Personally, I was struck by the warmth of the people I met. It was very exciting to meet dignitaries from Phoenix Publishing & Media Group and China Publishing Group, which are among the largest publishing companies in the world. But it was heartening to meet a number of former students who were so grateful to Professor Raskin and Professor Lian for what they learned at Pace.
I was lucky to have a tour guide in Beijing who worked at China Publishing Group named Yin “Ling” Mengling. I spoke with her at length about some of the great opportunities available in publishing associations in New York. We also discussed a book called Designing Your Life, which I recommend people use to think about their career and life goals.
After we parted, she paid for her own overnight train to Wuhan to attend the weekend conference and take Professor Lian, Professor Raskin and me around Wuhan University. She has since started a Literary Salon speaker series for her friends and colleagues, which she said I inspired her to do. Mark Fretz, who also attended the conference as part of the delegation from Pace, spoke at the inaugural session. I am very proud of Ling and happy I was able to touch her life.
Another thing that struck me in China that I hadn’t fully appreciated before was the giant contribution that Professor Raskin and Professor Lian have made to publishing education in China. Professor Lian was actually one of the founding members of the first publishing program in China at Wuhan University and was instrumental in starting the partnership between Pace and Wuhan U. Professor Raskin has made extremely strong relationships with the major publishing companies in China and, because of this, the companies have hand-picked executives to come train at Pace every year. (And they were able to start the Confucius Institute at Pace University, where I took Chinese classes before I went.) I have a newfound respect for the hard work they have done to build such strong ties.
At the conference, my talk was on innovation. I spoke about projects in the publishing industry, including grass-roots efforts, where employees at any level can test their idea and pitch it to management. I was surprised that I was asked how an employee would be reprimanded if they had an idea that failed. I explained the value of a learning organization, where failing fast (and small) is a good thing. I was happy to see that they were thinking about how this idea could be implemented in their environment, and I hope in the future that organizations encourage their employees to submit ideas.
While Google, Facebook, Twitter, and other sites are blocked in China, the country is very technologically advanced. Most people use a platform called WeChat, which is a combination of the functionality of many programs in the U.S. like texting, FaceTime/Skype, Facebook, Twitter, and many others. (WeChat was created by TenCent, a phone company.) Many restaurants have you order and pay through your phone with Alipay, which is from the e-commerce company Alibaba, which has 423 million annual active buyers and about 80 per cent market share of e-commerce in China. There are QR codes everywhere on posters, bus shelters, ads, and menus, and they are very useful in connecting quickly through WeChat and other systems. I made many new contacts and friends in China and hope to stay in touch through WeChat.
I also visited many bustling bookstores in China. It was incredible to see the multi-story homage to the books owned by Phoenix Publishing & Media Group. I also visited a few branches of the Librarie Avant-Garde, including the famous one in a former bomb shelter/parking garage that has a beatnik vibe; a rustic one in a lush park, where you could sink into a comfy chair and feel like you were in a log cabin surrounded by books; and one on the Purple Mountain that sold only poetry books with lots of little rooms to explore. I felt right at home!
It was a fascinating trip, and I’m extremely grateful to have had the opportunity to go! It really opened my eyes to different perspectives and I learned a lot about international publishing, innovation, and myself.
The Third International Conference on Publishing Industries and Publishing Education in the Digital Age was held at Wuhan University on October 18 – 20th, 2010. The conference was co-hosted by Pace University and Wuhan University and had more than two hundred professionals and scholars in attendance.
Professor Sherman Raskin, Director of the M.S. in Publishing Program at Pace University, gave the opening remarks. Michael Healy, Executive Director of the Book Rights Industry and Distinguished David Pecker Visiting Professor at Pace, gave the keynote address. His topic was “Seeking Permanence in a time of Turbulence: An Overview of Recent Trends and Developments in U.S. Digital Publishing and Book Selling”.
Pace University was very well represented at the conference. Susan Danzinger, Pace Publishing Advisory Board Member, presented a talk on “Discovering Digital Communities: Connecting with Book Buyers in their National Habitat.” Xiao Chuan Lian, a Senior Staff Associate and Adjunct Publishing Professor at Pace, delivered a talk on “Penguin Books to EBooks.” Kirstin Sandberg, also an Adjunct Professor of Publishing, discussed “Reimaging Business Publishing: Balance of Technology and Expertise.” Manuela Soares, Professor of Publishing, submitted a paper that was read by a Wuhan University Graduate student. Professor Soares’ topic was “Using the Kindle DX Reader in the Classroom: Is it an Effective Teaching Tool?”
Professor Chen Chuanfu, Dean of the School of Information Management at Wuhan University, and Professor Huang Xianrong, Chair of the Department of Publishing Science at Wuhan University, appreciated working with our colleagues from Pace to explore how technology influences publishing and publishing education today.
The next conference is scheduled for 2013, the 30th Anniversary of the Wuhan University Publishing Department.
Additional pictures of the conference can be viewed here: