Hootsuite helps interns and/or employees who handle social media platforms stay organized and informed while managing posts across multiple channels.
Social media is crucial in publishing, and being on top of what is getting posted where and keeping track of analytics for multiple sites can be tricky to balance. Known as being one of the most reliable social media dashboards, Hootsuite is a social media manager that hosts noteworthy social media sites (such as Facebook, Twitter, Instagram, Linkedin, Tumblr, YouTube and Google+) in one place to allow users to easily cycle through them without clicking between tabs, schedule and post messages to one or all platforms, track mentions of your business and related tags, and analyze traffic on all attached channels. Hootsuite is meant to make utilizing social media sites simpler while also showing areas of potential growth and weakness to get the most out of each platform.
By using Hootsuite and other social media tools, interns and employees can get a stronger handle on how to optimize their communication with followers and better operate these aspects of the business.
HarperCollins has added two new AI services to Facebook Messenger, which are designed to give on-demand book recommendations.
Publishers are continuously working to find new ways to interact with readers and give recommendations online as effectively as Amazon has managed to. As the first publishers to utilize Facebook and the Facebook Messenger feature, HarperCollins has added two new bots that Facebook users can access: BookGenie and Epic Reads. BookGenie is available on HarperCollins main Facebook page and the YA-focused Epic Reads is available on their Facebook page.
It all begins with you engaging either BookGenie or Epic Reads in a Facebook Messenger conversation. From there, the bots ask questions to determine what books you may be into, starting with a book you’ve recently read and how you enjoyed it. After you stumble upon a title that looks interesting to you, the bot provides a link directly to the HarperCollins website to encourage people to buy from them.
It’s interactive, definitely, and a fun way to get to know new titles directly from the publisher. While it’s not nearly as pervasive as what Amazon does with their recommendation bars on search pages—especially since they restrict their recommendations to books published only by HarperCollins—it’s a new way to get people to feel more connected to the HarperCollins brand and have fun while doing it.
The official site for Women’s National History Month is documenting all the major American institutions that are taking part in “commemorating and encouraging the study, observance and celebration of the vital role of women in American history” this March.
The Library of Congress and National Archives and Records Administration are just two of the many noteworthy organizations that are participating in Women’s National History Month. The official site for Women’s National History Month is a great jumping-off point to finding out what is being done to honor women in American history.
The literary and publishing achievements of women are also being recognized outside of government-funded establishments. Big publishers like Penguin Random House are featuring a reading challenge of books written exclusively by women. The New York Public Library is also dedicating this month to sharing everything from digital collections of published works by and about women to posts about notable leading ladies in books. These sources are all good to look into for getting into celebrating a month of the importance and strength of women.
The Wix Lounge in New York City is a membership-based program that offers space to hosts events, exhibits, and collaborations, as well as workshops, online website assistance, and other support for professionals in young, growing businesses.
The Wix Lounge caters to individuals and groups who need space to work or guidance to incorporate technology into their marketing plans. While useful for smaller visions, Wix has about 90 million users worldwide and operating out of 190 countries, allowing them a firsthand understanding of global outreach to better assist larger projects. Though they do emphasize providing in-person workspace access in Manhattan, Wix also gives members access to website building that doesn’t rely on a knowledge of coding and help with how to lay it out. This is a great company for entrepreneurs, small businesses, and free-lancers to consider signing up for because of the amount of services and aid that Wix gives to members.
A little over a year into her position as the 14th Librarian of Congress, Carla Hayden continues to make content digitization and social media outreach of the Library of Congress priorities.
The Library of Congress is the largest library in the world, filled with an impressive archive of magazines, books, and documents from the lives of prominent Americans dating back to its founding in 1800. Though it’s open to the public, nothing in the library may be taken out. To make library materials more accessible to the public, Hayden has doubled-down on continuing work with The Internet Archive in their ongoing efforts to digitize the contents of their library (so far they’re a little over 16 years into the process). Some of their most famous collections to be scanned online so far range from the Rosa Park Papers to the Abraham Lincoln Papers.
She also has made it a point to have more of a social media presence to include more people in what goes on at the national library, something new for a Librarian of Congress.
