Link of the Week: The Shatzkin Files

LotWFrom his website: Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry.  In his nearly 50 years in publishing, he has played almost all the roles: bookseller, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant. His insights about how the industry functions and how it accommodates digital change form the basis of all of the company’s consulting efforts.

If you care about the future of the publishing industry, you owe it to yourself to bookmark Shatzkin’s blog or subscribe to his RSS feed. You won’t look back!

http://www.idealog.com/blog/

Tickets to the 2011 BEA Available for FREE for Pace Students

BEABookExpo America is the largest annual book trade fair in the United States. Nearly all significant book publishers in the United States, and many from abroad, have booths and exhibits at BEA, and use the fair as an opportunity to showcase upcoming titles, sell current books, socialize with colleagues from other publishing houses, and sell and buy subsidiary rights and international rights. Authors, librarians, and buyers for book retailers also attend the event.

This year, the BEA will be on Tuesday, Wednesday, and Thursday, the 24th through the 26th.

Pace university students will have the opportunity to attend via a limited supply of 3-day passes so students can come and go at their leisure. However, students need to let us know if they are interested in attending in the morning or afternoon and on which days since you may have to hand off your badge to another student.

Please let us know if you are interested in Tuesday, Wednesday, or Thursday, and whether you are interested in attending in the morning or afternoon.

Please email puboffice@pace.edu with this information.

Below is the posted schedule of events from BEA’s Official Website.

Tuesday, May 24
8:00 am – 9:30 am Children’s Book & Author Breakfast
8:00 am – 5:00 pm Press Room Hours
9:00 am – 4:30 pm Big Ideas at BEA Conference
9:00 am – 5:00 pm Exhibit Hall
9:00 am – 5:00 pm Exhibitor Meeting Rooms
9:00 am – 5:00 pm International Rights & Business Center
Wednesday, May 25
8:00 am – 9:30 am Adult Book & Author Breakfast
8:00 am – 5:00 pm Press Room Hours
9:00 am – 5:00 pm Big Ideas at BEA Conference
9:00 am – 5:00 pm Exhibit Hall
9:00 am – 5:00 pm Exhibitor Meeting Rooms
9:00 am – 5:00 pm International Rights & Business Center
4:00 pm APA Audiobook & Author Tea
Thursday, May 26
8:00 am – 9:30 am Adult Book & Author Breakfast
8:00 am – 3:00 pm Press Room Hours
9:00 am – 3:00 pm Big Ideas at BEA Conference Sessions
9:00 am – 3:00 pm Exhibit Hall
9:00 am – 3:00 pm Exhibitor Meeting Rooms
9:00 am – 3:00 pm International Rights & Business Center

Distiguished Visiting Professor Michael Healy Returns to Pace for Another Insightful Lecture

Michael HealyIn his lecture on March 31st at the Midtown Executive Club, Michael Healy, Pace’s David J. Pecker Distinguished Visiting Professor in Publishing and the Executive Director of the Book Rights Registry, spoke to students and publishing professionals about the position in which the publishing industry finds itself as a result of the digital revolution. The power of book distribution has fallen into the hands of only a few large conglomerates, fueled by digital growth and new technologies. The collapse of Borders bookstore and the falling share prices of Barnes and Noble serve  to consolidate the strength of companies like Apple and Google, who are reshaping the landscape of book sales. But they’re also playing a role in dictating the future of how authors, that most critical of publishing resources, are increasingly turning to self-publishing as digital avenues of distribution.

Professor Healy notes that the publisher is losing out on both its relationship with customers and therefor with authors as well. It is the retailer who “owns the customer relationship,” and is the “retailer’s brand or author’s brand that is being projected or promoted.” Authors, increasingly disenfranchised with the limited capacity of publishers to effectively forge lasting relationships with customers, are taking the initiative by opting for this self-publishing route. Healy points to Seth Godin and Barry Eisler as two great examples of this minor revolution, but I’m not entirely convinced. For now, marketing and promotion from publishers are by far the most effective and dependable ways for new authors to become introduced for the public at large. Big names like Seth Godin have a tremendous capacity for self-promotion as afforded by their status as public figures, but the vast majority of authors are not as well-known.

The future is what has both Professor Healy and publishing professionals concerned yet cautiously optimistic. With the digital transition comes a shift in how books are marketed. “Armies of sales reps are a thing of the past,” Healy says, “the traditional techniques of promoting books—co-op deals on window displays and table promotions—are disappearing.” So how can publishers promote books in a digital marketplace? If online communities of readers become the filter through which people discover quality content, how can publishers remain relevant and participate in this process? Especially larger publishers, for whom “that is much more of a challenge because the effort and cost required to make a meaningful impact across so many different communities is impossible to sustain.” It could be that authors might find that they’re better off appealing to these increasingly fragmented niche markets directly.

In order to work towards reconciling this fragmentation of the traditional manner in which books are sold and made available to customers, Healy suggests that publishers move away from the business-to-business model that has prevailed for over a century. Marcus Dohle, CEO of Random House, said that the move from B2B to B2C (business to customer) is the “most important challenge facing his company going forward.” Trade publishers have traditionally worked towards herding customers into the welcoming arms of the retailer, with whom the customer develops brand-recognition and loyalty. It is becoming increasingly imperative for publishers to cultivate a relationship with their readers as bookstores struggle with economic realities and as online retailers with a growing market share, build on their customer relationships to become publishers themselves. The potential for these retailers to siphon off the lifeblood, the authors, of traditional publishers only grows as time goes on. Publishers, Healy says, have been “caught napping by the speed with which every facet of reader behavior has changed,” and have a unique opportunity now to dictate their place in the future of bookselling. Whether that place is in the driver’s seat or the trunk has yet to be determined.

Simon & Schuster Seeks Entry-Level Candidates

Simon

Simon & Schuster has recently added 5 new entry-level positions to their careers website, and are currently seeking potential candidates.

Four of the positions are as Editorial Assitants for the Gallery, Touchstone, Scribner, and Emily Bestler Books imprints. The last position is for a Production Assistant that would be responsible for trafficking and distributing materials, interacting with outside vendors, securing and submitting estimates, and interacting with Design and Copyediting departments to manage bound galley process for two imprints.

More information about these positions can be found via their careers website.

If you’re interested in any of these positions, please send your resume and cover letter to Professor Denning, and she’ll forward your information to the appropriate parties at S&S. Good luck!

Get the Chace to Participate in the 2011 BookExpo America!

BEAInterested in having the opportunity to participate in the 2011 BookExpo America?

BEA Autographing Program manager Dave Holton is looking for Pace University students willing to volunteer to assist in one of several areas at this year’s event. Areas that require an aide include BEA’s educational programs, the press office, the autographing program, and others.

This year, BEA will take place Tuesday through Thursday, May 24th through the 26th, and set-up will be on the preceding Saturday, Sunday, and Monday. If you can make yourself available for at least some of the set-up days and some of the show days, please send Mr. Holton a request for more information. He will send you more information and try and arrange a meeting prior to the BEA.

Include in your email:

1. Name, email address, phone, T-shirt size
2. School or business or “other” association
3. Days you think you can be available:

  • Set-Up Days – Sat, Sun, & Mon (May 22 – 23, 2011)
  • BEA Show Days – Tues, Wed, Thurs (May 24 – 26, 2011)
  • Though I can be flexible, please plan on a typical day being 8:30 – 5:00 day.

4. Your area(s) of interest at BEA; may be noted above or not.
5. What I should know about you! (Any history with the BEA? Special Interest? Work Situations?)

Contact Information:

Dave Holton
BEA Autographing Programs
dholton@aginet.com • 252-449-7580