Professor Andrea Baron has worked in publishing for over 20 years, starting her career in book design, and adding experience in consumer marketing and print and digital production. She worked with some of the largest consumer magazine publishers, including Condé Nast, Time Inc., American Express Publishing , The New York Times Magazines, and Ziff-Davis. She has organized and developed digital workflows and production processes for titles such as Vogue, The New Yorker, Bon Appétit, Food & Wine, Travel + Leisure, Family Circle, Fitness, and PC Magazine. She brings this experience directly to the classroom with the participation of industry leaders to provide first-hand knowledge and networking opportunities for her students.
She has been teaching magazine publishing in the Pace publishing program for 11 years, with the goal of giving students a thorough grounding in the field and bringing them deeper into the industry. She teaches courses in production and design, consumer marketing, and an introduction to magazine publishing. Prof. Baron also teaches in the Advertising, Design & Graphics Arts program at the New York City College of Technology. She has a BA from Binghamton University and an MS in Publishing from Pace.
As a travel enthusiast, Prof. Baron particularly enjoys her participation in the Pace University China publishing programs. During a recent trip to China, she met with faculty and students in several cities, and lectured to communications students and faculty at Shanghai Normal University. She has also planned and facilitated seminars for visiting publishing executives from the Chinese publishing company PPMG as part of the Sino-American Publishing Research Center.
The Pace Publishing Blog featured Baron in the “Faculty in the Spotlight” series in March 2012.