Bette Rockmore is the David Pecker Distinguished Professor of Publishing for 2017/18

 
“Bridging the Gap: From the Classroom to Corporate America”

Wednesday, November 29, 2017 | 6–8pm
Pace University, 163 Williams Street, 18th Floor
Please RSVP to puboffice@pace.edu.
Refreshments and light snacks will be served.

Bette Rockmore spent 35 years in magazine advertising sales at Hachette, Meredith Corporation, and American Media. For the last eight years, she has served at SiriusXM’s Senior Vice President for advertising and sponsor sales. Today, she is a senior consultant at SiriusXM. In anticipation of her lecture on Wednesday, we’re posting a teaser Q&A. Continue reading “Bette Rockmore is the David Pecker Distinguished Professor of Publishing for 2017/18”

Celebrating 100 years with The Women’s National Book Association

Centennial poster design by Kerstin Vogdes Diehn of KV Design. Diehn is also a Pace M.S. in Publishing professor.

On October 28, 2017, at a gallery that prides itself on exhibiting the work of female artists, the Women’s National Book Association celebrated its centennial – 100 years of women writers, publishers, booksellers, and librarians, and their innumerable contributions to the literary community of the United States. Continue reading “Celebrating 100 years with The Women’s National Book Association”

Faculty News: David Delano

David Delano, Adjunct Professor
Pace University, M.S. in Publishing

David Delano’s entire career has been about books. He started working in book publishing in 1970 after attending Northwestern University and Loyola University, where he received a BA in English. His experience ranges from design to editorial management, from title acquisition to manufacturing, from production assistant to VP, and all the stops in-between.  Professor Delano’s publishing background includes Random House and Harper & Row, and printing experience was earned with industry leaders like R.R. Donnelley, G.W. Banta, and W.A. Krueger.  Currently, he is the US representative for a global printing company, Toppan Printing, Hong Kong.  Professor Delano has taught at Pace since the early 2000’s.  He also lectures at the Columbia Publishing Seminar and the NYU Summer Publishing Program.  Professor Delano has also judged the New York Book Show three times.

To add to his resume, during the summer break, Professor Delano had the pleasure of writing a book review for Publishing Research Quarterly, which has led to more writing opportunities. His review was on the book Paper: Paging through History by Mark Kurlansky, an American journalist and nonfiction writer. Paper: Paging through History is about paper production and how society  going “paperless” actually tells us that paper is here to stay.

According to Professor Delano, Kurlansky “utilized his remarkable forensic research skills to bring to life the development of a simple commodity: paper,” while capturing “the influence of paper on the global development of language, literacy, media, art, commerce and learning.” He also concludes that Paper: Paging through History “is not structured as a typical history book, but more like a biography, written with many arcs and sub-plots woven together with the development of virtually every major element that defines the human experience. Paper has been there through it all, preserving man’s permanent record.”

5th International Conference on Publishing Industry and Publishing Education in the Digital Era | Reflections from Wuhan, China by Professor Kathy Sandler

Professor Sandler and Yin “Ling” Mengling, a China Publishing Group employee who helped Sandler explore the city.

Kathy Sandler is the Senior Manager of Content Applications and Digital Workflow Development at Penguin Random House. She is also an Adjunct Faculty member in the M.S. in Publishing Program at Pace University. She specializes in management, workflow, and publishing technology for eBooks and iPad apps and enjoys developing classes for people in the industry. She recently published an article on “Innovation in Publishing: This is not an Oxymoron!” for Publishing Research Quarterly.

By: Professor Kathy Sandler

In October 2016, I traveled with Pace to China to lecture at the 5th International Conference on Publishing Industry and Publishing Education in the Digital Era sponsored by Wuhan University and Pace University. It was a fantastic experience! Here are a few of the memories I’d like to share.

Personally, I was struck by the warmth of the people I met. It was very exciting to meet dignitaries from Phoenix Publishing & Media Group and China Publishing Group, which are among the largest publishing companies in the world. But it was heartening to meet a number of former students who were so grateful to Professor Raskin and Professor Lian for what they learned at Pace.

The opening panel of the Wuhan Conference. (Professor Raskin is the fourth speaker from the right.)
I was lucky to have a tour guide in Beijing who worked at China Publishing Group named Yin “Ling” Mengling. I spoke with her at length about some of the great opportunities available in publishing associations in New York. We also discussed a book called Designing Your Life, which I recommend people use to think about their career and life goals.

After we parted, she paid for her own overnight train to Wuhan to attend the weekend conference and take Professor Lian, Professor Raskin and me around Wuhan University. She has since started a Literary Salon speaker series for her friends and colleagues, which she said I inspired her to do. Mark Fretz, who also attended the conference as part of the delegation from Pace, spoke at the inaugural session. I am very proud of Ling and happy I was able to touch her life.

