Quote

“I am going to leave you to make my entry into the world; — I shall be very much astonished if I enjoy myself there as I have in school.”

—Colette, Claudine à l’école (Claudine at School)

One of the greatest avant-garde authors of the 19th century, Sidonie-Gabrielle Colette—most commonly referred to as simply Colette—was a French novelist, essayist, and performer. Collete made herself into a famous creative and feminist icon by writing for a female audience, evoking passion and sensuality in her works, and for being unapologetically proud of her sexual and personal agency in a time where such a point of view was not common for women.

Her first husband took the credit for the first four books Colette wrote, the Claudine series, which were based on her own life experiences. Fortunately, though she never profited in her lifetime from her stories, she was later recognized for writing them. Colette was also able to get full-credit and copyright of all the books that she wrote after, such as her best known novel Gigi, L’ingenue libertine (The Innocent Libertine), and Cheri. Her most critically acclaimed novel is La Vagabonde (The Vagabond). She is the second woman to have ever been given the title of grand officer of the Legion of Honor, which she earned for her great influence in France.

Internships: NewBay Media

NewBay Media provides multichannel marketing solutions and information to communities encompassing over 5 million professionals and nearly 8 million enthusiasts centered around three large technology driven interrelated markets: Television & Video, Entertainment & Educational Technology, and Music. NewBay’s platform provides its communities with award-winning content, trusted brands and high- profile network-building, informative events. Over 4,000 clients hire NewBay to connect them to its audience of key decision makers and influencers.

NewBay is currently looking to fill 3 summer internship positions (Editorial, Content Marketing Coordinator, and Event Planning) for course credit and a rate of $11/hour. If interested in applying to any of the positions, please submit resumes directly to resume3@nbmedia.com with the title of the internship they are applying for in the subject line.


Editorial Intern 

The Editorial Intern will get hands-on experience with NewBay’s most important event of the year: their B&C Hall of Fame. They will be working in conjunction with the group publisher, editorial, sales, and events teams for building out content strategy and execution. They will also gain experience around content creation, social media, marketing, and business. The goal of the internship is to increase content around their largest event of the year, Broadcasting & Cable Hall of Fame. The Editorial Intern will work 8 hours per week, with 2-4 hour days.

Requirements:

  • Preferred Academic Majors – PR, Communications, Marketing
  • Excellent writing skills required
  • Strong Excel skills
  • Ability to multi-task and collaborate with others to achieve results


Content Marketing Coordinator Intern

The intern for the Content Marketing Coordinator will work with the VP of Marketing Services to drive new inbound marketing programs to create sales leads for NewBay Plus, the marketing services arm of NewBay. This will involve creating actionable content including white papers, blogs, social media posts, and other content to drive out thought leadership and sales leads. The candidate will learn practical knowledge about how to create and execute successful content marketing programs from development to execution, to evaluation of results via our marketing automation system, and follow-up based on those results.

NewBay’s goal is to add significant energy to their inbound marketing efforts to drive sales over and above their sales outreach. NewBay also expects the intern to help improve their process and suggest ideas for new content marketing strategies. The goal for the intern is to get a practical understanding of how to create, execute, and evaluate a successful content marketing program. The intern for this position will be working 20 hours per week (Tuesday, Wednesday, and Thursday from 10 AM to 5 PM).

Projects/Duties:

  • Interview their vertical industry managing editors and brand managers and create targeted assets that we can use to drive leads
  • Work with the VP of Marketing Services to update their content marketing plan based on this research effort
  • Create mini-research projects to develop content
  • Regularly blog and post on social media about this content
  • With the aid of their audience development team, learn how to track customer engagement with our Pardot marketing automation system and use that data to identify hot prospects
  • Work with the VP of Marketing Services to create new social media and mobile content marketing products

Preferred Academic Majors: 

  • Marketing
  • Sales
  • Journalism
  • Liberal Arts

Skills Requested:

  • Should have strong writing skills
  • Understand basics of content marketing and marketing in general
  • Know how to use social media including Twitter, Facebook, LinkedIn
  • Working knowledge of Microsoft office tools (PowerPoint, Office, Excel) and be able to present ideas, suggestions, and results in a coherent, engaging way.
  • Understand, or be able to quickly grasp content management systems, such as WordPress
  • Be able to understand and evaluate data and create actionable recommendations based on it
  • Needs to be a good listener, inquisitive, creative, and major plus to have a sense of humor and be a nice person

Events Intern

NewBay Media is seeking a highly motivated and extremely organized events intern for their Broadcasting & Cable/Multichannel News events division. The events intern will work directly on the development and execution of programs that reach thousands of attendees and will also work directly on development and execution of the event, and will have a key role in the coordination of sponsorship development efforts.

The ideal candidate would have a passion for events, must be confident interfacing with individuals of all levels, both internally and externally, and working in a fast-paced environment that often involves juggling multiple priorities. The intern will be expected to work form 10 AM to 5 PM for 3-4 days per week.

Some of their events include: 

  • The Broadcasting & Cable Hall of Fame: Recognized as the leading industry event honoring the pioneers, innovators, and stars of the electronic arts, with hosts and honorees such as Betty White, Regis Philbin, Kathie Lee Gifford, Dr. Phil, and Katie Couric, just to name a few.
  • New York City Television & Video Week : 5 events over 3 days where over 2,500 of the television industry’s executives gather for education, information and unparalleled networking. This role provides excellent exposure to anyone who wants experience in event management. You will have the opportunity to see how large events are developed and executed. Plus, you will be in contact with leading media executives.

