 days to build the first digital issue of Popular Science to coincide with the Apple’s release of the iPad in April 2010, they met the deadline and sold 12,000 single copies. With 50% of readers opting to share their data information, Bonnier was able to learn that 95% of iPad readers were new to the Popular Science brand.

Since tablet publishing is fairly new technology, Bonnier has faced challenges in the collection of reader data, selling ads for their digital platforms, and calculating the long-term value of digital subscribers. Among some of the tools that Bonnier is utilizing in learning about digital readers are Omniture and Vista Digital, which evaluate page views, open rates, and psychographics, and provide and collect subscriber studies on their brands. Proving to advertisers that readers are receiving, opening, and spending time with their brands, these methods by Omniture and Vista Digital have contributed to the success of Bonnier’s brand acceptance among readers.

This past February, Apple allowed readers to pay for magazine subscriptions. At $14.99 for 12 issues of Popular Science, Bonnier will be reviewing the long-term value of their 40,000 subscribers when they are given the choice to renew in 2012. Building upon the success of their Popular Science, Popular Photography, and Sound & Vision digital issues, Bonnier is forming and advancing the digital marketing programs for all of their titles, such as Field & Stream, Parenting, Saveur, Outdoor Life and Ski.

Hano attributes Bonnier’s forefront on digital publishing to not having too many levels to go through, and to the progressiveness of his boss, Jonas Bonnier. “We have nothing to lose. Everything to gain. This is a changing environment and we have to move quickly right now. Embrace change.” Bonnier Corporation has done this and it has skyrocketed them as leaders in digital content distribution among publishers.

“We are in the greatest revolution of content distribution.”  Because it is important for a brand to “engage with the audience and customize content for all different platforms,” Bonnier offers issues of their titles for the Nook and through Zinio, along with the iPad. They are currently working on adapting their titles for the Kindle Fire and Android tablets.

Hano left the class with a few final important thoughts: “learn by doing. Go out and do it. Take risks. Take swings. Have fun. Make money. Learn something. Repeat.”

– Jennifer Ross

Publishing Students Looking to the Future: a Lecture Essay

Gregg Hano

The Marketing and Magazine Production classes taught by professors Soares and Baron were treated to a glimpse of the future last week.  On Monday, November 22, 2010 the Vice President and Group Publisher of Bonnier Corporation’s Technology Group, Gregg Hano, visited Pace University’s midtown campus to speak about what students have to look forward to as they enter the world of magazine publishing.

In the spirit of the Bonnier Technology Group’s tagline: “We Own the Future”, Hano’s lecture centered on the future effects of the iPad and its imitators on website content and print magazines. Mr. Hano spoke about the possibilities offered by the iPad and the other tablets that will soon be flooding the marketplace and households around the world. He explained how his technology group helped to create software, called Mag +, to fully utilize the tablet platform and add more interactivity and multi-media presentations to their iPad applications and allowed them to make Popular Science (his group’s premier title) the first magazine on the iPad. As he continued on, he talked about managing website content and creating paid-for internet content. It is Mr. Hano’s belief that putting printed content on the world-wide web for free was the biggest mistake the publishing industry has made. He advocated the creation of web-only content that would be paid for by its readers rather than given away for free. Hano also believes that publishers should increase the price of print magazines in order to keep magazines afloat rather than continuing to lower prices and scrambling for dwindling advertising dollars.

Throughout his talk about the future Mr. Hano tied in advice that was given to him by his boss, Bonnier Corporation’s CEO, Jonas Bonnier: “Test a lot of things. You’re going to fail a lot. Fail quickly and cheaply”. When speaking about the multi-media “Genius Guides” that his group created for Popular Science, Hano admitted that they put too much “stuff” into the applications, and as a result, they were not as popular as the company had hoped. They used that experience to scale back and hone their iPad applications to perfection. He also talked about testing new versions of their magazines on new technology platforms. Hano then touched on the successes and failures of the magazines in his group, including the reinvention of Sound+Vision and American Photo;   Sound+Vision took off while American Photo is in Hano’s words “broken” and returning to development.

After answering questions, Gregg Hano imparted his last bit of advice: be bold, be revolutionary, and be ready to get fired. It is his belief that if you don’t get fired you aren’t making waves, and if you aren’t making waves, you aren’t doing your job. If you are pushing the envelope and creating change, you are going to cause tension, and tension can get you fired, but making changes is more important so remember: Always look forward!

-Russell Spangler, Graduate Student at Pace University’s M.S. in Publishing Program