BISG “Making Information Pay Conference”

 

The Book Industry Study Group or BISG would like to invite MS in Publishing students and faculty to our annual Making Information Pay conference on May 15, 2013 in New York City.

 

A group of 10-15 students and/or faculty will have free admission to the conference.

If you are interested in attending, please email puboffice@pace.edu as soon as possible.

Prof. Sherman Raskin Celebrates 50 Years at Pace!

The Dyson Digital Digest recently posted a wonderful piece about Professor Sherman Raskin’s 50 years of service at Pace University.   Continue reading or click here to read the entire article.

Professor Sherman Raskin Celebrates 50 Golden Years of Teaching at Pace

 

“1963 was a watershed year – President John F. Kennedy is assassinated, The Feminine Mystic is published, and James Meredith is the first African American graduate of the University of Mississippi. It was also the year Sherman Raskin, a new father and a part-time actor, joined the ranks of Pace University teaching basic English and freshman composition.

This year, Pace University is honored to mark Professor Raskin’s 50th anniversary of distinguished service.

Professor Raskin was born in 1937 in the Bronx, NY, the youngest of two siblings. To his father’s delight, Raskin wanted to be an actor and studied it at Columbia University, earning a BFA in Acting. His mom, on the other hand, worried and wondered why a man so bright wouldn’t become a doctor or an accountant. Raskin appeared in film, commercials and television shows including the NBC DuPont Show of the Week: Ride with Terror where he played a young bookworm held hostage on a subway car by hoodlums. Eventually, he would go on to earn a MA in English from Columbia University.

Professor Raskin’s vision and entrepreneurial spirit have contributed significantly to shaping Pace into the remarkable institution it is today. In 1978 he was appointed Chair of the English department where he served for 24 years. Under his tutelage, what were then new concepts in higher education – honors sections, learning communities, women and gender studies courses, a film studies minor – flourished. He was instrumental in organizing and hosting the Dyson Lectures in the Humanities, a series of talks by distinguished guests including Joyce Carol Oates, Budd Schulberg and Gloria Steinem and Wendy Wasserstein, among others. The lecture series ran for more than 20 years and contributed significantly to the level of intellectual discourse.

In 1984, he and Allan Rabinowitz (Pace ’57), a retired professor of Accounting and Publishing, launched the Master of Science in Publishing program and in 1986 he became the program’s director. 27 years later, he’s still the program director. Adding to his portfolio of responsibilities, in 1990 the Pace University Press, a publisher of academic books and journals, was established with Professor Raskin as its helm. Until 2002 Professor Raskin oversaw all three departments at once.

“Sherman Raskin has worked tirelessly throughout his career at Pace with a dedication that knows no bounds. His entrepreneurial spirit led him to build new programs in the English department and to develop the graduate Publishing program, where he expanded Pace’s international presence in China,” said Nira Herrmann, dean, Dyson College. “All of us at Dyson congratulate him for reaching this notable milestone and thank him for his significant contribution to the University.”

“When I look back I’m very fortunate and very grateful. There are many schools that don’t give you the opportunities I found here. Pace has always allowed one to grow,”; said Professor Raskin, “and for that, I’ve loved my work for 50 years.”

Perhaps Professor Raskin’s greatest pleasure comes from family. When he’s not fostering new programs or shaping the minds of students, Professor Raskin enjoys going to the theater and museums with Paula, his wife of 49 years. They have two sons and three grandchildren – Noa, Ari and Taro – with whom he also loves to spend time. He recalls one of the greatest summers ever. “My granddaughter Noa was 12 and she got into the American Ballet Theater’s summer intensive program. That summer she stayed with Paula and me, and every morning we’d get on the LIRR and go into the city. After class, I’d pick her up. She would be hungry so I’d stop at Barnes & Noble and get her a chocolate chunk cookie and a lemonade. On the train ride home, she’d sit reading her book, drinking her lemonade, eating her cookie and I just looked at her and thought, ‘boy, am I lucky.’”

-Dyson Digital Digest, Spring 2013

 To view a great slide show of Professor Raskin’s past 50 years at Pace, click here.

Exciting Summer and Fall 2013 Courses!

Haven’t decided on your Summer or Fall 2013 course schedule yet?  Never fear!  A full schedule of courses are being offered!  Click here to view the Summer 2013 and Fall 2013 course schedules. Highlighted below are a few interesting and important classes that you might want to consider registering for.

 

The book and magazine publishing industry has undergone tremendous changes in only a few short years. With the explosion of pure online content sites, interactive tools and ebooks, and media-centric mobile applications on the market, roles that were once more common in technology fields are now becoming standard in publishing houses as well. In the last few years we’ve seen a new role in particular emerge in publishing. Digital product management is no longer just for computer science or engineering majors working in software companies. With user experience, return visits, and content quality becoming the predominate drivers of successful digital media sites and apps, publishing companies are now turning to professionals with traditional liberal arts and publishing skills to help develop engaging media products.  Now the digital project manager – the person who oversees the creation of all of these content-driven sites, tools or mobile applications – often plays a key role in developing all of the kinds of features for publishing companies.  This course will help take the mystery out of technical product development and methodologies, give students hands-on, highly sought after skills, and bridge the gap in ways that publishing professionals can immediately put into practice. This course addresses, in both books and magazines, interactive media content.

 

This course stresses academic publishing. It introduces students to the principles and practices of scholarly, professional, college textbook, school, and reference publishing, and looks at the impact of technology on these segments of the market. The course covers all aspects of the business, from editorial and production to marketing and sales. Students explore current issues and work with a variety of publishing documents such as book proposals, sales sheets, and marketing plans to gain practical insight into these critical tools.  Guest speakers form major publishers will provide insights from the industry.

