The M.S. in Publishing Blog team is proud to announce a new regular feature, which will highlight the accomplishments of faculty and advisory board members from the program. We hope you enjoy our first installment of “Faculty in the Spotlight!”
For this exciting new blog feature, we would like to celebrate one of the talented members of the M.S. in Publishing Department’s faculty team – Professor Melissa A. Rosati. As well as teaching such courses as Principles in Publishing and Book Sales & Distribution, Professor Rosati is a certified professional co-active coach (CPCC) and the owner and CEO of Melissa’s Coaching Studio and Melissa’s Social Media Studio, LLC.
Professor Rosati’s clients are writers, artists, and social entrepreneurs. With a keen interest in creativity and digital issues, she develops coaching programs to help people enrich their strategies and skills. As appropriate for the needs of an organization or an individual client, Professor Rosati formulates social networking/marketing strategies and facilitates hands-on training.
As a former publishing executive, Professor Rosati brings a solid background in editorial, marketing, and publicity to her coaching and consulting clients. Her professional experience, with publishers such as McGraw-Hill International (UK), Routledge, and HarperCollins College, is in strategic planning, reorganization, partnerships, content acquisition, online products, contract negotiation, staff training and development, and publishing in international markets. Furthermore, Professor Rosati co-leads the U.S. – China Publishing Dialogues at Pace University, where she co-facilitates executive training for publishers throughout China. She is also a co-founder of Writers, Readers, and Publishers: Present Tense, Future Bold, a thought-leadership group about the role of publishing in our culture and society. In addition, she is the host of Creativity Matters Now, an internet radio show.
When Professor Rosati is not teaching, coaching, or consulting, she spends her time writing. In particular, she blogs about different aspects of the overall publishing industry. One post, entitled, “It’s Not Your Great Grandma’s Publishing Industry, or Is It?” relates to the course she is teaching this semester, Book Sales & Distribution. The entry discusses the differences between publishing in the past and publishing in the present; Professor Rosati ruminates on “your great grandma’s” reading habits as compared to your habits, as an individual living in the digital age. For more of Professor Rosati’s compelling blog entries, please read, “Writers Are a Consumer Class” and “We’ll Always Have Bookstores.”