Link of the Week: Hootsuite

Hootsuite helps interns and/or employees who handle social media platforms stay organized and informed while managing posts across multiple channels.

Social media is crucial in publishing, and being on top of what is getting posted where and keeping track of analytics for multiple sites can be tricky to balance. Known as being one of the most reliable social media dashboards, Hootsuite is a social media manager that hosts noteworthy social media sites (such as Facebook, Twitter, Instagram, Linkedin, Tumblr, YouTube and Google+) in one place to allow users to easily cycle through them without clicking between tabs, schedule and post messages to one or all platforms, track mentions of your business and related tags, and analyze traffic on all attached channels. Hootsuite is meant to make utilizing social media sites simpler while also showing areas of potential growth and weakness to get the most out of each platform.

By using Hootsuite and other social media tools, interns and employees can get a stronger handle on how to optimize their communication with followers and better operate these aspects of the business.