By Professor Andrea Baron
For three weeks in May and June, the Publishing Program will host 16 executives from Phoenix Publishing and Media Group, the largest printing and publishing company in China. The group will participate in a series of seminars where they’ll hear presentations and exchange ideas with key industry leaders in the U.S.
The visit is part of an ongoing partnership between PPMG and the Pace Publishing program to organize the exchange of ideas, information and business opportunities. Starting in 2006, the Publishing Program broadened its international scope in several ways. In addition to the PPMG program, there was an agreement with Wuhan University in China. This includes the exchange of faculty members, who spend a semester in NY, as well as participation by our faculty in an annual digital publishing conference in China. These experiences have added a lot to our understanding of the Chinese and the international publishing industry for the students and faculty who participated.
The past years’ sessions with the PPMG group were extremely valuable in sharing information, and have also been successful in helping them develop partnerships with US publishers and printers.
This year’s sessions will focus on developments in print technology for book and magazine publishing, digital printing and cross-media workflows, and the expansion of environmental initiatives. The publishing landscape is changing rapidly and, as print publication volume decreases, printers have branched out, developing new services for their customers. These include digital supply chains, digital prepress services and print applications, and new tools such as web portals, e-commerce, and cross-media applications. We’ve also seen demand increase for environmental initiatives and energy usage reduction and carbon neutral techniques in paper and print manufacturing. All of these issues are critical to the survival and success of our industry.
We have an array of speakers lined up who represent top national leaders in their fields, and who are currently addressing these challenges. They will include digital vendors, publication printers, book and magazine publishers, paper manufacturers, and international organizations. Pace publishing faculty members Andrea Baron, David Delano and David Hetherington will also give presentations to the group. The seminar sessions are being organized by Professor Baron with translation provided by Professor Lian.
The activities will also include site visits to Hearst Magazines and Time Inc. for demonstrations of their newest digital workflows and media management systems. The group will also tour the headquarters of Bloomberg Financial and attend the Book Expo America trade show during their visit.
Last year’s sessions were marked by lively discussion and exchange of information. So many things have changed in the space of this year that we’ll be looking forward to discussing up-to-the-minute developments as we learn about the new directions in the publishing industry in the US and China.
The guests in the group and the organizations they come from are as follows:
Zuo Yumei, Director, Phoenix Publishing & Media, Inc.
Zhang Hao, Postdoctoral, Phoenix Publishing & Media, Inc.
Xu Chenmin, Vice General Manager, Jiangsu Phoenix Xinhua Printing Co., Ltd.
Mei Xiaofang, Department Manager, Jiangsu Publishing & Printing Materials Corporation
Zhang Rongming, Vice General Manager, Jiangsu Phoenix Yancheng Printing Ltd.
Wang Zhiguo, General Manager Assisitant, Jiangsu Phoenix Digital Printing Co., Ltd.
Xu Ling, Director, Phoenix Education Publishing, Ltd.
Zhang Jing, Director, Phoenix Science Press, Ltd.
Zhong Min, Director, Phoenix Vocational Education Books, Ltd.
Qiu Li, Director, Phoenix Juvenile & Children’s Publishing, Ltd.
Wu Yonggang, Manager, Jiangsu Phoenix Printing Production, Ltd.
Xia Nan, Vice Manager, Nanjing Amity Printing Company, Ltd.
Kong Dawei, General Manager, Jiangsu Gaochun Printing Company Co., Ltd.
Wang Hong, General Manager, Suzhou City AO Advertising Co., Ltd.
Ma Xuquan, General Manager, Xuzhou Xuquan Print Co., Ltd.
Zhang Hao, Vice General Manager, Nanjing Bills & Securities Printing Co., Ltd.