Publishers Weekly JobZone Relaunch

Publishers Weekly (PW) is a fundamental source of news happening in the book, magazine, and digital media publishing industries—and it’s now once again a helpful site to consult when looking for jobs.

PW has recently announced the relaunch of JobZone, an online job board aiming to assist employers looking to hire and employees looking to be hired. The site features a place to upload and search through resumes, shares resume building techniques and interview tips, and gives email notifications that alert users to specific jobs or locations for openings.

JobZone’s mission is to streamline the process of searching for jobs and applicants in publishing, which is a useful given the nature of their brand. Truly, PW JobZone has made everything about searching for jobs that much more convenient and less stressful for all parties.

How Not to Be a Networking Leech: Tips for Seeking Professional Advice

Networking is a critical skill in advancing your career. Professor Andrea Baron has worked in publishing for over 20 years, starting her career in book design, and adding experience in consumer marketing and print and digital production. She worked with some of the largest consumer magazine publishers, including Condé Nast, Time Inc., American Express Publishing , The New York Times Magazines, and Ziff-Davis. She has organized and developed digital workflows and production processes for titles such as Vogue, The New Yorker, Bon Appétit, Food & Wine, Travel + Leisure, Family Circle, Fitness, and PC Magazine.

 

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In her 10+ years of teaching in the Publishing program, she has  been asked  lots of advice on networking and job- and internship-hunting.She has been teaching magazine publishing in the program , with the goal of giving students a thorough grounding in the field and bringing them deeper into the industry. She teaches courses in production and design, consumer marketing, and an introduction to magazine publishing.

Professor Baron has shared this article, “How Not to Be a Networking Leech: Tips for Seeking Professional Advice”, from the New York Times , which gives a terrific summary of the most effective way to go about networking .  She hopes you’ll read it and share it.

 

Here is a snippet of the article :

“So here are some tips to help you avoid becoming a networking parasite.

Make the meeting convenient. Ask for time frames that would work well, and meet at a place that is convenient for them, even if you have to drive across town. If they leave it up to you, give them three options and let them pick the one that works best.”

To read more click the link below.

How Not to Be a Networking Leech: Tips for Seeking Professional Advice

 

 

Link of the Week: Fishbowl NY

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As students in the Pace MS Publishing program we are repeatedly told to stay abreast with industry news. When job hunting or going on job interviews it is important to display that you know who and what is currently making a difference in the industry.

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FishbowlNY is a great resource for staying up to date with media news. The blog is one of nine others that are part of the Adweek Blog Network.

They clearly state what FishbowlNY covers below:

FishbowlNY covers the pulse of New York media. For more than 10 years, our reporters and editors have covered the shifting landscape in the media capital of the world: from publishing to digital, newspapers and magazines, radio and TV. From start-ups to phase-outs, we report on who’s thriving, who’s surviving and why. We seek out what’s new and what’s hot, so media insiders know what’s next.

On the site they report on the latest hirings and firings, interview industry professionals, critique magazine covers, and more.

For the complete list of the other blogs that are a part of the Adweek Blog Network click here.

Link of the Week: Internship Resource Page

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This week I want to take the chance to feature our own internship resource page!

Over the last months, we’ve been busy updating the page so that it serves the needs of students like you in the best way possible! It is a work in progress, however, so please do comment with suggestions on how we might expand the page. What are things you wish you could see more of on the resources page, and on the blog overall?

In addition to drawing attention to our Resources page, I think it’s appropriate to include a few tips on finding and securing a job or internship. Now is the time!

One of the greatest things about being in a publishing program like Pace’s is the fact that being here puts you in the middle of people who are moving in the same general direction as you. As I’ve been told in multiple classes, “your classmates will be your friends and colleagues in the industry. Get to know them.” It’s important that each student take advantage of the circles they are in, but also that they expand beyond it. Another great part about the program is that your professors and staff are active in the field, which means you have direct connections that will go a long way in securing your first job or internship–if you take advantage of them.

So for tips:

1. Be Creative in your Approach
Applying online the way a publisher or company requests is exactly what everyone else is doing. Consider how you might engage with them differently; perhaps Twitter and Facebook are your friends in this case. Thinking outside the box in your approach to securing a job or internship is a perfect way to put your skills on exhibit in the public sphere!

