Link of the Week: Unbound

Unbound is a crowdfunding publisher that gives people the tools, support and freedom to bring their ideas to life.

According to a Huffington Post article, 3 Ways Indie Authors Can Use Social Media to Attract Readers, Unbound is a lesser known crowdfunding site specifically designed to support independent authors by gathering resources to publish a manuscript.

Described as a “team of writers, designers, publishers and producers working together in a converted warehouse in central London,” the people at Unbound say that, “Half of us spend our time finding, commissioning and making our books. The other half builds Unbound and looks after our community.” The ‘community’ at Unbound have “pledged over £3 million to Unbound projects to fund everything from an anthology on race and identity in contemporary Britain to a compilation of terrible old video games you’ve probably never heard of.”

Crowdfunding, like with that of Unbound is what the Huffington Post describes as one of three ways to use Social Media to attract readers. Unbound will fund the book, publish it, launch it with promotion and all the while, keep the author well informed on the status of the book throughout the process.

Amarillo, TX

Seeking Full-Time Sales Representative

Hachette Book Group (HBG) is a leading US trade publisher and a division of the third largest trade and educational book publisher in the world, Hachette Livre. A global publishing company based in France, Hachette Livre is a subsidiary of the French media company, Lagardère. HBG is headquartered in New York, with offices in Boston, MA; Lebanon, IN; Nashville, TN; Boulder, CO; Philadelphia, PA; and Berkeley, CA. HBG also owns Hachette Book Group Canada, Inc., a marketing and publicity company based in Toronto, ON.

Minimum Requirements:

• Proven sales experience with strong background in trade publishing, with at least 3 years experience
• Must be extremely organized and detail-oriented
• Effective communication skills (oral & written), good judgment, and excellent interpersonal skills in all aspects of business
• Comfortable with regular car/air travel
• Strong proficiency in general Computer skills, with an emphasis on Microsoft Word & Excel. Experience with databases
• Ability to work and communicate with clients and successfully manage client relationships
• Must be extremely organized, detail-oriented, and have the ability to multi-task and prioritize
• Must be results driven, and take appropriate steps to achieve goals while taking ownership of situations as needed.
• Proven ability to deliver timely, accurate work product and demonstrate good follow up and follow through
• Drives change and innovation by improving work product or process, and challenges established norms where appropriate
• Proven ability to build supportive and constructive relationships within and outside of the organization; takes the lead in inspiring others to work together for mutual benefit

Responsibilities Include:

• Sell frontlist, backlist, promotions and more to (primarily) independent bookstore accounts, small jobber accounts and some specialty accounts
• Manage relationships with established accounts, and develop new accounts
• Generate regular feedback on titles, promotions, and sales
• Maintain current and accurate client profiles, including purchase history, using databases
• Respond to inquiries from both publisher and account contacts
• Maintain co-op programs and ensure management of the Marketing Plan

If you are interested in this position, please apply through their website.

New York, NY

Seeking Full-Time Website & Social Media Digital Designer – Random House Children’s Books, Teen Category

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.

Minimum Requirements:

• 3-5 years of digital/social media design experience
• Expert level skills utilizing Photoshop, Illustrator and In-Design, Adobe Acrobat and Microsoft Office programs
• Passionate about the digital space and always keeping on industry trends
• Excellent creative thinking, graphic design, and typography skills
• An eye for detail and an integrated brand aesthetic
• Excellent communication skills
• Ability to work as part of a team and also independently
• Ability to work in a wide range of styles and experience with a variety of graphic design techniques
• Initiative and willingness to take on new challenges and learn new skills
• Ability to multi-task various assignments, prioritize workload, and take responsibility for deadlines
• BS/BA degree or equivalent combination of education and experience sufficient to successfully perform essential functions of the job
• Must have a strong web/digital portfolio to present upon interview

Responsibilities Include:

• Develop ideas that are strategic, innovative, and provide an optimal user experience
• Translate marketing and business objectives into digital designs that are compelling
• Design and create assets for social media platforms including static and animated graphics, headers, badges, etc.
• Design web-based marketing materials such as infographics, blog posts, web banners, etc.
• Create and manage brand style guide and act as an ambassador within the company for the brand guidelines
• Maintain a solid knowledge of competitive market and stay current on design trends
• Produce, edit, alter, and deliver designs on time and to specification
• Assist team in the development of content and brand ideas
• Partner with freelancers, copywriters, and developers on projects as needed
• Contribute strategically to the long-term vision of the company’s digital work

If you are in interested in this position, please apply online.

