Michael Healy discusses the “Future of Publishing” during his Lecture series

Michael Healy gave his second lecture entitled, “The Google Book Settlement in Context,” on Monday, February 22nd at the Midtown Executive Club. Healy, who serves as the Executive Director of the Book Rights Registry, did not focus on the settlement but instead looked on current trends and shared his predictions on the future of the publishing industry.

In his first lecture in Fall 2009, Healy focused on the Google Book Settlement. He referred to the settlement as an “achievement we will look back on as one of the defining moments of digital book publishing.” Healy talked about how Google plans to digitize 35 million books, sell individual digital books, get revenue from advertisers, and allow one free copy to be available for every public school and university. He also discussed how digitizing so many books would open up collections to some of the greatest libraries in the world. For out of print books, it gives authors 63% of royalties for every book sold.

So far, Google has been able to digitize 12 million books, and a vast majority of those books are out of print. And even though Google is dealing with legal scrutiny, one thing that is irreversible, according to Healy, is Google’s commitment to this project. Even with some of the backlash, Google will continue with its plans.

Healy’s second lecture was a glimpse into the future. He discussed the industry’s “limitless enthusiasm with all things digital.” Last year, sales of electronic books counted for 2% of entire book sales. Although that doesn’t seem like much, Healy believes that this is a large breakthrough considering how far the industry has come in such a short time with the Kindle, the Sony E-reader, the Nook and now the iPad. “The ways in which we read are changing because of the devices on which we read,” Healy said. “We are reading more, but what is changing is what we read and how we read.”

What concerns Healy is how complacent publishers are even though the industry is changing. Healy mentioned that today’s consumers have no loyalties to publishers or imprints. “Success in the future will be in direct proportion to publishers who are willing to let go of old business practices and models,” Healy said. “Publishers who want to thrive better understand what their added value is to the industry.”

Thank You Note- Jennifer Clare

The Publishing Award is an extremely great honor and it means so much to be a recipient. It represents the school’s recognition of my work, my dedication, and most of all my passion for publishing. It is even more meaningful knowing that I am being honored by people who have guided me in my education, watched me as I grew with the program, and supported me in all my endeavors. I want to thank all the Professors and Staff of the Publishing Program, along with Dr. Goldleaf and Dr. Hussey at Pace University Press, for teaching me the in’s and out’s of publishing, giving me valuable hands-on experience, and always pushing me to strive for greatness. I want to extend a special thank you to Professor Raskin for giving me the opportunity to participate in this program and for his constant words of encouragement. I have learned so much from everyone at Pace and look forward to applying all I have learned as I take the first steps towards a fulfilling and successful career at Random House in Digital Marketplace Development.

 

Highlights from the 25th Anniversary Reception Dinner

Students of the Pace University Publishing Program enjoying the event.

Dr. Nira Herrmann, dean for the Dyson’s College of Art & Science, congratulates Professor Sherman Raskin for 25 years of service in the publishing program.

Professor Sherman Raskin, Director of the MS in Publishing Program.

Students and professionals mingling at the reception dinner.

Have pictures you want to share? Email us at Pacemspub@gmail.com.

Students Visit Quad Graphics for Class

Students from Professor Baron’s Magazine Production and Design class had the opportunity to attend a tour of Quad Graphics last Monday. Employees of Quad Graphics, who print for companies such as Condé Nast, J Crew, and Victoria Secret, had the opportunity to show students the job of the scanner, retoucher, and account manager.

The scanner showed Pace publishing students how he took conventional art and scanned it on either a drum or flatbed scanner, allowing an image to be converted into digital art. However, he also explained this process is rarely used with the advancement of digital photography. Next students took a look at the intricate job of a retoucher. The retoucher’s job, whose job is to provide technical assistance and detail to digital images, can be very time consuming because they take care of complex requests that customers’ design departments don’t have time to do. And finally, students ended the tour with the account manager, whose job consists of managing the entire process; from images to the printing.

