Pace students, this is the perfect opportunity to get in the minds of CEOs who are looking to break the mold in the publishing industry. Top executives from companies like MagMe Media Inc., Precision Media Group, and Brilig (just to name a few), will present the newest technologies, start-ups and ideas about the industry. You don’t want to miss this event! For more information visit their site here.
On Wednesday, April 14th, Susan Katz, the President and Publisher at HarperCollins Children’s Books, delivered the annual Eliot DeYoung Schein Lecture. The title of her talk was “The Changing World of Children’s and Teen Publishing.”
Ms. Katz began her lecture on the children’s book market by stating that it has not yet been affected by the economy; due in part to parents being willing to spend money on children’s books. “One of the last expenditures parents will cut is books for their kids,” Ms. Katz said. “Parents will continue to buy books for their children even when they don’t buy for themselves.” Parents are still buying print editions and the sales of children’s ebooks account for less than 5% of the digital market today.
Ms. Katz also discussed how ‘content is key’. Series books such as Harry Potter, the Twilight series, and The Wimpy Kid, have become billion dollar franchises because of the high quality of the content that was given to their target audience.
Ms. Katz also noted that publishing houses, including HarperCollins, will eventually have to change the way they publish in order to accommodate the consumption habits of their audiences as they age. According to the 2008 Scholastic Friends and Family Reading Report, kids between the ages of 5-8, 30% read books everyday and 8% go online every day. However, between the ages of 9-11, only 22% read books everyday and 34% go online every day. The numbers continue to increase for online readers; by ages 15-17, 58% of teens go online everyday versus only 17% reading books every day. “We have to deliver our content the way our customers want to see it,” said Ms. Katz.
When it comes to purchasing books, children aren’t the ones the spending the money, parents are. “Children love books and love to read but they aren’t the ultimate purchaser,” Ms. Katz said. Statistics show that 95% of moms are online and 45% buy kids’ products online making purchases 36 times a year. Furthermore, 67% of moms say technology has influenced their child’s ability to learn and 69% of parents list education and learning as the reason they let their child go online. Ms. Katz also discussed different electronic delivery methods used for children’s publishing including; Leapster, Disney Digital Books, augmented reality, and astorybeforebed.com, just to name a few.
Lastly, Ms. Katz touched upon the tweens (8-12) and teens markets. She explained how these markets are becoming increasingly fascinated with the internet and how publishers are using sites like Funbrain.com, Inkpop.com, and PulseIt.com to market to this audience. These methods have shown Ms. Katz that kids want to move from introverted experiences to interactive ones. Publishers must be aware of the changes and deliver content how readers want it, when they want it, and on whatever device do they want it on. “The delivery mechanism for fictional content may change, the business model may evolve, but the content will always be king,” Ms. Katz concluded.
When: Wednesday, April 14th
Where: Midtown Executive Club
Time: 6:00 to 8:00pm
Susan Katz, President and Publisher at HarperCollins Children’s Books, will discuss “The Changing World of Children’s and Teen Publishing.”
Ms. Katz began her career at Harper and Row in 1987 as the Publisher of the College Division and as a member of the Executive Committee. In 1993 she became the Group Vice President of Education, managing the School and College Divisions of the Company. Shortly thereafter she also added the responsibility of overseeing the Corporate Interactive Group. In 2006, she became President of the Children’s Division which is her current position. In this capacity, she has more than doubled the revenues of the Division has published more Children’s bestsellers than any other publisher. She has worked with such prestigious authors as Maurice Sendak, Shel Silverstein, Neil Gaiman, John Grogan, Clive Barker, Eric Carle, Jamie Lee Curtis, Daniel Handler, Jane O’Connor, and Melissa Marr. Ms. Katz is also a member of the Board of Directors of First Book and the Children’s Book Council. She holds a Bachelor’s degree in education from Boston University and a master’s degree from Columbia Teacher’s College.
We look forward to all Pace MS in Publishing students in attendance. This lecture not only honors Mr. Schein’s memory and recognizes his contributions to the Pace publishing program but also fosters publishing education. We would appreciate your response as early as possible to assure your place at the event. Seating is limited so RSVP at email@example.com.
When: Thursday, April 22nd
Where: 551 Fifth Avenue, 8th Floor
Time: 5:00 to 7:00pm
Please join us for a welcome reception co-hosted by the Women’s National Book Association and Pace University for MS in Publishing students and faculty. Members of WNBA’s New York City chapter will be on hand to meet everyone, to tell you about the organization and talk about the many benefits of WBNA membership.
Light refreshments will be served.
Space is limited–so please RSVP by April 15th to Professor Jane Denning at firstname.lastname@example.org.
When: Wednesday, April 21st
Where: 551 Fifth Avenue, Room 805B
Time: 4:00 to 6:00pm
This session is open to all MS in Publishing students (including online only). This is a great opportunity to get expert advice on crafting your resume and writing effective cover letters.
Jenna Campolita, the Assistant Director of Coop and Career Services at Pace, will be sharing her expertise and advice on making your resume and cover letter as professional as they can be.
Professor Denning and Professor Soares will also be working with participants to provide individual feedback.
Space is limited, so if you are interested in participating, you must RSVP, and attach a copy of your resume and a sample cover letter, by April 12th to the email@example.com.
Be sure to include the cover letter and resume in one document, using your name and the word resume as the document title, as in “Smith resume.”
Michael Healy gave his second lecture entitled, “The Google Book Settlement in Context,” on Monday, February 22nd at the Midtown Executive Club. Healy, who serves as the Executive Director of the Book Rights Registry, did not focus on the settlement but instead looked on current trends and shared his predictions on the future of the publishing industry.