New York, NY

Seeking Full-Time Designer

Macmillan is a group of media companies in the United States held by Verlagsgruppe Georg von Holtzbrinck, based in Stuttgart, Germany, which publishes a wide range of books, magazines, and digital products for the consumer and education markets. Our American publishers include Farrar, Straus and Giroux; Henry Holt & Company; W. H. Freeman and Worth Publishers; Bedford/St. Martin’s; Picador; Roaring Brook Press; St. Martin’s Press; Tor Books; Hayden McNeil; Macmillan Children’s Group; Flatiron Books; Macmillan Audio; and Bedford, Freeman & Worth Publishing Group.

Minimum Requirements:

• Ability to concept and create exceptional book design
• Ability to work on multiple projects at once and meet tight deadlines
• Willingness to read (a lot) and contribute to the flow of ideas
• Healthy curiosity about innovations in our field and in related fields
• Knowledge and experience with InDesign, Photoshop, and Illustrator
• Minimum of 3 years book experience.
• College level training at an accredited art school preferred, but not required

Responsibilities Include:

• Design picture book and non-fiction interiors and jackets
• Work closely with creative director and editors
• Organization of their work for the accessibility of other departments
• Participation in production meetings, jacket meetings, and larger group creative discussions
• Preparation of files for the printer, and approval of all manner of proofs
related to their titles

If you are interested in applying, please follow this link.

100px-bantam_logoNew York, NY

Seeking Full-Time Marketing Associate/Coordinator, Ballantine Bantam Dell

Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Fodor’s, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.

Minimum Requirements:

• Bachelor’s Degree or equivalent work experience
• 2-3 years book publishing background
• Introduction to key marketing concepts such as social media and email marketing, as well as traditional book marketing skills
• Strategic and creative thinking with a desire to develop new initiatives to engage readers
• Excellent communication and organization skills
• Photoshop, Adobe, basic HTML skills a plus

Responsibilities Include:

• Assist the Deputy Director of Marketing in developing wide-scale, strategic marketing campaigns for bestselling brand authors
• Coordinate and oversee title-specific campaigns including digital outreach, author platform building, and audience development
• Work closely with Creative Services on advertising strategy and execution
• Contribute content to e-newsletters, websites and social networking vehicles used to promote assigned titles/authors
• Update sales force, publishing office, publicity and editorial on campaigns (including performance metrics and key takeaways) and related news
• Perform general administrative duties

If you are interested in applying, click here.

princeton

Hudson, NY

Seeking Full-Time Publicist

Princeton Architectural Press is a world leader in books on architecture, design, photography, landscape, and visual culture for the past 35 years. The Press has since added growing and dynamic programs in both children’s books and Paper + Goods (stationery and gift). Featuring a backlist of nearly 1,000 titles, the company’s books are acclaimed for their strong and unique, sometimes eccentric, editorial vision, unrivaled design sensibility, and high production values.

Minimum Requirements:

• 3+ years experience in publicity or marketing. Book publishing experience preferred.
• Creative and enthusiastic in pitching books and authors.
• Proven ability to generate successful publicity plans
• Motivated self-starter; ability to take initiative in shepherding projects.
• Strong organizational skills; ability to multitask, prioritize, and manage time effectively while also maintaining accuracy and attention to detail.
• Excellent verbal and written communication skills.
• Poise and confidence in communicating with authors and media.
• Excellent media contacts.
• Proficiency with CisionPoint and Microsoft Office.
• Experience with InDesign a plus.

