Quote

“I am going to leave you to make my entry into the world; — I shall be very much astonished if I enjoy myself there as I have in school.”

—Colette, Claudine à l’école (Claudine at School)

One of the greatest avant-garde authors of the 19th century, Sidonie-Gabrielle Colette—most commonly referred to as simply Colette—was a French novelist, essayist, and performer. Collete made herself into a famous creative and feminist icon by writing for a female audience, evoking passion and sensuality in her works, and for being unapologetically proud of her sexual and personal agency in a time where such a point of view was not common for women.

Her first husband took the credit for the first four books Colette wrote, the Claudine series, which were based on her own life experiences. Fortunately, though she never profited in her lifetime from her stories, she was later recognized for writing them. Colette was also able to get full-credit and copyright of all the books that she wrote after, such as her best known novel Gigi, L’ingenue libertine (The Innocent Libertine), and Cheri. Her most critically acclaimed novel is La Vagabonde (The Vagabond). She is the second woman to have ever been given the title of grand officer of the Legion of Honor, which she earned for her great influence in France.

Internships: NewBay Media

NewBay Media provides multichannel marketing solutions and information to communities encompassing over 5 million professionals and nearly 8 million enthusiasts centered around three large technology driven interrelated markets: Television & Video, Entertainment & Educational Technology, and Music. NewBay’s platform provides its communities with award-winning content, trusted brands and high- profile network-building, informative events. Over 4,000 clients hire NewBay to connect them to its audience of key decision makers and influencers.

NewBay is currently looking to fill 3 summer internship positions (Editorial, Content Marketing Coordinator, and Event Planning) for course credit and a rate of $11/hour. If interested in applying to any of the positions, please submit resumes directly to resume3@nbmedia.com with the title of the internship they are applying for in the subject line.


Editorial Intern 

The Editorial Intern will get hands-on experience with NewBay’s most important event of the year: their B&C Hall of Fame. They will be working in conjunction with the group publisher, editorial, sales, and events teams for building out content strategy and execution. They will also gain experience around content creation, social media, marketing, and business. The goal of the internship is to increase content around their largest event of the year, Broadcasting & Cable Hall of Fame. The Editorial Intern will work 8 hours per week, with 2-4 hour days.

Requirements:

  • Preferred Academic Majors – PR, Communications, Marketing
  • Excellent writing skills required
  • Strong Excel skills
  • Ability to multi-task and collaborate with others to achieve results


Content Marketing Coordinator Intern

The intern for the Content Marketing Coordinator will work with the VP of Marketing Services to drive new inbound marketing programs to create sales leads for NewBay Plus, the marketing services arm of NewBay. This will involve creating actionable content including white papers, blogs, social media posts, and other content to drive out thought leadership and sales leads. The candidate will learn practical knowledge about how to create and execute successful content marketing programs from development to execution, to evaluation of results via our marketing automation system, and follow-up based on those results.

NewBay’s goal is to add significant energy to their inbound marketing efforts to drive sales over and above their sales outreach. NewBay also expects the intern to help improve their process and suggest ideas for new content marketing strategies. The goal for the intern is to get a practical understanding of how to create, execute, and evaluate a successful content marketing program. The intern for this position will be working 20 hours per week (Tuesday, Wednesday, and Thursday from 10 AM to 5 PM).

Projects/Duties:

  • Interview their vertical industry managing editors and brand managers and create targeted assets that we can use to drive leads
  • Work with the VP of Marketing Services to update their content marketing plan based on this research effort
  • Create mini-research projects to develop content
  • Regularly blog and post on social media about this content
  • With the aid of their audience development team, learn how to track customer engagement with our Pardot marketing automation system and use that data to identify hot prospects
  • Work with the VP of Marketing Services to create new social media and mobile content marketing products

Preferred Academic Majors: 

  • Marketing
  • Sales
  • Journalism
  • Liberal Arts

Skills Requested:

