Link of the Week: Penguin Random House Acquires Apparel Company, Out of Print

Penguin Random House, according to a recent article by Publishers Weekly, has just acquired the company Out of Print, which creates and sells literature themed clothing, accessories, and home goods.

Out of Print was founded in 2010 by Todd Lawton and Jeffrey LeBlanc and “is dedicated to celebrating our favorite stories while promoting literacy in underserved communities.” The company’s mission includes helping to fund literacy programs through each person made from the company. “It also supports the authors, publishers and artists who made these iconic works an integral part

Todd Lawton and Jeffrey LeBlanc

of our lives.”

Penguin Random House intends to “greatly expand its author- and imprint-brand-based merchandising capabilities.” The publisher, through this acquisition, will intend on expanding its “expertise in product sourcing, creation, licensing [and] distribution.” Authors will also be able to capitalize on the success of the retail business by incorporating it into their promotional efforts, including social media, while also building their relationships with readers.

The company, as well as its co-founders, will continue to be based out of their New York headquarters. The pair will also serve as Managing Directors for Penguin Random House, reporting to Alison Rich, VP of Publishing Innovation Development.