Responsibilities Include:

• Plan and execute creative, successful publicity plans for 10-20 books per season in the fields of art, architecture, graphic design, photography, and visual culture. Write press releases and targeted pitch letters. Persuasively pitch books and authors to the media, targeting both subject-area media and major, national general-interest media. Coordinate sending of review copies. Facilitate reviews, excerpts, author interviews, and features. Schedule author events and publicize events to local media.
• Collaborate with authors on marketing and publicity plans. Work with authors on creation of book trailers as appropriate. Work with authors on their social media presence as needed.
• Research media and build and maintain excellent relationships with media contacts. Periodically meet with key media.
• Assist in creating marketing partnerships and marketing campaigns as appropriate.
• Pitch holiday gift guides.
• Submit books for awards.
• Keep authors, in-house staff, and our distributors updated on publicity activities.
• Represent the publicity department in meetings as needed.
• Contribute to PAP’s e-newsletters, blog, and social media.
• Help manage and maintain media contact lists and review database.
• Participate in acquisitions discussions.
• Work trade shows and book fairs, including BookExpo, New York Art Book Fair, etc. Attend author events and book launch parties.

If you are interested in applying, please contact Lia Hunt at lia@papress.com.

catapult-logo-lined-300x89New York, NY

Seeking Full-Time Social Media Editor and Publicity Assistant

About Catapult

Catapult is an innovative publisher that publishes books of the highest literary caliber, offers classes taught by acclaimed emerging and established writers, produces an award-winning daily online magazine of narrative nonfiction and fiction, and hosts an open online platform where writers can showcase their own writing. Catapult is led editorially by Pat Strachan, who has edited writers such as Marilynne Robinson, Tom Wolfe, Seamus Heaney, John McPhee, Edna O’Brien, Lydia Davis, Padgett Powell, Grace Paley, and Jamaica Kincaid.

Catapult’s books have been praised in The New York Times, Vanity Fair, NPR, and other media. Our second title, Mrs. Engels by Gavin McCrea, was named one of the 20 best books of 2015 by Amazon. The essays and stories published in Catapult’s online magazine, edited by Yuka Igarashi, have been selected by Jonathan Franzen for Best American Essays, shortlisted for The Caine Prize for African Writing, and featured on “Best of” lists at Longreads, Longform, Buzzfeed, The Los Angeles Times, and numerous other publications.

About Counterpoint

Counterpoint Press, which celebrated its twentieth anniversary in 2015, is an author-driven literary publishing company that publishes fiction, poetry, and short stories. Nonfiction titles are focused on current affairs and politics, music, history, memoir, biography, religion, and philosophy. Counterpoint’s notable authors include iconic writers such as Wendell Berry, Gary Snyder, James Salter, Evan S. Connell, Janet Frame, Mary Robison, Ruth Prawer Jhabvala, Lionel Shriver and M. F. K. Fisher. The company has published many newer literary voices including Karen Bender, Tod Goldberg, Natashia Deon, Abby Geni, Elizabeth Rosner, Susan Sherman, Dana Johnson and Lauret Savoy. In 2015 Karen Bender received a National Book Award nomination in Fiction for her collection Refund. In 2016 Wendell Berry received the National Book Critics Circle Lifetime Achievement Award.

Soft Skull Press has published its cutting-edge mix of contemporary fiction and nonfiction for over twenty years. Focus ranges from fiction, short stories, graphic novels, and plays to memoir, politics, current affairs, and countercultural titles. Notable authors include Tim Wise, Scarlett Thomas, Joshua Mohr, John Jodzio, Tara Ison, Michael Muhammad Knight, Andrea Portes, Kim Addonzio, Lydia Cacho, Alain Mabanckou, Richard Hell, and playwright Rajiv Joseph. Key backlist authors include Noam Chomsky, Maggie Nelson, Lydia Millet, and Douglas Rushkoff.

Minimum Requirements:

• Must have an engaging writing voice
• Wide knowledge of contemporary authors, the publishing industry, literary fiction, non-fiction, and the literary world – including international writers.
• A canny understanding of what works on social media is required.
• A sense of humor and concision is helpful.
• Must be able to create simple but aesthetically appealing images on the fly, using an image-editing/typesetting program such as Canva or InDesign.

Responsibilities Include:

• This position will be part of our publicity team and will have some publicity-related duties, such as managing press mailings and promotion and support for events.
• We will provide you with a test that includes sample posts, and give interviews to the top few candidates.