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2. Keep Your Options Open
Tailoring your options to what you think you will like may limit where you’re applying. Desperation is an excellent motivator, and sometimes you just need to get your foot in the door somewhere. The publishing industry may be difficult to break into, but it’s possible if you are dedicated to it. As the Society of Young Publishers advises,

Don’t set your mind on one job – any experience in publishing is valuable – even working on a book publisher’s reception (you get to know the names, companies, authors that your employer deals with). Also, knowledge of other areas of publishing – e.g. marketing or sales – could be highly beneficial for your job in editorial, because as an Editor, you will need to take a keen interest in the market and sales and production of your titles. You also might find out that you prefer different areas of publishing rather than your first career choice. Remember any experience that you can get is valuable.

So don’t let a job or internship title dissuade you! Unless you loathe marketing or sales, don’t rule them out as options.

3. Networking, and More Networking
And finally, courtesy of Margaret Maloney’s blog, here are a few tips on networking strategy:

  • Find someone you want to meet
  • Contact that person
  • Use your interview to learn more
  • Write thank-you notes immediately

Be sure to check out her entire post for more details.

Many tips out there on the internet are great, acting as general guidelines for how to approach this entire process. However, be sure to take yourself into consideration because you’re the most important element of the equation. You bring something unique to the table, and it’s your job to figure that out and present it well.

Good luck to those of you on the hunt!

Job Event: Spring into your Career!

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Coming Thursday, April 9: the Spring Job and Internship Fair! Over 100 businesses and organizations will be on location, which is an opportunity you don’t want to miss. Bring your resumes and get ready to roll with the best of them.

Calling all NYC students: Jobs and internships are yours for the taking on Wednesday, April 9, as more than 100 companies take over the C-Level Gym and Student Union from 11:00 a.m. to 2:00 p.m. for the NYC Spring 2015 Job and Internship Fair. The tables, recruiters, swag, and more are heading to the Big Apple once they’re through with the PLV Spring Job and Internship Fair on Wednesday, April 1.

Career Services has something for everyone at the fair, with industry leaders from fashion to finance, communications to computer science, government, and more registered to meet and network with current students and alumni right here on campus. Some of the impressive organizations waiting to shake your hand include Apple, Bloomingdales, Deloitte, EY, Moody’s Corporation, PricewaterhouseCoopers, Teach for America, Verizon Wireless, Victoria’s Secret, Warner Music Group, and many more. For a full list of employers and to register for the fair, click here.

More than a dozen organizations will also participate in on-site interviews and are looking to fill their available positions—from internships to full-time opportunities—with qualified Pace students and alumni. For a full list of employers conducting on-site interviews, click here.

Think you’re ready for the NYC Spring 2015 Job and Internship Fair, but worried that your resume isn’t? Head to Career Services on the 14th floor of 41 Park Row from Monday, April 6–Wednesday, April 8 to have your resume reviewed before the fair.

There are also a few career-oriented events that you may find interesting. Click here to see details.

 

 

Virtual Resume Workshop

Ed2010 is offering a virtual resume workshop! What is that? It is a chance to have your resume looked at by the magazine industry’s top professionals for ways to improve and make your skills more marketable. This is a great opportunity for anyone who’s been sending applications out and not heard anything back or for anyone who wants to try something avant-guarde with their resume without the repercussions of missing out on an interview because you took a risk.

Want to participate? E-mail Jenna Vaccaro (jvaccaro88@gmail.com) with your resume before April 4th, 2013 and she will send them to Ed2010 in one group. For more information, click here.

Link of the Week: The Muse

While on the search for jobs, today’s young aspiring professionals have many different ways to use web resources to reach their dreams. Social media sites like Linked In provide us with the opportunity to connect and digitally network with prospective employers. Job search sites like Media Bistro or Idealist are hubs with huge numbers of available jobs and internship opportunities. The amount of opportunities can be daunting for the applicant who wants to approach different types of career prospects. Perhaps you have an interest in working in advertising, but don’t know what the top agencies are, or how to approach this type of job because your experience is in another field. That’s where Muse comes in. A three tired website, Muse offers great advice for any job seeking individual. Muse’s blog posts helpful advice on things like asking for a raise or negotiating a better salary when you get hired. The companies section of their site offers in depth looks into top businesses, which is great preparation for any type of interview. Check out their page on the blogging platform Tumblr to see how the company is run. Muse also has a healthy job listing section, too!