Considering the decline in magazine jobs, some production students were excited at such an opportunity, as it showed other career avenues in magazine production. “By being the account manager for Vanity Fair for instance, you seem to be just as much in touch with the production and workflow of the magazine as you would be if you were working on the publisher’ side. You almost share the same responsibility of getting the magazine to press in time,” says Louise Blomberg, a MS in Publishing student. “You still get very close to the product (the magazine) and play a big part in having it produced.”

Founded in 1971, Quad Graphics’ mission includes being a “value driven company committed to [their] clients, employee owners, shareholders, communities and the environment.” They also aim to grow profits within the company by being a “high value, low-cost producer”.

What was interesting about Quad Graphics was their ability to being a magazine and catalogue’s one stop shop destination. Not only is Quad Graphics able to print the magazine and catalogue material, but they are also able to do retouching. From adding and deleting images within a page to accentuating a product color, Quad Graphics really focuses on the needs of customers, even if it takes all night. At Quad Graphics, we have a steady 24/7 workflow that allows our company to be available whenever our customers need us. Some of our customers have very close deadlines they must meet and are submitting work to us as early as 8 a.m. or as late as 1 a.m.” says Karrie Cornell, an account manager at Quad Graphics. “With shift rotations, we can ensure our customers that their work isn’t sitting and that we’ve got labor to provide quality turnaround material in a timely fashion.”

Overall, even with the decline in pages printed, Quad Graphics isn’t worried. “At Quad, we’ve ramped up the ‘aggressiveness’ of ink on paper; making it live and breathe in real time by strategically applying data to create targeted, relevant print messages and then connecting those printed messages with other forms of media,” said President and CEO Joel Quadracci in a company press release. “Our technology allows you to send the right type of message to the right people at the right time.” According to Quadracci, the goal of Quad Graphics is to print marketing material that is “targeted…versus generic copies”.

In House: Highlighting events for MS in Publishing students

Celebrating the 25th Year of the Pace University Graduate Publishing Program:

The celebration will be on Friday, November 6, 2009 from 6-8pm at the Midtown Executive Club. The event is for alumni, publishing professionals, faculty, students, and friends of the Pace Publishing program.

All proceeds benefit the Master of Science in Publishing Scholarship Fund and are tax deductible. Tickets are $35 per person. Please email the publishing department for an invitation and to RSVP at puboffice@pace.edu.

David Pecker lecture
: Students are invited to attend the David Pecker lecture presented by Michael Healy on Monday, November 16, 2009 from 6 to 8pm. The lecture, entitled “The Google Book Settlement”, will explore the challenges between Google and the publishing industry. The event will be held at the Midtown Executive Club at 40 West 45th Street. Please RSVP at puboffice@pace.edu.

Workshop on Career-Building Skills–Don’t miss it!!

On Thursday, November 12, 2009 from 6:30pm-8:00pm the Women’s National Book Association will host a workshop on tool building tips to landing your desired publishing position. Workshop panelists include Susan Gordon, president of Lynn Palmer Executive Recruitment, Inc. and Robert Defendorf, director of human resources at Scholastic Inc. Following the event will be a reception–a perfect opportunity to network!

The event is free, but you must RSVP by November 5th to programs@wnba-nyc.org.

Introducing the MS in PUBLISHING BLOG at Pace University!

The publishing program is excited to introduce the MS in Publishing blog aimed at connecting students, professors, and alumni.

Students, faculty, and alumni are encouraged to contribute to the site – a writing sample, a review of books, music, or a movie, an article or analysis of a current industry trend, a recent accomplishment, as well as personal news.

The blog will give students a way to publish their work and alumni can connect back to the program and offer advice and professional guidance to students currently enrolled.

The MS in Publishing blog is a bi-weekly blog that creates awareness about the publishing program for students and alumni. Our goal for the blog is to give readers up-to-date information about news and events, as well as give students, faculty, and alumni a forum to talk about the industry and their work (in the program and professionally).

Topics Include:
Internships
Events
Students Profiles
Alumni and faculty news
Current industry trends