  • Should have strong writing skills
  • Understand basics of content marketing and marketing in general
  • Know how to use social media including Twitter, Facebook, LinkedIn
  • Working knowledge of Microsoft office tools (PowerPoint, Office, Excel) and be able to present ideas, suggestions, and results in a coherent, engaging way.
  • Understand, or be able to quickly grasp content management systems, such as WordPress
  • Be able to understand and evaluate data and create actionable recommendations based on it
  • Needs to be a good listener, inquisitive, creative, and major plus to have a sense of humor and be a nice person

Events Intern

NewBay Media is seeking a highly motivated and extremely organized events intern for their Broadcasting & Cable/Multichannel News events division. The events intern will work directly on the development and execution of programs that reach thousands of attendees and will also work directly on development and execution of the event, and will have a key role in the coordination of sponsorship development efforts.

The ideal candidate would have a passion for events, must be confident interfacing with individuals of all levels, both internally and externally, and working in a fast-paced environment that often involves juggling multiple priorities. The intern will be expected to work form 10 AM to 5 PM for 3-4 days per week.

Some of their events include: 

  • The Broadcasting & Cable Hall of Fame: Recognized as the leading industry event honoring the pioneers, innovators, and stars of the electronic arts, with hosts and honorees such as Betty White, Regis Philbin, Kathie Lee Gifford, Dr. Phil, and Katie Couric, just to name a few.
  • New York City Television & Video Week : 5 events over 3 days where over 2,500 of the television industry’s executives gather for education, information and unparalleled networking. This role provides excellent exposure to anyone who wants experience in event management. You will have the opportunity to see how large events are developed and executed. Plus, you will be in contact with leading media executives.

Primary Responsibilities:

Pre-event

  • Assist with managing event registration and logistics for 10+ events
  • Collate supplier communications
  • Assist department director and managers to reconcile all supplier and miscellaneous bills.
  • Work with Sales Director on sponsorship tracking and fulfillment

On-site

  • Assist with managing event registration and logistics for 10+ events
  • Collate supplier communications
  • Assist department director and managers to reconcile all supplier and miscellaneous bills.
  • Work with Sales Director on sponsorship tracking and fulfillment

Post-event

  • Work with Director Events on supplier wrap up, closing the budget, collecting open invoices and P.O’s

Preferred Academic Majors:

  • Communications
  • Marketing
  • Hospitality Management

Requirements:

  • Must currently be enrolled in a college program
  • Excellent oral and written communication skills
  • Outstanding organization and attention to detail
  • Ability to organize large quantities of material
  • Ability to maintain calendar and manage individuals toward their due dates
  • Ability to multitask and prioritize responsibilities appropriately
  • Ability to work both collaboratively and independently
  • Motivated and proactive
  • Computer skills: Windows 7, Microsoft Office, Excel and PowerPoint

Preparing Innovators

by Mark J. H. Fretz, PhD

Pace University’s Masters of Science in Publishing Program promises to prepare graduates “to be an innovator in a rapidly evolving industry.” I can attest to the success of the program from several vantages. As a publishing professional since 1994, I have been involved in and have experienced the transformation of the publishing industry firsthand. Initially working at Doubleday in the center of the publishing world (New York City), I had the unique opportunity to watch publishing encounter and respond to the emergence of electronic publishing technology from Times Square. The Bertelsmann Company was one of the world’s largest media companies with its footprint in various sectors, and somewhat of a Bigfoot in the book industry with Bantam Doubleday Dell, which eventually merged with Random House, and more recently with Penguin. Next, I moved to the publishing services sector and witnessed the rapid changes in the publishing industry as if from the front car of a rollercoaster. Make no mistake about it, the pace of change between 2000 and today has been much faster than between 1994 and 2000. People wanting to get into publishing, and stay in it, need to learn new skills and absorb new ideas continually.

