What Does Publishers’ Reinvention Mean for the Industry?

In the last couple of weeks three iconic companies made major moves toward reinvention, however these moves are not reflecting a positive outlook on their own futures, or for the print magazine industry overall.

First, Time Inc. laid off 300 people recently. “The June 13th cutbacks came three years almost to the week when the company spun off from Time Warner,” according to the Folio article. The company is also relocating one of its titles, Food & Wine, to Alabama, partly because of cost considerations. Wenner Media announced it had sold Men’s Journal to American Media. This sale leaves the once-powerful company with just a 51 percent stake in flagship Rolling Stone and a gaming website launched last year. Rodale was also said to have cut 80-100 employees ahead of an announcement “that it is exploring strategic options.” The company announced in January that “it was selling some of its properties in Emmaus, Pennsylvania, in a bid to centralize and to raise $4.6 million.”

Time Inc. CEO Rich Battista, through a spokesperson, told Folio writer Tony Silber “that further consolidation (presumably of the kind that just happened at his company) is likely given the long-term secular decline in print.” It seems for media companies today, it is more important to build a bran than to rely on print businesses and practices.

“The industry is evolving quickly, and while change can be disruptive, it also brings opportunity,” a senior Rodale executive said to Silber.

In the News- Consolidation at Leading Magazine Publishers

Self MagMajor magazine publishing companies such as Hearst, Condé Nast, and Time Inc. have restructured and consolidated several groups in their respective print titles in order to keep costs down to combat the growing digital world of publishing. Print titles like Self Magazine at Condé Nast have committed to a digital-only brand. Other magazine have joined staffs at several groups into one category. A larger digital investment appears to be the only strategy that can save magazine brands as readers are continuing to shift their general attention to online media outlets.

“We have long believed that collaboration is the key to ongoing creativity and innovation, and we’ve seen its success in action over the past hearst-logofour years,” said a spokesperson for Hearst, “Brands refine their individual points-of-view, and dynamic editors expand their skills and talent to the benefit of all.”

To read the full article, please click this link.

Upcoming Event: Exploring Future Reality

exploring Future realityIs the age of virtual and augmented reality, long anticipated, finally upon us? Exploring Future Reality is a full day event with virtual and augmented reality faculty researchers and industry experts delivering lightning talks, presentations and interactive demos. The discussion will focus on the impact of VR/AR on the media and technology industry, including best practices for storytelling, prototyping, and distribution.

Hosted by Viacom NEXT and organized by NYC Media Lab, #ExFR16 will present a program featuring over 20 media executives and faculty researchers for a full day event detailing the impact of virtual and augmented reality. The conference will explore all areas of VR/AR, ranging from what’s in the lab, what’s being commercialized by technology companies and startups, and what’s being developed by industry. The event will also include interactive demos created in NYC universities, lightning pitches from early stage startups and a workshop led by Verizon.

Speakers include:

Ken Perlin, NYU
Chris Hercik, Time Inc.
Kelly Alfieri, New York Times
Marc Maleh, R/GA
Javier Molina, NYU Integrated Digital Media
Sowmya Gottipati, NBCUniversal
And more!

exploring future reality2Panels and programs include:

What is Reality?
Columbia University’s Steven Feiner, NYU’s Ken Perlin and Viacom NEXT’s Chaki Ng will sit down with Ben Johnson, the host of Marketplace’s tech podcast Codebreaker, for an abstract and imaginative discussion: How will VR/AR technologies change society and the world?

Advertising and Marketing
How are new VR/AR hardware and platforms being positioned in the market? Panelists including Marc Maleh of R/GA, Brett Leary of Digitas and Resh Sidhu of Framestore will discuss.

Technical Horizons
As VR/AR hardware breaks into the consumer market, panelists Winslow Burleson and Mark Skwarek of NYU will highlight the research agendas of leading faculty and device manufacturers.

And more!

Interested in the event and want to receive a media advisory? Contact Alexis Avedisian, NYC Media Lab’s Communications Manager at alexis@nycmedialab.org.

Student prices are $25.

For more information click here!

If you are interested, make sure to register now!