Primary Responsibilities:

Pre-event

  • Assist with managing event registration and logistics for 10+ events
  • Collate supplier communications
  • Assist department director and managers to reconcile all supplier and miscellaneous bills.
  • Work with Sales Director on sponsorship tracking and fulfillment

On-site

  • Assist with managing event registration and logistics for 10+ events
  • Collate supplier communications
  • Assist department director and managers to reconcile all supplier and miscellaneous bills.
  • Work with Sales Director on sponsorship tracking and fulfillment

Post-event

  • Work with Director Events on supplier wrap up, closing the budget, collecting open invoices and P.O’s

Preferred Academic Majors:

  • Communications
  • Marketing
  • Hospitality Management

Requirements:

  • Must currently be enrolled in a college program
  • Excellent oral and written communication skills
  • Outstanding organization and attention to detail
  • Ability to organize large quantities of material
  • Ability to maintain calendar and manage individuals toward their due dates
  • Ability to multitask and prioritize responsibilities appropriately
  • Ability to work both collaboratively and independently
  • Motivated and proactive
  • Computer skills: Windows 7, Microsoft Office, Excel and PowerPoint

Preparing Innovators

by Mark J. H. Fretz, PhD

Pace University’s Masters of Science in Publishing Program promises to prepare graduates “to be an innovator in a rapidly evolving industry.” I can attest to the success of the program from several vantages. As a publishing professional since 1994, I have been involved in and have experienced the transformation of the publishing industry firsthand. Initially working at Doubleday in the center of the publishing world (New York City), I had the unique opportunity to watch publishing encounter and respond to the emergence of electronic publishing technology from Times Square. The Bertelsmann Company was one of the world’s largest media companies with its footprint in various sectors, and somewhat of a Bigfoot in the book industry with Bantam Doubleday Dell, which eventually merged with Random House, and more recently with Penguin. Next, I moved to the publishing services sector and witnessed the rapid changes in the publishing industry as if from the front car of a rollercoaster. Make no mistake about it, the pace of change between 2000 and today has been much faster than between 1994 and 2000. People wanting to get into publishing, and stay in it, need to learn new skills and absorb new ideas continually.

During my twenty-three year publishing career, I have also observed, first from afar and now much more closely, the development and evolution of Pace University’s publishing program. In the early 1990s, Pace’s program was a decade old and no longer a fledgling program, but it was still far from mature. However, from the outset, the program was designed to be ahead of the curve of change driving the publishing industry. The courses it offered, the professionals who taught those courses, and the students who took them, were aimed to anticipate and take advantage of cutting-edge technological developments and their ripple effects throughout the industry. A few years ago, I got involved in the Pace University MS in Publishing program by offering presentations on various topics to visiting delegations of Chinese publishing professionals who came to Pace for intensive courses. Last year, I became more involved, by joining the program’s advisory board. This year, I returned to New YorkCity as editorial Director of Radius Book Group, and to my great delight found that one of my colleagues is a Pace alumna. Under her knowledgeable and capable hands, the innovative publisher EverAfter Romance is growing and meeting needs of a robust and emerging group of independent authors. Thus, I can confirm that the program indeed prepares its graduates to be innovators in this rapidly evolving industry of ours.

These observations grow out of a trip I took to China last fall. At the conference where I presented a paper on the impact of Big Data on the publishing industry, hundreds of students in the publishing programs at Wuhan University attended and actively engaged presenters. Several conversations following that conference made me aware that China has formalized the education and preparation of publishing professionals on a scale unmatched in the United States. Not many undergraduate or graduate programs exist in the U.S. dedicated specifically to training the next generation of publishing professionals. Pace University is one of the noteworthy exceptions. It is good to know that the industry can count on Pace’s MS in Publishing program to be there, to be at the forefront of industry developments, and be training students to be tomorrow’s innovators who are ready to jump in today.

Mark is the Editorial Director of Radius Book Group at Diversion Publishing Corp., a publisher for independent-minded authors of nonfiction. In his role, he forms partnerships with entrepreneurial authors looking for full-service publishing and distribution of their titles. His imprint aims for 20 to 30 titles per year.

Link of Week: University Presses

An online interview goes into the different practices of university presses versus commercial publishers and what larger publishers can learn from them.

The Huffington Post posted an interview with Peter Dougherty, the director of the Princeton University Press, about the press’s success and growth. Over a century old, the press has evolved from being a publication aimed at only the university to attaining a global reach through digital library subscriptions and e-book adaptions. Dougherty explains how university presses tend to get overlooked and considered specialized and academic-oriented, which was true in the past, but these days they all also publish more general titles as well. He adds that university presses get overlooked in traditional advertisement spaces, such as larger bookstores and news paper columns, that a lot of their revenue and reviews come from online sources, and how imperative maintaining healthy relationships with book blogs and reviewers is for publicity.

Smaller university presses, Dougherty also mentions, are forward-thinking, and their approach to creating online digital libraries that can be accessed through subscriptions is something that larger publishers should pay attention to. Princeton University Press wants to allow anyone to access a number of titles for a set-fee, both academic and otherwise, which is much different than the typical process of publishers’ charging for one book.

Other major institutions interested in the future of digital publishing that larger publishers can learn something from include Stanford University Press, Cambridge University Press, Yale University Press, and Oxford University Press. The unity of the shifting approach to include digital publishing, and how these presses are going about handling this shift, says a lot about the direction of publishing’s possible future.

Internship: Radius Book Group

Radius Book Group is currently looking to fill an internship position for Summer 2017. The position is scheduled to start immediately.

Based in New York City, Radius Book Group, which is a division of Diversion Book Corporation, provides book publishing services to independent publishers. The summer intern for Radius will be responsible for handling market research and providing general assistance for the group. The intern may work remotely and schedule regular meetings as is mutually convenient.

The position is unpaid but available for course credit.


If you are interested in applying, please e-mail your resume to Mark Fretz at mark@radiusbookgroup.com. Include a cover letter indicating your interest as well.