In a role historically given to white men, Hayden is the first black woman to be the Librarian of Congress, something that has given her the title of “radical librarian”—though she thinks that a woman holding this position reflects the workforce (85% of librarians are women) and that “leading the largest symbol of knowledge in the world is quite momentous” as a black woman when black people have historically been denied the right to read and were punished for doing so. Hayden’s achievements and dedication to this prestigious job is something she hopes will inspire black children that they can succeed in any area they feel passionate about.
Scholastic announced that they will be publishing a book by and about activist Marley Dias, the founder of #1000BlackGirlBooks.
What started as a passion project fueled by the disappointment with the lack of black female protagonists in books read in classes, Dias’s mission of finding 1000 books starring black girls in children’s literature has expanded to a social movement. Having collected over 8,000 books so far with black female main characters—well beyond her initial goal of 1,000 titles—Dias continues to use her voice to gather book titles that let black girls have heroes to look up to that she couldn’t find in school books.
Scholastic shares that Dias’s book will be about how she was able to take her dream and make it into a reality, and provides tips and lessons to motivate other children into working to make their own aspirations into a reality. She is also thrilled about working with Scholastic, saying they are “the perfect partner for spreading my message of diversity, inclusion and social action.”
Prestigious magazine publisher Condé Nast has eliminated the “publisher” career title within their company in order to allow their leadership positions to embrace additional roles that are more multimedia/digitally-focused.
Following Time Inc.‘s removal of the publishing titles from their own company last summer, Condé Nast is making major moves to restructure their operations to “regrou[p] its magazines around chief business officers and chief industry officers responsible for business in seven top ad categories.” This shake-up is said to be done with the aim of being more responsive to consumers and modernizing themselves to simplify how they work and cooperate with partners and advertisers. This move also seems like a conscious away from traditional publishing ideologies and responsibilities to tackle and grow with technology. This is the first major act Condé Nast’s recent-hire Jim Norton, who is the chief business officer and president of revenue for the company.
Publishing Perspectives posted an article discussing the decline in publishing industry startups, the ins-and-outs of working in a book business, and what it takes to succeed in a field that’s constantly changing.
In the article, leading executives of three-year-old startup Shelfie shared their personal experiences navigating the creation, growth, and success of their company. Shelfie, which is an app that is designed to catalogue personal book collections and curate recommendations based on this data, is one of the few startups that have survived the small industry boom that was heralded in by the promise of oppurtunities provided by ebooks and digital book age. Other successful startups Shelfie mentions include Scribd, Wattpad, and Booktrack.
The Shelfie executives discussed that, though there is a learning curve to understanding the book publishing industry, that there are still possibilities to find a business niche if you support your idea and can tap into a market that generates more than $100 billion dollars on books.
Book of the Month is an online book reading community that allows members to receive a book of their choosing from 5 recently published, carefully selected books on a monthly basis.
To bring attention to some great books and get members involved in a community where they can discuss what they’ve read together, BOTM is an accessible, fun online book club. BOTM announces 5 books at the first of the month—which come complete with considerate reviews, sometimes author interviews, and comments from the judges who picked them—which you may choose one hardcover for that is shipped (for free) to your home by the sixth (or skip the month if you decide), then receive the book in a timely manner.
The genres of the books range from fiction to nonfiction, and have diverse authors. This month’s selections included Kathleen Collin’s WHATEVER HAPPENED TO INTERRACIAL LOVE? and THE SUN IS ALSO A STAR by Nicola Yoon.
Prices range from $5 to $12 per month for its services.
If you’re interested in other sites such as this, the WNBA’s newsletter had some great ones to explore as holiday gift ideas, such as The Book Drop, The Bookworm Box, and the Quarterly Literary Box, among other similar services.
Ms. Magazine is a quarterly feminist magazine owned, run, and written by women since 1971.
Launched as a one-time run in the New York magazine, Ms. Magazine has grown to support and report on waves of feminism and women’s rights and battles in America. Noted as being as much of a “movement” as it is a magazine, Ms. Magazine is the “first national magazine to make feminist voices audible, feminist journalism tenable, and a feminist worldview available to the public.” The magazine continues to be a voice for women, broadcasting feminist issues online and in print.