Link of the Week: Negotiation and Equality

Last week, we brought up The Feminine Mystique, a book largely responsible for motivating women to pursue their professional goals and promote equality in America.  The ideas held by its author, Betty Friedan, are not just exclusive to women, however. Many different groups of people face discrimination and unfair practices in the workplace, and it is up to all of us to reduce these problems. As a professional graduate program Pace hopes to arm its’ students not just with the technical skills to be a good employee, but with the professional tools needed to ethically achieve our goals. All professionals can promote equality and take steps to make their co-workers feel comfortable.

  •  Though every industry has different hurdles to face when it comes to the battle for success and equality, there is a model for equality in the workplace promoted by The Houston Chronicle. They advocate for training, child-care facilities, and publicizing efforts towards equality.
  • The best way to arm yourself against naysayers who believe that the playing field has been completely evened is with factual evidence pointing towards the contrary. Marlo Thomas writes about the discrepancies between pay rates between men and women in The Huffington PostHer article features a fascinating tale of Newsweek employees taking legal action against discrimination.
  • On the issue of fair compensation, many people don’t know how to negotiate for fair wages or that they can even ask to be compensated better. Nellie Akalp provides 8 Tips to Negotiate a Higher Salary on Mashable.
  •  Forbes contributor Charlotte Beers talks about her own experience excelling in an industry against the odds.

 

Faculty in the Spotlight: Veronica Wilson

I always say to my students, “I wish I had found the publishing industry as soon as I graduated from undergraduate school at Temple University.” I came across the publishing industry when I met someone who sold advertising for Essence Magazine. At the time I was working within the corporate insurance sector at CIGNA Corporation and was just about to start my ninth year in the business. While it was an amazing experience, where I learned a great deal about the corporate world, traveled the country and worked with many Fortune 500 companies, I longed for something more dynamic, more interesting and more fun! When my friend told me what advertising sales was all about I said I knew my work experience would make me an ideal candidate for a job within this industry. She introduced me to the Associate Publisher of Essence and I was thrilled. However, the Associate Publisher did not think the transition from corporate insurance to publishing would be an easy one at first. I interviewed for a year, and was passed over twice, before I landed a job at Essence.

Once I made the transition in Ad Sales I knew that I had found an industry that I could work in for the rest of my life. I was given the business category since I came from corporate insurance, so I had accounts like Citibank, Solomon Smith Barney, New York Life, America Online, and more. Based on the success I had with this category they decided to give me more business within different categories, until I was promoted to manage the biggest accounts in the business, such as L’Oreal Paris, Lancome, Maybelline, Estee Lauder, Clinique and more. The business was ever changing and I was always moving around to meet with my accounts and talk about their new launches and how our audience would fit with their various brands. And the magazine editorial was also changing so we always had something new cooking to talk about.
Now I had been out of college a good ten years at this point. And I felt I would have been further ahead in my publishing career if I had started right after undergraduate school. I had this sense that I needed to catch up somehow with where I thought I should be at this point in my life, as if I had actually chosen this industry right out of college. That is when I started looking around at M.S. in Publishing Programs. I knew that this type of Masters would round my background out so that I would learn all the different disciplines that make up a magazine, from production, to editing, to marketing and more. I graduated from Pace in 2003 and knew that now I had the full knowledge to aspire to higher levels at Essence and in my career in general.

Essence was about to go into a joint venture with Time Inc. at the time and that made me very happy as now I would be inside one of the largest publishing houses in the world and would learn even more. I went from being a sales representative to being sales management, as I was promoted to Northeast Ad Director, where I had a sales staff that reported into me directly. Things continued to go well at Essence and within Time Inc. I was promoted again to National Ad Director, where I oversaw all advertising sales across the country at Essence and took part in strategic decision making alongside the Publisher and Associate Publisher of Marketing. I came into my ninth year at Essence, and decided that nine years was enough time at one magazine and now was the time to venture out to another publishing house to see what more I could learn. I moved on to Conde Nast where I was the Associate Publisher for two magazines, Modern Bride and Elegant Bride. The bridal category was a brand new experience and very different from working for a women’s beauty/fashion/lifestyle magazine. I found it to be too small of a niche market, so I made the decision to go back to the category that I loved most, beauty/fashion.

