Storytelling on the iPad

AIGA EventKerstin Diehn is an Adjunct Professor in the M.S. in Publishing program at Pace. She teaches two courses in the curriculum: PUB 633 (Desktop Publishing for the Publishing Professional) and PUB 635 (Advanced Desktop Publishing/Image Manipulation). Recently she and her colleague, Emily Miller (who has guest lectured for Prof. Diehn in the past) had the opportunity to attend Storytelling on the iPad: The Narrative Transcends the Linear at MOMA, hosted by the American Institute of Graphic Arts. They both left the event stimulated and daunted! Below is a brief recap of the evening’s discussion:

First up was Scott Dadich, Executive Director, Editorial Development of Digital Editions at Condé Nast. He discussed the laborious process of moving the Condé Nast portfolio over to the iPad, and used Wired magazine as his example of how it was (and is still being) done. He discussed the inevitable change in workflow that has to be undertaken by a magazine. Interactive, design, technical, and editorial teams have to collaborate more closely to accomplish the magazine’s 1-month turnaround. Designers now create layouts that accommodate three sizes: a print format, a horizontal iPad format, and a vertical iPad format. He showed how this has been done without sacrificing the smart and exciting design that is the signature look of Wired. He also highlighted how the iPad integrates multimedia content with text. Video and interactive graphics can be placed directly within layouts. He showed an example of an exploration of the surface of Mars. In the print edition, it was a static photo with callouts; on the iPad version, a brush of your finger allowed you to rotate around the whole surface of the planet. Hot spots revealed key information points without crowding the graphic.

Dadich also discussed how the iPad versions of the magazine are a hybrid of HTML and InDesign. Working closely with the Adobe development team, they have been able to explore possibilities not yet available to the lay designer. Dadich also discussed template vs. custom magazine creation. Template-driven design (which is composed mostly of HTML) does not allow for a lot of design flexibility, but it is good for content that needs to be updated more quickly (like the weekly New Yorker or the daily New York Times).

Gael Towey, Chief Creative and Editorial Director for Martha Stewart Living, spoke about her magazine’s collaboration with the Adobe team to bring Living to life on the iPad. She discussed how the user becomes a more active participant in the process of reading by controlling the content delivery. She also touched on Martha Stewart Living’s navigation decisions and curating content for separate iPad apps.

Nicholas Callaway, Chief Creative Officer at Callaway Digital Arts, discussed his foray into iPad apps, primarily with the Martha Stewart team and children’s books.

Check AIGA’s website for future events and talks, or register for membership in order to gain discounts and exclusive access to other in-depth panel discussions.

WNBA Winter/Spring Schedule of Events

WNBA LogoWNBA Award Ceremony & Reception

On Saturday, March 12th, WNBA will honor Masha Hamilton, author, activist, and founder of The Afghan Women’s Writing Project. To find out more about Masha’s work, visit her website by clicking here.

We hope you’ll join to honor this extraordinary bookwoman. Invites to follow soon!

The Third Annual Online Book Marketing Panel

On Tuesday, March 29th, the ever popular online book marketing event returns for the third straight year! This time around, industry experts on the panel will focus on the brave new world of digital books and reading apps with a nod toward the web’s most popular social media sites–Twitter, Facebook, and Scribd.

RSVP: and use Book Marketing Panel in the subject line.

The World of Biography with Deirdre Bair

Please join us on Thursday, April 7th for an evening’s conversation on the world of biography with noted author (and Charlie Rose guest), Deirdre Bair. She is the author of four biographies: Samuel Beckett (winner of the National Book Award); Simone de Beauvoir (NY Times “Best Books of the Year”; finalist: Los Angeles Times Book Prize); Anais Nin (NY Times “Notable Books of the Year,” BBC Arts 4 documentary); and Jung: A Biography (NY Times “Notable Books of the Year,” Los Angeles Times

Book Prize finalist, and winner of the NAAP Gradiva Award for Best Biography of the Year).

RSVP: and use Deidre Bair in subject line.

Storytelling on the iPad Event


The American Institute of Graphic Arts is hosting a presentation entitled “Storytelling on the iPad: The Narrative Transcends the Linear”, on Tuesday, February 22nd 2011, from 6:30 – 8:00PM. Tickets are $30 for the general public and are available here. Read more about the event below, or visit their website!


