The Making of a Bestseller: From Acquisition to Market

Please join the WNBA-NYC Chapter at one of our most anticipated events this Fall:
“The Making of a Bestseller: From Acquisition to Market”

Featuring Helen Simonson, author of
Major Pettigrew’s Last Stand
When: Wednesday, November 9
6:00 pm – 8:00 pm
Where: The Wix Lounge
10 West 18th St. (2nd Floor), NYC, NY

How exactly does a book become a Bestseller?

Can a title be easily predicted as one by the agents, editors, and publicists that work on it?

Find out from a bestselling novelist and the publishing team behind her!

Published by Random House in 2010, Helen Simonson’s debut novel has been a tremendous success! The hardcover edition of Major Pettigrew’s Last Stand peaked at #13 on The New York Times Bestseller List. The paperback edition spent 28 weeks on The Los Angeles Times’s Bestseller List, 36 weeks on the The New York Times Bestseller List (debuting at #10); and 42 weeks on NPR’s Bestseller List for Paperback Fiction. Major Pettigrew was listed in Amazon’s Best of 2010, Janet Maslin’s Top 10 Books of 2010, and “O” Magazine’s Top Books of 2010. Ms. Simonson was awarded the 2010 Indie Next Award, the 2010/11 Waverton Good Read Award, and given honorable mention to the 2011 Hemingway Foundation/Pen Award. Major Pettigrew has been published in 20 countries and translated into 18 languages. The film version is set to be produced by the Mazur Kaplan Company and Warner Brothers-based Langley Park Pictures.

Panelists joining Ms. Simonson include:

Julie Barer (Literary Agent, Barer Literary Agency)
Avideh Bashirrad (Vice President, Marketing Director, Random House)
Karen Fink (Assistant Director of Publicity, Random House)
Susan Kamil (Publisher and Editor-in-Chief, RandomHouse/Dial Press)
Jane von Mehren (Publisher, Random House Paperbacks)

Moderated by: Pace University MS in Publishing faculty Jane Kinney-Denning, Director of Internships and Corporate Outreach, and Manuela Soares, Director of the Graduate Seminar.

Refreshments, plus an opportunity to mingle with attendees and panelists before and afterwards!

This event is free for WNBA members; $10.00 for non-members. All RSVPs and payments must be made in advance by November 8.


To join or renew membership with the WNBA

Click Here

Publishing Resources from the Pace Library

Writing a mid-term? A thesis paper? The Pace University Library is a great resource for students, and new improvements are making research even easier.

This semester the Library is happy to announce the new and improved Research Guides. The new system is a way for students to access research databases, reference tools, web sites, and books recommended by Pace librarians.

On the Library home page, below “Library Services,” click Subject Research Guides, or go directly to the guides site at:  Many guides include RSS feeds from relevant organizational blogs, as well as links to short instructional videos. LibGuides are accessible to screen readers and mobile devices, and can also be printed. Each guide has a Librarian Profile available, so please feel free to contact the librarians with any comments or feedback you have regarding the guides.

The following guide will be of particular interest to M.S. in Publishing students:


If you have any comments or suggestions, please do not hesitate to contact the Librarian listed on the Guide.

WNBA-NYC Hosts National Reading Group Month Event!

When: Thurday, October 20th, 6:30PM – 9:00PM

Where: Asian American Writers’ Workshop

The NYC chapter of the Women’s National Book Association would like to invite you to attend their event to celebrate National Reading Group Month. You will meet such renowned authors as Scott Spencer (author of Man in the Woods, A Ship Made of Paper, and Endless Love) and Julie Otsuka (author of The Buddha in the Attic), among others.

For more details, please read this informative flyer. If you are interested, kindly e-mail by October 18 to reserve your space.

Guest Lecturer on Online Marketing!

When: Tuesday, October 25th, 6:00PM

Where: M.S. in Publishing Lab – Room 806

Professor Bachiman has arranged for Leith El-Hassan, the Ad Council’s Vice President of Media Marketing & Distribution Services, to conduct a lecture on the principles and practices of online marketing. The Ad Council is a non-profit organization that issues public service announcements on behalf of other establishments, including non-profits and government agencies.

El-Hassan intends to focus on how the media uses different websites to access specific information and how they gear the sites and sections of each site towards the media’s individual needs. Based on research, data mining, surveys, and direct feedback, he is able to ascertain user’s needs.

The lecture is open to all interested students. If you plan on attending, please notify Professor Bachiman by October 23; her e-mail is

Steve Jobs: A Technological Visionary

On Wednesday of last week, the world of technology took an astonishing hit; it lost one of its frontrunners, Steve Jobs, due to complications of pancreatic cancer. Jobs co-founded Apple Inc. in 1976 and has helped to revolutionize the world ever since Apple’s birth. Jobs slashed boundaries and stepped into the future to experiment with new media formats. With the institution of Macbooks and iPods, Jobs challenged his competitors and affected the entire technology industry.

He continued to do so with the development of the iPad. This hybrid between a Mac and an iPhone sparked progress in the publishing industry because of its ebook component. Traditional paper content – books, newspapers, and magazines – is now available in a compact format, which is becoming increasingly appealing to consumers. Steve Jobs, as the creator of the iPad, helped revolutionize the entire foundation of the publishing industry. His absence from the world will be profoundly noticed and sorely missed.

In his 2005 Stanford Commencement Address, Steve Jobs encouraged his audience to live by the following mantra: “Your time is limited, so don’t waste it living someone else’s life.” Follow this link, and capture some of the advice that he left the world.