How extensively do companies that accommodate the increasing number of self-publishers change the industry landscape? Do they change it at all? Platforms like Amazon’s CreateSpace, Lulu, or iBooks from Apple, make self-publishing a more viable option than it once used to be, but does the existence of these options threaten traditional publishing? Maybe, maybe not. If anything, they highlight the selectivity of big publishers and encourage the creative produce from an untapped source. Understandably, big publishers can’t, from a business standpoint, take a risk on everyone they come across, even if an author shows promise, but are there ways they can make themselves more relevant to a growing pool of writers?
Whether traditional publishers step up their game or not, companies that support self-publishers are upping theirs. In addition to the few I’ve already mentioned, Blurb has been developing resources for authors, and surprisingly, the commercial segment of the industry.
An article published in The Telegraph by Andrew Cave highlights Eileen Gittins and her work with Blurb, and the way the company has grown since 2005. The company is entirely online and outsources its warehousing and production.
When set beside CreateSpace and Lulu, Blurb may not be a clear stand-out when it comes to self-publishing, but the fact of the matter is, the company is growing and is following the needs of the users. Until reading the Telegraph article, I hadn’t considered how self-publishing platforms could accommodate commercially for film companies or others that require photo-heavy productions. Is this a new source for revenue that publishers can take into consideration or not?
Breaking news has been released in the United States vs Apple Department of Justice Case! According to a Publishers Weekly article titled, “Apple Loses: Judge Finds Price-Fixing in E-Book Case,” Judge Denise Cote has put an end to the case that has left major publishing houses and Apple in jeopardy. Her descision was not in favor of the involved publishing companies, Macmillian, Penguin, HarperCollins, Simon & Schuster, and Hachette, or Apple Inc. These companies did, indeed, collude to fix e-book prices in 2010. “This Court finds by a preponderance of the evidence that Apple conspired to restrain trade in violation of Section 1 of the Sherman Act,” said Judge Cote. “With Apple’s active encouragement and assistance,” she continued, “the Publisher Defendants agreed to work together to eliminate retail price competition and raise e-book prices, and again with Apple’s knowing and active participation, they brought their scheme to fruition.”
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On Wednesday of last week, the world of technology took an astonishing hit; it lost one of its frontrunners, Steve Jobs, due to complications of pancreatic cancer. Jobs co-founded Apple Inc. in 1976 and has helped to revolutionize the world ever since Apple’s birth. Jobs slashed boundaries and stepped into the future to experiment with new media formats. With the institution of Macbooks and iPods, Jobs challenged his competitors and affected the entire technology industry.
He continued to do so with the development of the iPad. This hybrid between a Mac and an iPhone sparked progress in the publishing industry because of its ebook component. Traditional paper content – books, newspapers, and magazines – is now available in a compact format, which is becoming increasingly appealing to consumers. Steve Jobs, as the creator of the iPad, helped revolutionize the entire foundation of the publishing industry. His absence from the world will be profoundly noticed and sorely missed.
In his 2005 Stanford Commencement Address, Steve Jobs encouraged his audience to live by the following mantra: “Your time is limited, so don’t waste it living someone else’s life.” Follow this link, and capture some of the advice that he left the world.