Magazines and books are being brought to life as never before, and now readers can tap, touch, toggle, swipe and scroll through a sweeping array of multimedia features and interactive content, including videos, panoramas, pop-ups, 360-degree rotations, touchpoint animations, shopping, voting, completing surveys, playing games, sharing (and comparing) and storing as they go, in a way that was unthinkable just years ago.

Scott Dadich, the Executive Director, Editorial Development of Digital Editions at Condé Nast will moderate this presentation where he will describe the process of creating digital editions of Wired magazine (“the most successful magazine for the iPad in 2010) and the challenges of bringing The New Yorker to digital life. Gael Towey, Chief Creative and Editorial Director for Martha Stewart Living, now spearheads the development of the company’s magazine apps and was the creative force behind “Boundless Beauty,” a special digital edition of that magazine. She will address how to keep a firm eye on functionality and practicality while using lush visuals to inform and insprire. Nicholas Callaway, Chief Creative Officer at Callaway Digital Arts, will discuss his learning curve on “The Monster at the End of this Book” as well as shed some light on the business aspects of digital publishing, aka, “the monster in the middle of this presentation.” Perhaps he will also let us in on the process of creating apps for Miss Spider and Thomas the Tank Engine.

Come and hear about where these ideas came from, and better, where they’re going. Attendance is limited. Register now!

Young to Publishing Group eBook Discussion Panel Next Week

The Young to Publishing Group is excited to announce their eBook Brown Bag Lunch!

Please join the YPG on Wednesday, January 12th, 2011 from 12:30-1:30 in Hachette’s 13th floor Atrium (46th & Lexington) for a discussion on how enhanced eBooks go beyond the realm of ordinary books and how these new products are facilitating a transformation in the publishing business and media industry at large. Pack your bags, bring your lunch, and prepare for the future!

The panel, which will be moderated by Guy LeCharles Gonzalez, Director of Programming & Business Development, Digital Book World, includes Liz Kessler, Digital Managing Editor, Hachette Book Group; Dan Sanicola, Director of Digital Assets, Penguin; Sue Fleming, VP Director of Content and Programming for Digital, Simon & Schuster.

For more information and to RSVP (it’s free!):

The Young to Publishing Group (YPG) strives to give entry-level employees a chance to build a community outside of their own publishing house and to educate themselves about the industry as a whole. YPG is an initiative of the Association of American Publishers (AAP).

Pace Students Attend AAP Young to Publishing House Party!

On the evening of November 17th, a few students in Pace University’s M.S. in Publishing program got all dolled up and made their way to 1745 Broadway, the home of Random House, Inc. The Association of American Publishers’ Young to Publishing Group was hosting its inaugural House Party: A Celebration of the National Book Awards.

After walking through the large glass doors and making our way through the impressive lobby, we got our tickets and headed up to the even more impressive party rooms. We were handed red envelopes that contained book passages and were instructed to spend the evening searching for the guest that had the matching passage in order to receive a prize. This created a wonderful opportunity (especially as students and industry-hopefuls) for us to network with the other guests.

The Young to Publishing Group was created by the AAP to allow young people in the industry to build a community that extends beyond their own publishing houses. For us, this led to a room of hundreds of people who were in our shoes not too long ago and have stepped into the industry successfully. That’s hundreds of brains to pick for advice and tips on our current concerns, such as how to be successful in an internship and how to find a job.

We had the chance to talk with publishing professionals from St. Martin’s Press, Simon & Schuster, and even the AAP, all while enjoying the music, hors d’oeuvres (which consisted of mini burgers, fries and dumplings), and open bar. And although we didn’t buy any of the charity raffle tickets, we enjoyed walking around the tables and seeing what prizes were available. About halfway through the evening we were ushered into the largest room to watch allof the young professionals cheer for their books during the National Book Awards, which were projected on to two huge screens at the front of the room.

The party was a huge success, and was a fantastic experience for us as students. The tickets were $40 apiece, which any graduate student will agree is a painful amount to spend on a party. But the opportunity to attend a real publishing cocktail party, complete with “swag bags” (free books, a pretty awesome perk), was well worth the price. It allowed us to refine our networking skills and make industry connections that will undoubtedly be extremely valuable in our future careers. It was a great experience, and I would strongly encourage any student to take advantage of any similar opportunity that pops up in the future.