Kirsten D. Sandberg
Professor Sandberg is a consultant, writer, and editor who works with executives and advisory boards to shape their publishing strategy in corporate, non-profit, and emerging market settings. She has extensive experience in negotiating publishing contracts and transforming knowledge and expertise into branded content for a globally diverse audience. Most recently, she collaborated with Don Tapscott and Alex Tapscott on Blockchain Revolution published by Penguin Random House and is studying how blockchain technology could transform publishing. She also wrote a series of blog posts for the Center for Digital Transformation on how companies are using digital technologies to transform their business.
Professor Sandberg teaches PUB 618, “The Legal Aspects of Publishing,” and PUB 632, “Academic Publishing,” both from a publishing innovator’s perspective. With Professor Lian, she periodically co-directs professional development programs for Chinese publishing executives.
For over a decade, she served as executive editor at Harvard Business School Publishing Corporation, where she contributed to the opening of HBSP Corp Ltd in Mumbai/ New Delhi. Professor Sandberg also wrote over a dozen articles for various HBS periodicals, and published bestselling books such as Information Rules, the strategic guide to digital publishing by Carl Shapiro and Hal Varian (now chief economist of Google, Inc.), and Larry Downes and Chunka Mui’s Unleashing the Killer App, which made Wall Street Journal’s short list of best books ever on business and the Internet. Prior to Harvard, Professor Sandberg spent eight years at HarperCollins, first in the college division as a development editor and a marketing R&D manager and then in HarperBusiness as acquisitions editor. She started her media career as a computer graphics designer in the newsroom of WEEK-TV, an NBC affiliate. Professor Sandberg holds a B.A. in English and TV/Radio Production from Bradley University and started an M.A. in English at Marquette University. She is a Chicago Cubs fan by birth and a Yankees fan by naturalization.
The Pace Publishing Blog featured Professor Sandberg in the “Faculty in the Spotlight” series in April 2012.