During my twenty-three year publishing career, I have also observed, first from afar and now much more closely, the development and evolution of Pace University’s publishing program. In the early 1990s, Pace’s program was a decade old and no longer a fledgling program, but it was still far from mature. However, from the outset, the program was designed to be ahead of the curve of change driving the publishing industry. The courses it offered, the professionals who taught those courses, and the students who took them, were aimed to anticipate and take advantage of cutting-edge technological developments and their ripple effects throughout the industry. A few years ago, I got involved in the Pace University MS in Publishing program by offering presentations on various topics to visiting delegations of Chinese publishing professionals who came to Pace for intensive courses. Last year, I became more involved, by joining the program’s advisory board. This year, I returned to New YorkCity as editorial Director of Radius Book Group, and to my great delight found that one of my colleagues is a Pace alumna. Under her knowledgeable and capable hands, the innovative publisher EverAfter Romance is growing and meeting needs of a robust and emerging group of independent authors. Thus, I can confirm that the program indeed prepares its graduates to be innovators in this rapidly evolving industry of ours.

These observations grow out of a trip I took to China last fall. At the conference where I presented a paper on the impact of Big Data on the publishing industry, hundreds of students in the publishing programs at Wuhan University attended and actively engaged presenters. Several conversations following that conference made me aware that China has formalized the education and preparation of publishing professionals on a scale unmatched in the United States. Not many undergraduate or graduate programs exist in the U.S. dedicated specifically to training the next generation of publishing professionals. Pace University is one of the noteworthy exceptions. It is good to know that the industry can count on Pace’s MS in Publishing program to be there, to be at the forefront of industry developments, and be training students to be tomorrow’s innovators who are ready to jump in today.

Mark is the Editorial Director of Radius Book Group at Diversion Publishing Corp., a publisher for independent-minded authors of nonfiction. In his role, he forms partnerships with entrepreneurial authors looking for full-service publishing and distribution of their titles. His imprint aims for 20 to 30 titles per year.

Link of Week: University Presses

An online interview goes into the different practices of university presses versus commercial publishers and what larger publishers can learn from them.

The Huffington Post posted an interview with Peter Dougherty, the director of the Princeton University Press, about the press’s success and growth. Over a century old, the press has evolved from being a publication aimed at only the university to attaining a global reach through digital library subscriptions and e-book adaptions. Dougherty explains how university presses tend to get overlooked and considered specialized and academic-oriented, which was true in the past, but these days they all also publish more general titles as well. He adds that university presses get overlooked in traditional advertisement spaces, such as larger bookstores and news paper columns, that a lot of their revenue and reviews come from online sources, and how imperative maintaining healthy relationships with book blogs and reviewers is for publicity.

Smaller university presses, Dougherty also mentions, are forward-thinking, and their approach to creating online digital libraries that can be accessed through subscriptions is something that larger publishers should pay attention to. Princeton University Press wants to allow anyone to access a number of titles for a set-fee, both academic and otherwise, which is much different than the typical process of publishers’ charging for one book.

Other major institutions interested in the future of digital publishing that larger publishers can learn something from include Stanford University Press, Cambridge University Press, Yale University Press, and Oxford University Press. The unity of the shifting approach to include digital publishing, and how these presses are going about handling this shift, says a lot about the direction of publishing’s possible future.

Internship: Radius Book Group

Radius Book Group is currently looking to fill an internship position for Summer 2017. The position is scheduled to start immediately.

Based in New York City, Radius Book Group, which is a division of Diversion Book Corporation, provides book publishing services to independent publishers. The summer intern for Radius will be responsible for handling market research and providing general assistance for the group. The intern may work remotely and schedule regular meetings as is mutually convenient.

The position is unpaid but available for course credit.


If you are interested in applying, please e-mail your resume to Mark Fretz at mark@radiusbookgroup.com. Include a cover letter indicating your interest as well.

Quote

“And remember: you must not overwork your body, or your soul. You must not enslave yourself, as you would not enslave any other person. You must be the custodian of your self.”

