China Publishing Group Training at Pace University

China Publishing Group’s executives finished their second full week of professional development at Pace University. Guest lecturers described exciting experiments and innovations across the publishing industry:

Mr. Marshall Corey
Mr. Marshall Corey

 

Marshall Corey, Vice President of Books & Products at American Express, explained how to launch new vertical lines within a long-standing company.

Dr. Mark J. H. Fretz, Director of Editorial Services at Scribe, walked through an XML-conformant well-formed document workflow that produces multiple formats from a single file.

Marc D. Jaffe, Partner at Latham & Watkins, presented a case study of a true transmedia suite of products around cultural icons.

Rick Richter, Founder & CEO of the Ruckus Media Group, said, “Mobile publishing is the biggest disruption to the industry since the paperback. It has proliferated faster than the toaster.” He characterized the app market as “completely different” from the ereader market, where the former is ruled by consumer brands.

Michael Crumsho, Editorial Director of Online Medical at McGraw-Hill Professional, identified the shift from periodic manuscript curation to ongoing product development so that medical practitioners always have current knowledge at their fingertips

Rafael Sidi, Vice President of Product Management at Elsevier, described what his digital division is doing to facilitate neuroscientists’ research and enhance their domain experience.

Mr. Art Klebanoff and Ms. Hannah Bennett of  RosettaBooks
Mr. Art Klebanoff and Ms. Hannah Bennett of RosettaBooks

Art Klebanoff, Founder & CEO of RosettaBooks LLC (pictured left with Hannah Bennett, RosettaBooks’ production & distribution assistant and recent Pace M.S. in Publishing graduate), explained how ebook publishing is a direct response business, not a retail play, and how price promotions are critical to success.

Margie Chan-Yip, a Global business Development & Licensing Executive, itemized the critical differences between copyright licensing and consumer brand licensing and digital product development using examples from Hasbro, Disney, and Sesame Street.

 

The week ended with a tour of the media offices of Bloomberg LP. The program concludes this week. Stay tuned for the wrap-up!

-Written by Professors Sandberg and Rosati

Editorial Internship with Elite Traveler!

Elite Traveler, the Private Jet Lifestyle magazine, is looking for an outstanding editorial intern to work three to four days a week, from January7th through the end of the semester. Candidates should be detail-oriented and independent workers who want to learn more about the editorial side of magazines.

Daily responsibilities will include:

  • Rsearching and fact-checking sourcing images for the art department
  • Helping to secure credit info
  • Writing for the web
  • An interest in fashion and/or travel is a major plus!

 

This is an unpaid internship and college credit is required.

 

Interested candidates, please send a cover letter stating your start date/availability, resume and 1-2 recent clips to Coleman Bentley at coleman.bentley@elitetraveler.com.  Please CC Prof. Denning on your application email, as well.

Internship: American Express Publishing

American Express Publishing is offering paid internships within their Digital Assets and Rights department. They are currently looking for interns to help with the ongoing project of adding keywords to their ever expanding image collection.  This is a great opportunity to get real world experience working with a DAM system in a corporate environment.  American Express interns also get deep experience in the application of a (partially) controlled vocabulary to a large library.  They also turn to interns to help update and evolve our vocabulary and the guidelines for using it.

Candidates should be available a minimum of 3 full days a week.

Contact Chad Beer at: chad.a.beer@aexp.com to learn more or to apply for an internship.

Faculty in the Spotlight: Professor Andrea Baron

Magazines, books, travel – Professor Andrea Baron has done it all! She is a graduate of Pace’s MS in Publishing program and has not only held positions at very well-known and renowned magazines for twenty years, but has also been a professor at Pace for the last ten years. When Professor Baron is not working for Condé Nast or The New Yorker or teaching about magazine circulation, she enjoys traveling. Most notably, she greatly enjoyed participating in the Pace University China publishing exchange program through which she lectured and helped establish a relationship between Pace University and Shanghai Normal University.

Professor Baron is extremely well-versed in the publishing industry, and her knowledge and experience make her a wonderful resource and asset to the Publishing program. The following is a piece written by Professor Baron, showcasing some of the publishing professionals that she has brought into her classroom and the wise words they have to offer.

Keeping Connected

In the magazine industry’s rapidly changing landscape of content, design, digital formats, production methods, multi-channel publishing, revenue streams, paywalls, and business models, we find that without constantly updating the content of our courses, there’s no way we can adequately prepare our students to find and keep jobs in publishing.

