Food for Thought as We Move into the New Year!

“An idealist believes the short run doesn’t count. A cynic believes the long run doesn’t matter. A realist believes that what is done or left undone in the short run determines the long run.”

-Sydney J. Harris

Bosacks is a collection of Internet news gathered daily, all of which is relevant and useful regarding the publishing industry. One article that was published the other day comments on the digitilization of America. Take a look at the article, and develop your own perspective of the revolution. Do you agree or disagree with the opinion presented? Let us know!

2011 Student Career Conference!

The New York Women in Communications Foundation is hosting a Student Communications Career Conference for female students entitled “Build Your Career Toolkit: Get the Expert Advice You Need to Succeed.”   To help students develop their “career toolkit,” media professionals from a large range of disciplines will attend panels throughout the day, offering advice on getting the most out of your career.  The conference will also host Keynote Speaker Ann Shoket, Editor-in-Chief of Seventeen Magazine.  Panel topics include Digital, Social, and Mobile Media, Marketing, Magazine Writing for Print and Online, Visual Communications, and more.

This conference will take place on Saturday, November 19, 2011, at the Grand Hyatt New York, and the price for a student non-member is $85.00.  If you are interested in attending, keep in mind that there is a discount of $10 off individual tickets for groups of ten or more.  For more information about the schedule and prices, visit

Free Tickets to “The Making of a Bestseller: From Acquisition to Market”

Professors Jane Kinney-Denning and Manuela Soares will be moderating an exciting event next week with the Women’s National Book Association called “The Making of a Bestseller:  From Acquisition to Market.”

The event features Helen Simonson, author of Major Pettigrew’s Last Stand. The panel will include Helen Simonson, her literary agent, and the Random House publishing team responsible for making Major Pettigrew’s Last Stand a success.  This is an excellent opportunity for students to learn about how a book becomes a bestseller, directly from top Random House executives.

This event will take place on Wednesday, November 9, from 6:00 p.m. – 8:00 p.m. at the Wix Lounge.  Pace University has a number of comp tickets available to students.  If any students are interested in attending this panel for free, please contact Professor Kinney-Denning at by Monday, November 7th.

For more information about this WNBA event, please see their website:  (Students obtaining a ticket through Professor Kinney-Denning do not need to register for the event online.)

The Making of a Bestseller: From Acquisition to Market

Please join the WNBA-NYC Chapter at one of our most anticipated events this Fall:
“The Making of a Bestseller: From Acquisition to Market”

Featuring Helen Simonson, author of
Major Pettigrew’s Last Stand
When: Wednesday, November 9
6:00 pm – 8:00 pm
Where: The Wix Lounge
10 West 18th St. (2nd Floor), NYC, NY

How exactly does a book become a Bestseller?

Can a title be easily predicted as one by the agents, editors, and publicists that work on it?

Find out from a bestselling novelist and the publishing team behind her!

Published by Random House in 2010, Helen Simonson’s debut novel has been a tremendous success! The hardcover edition of Major Pettigrew’s Last Stand peaked at #13 on The New York Times Bestseller List. The paperback edition spent 28 weeks on The Los Angeles Times’s Bestseller List, 36 weeks on the The New York Times Bestseller List (debuting at #10); and 42 weeks on NPR’s Bestseller List for Paperback Fiction. Major Pettigrew was listed in Amazon’s Best of 2010, Janet Maslin’s Top 10 Books of 2010, and “O” Magazine’s Top Books of 2010. Ms. Simonson was awarded the 2010 Indie Next Award, the 2010/11 Waverton Good Read Award, and given honorable mention to the 2011 Hemingway Foundation/Pen Award. Major Pettigrew has been published in 20 countries and translated into 18 languages. The film version is set to be produced by the Mazur Kaplan Company and Warner Brothers-based Langley Park Pictures.