 

This course will focus on ethics in the publishing industry – both personal ethics and the business ethics dictated by the legal requirements and cultural trends.  How personal ethics are developed and how they might be applied in the workplace will be explored; students will also examine cases of questionable ethics (and criminal offenses) in the publishing industry dealing with fraud, plagiarism, and copyright infringement using specifics both general and specific examples.  Ethics as opposed to compliance and the growth of ethics courses in universities as well as in industry will be examined.  Students will look at how society dictates ethical behavior through religion, philosophy and the law.  The concept of an ethical culture will be examined and applied to the publishing industry.

 

This course examines the strategic methodology of supply chain management; primarily in the book publishing industry. Supply chain models of other print as well as electronic publishing will be discussed. Supply Chain Management is an interdisciplinary subject and students will be exposed to many aspects of publishing – after the original work is completed and ready for publication. The topics this course will cover include: basic economic principles; supply chain models; forecasting and analyzing consumer demand; procurement and global sourcing; inventory planning; ordering and fulfillment; logistics.

A New Editor for The New York Times Book Review!

While The New York Times Book Review constantly changes its reviewed titles, it has recently been announced that a change has also been made in the Review’s editor.  Pamela Paul, the former features editor and children’s book editor, will succeed long-time editor, Sam Tanenhaus.  Paul is an award-winning author and journalist, and also contributes to other sections of the Times including Styles and Arts.  In an article for The Daily Beast, Tanenhaus said this of the new Review’s new editor: “I’m delighted Pamela will be the next editor…She’s an inventive, inquisitive journalist with a great feel for the changing moment and also for deep cultural currents. No less important, she is a wonderful colleague much respected by the TBR staff.” 

 

As a future member of the publishing industry, it was interesting to read about the new editor’s thoughts about the publishing industry from an interview with the Beast’s Steve Kettmann.  When asked about the future of books, Paul offers an opinion that comforts professionals worried about changing publishing trends: “a book, to my mind, is still one of the best ways to tell stories and deliver information and I don’t think it’s going anywhere. I think that’s a part of human nature.” She also cites her mother, who was also a writer, as a main source for her love of books, and goes on to say that she is currently reading Wolf Hall by Hilary Mantel.  Paul brings an unique perspective to the New York Times Book Review editor position, since she has experienced her own reviews as an author.  To read the rest of her interview, click here.

By: Diana Cavallo

Spring 2013 David Pecker Lecture by Arthur A. Levine

Inspiration from Arthur A. Levine

By Professor Manuela Soares

 

Children’s Book editor and publisher Arthur Levine shared insights about his life and career at the 2nd David Pecker Lecture on April 10th at the Midtown Executive Club.

 

With charm, enthusiasm, and wit Arthur revealed his professional journey  — from looking for his first job in publishing to being offered his own imprint at Scholastic years later.

 

Arthur wanted this lecture to be less formal and so he chose to talk about his successes and failures. It seemed like a strange topic, he said, but it was important to look closely at the decisions that led to those successes and failures.  It was important to be able to say,  “Yes, I made mistakes and I’m still here.  You’ll all make mistakes …. Some big, some small – and you’ll be OK, too.” 

 

Being committed to what he wanted to do was very important, especially in those early years. Having graduated from college and taken a publishing course, Arthur was told that he would never find a job in children’s publishing. Despite that, he persevered, which led to this advice to students: “Hold out for the job making books you really care about.”

 

Arthur offered many inspiring life lessons, from those early days of job hunting to learning from some of the legendary editors in children’s book publishing. Having been mentored in his own career and having sought out mentorship  – he has always hired and mentored young talent. 

 

In talking about mentoring, Arthur stressed that students must be active in their own careers – making connections to people, finding a mentor.  Taking chances helped him in his own career.  Too much caution, he said, is short-sighted.  And he gave examples of books that he didn’t pursue, didn’t fight hard enough for – that went on to become very successful.  Overcoming opposition to your decisions is important, he said. But also knowing when to fight was important, too.

Editors have the power to say no to a project, but acquiring it involves getting support from your colleagues in marketing and sales. There is no such thing as real power, only influence. Deciding when and how to use it were key elements.

 

Arthur made a point of saying that in today’s world, editorial must listen to the business side, but not at the expense of editorial clarity and vision. It’s not business versus editorial, but business and editorial together.

 

Harry Potter was an important acquisition in Arthur’s career, but it’s important to  remember that his career is full of  a great many award-winning and notable acquisitions and projects: Philip Pullman’s The Golden Compass, Rafe Martin and David Shannon’s The Rough-Face Girl, Jerry Spinelli’s Crash, Barbara Bottner’s Bootsie Barker Bites, Gary Soto’s Chato’s Kitchen, Tomie dePaola’s Tomie dePaola’s Book of Poems, and two Caldecott winners, Peggy Rathmann’s Officer Buckle and Gloria, and Emily McCully’s Mirette on the High Wire, along with many other awards and honors.  Arthur is also a writer himself  —  the author of seven picture books: All the Lights in the Night, Bono and Nonno, The Boardwalk Princess, Monday Is One Day, Pearl Moscowitz’s Last Stand, Sheep Dreams and The Boy Who Drew Cats.

 

Arthur revealed his passion for his work, but made a point of the importance of leading a life rich with family, friends and other interests – being captain of his tennis team, belonging to a synagogue. This richness in his life has a positive effect on his work and keeps him from getting burned out or too self-reverential.

 

Arthur’s talk was funny, informative, insightful, and at times, poignant, but I have to admit, I missed him singing, as he did in the first lecture.

 

It was a wonderful talk from a talented, generous, and insightful industry professional. Our gain is Refrigeration Weekly’s loss.

 

Mr. David Pecker developed the David Pecker Distinguished Visiting Professor Lectures to foster publishing education and the Pace University MS in Publishing program.