Course Spotlight: Modern Technology

Technology in the handsPub 620: Modern Technology

“What is new this year is storytelling, creating and prototyping mobile apps, [and] the discussion of virtual reality [and] its future in publishing.

We will use Adobe Creative suite and other cloud based programs and learning will be done using tutorials.

This course will provide an introduction to content management systems and their role in current trends in publishing. Discussions are based on overall technology issues as well as publishing content.”


Official Course Description:

Technology has become an integral part the publishing industry. New Media thrives on the various ways information flows. Multimedia technologies can shape the flow of information in culture. Digital Asset Management (DAM) will be discussed in detail, as well as the components of a content management system (as it pertains to the publishing industry).

Professor Jodylynn Bachiman
Professor Jodylynn Bachiman

Current trends in technology will be discussed during classes. The idea is to broaden your knowledge of the industry, regardless of its method of delivery. Specifically, the topics of Web 2.0, Web 3.0, social media trends, and online content. How are these paradigm shifts shaping the future of publishing, and will it change the current landscape of traditional media forever?

We will utilize Adobe Creative Suite applications to create infographics, storytelling, and mobile application prototypes.

modern technology objectives
Professor Bachiman has a few guest speakers planned and lined up for the semester.

Pub 620: Modern Technology can be taken as an elective and counts for the Information Systems in Publishing Requirement.

This class is about YOU! It is my responsibility to set the tone for your own projects and to be certain that you stay on track.”

Course Spotlight: Electronic Publishing

PUB: 636- Electronic Publishing Course

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Prof. Jodylynn Bachiman

This course is about creating a web presence and understanding the fundamentals of online media (a technical perspective). It is a hands-on course and students will learn how to create, manage and understand what the components of a website are and ultimately create a publishing website as a final project.

This year I am including more tutorials and hands-on experience with responsive design and the use of e-Commerce and creating a mobile app. The course is taught using Adobe Creative Cloud and Creative Suite software that is available in the publishing computer lab. Jerry DeMarco, Managing Editor of the Dailyvoice.com, will be one of our guest speaker.

If you love the internet, eager to  learn Adobe Creative Cloud technology and how to create a professional website for a publisher or author –register now!

Official Course Description: 
This is a hands-on and lecture course utilizing Adobe Creative Cloud software. Students will gain hands-on experience and knowledge of Adobe publishing software available to students in the MS in Publishing midtown computer lab.

Students will learn about key functionality issues with developing an online presence via websites. There is an emphasis on the use of cloud and mobile computing to manage, edit and store files across all browsers and operating system platforms.

Students will also be taught how to create responsive websites and mobile applications (apps). We will discuss what is happening in the media industry and how the web is used as a platform for content. Proper cyber security measures are also discussed.

No technical experience is required for this course. Online tutorials are provided and used in the classroom for instructional purposes.

By the time the course is completed, students will be able to understand the technology used in creating websites, how they function and their effective use in publishing. One of the course requirement is that the student create your own publishing related website using a step-by-step approach taught during the classroom lectures and tutorials.

Guest lecturers in the field of publishing will also be incorporated in the curriculum.

From The Trenches

SimonSchusterOn Monday, March 24th, Professor Soares’ General Interest Books class had a visit from Sarah Knight, Senior Editor at Simon & Schuster.

Sarah started off at a literary agency and then moved on from there to a job at Scribner’s; she has also worked at Random House and MacMillan before landing at Simon & Schuster. In addition to her role as Senior Editor, Sarah was asked to start an imprint at Simon & Schuster called Simon451 (a nod to Bradbury’s Fahrenheit 451) that is a digital-first model and is solely for publishing e-books.

Her visit was delightful and informative regarding what she deals with on a day-to-day basis. Besides getting an average of 700 manuscripts a year that she personally responds to (about seven of which she actually acquires), her days are filled with meetings, finding people to write blurbs for books, emails, letters, and phone calls to authors and agents discussing acquired books, as well as submissions; there is no editing done at the office, that is done at home in her “free time”.

sarahknightSarah keeps her book list diverse so she doesn’t get bored; it allows her to be exposed to all types of writing and genres, which is wonderful, yet so much diversity coming across her desk at once can become difficult. She also touched on the importance of the relationship that develops between the author and editor. There has to be trust, understanding, and compromise for it to be a successful partnership. For class we had to read a manuscript (The Intern’s Handbook by Shane Kuhn out in April) that Sarah had acquired and she spoke about how Kuhn wanted to work with her because she was straightforward about what needed to be done to the manuscript.

Sarah also talked about the post-acquisition experience. After the excitement of the first read has faded, there is a sobering moment that occurs when she goes back with an editing eye, a realization that a lot more work needs to be done than she first recognized. However, this is what an editor does and if you love the book, then the work is all worth it.