 —Joyce Carol Oates, Mudwoman

Joyce Carol Oates is one of the most recognized and respected American literary writers of our time. With an extensive history of writing and reading since her childhood, Oates has published over 40 novels, memoirs, plays, and poetry. She’s been honored for her contributions to the writing community by receiving the PEN Center USA Award for Lifetime Achievement, the National Humanities Medal, PEN/Malamud Award for Lifetime Achievement in the Short Story, the Bram Stoker Award for Life Achievement, the Pushcart Prize, and many others awards.

The first widely acclaimed story Oates published (as well as her most popular work) is her 1966 short story “Where Are You Going, Where Have You Been,” which was famously dedicated to Bob Dylan for inspiring the story with his song “It’s All Over Now, Baby Blue.” Other remarkable novels from Oates includes National Book Award Winner them, Oprah Book Club title We Were the Mulvaneys, Blonde, Black Water, and The Widow’s Story.

Internship: Rizzoli

Rizzoli, a renowned international art publisher based in Manhattan, seeks intern in Publicity Department.  Impeccable English, visual eye with attention to detail, excellent organizational skills, and knowledge of art essential.  Confident phone manner and communication skills, as well as both PC and Mac computer familiarity, are required.

Interns will learn how a book gets shepherded through publicity from beginning to end.

While this is an unpaid position, there is opportunity for course credit, and they internship offers flexible days/hours.

About the companyRizzoli International Publications specializes in high-quality and luxury art, architecture, design, lifestyle, photography, and culinary titles. Universe Publishing, a Rizzoli imprint, publishes more economically priced books in the same categories, plus pop culture and humor titles. Rizzoli also distributes English-language art and photography books by French publisher Editions Flammarion and Italian publishers Skira Editore and Mondadori.

If interested in applying, please send resume with your internship availability to nheneghan@rizzoliusa.com.  Candidates will be contacted for interviews. 

Lisa Sharkey on “Book Publishing with Celebrity Authors”

Working with celebrities to get their books published may seem daunting, but Lisa Sharkey—the Senior Vice President and the Director of Creative Development at HarperCollins Publishers—is an expert. On April 26th, Sharkey talked about the joys and challenges of working with well-known public figures on their projects in her lecture, “Book Publishing with Celebrity Authors.” This was Sharkey’s second talk as the 2016-2017 David Pecker Visiting Professor, following-up the presentation on transferable skills she gave in the fall.

With years of experience working with both intentional celebrities (actors, athletes, reality stars, etc.) and unintentional celebrities (people who became famous as a result of news story in which they are a major personality), Sharkey’s familiar with how different it is publishing and promoting a celebrity’s book versus working with a traditional writer. Through personal anecdotes and behind-the-scene details on books she’s published throughout her career, Sharkey illustrated the experience of working with people who aren’t necessarily writers themselves to publish a successful book that might even reach the New York Times bestseller list.

For the first part of her presentation, Sharkey outlined the top joys of working with celebrities. Despite most of the celebrities she works with not being professional writers for their day-jobs, Sharkey says that these books are still important to them “to their legacies.” They value the opportunity to publish their stories without having them filtered through the press for their families and friends—and, of course, for the fans. Fans of celebrities also make a huge difference in how big the book signings and sales will be and what sort of appearances they can do.

Fans “crave the first-person stories of celebrity lives” and are interested in keeping celebrity books “on their nightstand,” enough so that books by celebrities are consistently reliable holiday gift sellers, such as Alec Baldwin’s memoir Nevertheless and Gabby Douglas’s autobiography Grace, Gold, and Glory: My Leap of Faith. Sharkey also reveals that celebrities are used to being in the spotlight and are sociable, always camera-ready, and “rule” social media, which are all important elements for the successful marketing of books. Any area of weakness they have, Sharkey said, are also easy to deal with since celebrities generally “know what they don’t know” and are open to accepting that they need help in an arena beyond what they’re famous for.

