Report From the Trenches: So what does this have to do with anything?

This morning I got on the elevator at work and this slight, short, interesting looking man (with great shoes on I might add) gets on with me.  I smiled, he smiled and I knew I recognized him, so I said, “You look like a movie star.”  He just smiled and I said, “Are you?” “Yes,” he replied as I asked, “Oh Brother Where Art Thou?”  It was Tim Blake Nelson (I had to ask him his name) and I then proceed to tell him how much we (even my kids) loved that movie.  He said thanks and told me that his kids liked it too, right as I got off the elevator on the 8th floor.

I know that was completely uncool – as a good friend of mine pointed out to me when I first moved to New York from Wisconsin, nobody looks at anybody in elevators – let alone talk to them – but I was so happy I did it! I love NYC!

Watch Tim and the Soggy Bottom Boys here!

And, “If you are scratching your head and asking ‘Who the hell is Tim Blake Nelson?’, the long answer is you already know his work and the short answer is: He’s the guy in O Brother Where Art Thou? who isn’t George

Clooney or John Turturro.

So, what does this story have to do with anything?  Not much, just a great NY story and a reminder that this city is filled with interesting and creative people and amazing opportunities.  But, there is a connection to the book publishing world:  the movie is based on a great book by Bernard Evslin called The Adventures ofUlyssesI might just have to pick up a copy now.



Internship position at The Jennifer De Chiara Literary Agency

Associate Agent Linda Epstein at The Jennifer De Chiara Literary Agency is seeking an intern for 15-hours/week, 5-hours in her Long Island home office reading queries, doing Internet research, some light office work (filing, organizing, etc.) with additional hours to read manuscripts and write reader reports. In addition, the intern would be responsible for a once a month blog post. Linda represents MG, YA and Adult fiction, including literary, upscale commercial, contemporary realistic, Science fiction, Fantasy, Steampunk, historical, magical realism, quirky, off-beat, and LGBT. No mysteries, suspense, thrillers, romance, etc… The candidate should have experience reading MG and YA literature and be comfortable reading adult literature. There is a $20/week stipend to cover the costs of transportation and an endless supply of organic, fair trade coffee. Must have a sense of humor and like dogs.

If you are interested in this position, please email Prof. Jane Kinney-Denning for contact information at by December 1st, 2013.

FOLIO: Media Next Conference

A number of Pace MS in Publishing students had the unique opportunity to volunteer and to attend the FOLIO: media NEXT conference that took place in New York the last week of October.  In addition, Prof. Andrea Baron, Prof. Manuela Soares and Prof. Jane Denning were also able to attend.

Pace MS in Publishing student Maira Roman says, “Volunteering at Folio: MediaNext was a great opportunity to meet new people from Folio magazine and also to watch the presentations. It was good to see all the exhibitors and how they are engaged to think and build the future of magazine and book publishing.”

Tony Silber, the general manager of Folio:, Min, Expo, PR News and Audience Development,  and Jenn Heinold, Vice President, Events, Access Intelligence, generously provided us with this wonderful opportunity and we all learned a great deal about some of the issues, challenges and opportunities currently facing the magazine publishing industry.  It was an incredible opportunity for us to hear from key industry leaders about how they are transitioning their businesses in the digital age, to learn about new trends and strategies regarding  content management and social media.

Jenn Heinold
The conference was organized around five tracks—Media Management, MediaContent, MediaRevenue, MediaMarketing and MobileNext—and close to 100 speakers are on hand to guide you through today’s biggest opportunities: Mobile, tablets, social and transforming magazine publishing into a media model for a new era.  Click here for full descriptions of each track.

The speakers at the conference were an impressive and prestigious group of industry professionals, and included Chris Wilkes, Vice President, App Lab, Hearst Magazines, Chris Reynolds, Vice President, Marketing Analytics, Condé Nast, Chandra Magee, Senior Director, Digital Reader Outreach, The Economist, Kristine Shine, Chief Revenue Officer, PopSugar Media, and MS in Publishing Advisory Board member, and Bob Sacks, President, Precision Media Group.