If you are interested in applying, please contact Andy Hunter at dev@blackballoonpublishing.com.

publishers lunchBronxville, NY

Seeking Part-Time Publishers Lunch Reporter/News Editor

Publishers Lunch is the industry’s “daily essential read,” now shared with more than 40,000 publishing people every day. Each report gathers together stories from all over the web and print of interest to the professional trade book community, along with original reporting, plus a little perspective and the occasional wisecrack added in.

Minimum Requirements:

• Strong reporting background/interest, or strong writing skills
• Broad digital skills
• Knowledge of the trade book publishing, or least passion for books, authors and publishing

Responsibilities Include:

• Aggregate stories of interest, and write and report stories daily for Publishers Lunch, working in close conjunction with the founder
• Produce and process newsletter itself on deadline (means working with WordPress, online mail ASP, HTML templates, etc. — we’ll train you in all of our particular systems)
• Create additional special content: Particularly our broader surveys of upcoming titles of notes; can also include developing your own coverage area and working longer lead-time stories; expanding our social media interaction; or working on other new initiatives.

If you are interested in applying send an embedded (not attached) cover letter explaining why you would be a great fit for Lunch, along with a resume and links to your favorite writing clips (no more than three) to applicant@publishersmarketplace.com.

gimletBrooklyn, NY

Seeking Full-Time Editor

Gimlet Media is the premier digital media company focused on producing high quality narrative audio.  You can hear the full Gimlet story in StartUp Season 1, our first podcast which documents the founding of the company. Besides StartUp, Gimlet currently produces the category-leading shows Reply All and Mystery Show.  In 2015, we were named one of the top 10 most innovative media companies in the world by Fast Company.

Minimum Requirements:

• 3+ years editing top-shelf narrative – in radio, film, magazine journalism, etc.
• 5+ years reporting, writing, or producing a quality, story-driven product
• Journalism experience a plus
• Exceptional writing and verbal skills
• Love for podcasts
• Stubborn dedication to making things excellent

Responsibilities Include:

• Lead editorial process from pitch to publication for several Gimlet titles
• Support host(s) in editorial selection, writing and story structure
• Coach producers in their professional development
• Work with senior editor to support the entire Gimlet editorial process as needed
• Identify and cultivate potential talent
• Help source and/or report stories as necessary

If you are interested in applying, click here and please include links to 3 work samples where you faced story problems and solved them in satisfying ways.

Sudaquia Internship!

Sudaquia logo

Publishing Marketing Internship

Sudaquia Editores is looking for an unpaid, part-time publishing marketing intern, to work in our dynamic team. Ideal candidates are self-starters who can work independently and collaboratively; have writing, research and communication skills in English and Spanish; are creative thinkers; and have a strong interest in contemporary Latin-American literature in Spanish.

We don’t have formal “departments” at Sudaquia Editores, so our interns have the opportunity to participate in a wide range of tasks –ranging from editorial to publicity / marketing, to production, and everything between.

The ideal candidate should be familiar with various social media platforms (including but not limed to Facebook, Twitter, Linkedin, Instagram, Goodreads, Booklikes). As intern, you will be asked to:

  • Write press releases for books, events and promotions.
  • Create and manage online marketing campaigns targeting readers (of books in Spanish), libraries, bookstores, and college students and teachers.
  • Contribute in the management of ours social media platforms, creating engaging content, most of it in Spanish.
  • Write and publish original content in Spanish including books reviews, and updates in our website, Sudaquia.net

Note that publishing marketing intern will not work exclusively on publishing and marketing and will be ask to do other administrative chores around the office.

Qualifications

  • Bachelors Degree related to Communications
  • Outstanding knowledge of Spanish and English languages. Better if Spanish native speaker.
  • Active interest in Latin-American literature and books in Spanish.
  • Experience designing promotional and marketing material.
  • Knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator), and Microsoft Office.
  • Keen attention to detail and ability to multitask while maintaining a sense of humor.
  • Natural to Internet research and Social Media interaction.

Si estás interesado envianos tu carta de presentación, y una copia de tu currículo a central@sudaquia.net.

If you are interested send your cover letter, and a copy of your CV to central@sudaquia.net.