Jobs of the Week

Time Inc. Home Entertainment

Type: Full Time

Position: Associate Editor

Location: New York, NY

The Associate Editor operates at the space between idea generation and action, collaborating with the senior editor to organize, produce, and publish trade books and bookazines for brands like Time, Life and People.

Who you are: 

  • A connector: You know how to present ideas to a big group – and connect with people one-on-one to move a project forward. You have a built in community of peers and know who to call on when freelance work needs to be assigned
  • Deadline-obsessed: You know how to manage your own time – and how individual tasks contribute to a larger project
  • A forecaster: You can’t live if you’re not connecting the dots from pop culture to news to policy and thinking about how trends shape our world
  • Visual: You think about how to tell a story visually, and how to use pictures to complement words
  • An innovator: You have 3 years of experience in publishing – and a proven track record of taking smart risks and generating real results

Description:

  • Draft and present proposals to brand publishers with a focus on project criteria, outlines, specifications and book budgets. Establish and identify needs and standards for manuscript development, photo, and design
  • Collaborate with the design team to create meaningful art to complement a story and supervising photography
  • Manage editorial workflow and team deadlines and schedules
  • Work with counterparts at magazine and website brands to identify brand requirements and to build and maintain brand relationships
  • Be responsible for the content, quality, and accuracy of assigned book projects, collaborating with the senior editor on key approval checkpoints like proposals, design, manuscript, layouts and covers

View the original job posting here.

Woman’s World

Type: Full Time

Position: Editorial Assistant

Location: Englewood Cliffs, NJ

Description:

We’re looking for an extremely bright, personable, organized, crafty (interest in DIY a plus) young wordsmith with a degree in English/Journalism to work as a full time editorial assistant at a fast paced women’s magazine. This is a great entry-level opportunity for an extremely smart, hard-working beginning journalist. You must be a quick study, extremely organized, detail-oriented, very motivated and able to juggle many projects at once.

Duties:

Assisting the Editor-in-chief, Managing Editor and other Senior Editors, assisting the Crafts Editor with a potential for future growth in that department, answering phones, arranging daily meetings, trafficking production materials, performing general office work and writing/editing weekly columns. Plenty of opportunity for growth!

View the original job posting here.

Internships at Time Inc.

Time Inc. is one of the largest branded media companies in the world. The company’s print and digital magazines reach more than 110 million Americans each month, and its websites attract nearly 50 million unique visitors each month. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, INSTYLE, and REAL SIMPLE, Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE’s Most Beautiful and SPORTS ILLUSTRATED’S Sportsman of the Year.

Time Inc. runs a number of summer internship programs that are customized for specific brands and functional areas. All of their internship positions are paid, and the programs run for 9-10 weeks. Internships are available in the functional areas listed below. You will be asked to indicate your brand and functional area preference(s) in your application. Please visit their careers website for more information.


Student Opportunities: (must be pursuing a Bachelor’s or Master’s degree):

· Advertising Sales – sells print and/or digital ad space/integrated marketing plans to existing and prospective advertisers

· Brand Marketing/Integrated Marketing – ad sales generation through conceptualizing and writing integrated marketing and digital proposals in response to advertiser RFPs, collaborates with sales teams and cross departments to develop “big idea” concepts for advertisers

· Consumer & Business Research – primary and syndicated market research to support ad sales with advertisement effectiveness data and to provide editorial and consumer marketing with actionable insights in order to shape content and set strategy

· Editorial – Editorial/Writing, Photography, and/or Design

· Information Technology – Desktop Support, Internet Operations, Internet Engineering, IT Infrastructure, Systems Engineering, Application Development, Web Development, Database Engineering, Remote Support

· Public Relations – works with media relations, press releases, event planning, and internal communications; creates strategic communication and publicity efforts across print and digital.

To be considered for an interview, you must do ALL of the following:

1. Apply to this job through Pace eRecruiting. For information on working with this system, please read our post on Career Services.
2. Apply on the company’s web site. Once you apply through eRecruiting,
you will be redirected to the company’s job site: www.employersite.com

You will not be considered for this position unless you follow the instructions above.