Pace MS in Publishing student Ally Khristova says, “It was very rewarding to volunteer at Folio: MediaNext as I got to learn a lot about data, social media marketing, and digital newsstands. I also got to meet some great professionals in magazine publishing, including Caysey Welton, an associate editor of  Folio magazine, who was very welcoming and helpful.”

In the Keynote address for the conference, Elisabeth DeMarse, chair, president and CEO of TheStreet, Inc., a financial news and services network, addressed TheStreet Inc.’s turnaround: a company that has $60 million earmarked for acquisitions.

She also discussed her company’s subscription model and offered candid comments about downsizing her editorial staff and the expansion of TheStreet’s contributor content model. To read more about her talk, click here.

“Volunteering for the Folio: MediaNext conference was an eye-opening experience,” says Pace MS in Publishing student Caitlyn Callegari, “and I feel lucky to have had the opportunity to attend. While there, I was able to attend a Sales session and meet with the speakers, and I also had the opportunity to browse the exhibition and I think that this conference was a glimpse into the promising future of books and magazines.”

To get a sense of what the discussions were on Day One of the conference, click here to read the MediaNext: Day One Wrap-Up: Key strategic, quick-hit takeaways in mobile, revenue, social and more.

To read what the prolific and insightful Bob Sacks posted regarding the event, see his newsletter and website here.

If you are interested in connecting with other professionals in the magazine and emedia industry be sure to check out  the FOLIO: MediaPRO group on LinkedIn: the group for professionals in the magazine and eMedia publishing industry. If you are involved in the creation, sales, marketing, editorial, production and delivery of critical information, resources, community and content via print, the Web, live events & other mediums, this is your group!

Thank you again to Folio: mediaNEXT for providing us with this wonderful opportunity.  We all learned a great deal and are looking forward to next year’s conference!

MS in Publishing Student Appreciation Dinner

The MS in Publishing program held a Student Appreciation Dinner on Thursday, May 2nd 2013, at the Midtown Executive Club.  The event’s purpose was reflective of its name, an evening dedicated to celebrating the success and hard work of our students.  In attendance were many Pace University officials including;  Provost Uday Sukhatme, Nira Herrmann, the Dean of Dyson College, Andres Villagra, the Associate Dean for Dyson College, Maria Iacullo-Bird, the Assistant Dean of Grad Programs, and Susan Ford, the University Director of Graduate Admissions, and Professor Sherman Raskin, the Chair of the MS in Publishing program. Faculty members Professor Jane Kinney-Denning, Professor Manuela Soares, Professor Jodylynn Bachiman, Professor Xiao-Chaun Lian and Professor Ivor Whitson were also present.  Click here to view professor bios!


Current students and alumni of the program also made up the audience which included over 70 people.  We are very fortunate to have such a dynamic and successful group of alumni, who frequently contribute to the Publishing program by attending events, teaching in the program, mentoring students and assisting them in their job and internship searches.  This event provided students with a wonderful opportunity to network and to learn more about opportunities for employment within the publishing industry.


Prof. Sherman Raskin began the event by introducing Provost Sukhatme and Dean Herrmann, who welcomed students to a wonderful evening and congratulated them on all of their achievements.  After main courses that included filet mignon, salmon and vegetarian platters, Professor Denning and Professor Soares offered up some sage advice to the students and warmly thanked them for all of the hard work they had put into earning their degrees.  “The future is now,” said Prof. Soares, in terms of technological innovations in the publishing industry.  She encouraged all of the students in the room to enter the workplace confidently knowing that they have the skills they need to succeed in today’s dynamic and competitive marketplace.  Professor Denning, also encouraged students to be confident as they move into the workplace and said that she is looking forward to seeing them develop into the innovative industry leaders that the program has prepared them to be.  She quoted a number of inspirational people such as Ralph Waldo Emerson, whose words Do not go where the path may lead; go instead where there is no path and leave a trail remind us that being unique is important.  Prof. Denning also quoted Madeline Albright, whose words “Real leadership comes from the quiet nudging of an inner voice. It comes from realizing that the time has come to move from beyond waiting to doing,” encourage students to trust themselves and strive to achieve their dreams.


Next, two current students spoke about their time in the program.  Ms. Diana Cavallo, a graduating student, and Ms. Heather Allen, in her second semester of the program, shared their academic and publishing experiences with the audience.  They thanked their professors for all of their assistance and support, and encouraged their classmates’ successes, as well.  Ms. Melanie Mitzman, an alumni of the MS in Publishing program currently working at Oxford University Press, also addressed the audience about her time spent in the program and how important it is for students to network with each other and their professors.  Professor Bachiman, also an alumni of the program, shared a number of her rewarding experiences as both a student and faculty member.  Professor Ivor Whitson, a long-time member of the MS in Publishing Advisory Board and faculty, concluded the evening by offering students advice about the entering the publishing industry. Many of his thoughtful and insightful comments centered on his reaction to a recent Op-ed piece written by Thomas Friedman in  the NY Times, in which Friedman discusses the implications of our moving “from a connected world to a hyper connected world.”  Professor Whitson also relayed his pride in all that the Publishing program has become over time.  Many students, faculty and alumni stayed to meet and connect with students long after the actual event ended.


This wonderful event is due, in part, because of the fees included in student tuition, the University’s decision to put these monies into programs that give back to students, and the support of Dean Herrmann, Associate Dean Villagras and Assistant Dean, Maria Iacullo-Bird in putting together this event.  It is Professor Raskin’s hope that the program will able to host Student Appreciation Dinners once a semester.  Thank you to all who attended and we hope to see you all next year!

Written By: Professor Jane Denning and Diana Cavallo

Report From the Trenches: Writing the Perfect Resume

Report From the Trenches:  Writing the Perfect Resume

By Professor Jane Kinney-Denning, Director of Internships and Corporate Outreach


This is the time of year that students who are about to graduate or who are in the middle of their graduate coursework are looking for their first entry-level jobs and summer internships.  Perhaps the most essential tool you have, in addition to your excellent degrees and strong work ethic, is your resume. 


In working with students over the past 14 years to guide them in their job and internship searches, I have reviewed more resumes and cover letters that I can even count!  Students come to me with a variety of experiences and diverse backgrounds and my main goal is to encourage them to use their resumes to showcase, in a clear and uncluttered format, the strong skills that they have to succeed in today’s competitive publishing marketplace.  This means putting together a resume that the potential employer does not have to “figure out”.  Your resume should present a clear chronology of both your academic and professional experiences — this can be accomplished simply by starting your resume with what you are doing right now…if you just completed your degree or are still in school, your education goes first and is then followed by any professional work experience you have (and, if you don’t have any, time to think about interning!). 


In today’s marketplace, where technology has and continues to impact every aspect of the book, magazine and media industries, it is also essential to include a section on your resume that showcases your technical and social media skills and, work on developing those—constantly!  Remember that your resume is not a static document.  As you acquire new skills and experiences, add them to your resume — it will need to be reorganized and content streamlined or deleted if it not relevant to the positions you are applying for.  If your interests and talents are varied and you would like to move throughout the industry in different directions, you might want to consider preparing two resumes—for example, if you are applying for a position that involves eBooks or magazine Apps, prepare one resume that focuses on your technical and design skills and if you are interested in the editorial or marketing side of things, also have a resume that focuses more on your editorial and management skills.


Once you have the basics included and a format that you like, updating your resume will not be an overwhelming prospect.  Updating your resume is something you need to do on a regular basis as you move on and up in your career.  For more tips on how to write the perfect resume, check out the article from the blog DailyWritingTips  entitled, 44 Resume Writing Tips by Daniel Scocco.  It is a great resource and gives some good advice on preparing your resume.  The only thing I would add would be to pass your resume by people whose opinion you trust—a Professor, a classmate, a friend—the more eyes you have on the resume before you send it out, the better. 

Another interesting article I want to share, “This is Why Your Resume was Rejected” from The Recruiters LoungeClick here to see the larger version of the interesting info graphic to the right that shows how resumes (in this image, CV=Resume) are received, reviewed and rejected!