Opportunities within the magazine world were far and few at the time, as the print industry began to shrink and numerous titles were closing due to the emergence of digital. When they say knowing another language is an asset that is not an understatement in anyway. Growing up half Chilean, I always had the Spanish language in my home life, so my next move would turn out to be within the U.S. Hispanic category at Meredith Corporation. Meredith is known for some of the largest, and oldest, magazines in the country, such as Better Homes & Garden, Parents, Ladies Home Journal, More, Fitness and others, and the Hispanic population is booming, as we all know from the 2000 Census. Here I serve as the Associate Publisher of four titles, Siempre Mujer (Always a Woman) a beauty/fashion title, Ser Padres (the Spanish version of Parents Magazine), Espera (Expecting) and Bebe (Baby), all parenthood titles. These are some of the largest Spanish language magazines in the country and now I can say I have expanded my experience to include the parenthood category, as well as the women’s beauty/fashion category. I also have the privilege of overseeing their digital properties, which gives me great exposure to this ever growing sector of publishing.

I have been teaching at Pace as an Adjunct Lecturer since 2008. I teach Ad Sales and Business Communications, both on-line. When teaching Ad Sales, I ask my students to look at many different magazines and I ask them to pick the title they could see themselves working with the most and we discuss what we like and dislike about the magazine and the advertising. We also include the web in some of the class since digital is such a large part of the advertising sales world now (and in the future). We go through a lot of exercises in which we review the ad sales discipline from many different angles including the salesperson, the publisher, the client and the ad agency. We also look at research, circulation, marketing, editorial and production, as ad sales touches each one of these areas in different ways.


In my Business Communications course I have to take a different approach. Because business communication is a tool used daily across all industries, I work with a textbook that addresses the generic principals of business communication. I then introduce different publishing scenarios that might occur in the real work environment to the class. Students address the various situations as if they had to deal with the matter at hand in writing. One week we may be addressing an angry magazine subscriber because they were offended by a magazine cover, and the next week we might be asking someone to support a publishing concept we found on kickstarter.com. It’s really a class about how to approach, think through, and address, different business scenarios (and in our case publishing specifically) which can occur, both positive and negative.

As an alumnus of Pace University, and as an adjunct lecturer here, I truly believe that education is the key to success and that our M.S. in Publishing Program provides a well-rounded perspective on this ever changing and increasingly important industry. I am so glad to see the program, and the graduating classes, grow in size with each passing year.

Prof. Denning Interviews Bestselling Biographer Deirdre Bair

Pace Professor and WNBA-NYC President, Jane Denning, Interviews Bestselling Biographer and MS In Publishing Advisory Board member, Deirdre Bair

Read the full interview here.

Deirdre Bair is the critically acclaimed author of five award winning biographies. She received the National Book Award for Samuel Beckett: A Biography and her biography of Simone de Beauvoir was a finalist for the Los Angeles Times Book Prize and was chosen by The New York Times as one of the “Best Books of the Year.” Her biography of Anais Nin was also chosen by The New York Times as one of the “Best Books of the Year.” Ms. Bair’s biography of C.J. Jung won the Gradiva Award from the National Association for the Advancement of Psychoanalysis and was also a finalist for the Los Angeles Times Book Prize.  

 

Bair’s biography of Saul Steinberg, published by Nan A. Talese at Doubleday, on November 20th, has met with outstanding reviews. Publisher’s Weekly states, “The pre-eminent New Yorker cartoonist leads a life worthy of his own ironic art in this scintillating biography… Bair’s long and amply researched biography unfolds in a graceful prose that’s stocked with absurdist scenes and colorful characters… Her breezy writing works subtly and slyly to unearth psychological depths beneath that amusing surface of the Steinbergian picaresque.”

 

In this interview, Ms.Bair, a member of the NYC chapter of the WNBA shares some of her stories and insights on writing about Saul Steinberg and her other subjects, and tells us a little bit about what she is working on next.