Link of the Week: HarperCollins Publishers

HARPERCOLLINS PUBLISHERS LOGOThis week HarperCollins Publishers announced they are launching a daily Facebook Live program. The program is being led by our 2016-17 David J. Pecker Distinguished Professor, Lisa Sharkey. The Wall Street Journal reported the news and the article features Sharkey explaining the goals of the new program. Read the article here.

Each day of the week will have a different theme. For more details on the themes and the overall program take a look at HarperCollin’s press release here. The current line-up of authors also includes: Rumaan Alam, Bobby Bones, Jessie Burton, Rachel Felder, Dorothea Benton Frank, Melissa Fay Greene, Michael Harvey, Betsy Lerner, Peggy Orenstein, Rob Sheffield and Simon Van Booy to name a few.

Internship Opportunity

MEDIA COMPANY SEEKS INTERNS WITH SOCIAL MEDIA, MARKETING, PUBLISHING INTERESTS

Regan-Arts Regan Arts, a division of Phaidon Global, is a fast-growth publishing and media business with a world-class staff of creative professionals. We are looking for bright, talented, and enthusiastic interns wanting to learn.

ABOUT THE POSITION: This is a paid, full-time, summer internship that is designed to expose successful candidates to all facets of the publishing business while assisting our design, editorial, and production teams. We are specifically looking for someone with an interest in digital marketing and a deep knowledge of social media.

The ideal candidate will have:

  • An interest in social media and digital marketing, the editorial process, design, and pop culture
  • Meticulous attention to detail
  • A strong work ethic and the desire to learn
  • Excellent writing skills
  • Familiarity with ALL social media platforms
  • InDesign familiarity a plus.

Candidate(s) will be exposed to all or some of the following:

  • Working directly with senior staff members to provide general administrative assistance
  • Working with editors to provide general editorial support on book projects across all genres
  • Working with the sales director and/or our publicity and marketing team

For further information on how to apply, please e-mail your resume and cover letter to Prof. Jane Denning at jdenning@pace.edu.  Strong communication skills are essential for this internship. Please make sure your cover letter expresses clearly why you are interested in interning with Regan Arts.

Link of the Week: Blogging is NOT dead

lownerdfighter

 

The importance of being connected to the world on the Web is undeniable. Creating a presence is no easy task, but it’s worth the effort. Not only do social media and blogs allow you to share articles, images, videos, etc. that you find interesting or discussion-worthy, but they also provide places for you to share what you generate on your own, from ideas, opinions, or solutions. Blogs especially are a platform that allow for engagement that go to depths that Twitter and Tumblr can never reach.

UnknownAt the end of January, Andrew Sullivan, a prolific political blogger, announced on his website that he and his co-bloggers had reached the end of their time blogging at The Dish. Why is this significant? Because Sullivan was one of the first to plunge into the blogosphere. He was able to make a respectable living from his website/blog, but now that he’s decided to let it go, many are saying that the era of blogging has ended. With the existence of sites like Medium, Twitter, Pinterest, and Tumblr, it’s easy to see how some might think that the time of individual blogs on WordPress might be winding down.

Yet what I want to draw your attention to is an article written by Ben Thompson over at Stratechery. In it, he outlines the arguments supporting the opinion that blogging is dead and goes on to rebut them, explaining why blogging is still alive and well, and why it is still viable as a business venture. That’s not to say that all blogs can be used to create business; that’s just one way a blog/blogging community can be used. Regardless of how a blog is used, there is no argument about the importance of a blog:

header_large

…when I speak of the “blog” I am referring to a regularly-updated site that is owned-and-operated by an individual (there is, of course, the “group blog,” but it too has a clearly-defined set of authors). And there, in that definition, is the reason why, despite the great unbundling, the blog has not and will not die: it is the only communications tool, in contrast to every other social service, that is owned by the author; to say someone follows a blog is to say someone follows a person (Thompson).

 

Link of the Week: Gumroad’s in-road to Big Publishing

lownerdfighter

 

Gumroad is for independent writers, designers, game developers, musicians, artists, filmmakers, and anyone in-between. Simply, if you’re a creator — Gumroad is for you.

It’s a bold claim to make, but with a recent partnership with the battered Hachette, Gumroad seems to be making steps toward visibility.