Panelists joining Ms. Simonson include:

Julie Barer (Literary Agent, Barer Literary Agency)
Avideh Bashirrad (Vice President, Marketing Director, Random House)
Karen Fink (Assistant Director of Publicity, Random House)
Susan Kamil (Publisher and Editor-in-Chief, RandomHouse/Dial Press)
Jane von Mehren (Publisher, Random House Paperbacks)

Moderated by: Pace University MS in Publishing faculty Jane Kinney-Denning, Director of Internships and Corporate Outreach, and Manuela Soares, Director of the Graduate Seminar.

Refreshments, plus an opportunity to mingle with attendees and panelists before and afterwards!

This event is free for WNBA members; $10.00 for non-members. All RSVPs and payments must be made in advance by November 8.


To join or renew membership with the WNBA

Click Here

Publishing Resources from the Pace Library

Writing a mid-term? A thesis paper? The Pace University Library is a great resource for students, and new improvements are making research even easier.

This semester the Library is happy to announce the new and improved Research Guides. The new system is a way for students to access research databases, reference tools, web sites, and books recommended by Pace librarians.

On the Library home page, below “Library Services,” click Subject Research Guides, or go directly to the guides site at:  Many guides include RSS feeds from relevant organizational blogs, as well as links to short instructional videos. LibGuides are accessible to screen readers and mobile devices, and can also be printed. Each guide has a Librarian Profile available, so please feel free to contact the librarians with any comments or feedback you have regarding the guides.

The following guide will be of particular interest to M.S. in Publishing students:


If you have any comments or suggestions, please do not hesitate to contact the Librarian listed on the Guide.

WNBA-NYC Hosts National Reading Group Month Event!

When: Thurday, October 20th, 6:30PM – 9:00PM

Where: Asian American Writers’ Workshop

The NYC chapter of the Women’s National Book Association would like to invite you to attend their event to celebrate National Reading Group Month. You will meet such renowned authors as Scott Spencer (author of Man in the Woods, A Ship Made of Paper, and Endless Love) and Julie Otsuka (author of The Buddha in the Attic), among others.

For more details, please read this informative flyer. If you are interested, kindly e-mail by October 18 to reserve your space.

Guest Lecturer on Online Marketing!

When: Tuesday, October 25th, 6:00PM

Where: M.S. in Publishing Lab – Room 806

Professor Bachiman has arranged for Leith El-Hassan, the Ad Council’s Vice President of Media Marketing & Distribution Services, to conduct a lecture on the principles and practices of online marketing. The Ad Council is a non-profit organization that issues public service announcements on behalf of other establishments, including non-profits and government agencies.

El-Hassan intends to focus on how the media uses different websites to access specific information and how they gear the sites and sections of each site towards the media’s individual needs. Based on research, data mining, surveys, and direct feedback, he is able to ascertain user’s needs.

The lecture is open to all interested students. If you plan on attending, please notify Professor Bachiman by October 23; her e-mail is

Steve Jobs: A Technological Visionary

On Wednesday of last week, the world of technology took an astonishing hit; it lost one of its frontrunners, Steve Jobs, due to complications of pancreatic cancer. Jobs co-founded Apple Inc. in 1976 and has helped to revolutionize the world ever since Apple’s birth. Jobs slashed boundaries and stepped into the future to experiment with new media formats. With the institution of Macbooks and iPods, Jobs challenged his competitors and affected the entire technology industry.

He continued to do so with the development of the iPad. This hybrid between a Mac and an iPhone sparked progress in the publishing industry because of its ebook component. Traditional paper content – books, newspapers, and magazines – is now available in a compact format, which is becoming increasingly appealing to consumers. Steve Jobs, as the creator of the iPad, helped revolutionize the entire foundation of the publishing industry. His absence from the world will be profoundly noticed and sorely missed.

In his 2005 Stanford Commencement Address, Steve Jobs encouraged his audience to live by the following mantra: “Your time is limited, so don’t waste it living someone else’s life.” Follow this link, and capture some of the advice that he left the world.

Subscribe to Publishers Weekly with a Special Student Discount!

Publishers Weekly is offering Pace University MS in Publishing students a special discounted rate to subscribe to their magazine. A year-long online subscription is only $19.95, or if you prefer, the print version is available for $99.95.