When asked what her favorite part of being an editor was she said, “working with incredibly intelligent individuals on a regular basis”; people who challenge her and open her eyes to things she may have never heard of or known. The worst part, she says, “is the disappointment of watching an author you worked closely with on a book you loved, not do well.”

internhandbookHer obvious love for books, an innate understanding and instinct of what it takes to be a good editor and her open-mindedness in everything she acquires shines light as to why she is great at what she does (hard work, determination and drive play a large part, too). Her visit was an inspiration to anyone looking to become a Senior Editor. Thank you Sarah Knight.

 

Kimberly Richardson is a first semester student at Pace University and is interested in the book publishing industry, particularly editing.  Her experience so far at Pace has been eye opening and she is looking  forward to exploring all the possibilities the program has to offer.

Faculty in the Spotlight

Looking for an interesting class to take for the Fall 2013 semester?  Consider PUB622H: Introduction to Supply Chain Management, taught by Professor Thomas DiMascio.   Click here to read about Prof. DiMascio’s professional and educational background.  Below is a description of PUB622H that he wrote for our blog:

 

 “Close your eyes.  You just landed a position at a GREAT publishing house.  Life is awesome.  You go to work with all the knowledge you gained here at the MS in Publishing Program at Pace University. 

You are kicking it — finding and crafting original works into masterpieces!  You turn to your colleagues and say “hey, where is the ‘publish’ button on the keyboard?”  And the response… “huh?”

 

 That’s right, works aren’t magically published.  Would you like to know about how publishers take all of their market segments and create operational supply chains to serve them?  Would you like to know how and why it is important to forecast demand before we manufacture even one copy?  How about the importance of raw material suppliers, book and magazine manufacturers, warehouses, distributors, the world economy, oh and lest we forget, the customer!  Supply chain management is all about taking all of these pieces, plus about a million more variables, and optimizing their interactions.

Let’s discuss what it takes to engage the verb “to publish.”  That’s why you are here — isn’t it?”

 

By Thomas A. Di Mascio

Exciting Summer and Fall 2013 Courses!

Haven’t decided on your Summer or Fall 2013 course schedule yet?  Never fear!  A full schedule of courses are being offered!  Click here to view the Summer 2013 and Fall 2013 course schedules. Highlighted below are a few interesting and important classes that you might want to consider registering for.

 

The book and magazine publishing industry has undergone tremendous changes in only a few short years. With the explosion of pure online content sites, interactive tools and ebooks, and media-centric mobile applications on the market, roles that were once more common in technology fields are now becoming standard in publishing houses as well. In the last few years we’ve seen a new role in particular emerge in publishing. Digital product management is no longer just for computer science or engineering majors working in software companies. With user experience, return visits, and content quality becoming the predominate drivers of successful digital media sites and apps, publishing companies are now turning to professionals with traditional liberal arts and publishing skills to help develop engaging media products.  Now the digital project manager – the person who oversees the creation of all of these content-driven sites, tools or mobile applications – often plays a key role in developing all of the kinds of features for publishing companies.  This course will help take the mystery out of technical product development and methodologies, give students hands-on, highly sought after skills, and bridge the gap in ways that publishing professionals can immediately put into practice. This course addresses, in both books and magazines, interactive media content.

 

This course stresses academic publishing. It introduces students to the principles and practices of scholarly, professional, college textbook, school, and reference publishing, and looks at the impact of technology on these segments of the market. The course covers all aspects of the business, from editorial and production to marketing and sales. Students explore current issues and work with a variety of publishing documents such as book proposals, sales sheets, and marketing plans to gain practical insight into these critical tools.  Guest speakers form major publishers will provide insights from the industry.

 

This course will focus on ethics in the publishing industry – both personal ethics and the business ethics dictated by the legal requirements and cultural trends.  How personal ethics are developed and how they might be applied in the workplace will be explored; students will also examine cases of questionable ethics (and criminal offenses) in the publishing industry dealing with fraud, plagiarism, and copyright infringement using specifics both general and specific examples.  Ethics as opposed to compliance and the growth of ethics courses in universities as well as in industry will be examined.  Students will look at how society dictates ethical behavior through religion, philosophy and the law.  The concept of an ethical culture will be examined and applied to the publishing industry.

 

This course examines the strategic methodology of supply chain management; primarily in the book publishing industry. Supply chain models of other print as well as electronic publishing will be discussed. Supply Chain Management is an interdisciplinary subject and students will be exposed to many aspects of publishing – after the original work is completed and ready for publication. The topics this course will cover include: basic economic principles; supply chain models; forecasting and analyzing consumer demand; procurement and global sourcing; inventory planning; ordering and fulfillment; logistics.