Another thing that struck me in China that I hadn’t fully appreciated before was the giant contribution that Professor Raskin and Professor Lian have made to publishing education in China. Professor Lian was actually one of the founding members of the first publishing program in China at Wuhan University and was instrumental in starting the partnership between Pace and Wuhan U. Professor Raskin has made extremely strong relationships with the major publishing companies in China and, because of this, the companies have hand-picked executives to come train at Pace every year. (And they were able to start the Confucius Institute at Pace University, where I took Chinese classes before I went.) I have a newfound respect for the hard work they have done to build such strong ties.

Dinner in China with former Pace students. 
At the conference, my talk was on innovation. I spoke about projects in the publishing industry, including grass-roots efforts, where employees at any level can test their idea and pitch it to management. I was surprised that I was asked how an employee would be reprimanded if they had an idea that failed. I explained the value of a learning organization, where failing fast (and small) is a good thing. I was happy to see that they were thinking about how this idea could be implemented in their environment, and I hope in the future that organizations encourage their employees to submit ideas.

Professor Sandler speaking at the Wuhan Conference.
While Google, Facebook, Twitter, and other sites are blocked in China, the country is very technologically advanced. Most people use a platform called WeChat, which is a combination of the functionality of many programs in the U.S. like texting, FaceTime/Skype, Facebook, Twitter, and many others. (WeChat was created by TenCent, a phone company.) Many restaurants have you order and pay through your phone with Alipay, which is from the e-commerce company Alibaba, which has 423 million annual active buyers and about 80 per cent market share of e-commerce in China. There are QR codes everywhere on posters, bus shelters, ads, and menus, and they are very useful in connecting quickly through WeChat and other systems. I made many new contacts and friends in China and hope to stay in touch through WeChat.

I also visited many bustling bookstores in China. It was incredible to see the multi-story homage to the books owned by Phoenix Publishing & Media Group. I also visited a few branches of the Librarie Avant-Garde, including the famous one in a former bomb shelter/parking garage that has a beatnik vibe; a rustic one in a lush park, where you could sink into a comfy chair and feel like you were in a log cabin surrounded by books; and one on the Purple Mountain that sold only poetry books with lots of little rooms to explore. I felt right at home!

It was a fascinating trip, and I’m extremely grateful to have had the opportunity to go! It really opened my eyes to different perspectives and I learned a lot about international publishing, innovation, and myself.

 

Faculty in the Spotlight: Professor Caserto

Building Technical Skills Through Design Courses

Professor Joseph Caserto, an award-winning graphic artist, educator, and consultant, is wrapping up his first year as an adjunct professor at Pace University’s Publishing Program.

Professor Caserto earned a BFA with honors in Graphic Design from Pratt Institute, where he completed one of the first classes that covered the Mac as a design tool. With over 20 years of professional experience, he is currently a freelance art director and designer whose clients have included Billboard, BusinessWeek, Fortune, Marie Claire, and Vibe magazines. Caserto has taught at The City College of New York, New York University, and is a contributor to Udemy.com.

Professor Caserto currently teaches PUB 633 Desktop Publishing for the Publishing Professional in the Fall semester, a prerequisite to the second course he teaches: PUB 635 Advanced Desktop Publishing and Image Manipulation and Management in the Spring. When asked what the value of these courses are to publishing students, Professor Caserto replied:

To be marketable; Publishing professionals need to have broad skill sets and be prepared to take on projects that may be somewhat outside of their area of expertise. An editor who can do some basic Adobe Photoshop and InDesign techniques, for example resizing images and placing them in a newsletter she’s managing, will be more appealing to potential employers and clients than a candidate who only works in Microsoft Word.

Professor Caserto hopes that his students will learn to be more comfortable working with Adobe Creative Cloud applications and get to know some basic and essential foundations of design “like symbols, typography, color, imagery, and more.”

Professor Caserto said:

I expect my students to be responsible and professional as they work to understand how to use Adobe Illustrator, InDesign, and Photoshop to create basic graphics and layouts for publications. I provide materials that clearly define the objectives for each session and assignment, and supplement lectures with videos and resources posted on Blackboard, which students can access between sessions if they need to review or want to explore topics further.

Professor Caserto likes to ease his students into their assignments. Knowing that they are not necessarily design students, he often starts with assignments that will allow his students to get comfortable with the new techniques, such as drawing objects, resizing images, and color application. As his course progresses, the techniques start to build onto each other, allowing students to create more challenging imagery like posters, book and magazine layouts, and symbols.

One of Professor Caserto’s students, Genna Daniel, said, “I’m taking [this course] to learn more about design elements involved in making books and magazines. I am currently learning how to make magazine layouts, and this helps me expand my interest beyond just book publishing.”

Professor Caserto intends for his courses to allow students from different aspects of the publishing industry to learn about key concepts and techniques that will benefit them no matter what segment of the industry they are in. He approaches his class with a sense of ease and creates a course load that has gradual progression. By the end of his course, his students will utilize the skills they have learned over the course of the semester to create striking images and designs and learn about the daily tasks of design professionals.

Professor Caserto has shared with us some of the work that his Advanced Desktop Publishing students have created so far in the class:

Nicole Cadavid

Victoria Sanker

Meghan Harrington

Ashley Lall