Publishers Weekly describes itself as the “book industry’s leading news magazine, covering every aspect of creating, producing, marketing and selling the written word in book, audio, video and electronic formats. We keep professionals and aspiring professionals on the important happenings in our industry through in-depth interviews with top authors and publishers, detailed reports on industry issues and trends, and over 7,000 book and media reviews each year.” It is an essential resource for book publishing professionals.

Interested students should subscribe using the link below to take advantage of this special offer!

Subscribe to Publishers Weekly today!

Job Opportunity at Poets & Writers!

Poets & Writers currently has an opening for an Assistant Online Editor.

The Assistant Online Editor is an integral part of the team responsible for developing and maintaining Poets & Writers’ website ( See a job description below!

There is also an opening for an IT Associate, and are accepting applications for our 2011-12 Galen Williams Fellows (a paid Fellowship program) through June 15. Information about each of these opportunities is at:


The Assistant Online Editor is an integral part of the team responsible for developing and maintaining Poets & Writers’ website ( Under the direction of the Editorial Director, attracts over a million unique visitors per year and is the creative writer’s primary source for information and advice.

As detailed below, specific tasks include maintaining a variety of databases and select web content. In addition, the Assistant Online Editor is often the first point of contact with writers and others seeking assistance, and as such is key to maintaining the high level of service and integrity for which Poets & Writers is known.

The position offers a creative, adroit, and literate person an opportunity to contribute to the ongoing development of Poets & Writers’ fast-growing online service to creative writers. This full-time position reports to the Editorial Director, and includes excellent benefits and potential for growth.

Responsibilities include:

  • Compiling news sources and writing headlines for P&W’s Daily News, an online aggregate of news items relevant to writers, and promoting it via social media.
  • Maintaining, enhancing, developing, and producing select online content, including Top Ten Topics for Writers.
  • Administering the Directory of Poets & Writers, and maintaining the integrity of its
  • 9,000+ listings of contemporary authors.
  • Maintaining and updating other online resources and directories, including P&W’s databases of literary magazines, small presses, grants & awards, and MFA programs.
  • Communicating with writers, magazines, small presses, and other entities regarding their listings in’s databases.
  • Conducting outreach and research related to the maintenance of databases.
  • Supervising interns.
  • Answering written, phone, and e-mail queries from writers, providing accurate information and outstanding, courteous service.
  • Serving as back up to the Administrative Coordinator, whose duties include greeting visitors, receiving packages, checking and forwarding phone messages, among other administrative tasks.

Qualifications and Experience:

  • Excellent research, writing, and communication skills.
  • Web savvy; strong experience with maintaining databases.
  • Experience with basic HTML, CSS, and Drupal, a plus.
  • Highly organized and excellent attention to detail.
  • Familiarity with the literary marketplace.
  • Independent, self-motivated worker.
  • At least one to two years of office experience.
  • Passion for contemporary poetry and fiction.

To Apply:

Please send resume and cover letter to Mary Gannon, Editorial Director, Poets & Writers, 90 Broad St., Suite 2100, New York, NY 10004 or by e-mail to Attachments should be .doc, .rtf, or .pdf; other file types will not be opened. No calls, please.

About Poets & Writers, Inc.:

Poets & Writers is the nation’s largest nonprofit organization serving creative writers. It is respected and trusted as the primary source of information, support, and guidance for poets, fiction writers, and creative nonfiction writers. Founded in 1970, the organization’s mission is to foster the professional development of poets and writers, to promote communication throughout the literary community, and to help create an environment in which literature can be appreciated by the widest possible public. P&W accomplishes this by publishing Poets & Writers Magazine, producing a website (, providing publishing information, introducing emerging writers outside of New York to the New York City literary community, and paying fees to writers participating in public literary events. P&W’s programs introduce writers to one another and connect them to audiences, making today’s writing visible and accessible in major cities and small towns across the country. In addition to its national office in New York City, P&W maintains a branch office in Los Angeles.

Poets & Writers is an equal opportunity employer and encourages diversity in its hiring.