The challenges working with celebrities are also something different than working with traditional authors. Entourages, the amplified fear of failure, and unrealistic expectations all add to the list of struggles Sharkey has dealt with when working with celebrity authors. There’s also the issue of how in-demand they are; getting celebrities to do book promotions when they’re already so busy and marketplace collisions with them when they are trying to advertise other products, are stand-out instances of how their fame can make them difficult to work with. Also, not every celebrity author has the skill to write their own books despite their desire to. Sharkey says that ghostwriters are often necessary to always have ready to assist the celebrity authors.

The pros and cons aside, working with celebrities is always memorable for Sharkey. She has met Charles, the Prince of Wales, at the Clarence House while working with him on his book, Harmony: A New Way of Looking at Our World, and sharing tea with royalty in a once in a lifetime moment. She discussed the intensity of working with Jenna Miscavige Hill on her book exposing scientology, Beyond Belief: My Secret Life Inside Scientology and My Harrowing Escape, and recalled a time where the two asked their driver to ditch a suspicious car following them that Hill thought might be associated with Scientology. Rock star front man of Van Halen, Sammy Hagar, shared with her how emotionally moved he was over the success of his autobiography, Red: My Uncensored Life In Rock, which was a chance to share, for the first time, his challenges growing up and making it through life from his point-of-view.

Lisa Sharkey with her intern and current Pace student, Jennifer Thompson

Sharkey had already shared her interesting career with us in the fall lecture, so it was fascinating to listen to her talk about the work she does getting celebrities to open up and to be honest about their lives and work in their books. As with her previous talk, Sharkey had no trouble keeping everyone invested in her talk through insightful anecdotes and straightforward, honest details about a part of the publishing industry that can feel secret and elusive to publishing students.

We appreciate and thank Sharkey for giving another well-informed and valuable talk, and for concluding her David Pecker Distinguished Visiting Professor lectures on such a memorable note.

Link of the Week: Social Media Book Tags

Keeping track of social media tags for books makes it easier to follow trends and interact with other people about what’s popular in publishing.

Figuring out the tags most commonly used to share books on Instagram, Twitter, or other social media platforms can open up a lot of possibilities. Whether you’re trying to keep up with what’s popular, share what you’re reading, or market up-and-coming books getting published, the right tag can make the difference between getting noticed or slipping under the radar.

#Bookstagram on Twitter and Instagram is perhaps the most widely used hashtag for sharing all things books. Given the popularity of the tag, the community of casual to heavy #bookstagram users generates plenty of online advice on how to succesfully use and navigate the tag, which has more than 10 million posts on Instagram alone.

Other lesser-used but still popular tags include bookwormbibliophileinstabooksbooktography, booknerd, bookaholic, and booklove. Finding and including niche tags to get in touch with a particular readership, such as yalit and yafiction for Young Adult books, can also be beneficial to clicking with the right audience. Using and being aware of the tags is important on sites where the right hashtag can unlock more viewers, or the right kind of audience, versus not getting noticed at all. So keep checking out tags and seeing what works for projects that trend to stay in-the-know on tag-heavy social sites!

Quote

“Whether we change our lives or do nothing, we have responded. To do nothing is to do something.”

Jonathan Safran Foer, Eating Animals

Jonathan Safran Foer is an American novelist and activist with Polish roots. Foer began to seriously pursue writing as a career after working closely with his thesis advisor, Joyce Carol Oates, during his time at Princeton. His thesis won him Princeton’s Senior Creative Writing Thesis Prize, which he then expanded and made into his first novel, Everything is Illuminated. Foer followed this up with what is perhaps his most well-known book, Extremely Loud and Incredibly Close, which incorporates visuals to tell a story surrounding the 9/11 tragedy. His most recent novel, Here I Am, is a fictional retelling of a family inspired by his own life. Other projects he’s worked on include his nonfiction animal rights activism book Eating Animals, and his play on Bruno Schulz‘s book The Street of Crocodiles by blocking out text to create a new story in Tree of Codes.