Mark your calendars for BookExpo America 2010 on Tuesday, May 25th through Thursday, May 27th! For more information go to bookexpoamerica.com, or if you’re interested in volunteering email firstname.lastname@example.org.
To All Currently Enrolled MS in Publishing Students,
You are invited to attend the annual book publishing conference sponsored by the Independent Book Publishers Association. Called IBPA University, the conference will be held May 24-25 (before the BEA) at the Roosevelt Hotel, (45th and Madison). There are some very interesting lectures including Professor David Hetherington who teaches in our program.
If you are interested in attending some or all of the lectures, please email the Executive Director, Terry Nathan, at email@example.com. Please copy Professor Jane Denning firstname.lastname@example.org on the email to Mr. Nathan.
To select the sessions that you would like to attend in advance, please go to the schedule at: http://thepublishinguniversity.com/schedule/schedule.html.
Please note that this is an expensive conference and you are asked to bring your own lunches. He is happy to offer free admission, but cannot cover the cost of lunch. There will be a special section reserved for students during the keynote luncheon on Tuesday, May 25th. If you would like to view the full conference schedule, please visit the conference website at: http://thepublishinguniversity.com/index.html.
Professor Jane Denning
Director of Internships and Corporate Outreach
MS in Publishing
On Wednesday, April 14th, Susan Katz, the President and Publisher at HarperCollins Children’s Books, delivered the annual Eliot DeYoung Schein Lecture. The title of her talk was “The Changing World of Children’s and Teen Publishing.”
Ms. Katz began her lecture on the children’s book market by stating that it has not yet been affected by the economy; due in part to parents being willing to spend money on children’s books. “One of the last expenditures parents will cut is books for their kids,” Ms. Katz said. “Parents will continue to buy books for their children even when they don’t buy for themselves.” Parents are still buying print editions and the sales of children’s ebooks account for less than 5% of the digital market today.
Ms. Katz also discussed how ‘content is key’. Series books such as Harry Potter, the Twilight series, and The Wimpy Kid, have become billion dollar franchises because of the high quality of the content that was given to their target audience.
Ms. Katz also noted that publishing houses, including HarperCollins, will eventually have to change the way they publish in order to accommodate the consumption habits of their audiences as they age. According to the 2008 Scholastic Friends and Family Reading Report, kids between the ages of 5-8, 30% read books everyday and 8% go online every day. However, between the ages of 9-11, only 22% read books everyday and 34% go online every day. The numbers continue to increase for online readers; by ages 15-17, 58% of teens go online everyday versus only 17% reading books every day. “We have to deliver our content the way our customers want to see it,” said Ms. Katz.
When it comes to purchasing books, children aren’t the ones the spending the money, parents are. “Children love books and love to read but they aren’t the ultimate purchaser,” Ms. Katz said. Statistics show that 95% of moms are online and 45% buy kids’ products online making purchases 36 times a year. Furthermore, 67% of moms say technology has influenced their child’s ability to learn and 69% of parents list education and learning as the reason they let their child go online. Ms. Katz also discussed different electronic delivery methods used for children’s publishing including; Leapster, Disney Digital Books, augmented reality, and astorybeforebed.com, just to name a few.
Lastly, Ms. Katz touched upon the tweens (8-12) and teens markets. She explained how these markets are becoming increasingly fascinated with the internet and how publishers are using sites like Funbrain.com, Inkpop.com, and PulseIt.com to market to this audience. These methods have shown Ms. Katz that kids want to move from introverted experiences to interactive ones. Publishers must be aware of the changes and deliver content how readers want it, when they want it, and on whatever device do they want it on. “The delivery mechanism for fictional content may change, the business model may evolve, but the content will always be king,” Ms. Katz concluded.
Congratulations to the following student in the MS in Publishing program that landed a job thus far:
Amanda Harkness-Sales Assistant for Garland Science /Taylor & Francis Group
Amanda will be working in the Connecticut office conducting course research for textbooks slated to be published in the future.
Anyone else have good news on a job? Email us and we’ll spotlight you!