In his first lecture in Fall 2009, Healy focused on the Google Book Settlement. He referred to the settlement as an “achievement we will look back on as one of the defining moments of digital book publishing.” Healy talked about how Google plans to digitize 35 million books, sell individual digital books, get revenue from advertisers, and allow one free copy to be available for every public school and university. He also discussed how digitizing so many books would open up collections to some of the greatest libraries in the world. For out of print books, it gives authors 63% of royalties for every book sold.
So far, Google has been able to digitize 12 million books, and a vast majority of those books are out of print. And even though Google is dealing with legal scrutiny, one thing that is irreversible, according to Healy, is Google’s commitment to this project. Even with some of the backlash, Google will continue with its plans.
Healy’s second lecture was a glimpse into the future. He discussed the industry’s “limitless enthusiasm with all things digital.” Last year, sales of electronic books counted for 2% of entire book sales. Although that doesn’t seem like much, Healy believes that this is a large breakthrough considering how far the industry has come in such a short time with the Kindle, the Sony E-reader, the Nook and now the iPad. “The ways in which we read are changing because of the devices on which we read,” Healy said. “We are reading more, but what is changing is what we read and how we read.”
What concerns Healy is how complacent publishers are even though the industry is changing. Healy mentioned that today’s consumers have no loyalties to publishers or imprints. “Success in the future will be in direct proportion to publishers who are willing to let go of old business practices and models,” Healy said. “Publishers who want to thrive better understand what their added value is to the industry.”
Students of the Pace University Publishing Program enjoying the event.
Dr. Nira Herrmann, dean for the Dyson’s College of Art & Science, congratulates Professor Sherman Raskin for 25 years of service in the publishing program.
Professor Sherman Raskin, Director of the MS in Publishing Program.
Students and professionals mingling at the reception dinner.
Have pictures you want to share? Email us at Pacemspub@gmail.com.
Students from Professor Baron’s Magazine Production and Design class had the opportunity to attend a tour of Quad Graphics last Monday. Employees of Quad Graphics, who print for companies such as Condé Nast, J Crew, and Victoria Secret, had the opportunity to show students the job of the scanner, retoucher, and account manager.
The scanner showed Pace publishing students how he took conventional art and scanned it on either a drum or flatbed scanner, allowing an image to be converted into digital art. However, he also explained this process is rarely used with the advancement of digital photography. Next students took a look at the intricate job of a retoucher. The retoucher’s job, whose job is to provide technical assistance and detail to digital images, can be very time consuming because they take care of complex requests that customers’ design departments don’t have time to do. And finally, students ended the tour with the account manager, whose job consists of managing the entire process; from images to the printing.
Considering the decline in magazine jobs, some production students were excited at such an opportunity, as it showed other career avenues in magazine production. “By being the account manager for Vanity Fair for instance, you seem to be just as much in touch with the production and workflow of the magazine as you would be if you were working on the publisher’ side. You almost share the same responsibility of getting the magazine to press in time,” says Louise Blomberg, a MS in Publishing student. “You still get very close to the product (the magazine) and play a big part in having it produced.”
Founded in 1971, Quad Graphics’ mission includes being a “value driven company committed to [their] clients, employee owners, shareholders, communities and the environment.” They also aim to grow profits within the company by being a “high value, low-cost producer”.
What was interesting about Quad Graphics was their ability to being a magazine and catalogue’s one stop shop destination. Not only is Quad Graphics able to print the magazine and catalogue material, but they are also able to do retouching. From adding and deleting images within a page to accentuating a product color, Quad Graphics really focuses on the needs of customers, even if it takes all night. “At Quad Graphics, we have a steady 24/7 workflow that allows our company to be available whenever our customers need us. Some of our customers have very close deadlines they must meet and are submitting work to us as early as 8 a.m. or as late as 1 a.m.” says Karrie Cornell, an account manager at Quad Graphics. “With shift rotations, we can ensure our customers that their work isn’t sitting and that we’ve got labor to provide quality turnaround material in a timely fashion.”
Overall, even with the decline in pages printed, Quad Graphics isn’t worried. “At Quad, we’ve ramped up the ‘aggressiveness’ of ink on paper; making it live and breathe in real time by strategically applying data to create targeted, relevant print messages and then connecting those printed messages with other forms of media,” said President and CEO Joel Quadracci in a company press release. “Our technology allows you to send the right type of message to the right people at the right time.” According to Quadracci, the goal of Quad Graphics is to print marketing material that is “targeted…versus generic copies”.
The celebration will be on Friday, November 6, 2009 from 6-8pm at the Midtown Executive Club. The event is for alumni, publishing professionals, faculty, students, and friends of the Pace Publishing program.
All proceeds benefit the Master of Science in Publishing Scholarship Fund and are tax deductible. Tickets are $35 per person. Please email the publishing department for an invitation and to RSVP at firstname.lastname@example.org.
David Pecker lecture: Students are invited to attend the David Pecker lecture presented by Michael Healy on Monday, November 16, 2009 from 6 to 8pm. The lecture, entitled “The Google Book Settlement”, will explore the challenges between Google and the publishing industry. The event will be held at the Midtown Executive Club at 40 West 45th Street. Please RSVP at email@example.com.
On Thursday, November 12, 2009 from 6:30pm-8:00pm the Women’s National Book Association will host a workshop on tool building tips to landing your desired publishing position. Workshop panelists include Susan Gordon, president of Lynn Palmer Executive Recruitment, Inc. and Robert Defendorf, director of human resources at Scholastic Inc. Following the event will be a reception–a perfect opportunity to network!
The event is free, but you must RSVP by November 5th to firstname.lastname@example.org.