But what exactly is Gumroad?

Screen Shot 2014-12-11 at 1.42.31 AMAs described by Publishers Weekly, Gumroad is a “‘native commerce’ venture, meaning a platform that enables artists of all kinds to send out links with buy buttons embedded in their tweets and Facebook posts” (Source). This venture fully embraces the way people use social media, and the staff at Gumroad has undertaken the challenge of making it work by implementing their strategies into a well-designed, easy-to-use interface.

Already, Gumroad has been used by artists such as Eminem, Kyle T Webster, and charitable donation funds like Hurricane Sandy disaster relief. Fresh, new ideas and content is made available directly from the artist to the customer.

hachette_book_logoHachette has drawn attention to itself again with their new partnership with Gumroad. As reported by Publishers Weekly, Hachette plans to make three books available via tweets that have “buy” buttons imbedded already, ideally making it easy for customers to purchase their content. But will it work? The selection of books is slim, true, so how wide will the appeal be? With titles such as The Art of Asking by Amanda Palmer, You Are Here by Chris Hadfield, and The Onion’s The Onion Magazine: The Iconic Covers That Transformed an Undeserving World, maybe Hachette can manage to bring in some revenue. It’s a trial run, and the progress of ideas like Gumroad are definitely something to watch.

Link of the Week: John Green – Social Media Master, Author Rockstar?

lownerdfighterI’ll be honest: my ultimate goal when attending Book Expo America and Bookcon this year was to see John Green. Yes, me and thousands of other people, most of which were teenage girls. Of course, when I read John Green’s first book, Looking for Alaska, it was 2006 and I was fifteen years old, a teenage girl. Then, I didn’t know who the author was, nor was it really important. I only wanted to read a story about a girl named Alaska. However, I think this is still the goal today, despite the fact that authors can share their personal stories with thousands of people. Nonetheless, an author’s strong social media presence can have a lasting impact on the amount of people who choose to read their book. You can’t say John Green without immediately thinking of his latest and most popular novel, The Fault in Our Stars, and vice versa. Although my parents still ask, “It’s what? We are at fault for the stars?” Close enough. With The Fault in Our Stars releasing as a major motion picture this Friday, June 6, there is not a better time than now to present this special edition of the Link of the Week.

When it comes to using social media, authors do not necessarily have to put themselves out there as personally as John Green has in order to garner success. This February 2013 Huffington Post article, “Does Social Media Sell Books? Gillian Flynn’s Agent Gives Her Perspective,” sheds some interesting insight on the topic. Gillian Flynn is the bestselling author of Gone Girl. Her agent said in the article, “There has certainly been a lot of social media chatter ABOUT Gillian’s books, although it’s true that for the most part she was not out there participating in or generating the conversation. I think a lot of this was ignited by media coverage of the book (online and off) and early on it was helped by a widespread galley distribution that the publisher executed for Gone Girl. The book itself really encourages discussion, so as more people read it, more people felt compelled to talk about it.”

However, I also do not believe that John Green’s success is solely determined by his use of social media. No matter how socially popular an author becomes, the books need to have readability. Like in the case of Gone Girl, they need to be good. If his books weren’t any good, why would hundreds of thousands of people continue to be interested in his social media presence? I suppose it is possible to follow Green’s updates and videos based only on curiosity and interest in him as a person, but what fun would that be? John Green is an author first, and it is his storytelling talent that keeps readers wanting more. Knowing about an author on a personal level is more like an added bonus.

Nevertheless, the combination of John Green’s charismatic social media presence and the exponential love of his books has truly escalated him to the title of an author rockstar. Well, I personally don’t like the word “rockstar” to describe John Green. “Celebrity” isn’t necessarily the right world either. “Popular person” might be the right words. With social media, Green has shown that he is indeed just a person like his readers. The symbiotic relationship of traditional book marketing on Penguin’s part and social media digital marketing has become the perfect pairing for Green’s success. I think it is important for each individual author to do only what he or she is comfortable with in terms of social media. Authors should not have to force themselves to participate in social media. However, if an author is good at it, like Green, then it can be very beneficial.

