Scholarship Opportunity for Publishing Students!

UPDATE: 1/24/11: The date for the Publishing Board Advisory Meeting has been changed from the 16th to the 30th.

We are pleased to announce that we are currently accepting applications for the 2011 Robert Edgell Scholarship.

Each year American Business Media awards the Robert L. Edgell Scholarship in the amount of $1,000 to a student from Pace University’s M.S. in Publishing program who demonstrates an understanding of and interest in the business media industry.

American Business MediaFounded in 1906, American Business Media is positioned at the center of the global b-to-b (business-to-business) ecosystem. As the only association focused on the integrated b-to-b media model – which includes print publications, events, digital media and business information – ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s approximately 300 member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues.

To learn more about ABM please go to their website at:

To apply, interested candidates must submit their application to: Professor Jane Denning ( at 551 Fifth Avenue, Room 805F, no later than 5:00 p.m., Monday, February 21st. The applications will then be reviewed and a winner chosen by executives at ABM. The scholarship will be awarded at the MS in Publishing Advisory Board meeting on Wednesday, March 16th 30th.

Interested students must submit the following materials:

* A copy of your current resume
* 3 Letters of Recommendation; two from Professors in the program and one from a current or former employer
* A 3-5 page double spaced essay on one of the following topics:

1) Based on your understanding of the field, especially in today’s economic climate, what are some of the unique challenges faced by b-to-b publishers and what do you think you’d have to do to successfully meet these challenges? Specifically, what are the relative roles for (and ultimately the future of) print and electronic media?

2) You have just been named editor of a major b-to-b publication (pick any industry) that is examining its print/digital content strategy. What’s your view of the kinds of content business readers want in the magazine versus online and digitally? Explain your points.

3) How do social media change the role of the b-to-b journalist? How can b-to-b editors put social media and new technology to work to enrich their offerings for and their connectivity with their audiences?

4) Today, the media is generally in a major downturn in advertising revenue, which creates great pressure to come up with new sources of revenue. What is the appropriate role for journalists and editors in helping solve that problem?

5) Pick any current topic of interest in the general media and discuss how you would angle the story for a particular b-to-b audience. For example, you might look at how readers in the healthcare industry would want a b-to-b publication/Web site to cover the healthcare reform debate or what an audience of mortgage professionals might value in terms of the fallout from the sub-prime mortgage collapse.

6) Today new technology allows for faster access to information. In what ways cab b-to-b media take advantage of this new and evolving technology to get their messages to their audience?

Again, please note that the deadline is Monday, February 21st at 5:00pm. Good luck!

John Wiley & Sons Seeks Paid Intern for Spring 2011 Semester

John Wiley & Sons, Inc. in Hoboken, NJ, is seeking a student who aspires to a career in the travel publishing industry to work with our Frommer’s travel guides and Frommer’ As an intern in our Frommer’s department you will work with both traditional and digital publishing as a part of a team highly experienced professionals. Cited in the Princeton Review’s America’s Top 100 Internships as one of the best internships available for students, the Wiley program provides students with the opportunity to gain practical work experience and learn from publishing professionals.

This will be a paid internship for the Spring 2011 semester. The student should commit to working at least 10 hours per week between our core business hours (8:30-4:30 Monday through Friday.)


· Students must have completed their junior year or undergraduate study.
· Proficiency in MS Office
· Basic knowledge of HTML or XML preferred
· Travel experience preferred

Send your resume and cover letter to:
Eva Latorre Drew
Employment and Employee Relations Specialist 111 River Street
Mailstop 3-02
Hoboken, NJ 07030-5774

PLEASE EMAIL Prof. Jane Denning if you apply, interview for or get this position! Thank you.

Thank You Note- Diana Cavallo

I am incredibly honored to have been selected as a Publishing Award recipient for the 2013 academic year.  As a student in the MS in Publishing program, I have been able to gain insight into the many facets of the publishing world and build important skill sets.   This program offers an array of opportunities to students, and during my studies I was able to work as the Publishing Student Aide, a Youth Representative to the United Nations for the Women’s National Books Association and a marketing intern at Simon & Schuster.  Working with my wonderful classmates has also taught me a great deal and I feel very lucky to have already met my future coworkers.  I would like to thank my many professors for always sharing their publishing experiences and being willing to help me develop my understanding of the industry.  Their guidance is absolutely invaluable as I begin my job search.  I would especially like to thank Professor Jane Denning for constant advice and encouragement throughout the last year, and Professor Sherman Raskin for introducing me to the Publishing program during my undergraduate studies at Pace University.  

I am very excited to begin a career in marketing or publicity in the coming months and would like to wish the Class of 2013  Good luck as we begin a new chapter of our lives!

Open Road Media is Looking for a Digital Marketing Assistant

Open Road MediaOpen Road is a digital content company that publishes and markets ebooks by creating connections between authors and their audiences across multiple platforms.

Financed by Kohlberg Ventures and led by CEO Jane Friedman and President Jeffrey Sharp, ORIM leverages its partners’ experience and relationships to enhance titles from literary giants and introduce new stars to readers. The company’s e-books offer a 360-degree world of existing and originally produced premium content that is marketed through a new online proprietary platform.

Open Road Media is seeking a full-time Digital Marketing Assistant whose responsibilities will include:

  • Crafting and executing ongoing marketing plans that include promotional placement, social media, advertising campaigns, and publicity elements
  • Generating publicity by sending review copies, press releases, and other materials to appropriate media/bloggers
  • Working closely with Associate Marketing Manager and Chief Marketing Officer to form retail strategies for major online retail outlets, and assisting with the management of those relationships
  • Assisting the Associate Marketing Manager with creating voice for ORIM website by writing video overlays, featured text, and curating highlighted assets
  • Working with Associate Marketing Manager to write copy for advertisements, retailers, blog posts, and other outreach
  • Engaging with and contributing to the voice of Open Road and Open Road authors on social networks including Facebook, Twitter, Goodreads, LibraryThing, and Shelf Awareness
  • Aggregating media hits and promotional placement for marketing reports

Skills required:

  • Experience in the field of publishing or media, preferably in digital marketing, advertising/promotions, or publicity
  • Online experience or an equivalent facility with new media and social networking.
  • Strong writing background.
  • Undergraduate degree required, graduate degree preferred.

Please send resume and cover letter to

Thank You Note- Lindsey Ljungquist

I am very grateful to the Pace Publishing program and its staff for helping me to achieve my goals over these past two years and I am honored to have received the Publishing Award along with Jennifer Clare and Diana Cavallo. I’d like to thank Professor Jane Denning, who guided me towards my first internship, and Professors Paul Levitz and Thomas DiMascio who not only taught wonderful and interesting classes, but who encouraged me in my passion for comics and graphic novels. An internship with Marvel Entertainment has led to a full time position in print production and I hope to continue working in the comic book industry for many years to come. Best of luck to the graduating class of 2013 and to the new students in the coming semester.