One of the ways I do this is to help my students make direct connections with industry leaders. As I’ve developed the new Introduction to Magazine Publishing course this year, in addition to my classes in Magazine Production & Design and Circulation, I’ve reached out to a broader range of magazine professionals to bring an added dimension to the material we discuss in class. Furthermore, they provide news on the latest direction of the industry, insight into the actual jobs the students will one day have, and excellent networking opportunities.

The people who come to speak invariably enjoy meeting the students and thank me for giving them the chance to hear their ideas and reactions. Here are some of the people who have generously shared their insights and experience with my students over the past year:

Gregg Hano, VP of Bonnier Publishing, is a leader in digital magazine publishing. Hano spoke about the new formats that Bonnier has been very successful in using to extend their content and their brands, including websites, tablet apps, and mobile formats.

Casey Tierney, Director of Photography, Real Simple magazine, explained the photo and design process at a major consumer magazine, touching on the importance of focusing on the magazine goals and audience, collaborating with editors and marketers, and finding inspiration in many places.

Robert Perino, Art Director, Budget Travel magazine, described the day-to-day operation of the design department, the different approaches for the variety of magazines he has worked on, and the many career options that are available for designers in the magazine field.

Risa Aronson, Advertising Director, The New Yorker magazine, discussed the impact of their very successful tablet app for The New Yorker and how it fits into their unique magazine content. She explained the increasing appeal of the digital formats to advertisers and readers.

Sara Hart and Steve Stoma, Imaging Directors, Quad Graphics provided a tour of their state-of-the-art New York Imaging facility and an explanation of the digital workflow, including design, retouching, proofing, and quality control used to bring beautiful magazine pages and artwork to print and digital displays.

Marshall Corey, VP, American Express Publishing, Food & Wine, Travel + Leisure magazines presented the world of branding and marketing products to develop revenue streams and enhance magazine circulation. Corey gave students many tips for entering the marketing field.

Kim Kett, VP of Marketing, Texterity Inc., gave insight into one of the main digital magazine marketplaces, which provides the technology that large and small magazines use for their digital formats. This technology is also utilized to gain the all-important metrics and feedback on the usage of their titles.

Tom Mastrocola, Director of Subscription Acquisition & Database Marketing, American Express Publishing, explained the rapidly changing field of audience development for subscriptions as well as the challenges of changing technology and rising costs.

Ed Mayhew, nationally-known postal consultant and veteran of the US Postal Service, is an expert on magazine postal issues, working with publishers to find ways to reduce the cost of subscription delivery and to maximize the opportunities for marketing and advertising through the mail.

David Garcia, President, LB Graph-X Printing, gave students a tour of a digital and offset print facility and a first-hand look at the technology and print methods that are rapidly changing our production workflow and personalized marketing methods.

I encourage my students to treat these meetings as a chance to not only gain insight, but also impress the speakers with their commitment to the industry, and several have taken the opportunity to make contacts that have helped them get internships and jobs.

Among the speakers in the works for the upcoming summer semester is David Andelman, editor of World Policy Journal, previously the American executive editor at Forbes.com and a reporter for The New York Times, based in New York, Southeast Asia, and Eastern Europe. Andelman is eager to share his experience and insights on magazine writing with our students.

Publishing Advertising Production Assistant Position at American Express!

American Express is looking to fill a full time advertising production assistant position here in New York.

Major responsibilities include:

ADMINISTRATION–

  • Receive and open all packages on a daily basis from vendors, ad agencies, etc. Log in and/or distribute enclosed material/documents to appropriate staff, in a timely fashion.
  • Assist in the input data required at issue closing for billing department.
  • Maintain department attendance records; update weekly information as required.
  • Coordinate and execute the purchase of bound annual volumes of each magazine.
  • General administrative duties as required (i.e. schedule meetings, book conference rooms; distribute various reports, order supplies, etc).
  • Manage the facilitation, coding, copying and timely distribution and approvals of all invoices from all vendors for payment.

AD PRODUCTION–

  • Responsible for submission of advertising materials & instructions to printer, insuring accuracy
  • Enforce and meet all deadlines
  • Handle bulk order requests from sales
  • Perform other job related duties

Required Qualifications:

The candidate must be able to multi-task, maintain open communication and have strong organizational skills, have the ability to take direction from various staff members, ensure the submission of ad materials and instructions are accurate and timely, and finally must have good knowledge of various software programs and the ability to learn quickly.

Consumer magazine experience a strong plus.