A meme of Green’s Tumblr icon

In a May 2013 post from John Green’s Tumblr, Fishing Boat Proceeds, Green gave his opinion on the success of The Fault in Our Stars. He said, “The Fault in Our Stars [2012] is NOT successful primarily because I am famous on the Internet. I know this because I was famous on the Internet when Paper Towns [2008] was published, and also when Will Grayson, Will Grayson [2010] was published. (TFiOS has almost a million copies in print; Paper Towns sold perhaps 4% as much in its first year.) Having the built-in audience of nerdfighteria is tremendously important to me and to my work, but both Paper Towns and WGWG sold less in hardcover than Looking for Alaska [2005], which was published when I was entirely unknown online.

For many reasons—partly because I’d built a readership over the past six years, partly because I signed the entire first print run—TFiOS had far more preorders than my previous novels. But when you have the kind of regular relationship with your audience that I do, pretty much 100% of that built-in fan base buys your book within the first month. It’s not something they find browsing at a bookstore three months later, as shown by the huge drop-off in sales for Paper Towns and WGWG. Why did this not happen with TFiOS? I think for a few reasons, which I’ll discuss below.”

Make sure to check out the entire Tumblr post for the rest.

Now, what is the “nerfighteria?” To me, it is the combination of fans from John and Hank Green’s, John’s brother, YouTube channel, Vlogbrothers, which they began in 2007, and the readers of John’s books. Nerdfighters are loyal fans who not only believe in John’s stories, but also in the positive messages that he and his brother convey on Vlogbrothers. They believe in decreasing the amount of “world suck” and increasing the amount of awesome. John and Hank began their YouTube channel in 2007 as a way to communicate with one another. Today, Vlogbrothers has over 2 million subscribers and over 1.5 billion views. Simply amazing. John Green has almost 2.5 million Twitter followers and announced in December 2012 that he had almost reached 200,000 Tumblr followers.

From a 2012 vlog, “Shaprie Face Question Tuesday”

These are great numbers. The majority, if not all, of these numbers represent not only his fans, but his readers. Millions of people are reading! That is one of the greatest treasures of all. Social media master, rockstar, popular person–no matter the title, John Green has shown that with a lot of determination and love for your fans, you can create readers too.

Learn more about John Green and his fans by watching this video from the CBS Sunday Morning show. Green also made it into this week’s The New Yorker. The article titled “The Teen Whisperer” gives an in-depth glimpse into Green’s past and present while reiterating that, indeed, Green is just a person. When using social media, he isn’t simply marketing his books or himself, but he is contributing his role model presence to a generation of young adults who only want to be believed in.

Link of the Week: Digiday

If we have heard it once, we have heard it a million times: digital media is an important part of publishing’s present and future. It is crucial that we stay up to date on what is going on in this growing field, and what opportunities it will present for those entering the publishing industry.

Entering stage right is Digiday. According to their website, “Digiday is a media company and community for digital media, marketing and advertising professionals. We focus on quality, not quantity, and honesty instead of spin. We cover the industry with an expertise, depth and tone you won’t find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry.”

Digiday provides daily stories and articles about these topics. They focus on brands and how digital media affects them, such as how Waffle House received social media buzz when pro golfer Bubba Watson tweeted about the restaurant. Digiday talks about agencies as well, such as how to look for an agency job or internship. Of course, what would a website about digital media be without a section dedicated to publishers? This article about publishers and advertising innovations groups is quite the eye-opener. According to the article, display advertising is in a “downward spiral,” and publishers like The New York Times, The Washington Post, and even The Weather Company are stepping up their advertising game. Digiday couldn’t forget about social and digital media platforms and their effects on the industry. This article discusses how Facebook is promoting publishers’ Facebook pages for free with posts like “Get Interesting News.” Another article talks about which types of photos do best on Instagram and Pinterest. Who knew that filters could affect consumers that much?

Of course, let’s not forget about Digiday’s job postings. Companies range anywhere from Walmart to MTV to Condé Nast. Experience ranges from Editorial Assistant to Associate to Director. If you are interested in working in digital media, then there is more than likely a job posted on Digiday for you. Also check out Digiday’s list of events. Digiday is having its first award ceremony for publishing on April 23.